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Don Peppers

Don Peppers

Marketing & Sales Futurist, Customer Experience Thought Leader, Best-Selling Author

Travels From Travels From:
Menlo Park, CA, USA
Speaking Fee Speaking Fee:
Live Event: $20,000 - $30,000
Virtual Event: $10,000 - $20,000
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Categories Categories:
Categories Categories:
Authors, Business, Business Coaching, Business Growth, Business Leadership, Change Management, Communication, Computer Science, Consulting, Corporate Strategy, Customer Experience, Disruptive Thinking, Economy, Entrepreneurship, Ethics & Integrity, Finance, Futurism, Health, Healthcare, Human Resources, Innovation, Inspirational, Leadership, Marketing, Motivational, Personal Growth, Sales, Social Media, Strategic Leadership, Technology, Thought Leadership
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Don Peppers Biography

Don Peppers is a best-selling author, blogger, widely-acclaimed keynote speaker and global CX authority.

A marketing futurist and accomplished trend spotter, Peppers has educated and motivated audiences worldwide with presentations and workshops focused on how businesses can compete in a dynamic, technologically fast-moving world. His latest book Customer Experience: What, How and Why Now (2016), provides insights and “how to” recommendations for building and maintaining a truly customer-centric business.

Peppers has written nine books with business partner Martha Rogers, collectively selling well over a million copies in 18 languages. Most recently Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits (Penguin, 2016) uses real-world examples to show how rising customer expectations in a more transparent age have permanently altered the competitive landscape. And Managing Customer Experience and Relationships (Wiley, 2017) is the third edition of their graduate-level textbook, originally published in 2003.

Peppers’ and Rogers’ first book, The One To One Future (Doubleday, 1993), put forward a paradigm-shifting idea about the business implications of interactivity that soon evolved into the global CRM movement. BusinessWeek said their book was the “bible of the new marketing,” while Tom Peters chose it as “book of the year” and Inc. Magazine’s editor-in-chief called it “one of the two or three most important business books ever written.”

On the strength of the revolutionary ideas cited in The One to One Future, the Peppers & Rogers Group soon grew into one of the world’s leading customer-centric management consulting firms, helping clients in a variety of industries and geographies make money by using data and interactivity to deliver more reliable and relevant customer experiences.

Now, Don and Martha have once again joined forces to form CX Speakers, designed to deliver keynote presentations, workshops, and thought-leadership consulting focused exclusively on the customer experience and its related topics, which range from digital technologies, disruption, and innovation to customer metrics, social selling, customer success, customer advocacy, trust, and corporate culture.

Prior to founding Peppers & Rogers Group and then CX Speakers, Don served as the CEO of Chiat/Day’s direct marketing unit and was a celebrated ad agency “rainmaker” – exploits he celebrates in his entertaining book Life’s a Pitch: Then You Buy (Doubleday, 1995).

Graduating from the U.S. Air Force Academy with a B.S. in astronautical engineering (seriously!), Don claims he was the only actual rocket scientist in the advertising industry. He also has a Master’s in Public Affairs from Princeton University’s Woodrow Wilson School.

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Speaker profile last updated by AAE Talent Team on 04/22/2025.

Don Peppers Speaking Topics

  • Digitally Transformed Marketing and CX

    • Business Competition, Future Tense Technology is raising customer expectations, and now you’re competing with Amazon, Apple, JetBlue, and Amex. Four strategies for succeeding in the transparent future.

    • The Omnichannel Myth: 99% of companies that say they’re “omnichannel” aren’t. Three obstacles to overcome before joining the 1% of companies that really are.

    • After e-Commerce: Immersive Commerce Today’s programmatic marketing tactic is tomorrow’s smartphone app, so get ready now for an online CX featuring “chatvertising” and bot-to-bot marketing.

  • Surviving and Thriving in the Next Disruption

    • Four Ways to Avoid “Post-Disruption Stress Disorder”

    PDSD has plagued more than one business, from Kodak to Blockbuster, and from Apple to IBM. Four strategies for beating the next disruption in your own category.

    • Customer Trust as a Disruptive Innovation

    How to out-do your competitors by earning your customers’ trust, and why this can insulate you from the next big disruption in your business.

    • Digital Disruption for Fun and Profit

    Creating your own disruption is a good way to survive radical technological (or regulatory) change, and offense is always more fun than defense.

    • Proactive Customer Strategy: The Smart Response to Transparency

    Now that what customers say about you matters more than what you tell customers about yourself, what your customers want is for you to be proactive on their behalf.

    • Uber-izing your business

    Trust platforms like Airbnb, Uber and Taskrabbit empower customers with the ability to self-organize, eliminating the middle man. Other businesses can, too. And will.

  • Extreme Trust

    • Proactive Trustworthiness is the New Black

    New technology drives new expectations. You need a new strategy, good for 2019 and beyond. Grow profitably and stay competitive with Extreme Trust. Four tasks to do so.

    • Do Your Customers Trust You? Should They? And Do You Trust Them?

    If somebody measured every company tomorrow, how would your company rank? What decisions are you making today that create or destroy trust?

    • What Would a Trustable [insert your company’s name] Look Like?

    Do you give refunds proactively? Host customer reviews on your website? Things to show you’re a leader in trustability, while improving business results at the same time.

  • Customer Metrics, Big Data, and Common-Sense Analytics

    • What is the Value of a Better Customer Experience?

    How to map the CX, improve it, profit from it. How does it help us and help our customers? Why is “customer journey mapping” exactly what’s needed now?

    • The Customer Dashboard

    How to measure your success with customers. Metrics needed to drive your decisions and behaviors, eliminate landmines and build customer equity.

    • Customer Metrics You Can Bank On

    Providing a better CX is costly today, while value is realized tomorrow. Resolve this dilemma to the satisfaction of your CFO. How much more will customers pay if…?

    • You Can Lead a Man to Data, But You Can’t Make Him Think

    Trustworthy data is (1) objective and (2) accurate. That’s half the battle. Five principles for using objective, accurate data to make more scientifically reliable business decisions.

    • How to Make Data-Driven Decisions Without a Statistics Degree

    Anticipating human biases, avoiding statistical errors, and recognizing the limits of the data you have. How to talk with your customer analysts, without equations.

  • Digital B2B

    • Customer Advocacy: Recruiting Your Best Customers to the Sales Team

    The pinnacle of Customer Success Management is customer advocacy. How to create emotional, human bonds with customers, at scale, and leapfrog your competitors to own the category

    • Customer Success: Competing for Sales in the Cloud

    SaaS and other subscription-based businesses must cultivate prospects, not just hunt them. How to manage every customer relationship as a Challenger Sale.

    • Social Selling: Arm Your Salespeople

    Turn salespeople into thought leaders armed with social ninja skills. Learn how to sell based on triggers, insights, and referrals.

  • The Future of CX in YOUR Industry

Don Peppers Videos

  • Don Peppers - Empathy as a business imperative in times of crisis
    Don Peppers - Empathy as a business imperative in times of crisis
    Don Peppers, leading expert in customer-focused business strategies, speaks about the importance of empathy in times of crisis, ...
  • Don Peppers: Customer Experience: What, How and Why Now ...
    Don Peppers: Customer Experience: What, How and Why Now ...
    Mila D'Antonio interviews Don Peppers about his new book, "Customer Experience: What, How and Why Now."
  • Don Peppers - One-to-One Marketing Guru
    Don Peppers - One-to-One Marketing Guru
    If your company wants to build long-term relationships with customers that will generate higher margins, increased customer loyalty and greater...
See All Videos »

Don Peppers Books

  • Customer Experience: What, How and Why Now (1)
    Customer Experience: What, How and Why Now (1)
  • Extreme Trust: Honesty as a Competitive Advantage
    Extreme Trust: Honesty as a Competitive Advantage
  • Managing Customer Relationships: A Strategic Framework
    Managing Customer Relationships: A Strategic Framework
  • The One to One Manager: An Executive's Guide To Custom Relationship Management
    The One to One Manager: An Executive's Guide To Custom Relationship Management
  • The One to One Fieldbook
    The One to One Fieldbook
  • Life's A Pitch...Then You Buy
    Life's A Pitch...Then You Buy

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FAQs on booking Don Peppers

  • How do I book Don Peppers to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Don Peppers for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Don Peppers, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Don Peppers or any other speaker of your choice.

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  • What topics does Don Peppers speak about?

    Don Peppers is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Coaching, Business Growth, Business Leadership, Change Management, Communication, Computer Science, Consulting, Corporate Strategy, Customer Experience, Disruptive Thinking, Economy, Entrepreneurship, Ethics & Integrity, Finance, Futurism, Health, Healthcare, Human Resources, Innovation, Inspirational, Leadership, Marketing, Motivational, Personal Growth, Sales, Social Media, Strategic Leadership, Technology, Thought Leadership.

  • Where does Don Peppers travel from?

    Don Peppers generally travels from Menlo Park, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Don Peppers’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Don Peppers for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Don Peppers for your next private or corporate function.

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Don Peppers is a keynote speaker and industry expert who speaks on a wide range of topics such as Digitally Transformed Marketing and CX, Surviving and Thriving in the Next Disruption, Extreme Trust, Customer Metrics, Big Data, and Common-Sense Analytics, Digital B2B and The Future of CX in YOUR Industry. The estimated speaking fee range to book Don Peppers for your event is $20,000 - $30,000. Don Peppers generally travels from Menlo Park, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dan Gingiss, Dr. Jackie Freiberg, Doug Lipp, Eric Boles and Afdhel Aziz. Contact All American Speakers for ratings, reviews, videos and information on scheduling Don Peppers for an upcoming live or virtual event.

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