Stan Phelps

5 out of 5

IBM Futurist, Bestselling Author of the Goldfish Series, Customer Experience & Artificial Intelligence Thought Leader

Raleigh, NC, USA
Live Event: $10,000 - $20,000 Virtual Event: $5,000 - $10,000 More Fee Info

Stan Phelps Biography

Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: differentiation isn’t just about what you say; it’s about what you do and, more importantly, how and why you doit. With a unique collection of 5,000+ case studies on customer, employee, and brand experience, Phelps engages audiences with learning-based experiences that inform, inspire, and drive action. He challenges audiences to think differently, exploring new opportunities for success in a rapidly changing world.

A show-and-tell speaker, Phelps empowers audiences to take meaningful action that delivers bottom-line impact. He’s a champion of the idea that purposeful DX wins the hearts of employees and customers, ultimately boosting loyalty, retention, referrals, and results.

Phelps is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional, Virtual Master Presenter, Global Speaking Fellow, and best-selling author of 20 books, including the Goldfish series that begins with "Purple Goldfish2.0 - 10 Ways to Attract Raving Customers."

As a masterful storyteller, Phelps quickly connects with audiences and tailors his keynotes, workshops, and Goldfish Tank programs to align with each organization’s goals. He’s delivered memorable presentations for Fortune 100brands such as IBM, Cardinal Health, and Target. Known for his sharp wit and trademark showmanship, Phelps goes beyond the all-work-and-no-play methodology to create learning experiences that are both meaningful and fun.

From arriving early and prepared to exceeding expectations, Phelps makes it his mission to inspire audiences in ways they just can’t help but talk about — and won’t soon forget.

BOOK Stan Phelps

Speaker profile last updated by AAE Talent Team on 07/25/2025.

Stan Phelps Speaking Topics

  • Purple Goldfish: Little Things Make the Biggest Difference in Creating 'WOW'

    Customer experience today is largely about the little moments. This program covers the 10 different types of Purple Goldfish that you can use to add value or reduce friction for your customers.

    As a result of this program, participants will:

    • Tools: Get equipped with the I.D.E.A. process for designing customer experience.
    • Skills: Understand how to do the little things to drive value or reduce customer effort.
    • Empathy: Gain a deeper appreciation for the need to exceed customer expectations.

  • Green Goldfish: Go Beyond Dollars to Drive Employee Engagement

    The program explores signature ways “beyond dollars” to drive employee engagement such as onboarding, team building, flexibility, recognition, and empowerment. Attendees will walk away with the knowledge of the key drivers of employee engagement. They’ll be able to introduce actionable ideas for their teams, little things that will increase engagement, improve retention and reinforce culture.

    As a result of this program, participants will:

    • Tools: Get equipped with the 3D process for employee experience design.
    • Skills: Understand how to develop programs that address basics, belonging, and building.
    • Empathy: Gain a deeper appreciation for the needs, desires, and expectations of employees.

Read More +

Stan Phelps Videos

Stan Phelps Speaker Reel AAE

Stan Phelps Speaker Reel AAE

The Key to Excelling Under Pressure - The Diamond Rule

The Key to Excelling Under Pressure - The Diamond Rule

What can Andre Agassi teach us about Excelling Under Pressure and winning in business? Plenty. In this 8-minute talk from the 2023...

122. Stan Phelps Author & Virtual Speaker - Inspiring Leadership ...

122. Stan Phelps Author & Virtual Speaker - Inspiring Leadership ...

122. Stan Phelps, CSP - Author and Speaker Stan is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional™, ...

  • How do I book Stan Phelps to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Stan Phelps for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Stan Phelps, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Stan Phelps or any other speaker of your choice.
  • What are the speaker fees for Stan Phelps

    Speaking fees for Stan Phelps, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Stan Phelps are $10,000 - $20,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Stan Phelps, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Stan Phelps speak about?

  • Where does Stan Phelps travel from?

    Stan Phelps generally travels from Raleigh, NC, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Stan Phelps’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Stan Phelps for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Stan Phelps for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Stan Phelps or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
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Stan Phelps is a keynote speaker and industry expert who speaks on a wide range of topics such as Purple Goldfish: Little Things Make the Biggest Difference in Creating 'WOW', Green Goldfish: Go Beyond Dollars to Drive Employee Engagement, Red Goldfish: Embrace Purpose to Win Hearts, Minds & Profits, Blue Goldfish: Leverage Technology to Drive Profits and Prophet, Pink Goldfish: Amplify Differentiation to Stand Out in the Marketplace and Golden Goldfish: Reward Your Most Important Customers & Employees. The estimated speaking fee range to book Stan Phelps for your event is $10,000 - $20,000. Stan Phelps generally travels from Raleigh, NC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Libby Gill, Dr. Jackie Freiberg, Dan Gingiss, Amy Jo Martin and Dennis Snow. Contact All American Speakers for ratings, reviews, videos and information on scheduling Stan Phelps for an upcoming live or virtual event.

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