Afdhel Aziz Biography

After escaping the devastating effects of the Asian Tsunami in his home country of Sri Lanka, Fortune 500 executive Afdhel Aziz struggled with PTSD and Survivor Guilt: why had he survived and what was his Purpose in life?

It led Aziz many years later (after a two-decade career leading brands at Procter and Gamble, Nokia, Heineken and Absolut Vodka) to quit corporate life and establish Conspiracy of Love.

Today it is one of the world’s leading strategic consultancies, offering its expertise to iconic companies such as Adidas, Coca Cola, The Gap and Sephora to unlock the power of business as a force for good. (It’s also a B Corp Best for the World Business.)

Since inception, Conspiracy of Love has helped leading brands invest more than $7 million in causes such as childhood hunger, racial justice in education and arts and culture, driving brand love and ‘inclusive growth’.

His best-selling "Good is the New Cool" Purpose trilogy (John Wiley and Sons) covers the topics of brand purpose, corporate purpose and personal purpose in compelling and inspiring ways. He is also an acclaimed columnist for Forbes.

His creative company Good is the New Cool is now creating ‘stories that fill the Hope Gap’ and partnering with Time Magazine to create branded content like ‘The Solutionaries’ - inspiring entrepreneurs driving impact innovation in areas like food, fashion, and more.

As an international keynote speaker, Aziz has lit up stages around the world, sharing his insights at leading corporations like Disney, Google and Accenture UK.

He has also inspired leaders at prestigious events such as the Cannes Lions Festival, the Fast Company Innovation Festival and the United Nations.

BOOK Afdhel Aziz

Speaker profile last updated by AAE Talent Team on 08/26/2025.

Afdhel Aziz Speaking Topics

  • Leading with Purpose: How to Supercharge Your Career with Meaning and Impact

    In this transformational talk, Afdhel Aziz shares why the key to career success isn’t just talent or hard work—it’s purpose. Based on insights from his bestselling book, "The Good is the New Cool Guide to Personal Purpose," this keynote equips leaders and employees alike with tools to find deeper meaning in their work.

    Drawing on powerful data (like Gallup’s finding that purpose-driven companies see 3x more employee engagement) and his work inside companies like Sephora, Microsoft and more, Afdhel shows how aligning personal values with professional goals can unlock energy, motivation, and long-term fulfillment.

    Audience Takeaways:

    • Discover the GPS to Purpose framework to identify your unique purpose and integrate it into your career.
    • Understand why meaning is the new metric for success—and how it drives performance and retention.
    • Learn how purpose unlocks motivation, resilience, and engagement across all levels of an organization.
    • Walk away energized and inspired, ready to apply purpose as a daily tool for impact and growth.

  • Creativity: Values Driven Storytelling: How Purpose-Driven Narratives Power Performance

    In this compelling keynote, Afdhel Aziz reveals why today’s most enduring businesses are not just built on strategy—but on stories rooted in values. Drawing from his work at the global consultancy Conspiracy of Love (trusted by brands like The Gap, Sephora, and Coca-Cola), Aziz introduces a proven framework that helps leaders transform strategic goals into meaningful narratives that inspire action at every level.

    Audience Takeaways:

    • Learn the ‘Strategy to Story’ methodology for turning business objectives into emotionally resonant, purpose-led narratives.
    • Understand why values-based storytelling is a commercial imperative, not a communications afterthought.
    • Discover how to align and motivate teams by connecting individual roles to a shared, inspiring mission.
    • See real-world examples and data that show how storytelling drives culture, performance, and bottom-line impact.

Read More +

Afdhel Aziz Videos

Afdhel Aziz | Speaker Reel

Afdhel Aziz | Speaker Reel

Conspiracy of Love, founded by Afdhel Aziz, is one of the world’s leading Purpose consultancies, offering its expertise to iconic companies such as...

Leading with Purpose: Supercharge Your Career With Meaning and Impact

Leading with Purpose: Supercharge Your Career With Meaning and Impact

According to Gallup, only 30% of workers are engaged and motivated - but in companies that have a higher Purpose that number rises to 90%. Today’s...

Good is the New Cool: How Meaningful Marketing Can Drive Brand Growth

Good is the New Cool: How Meaningful Marketing Can Drive Brand Growth

How do traditional brands reinvent themselves for the new age of Conscious Consumers? Consumers say they are four to six times more likely to...

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  • What topics does Afdhel Aziz speak about?

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Afdhel Aziz is a keynote speaker and industry expert who speaks on a wide range of topics such as Leading with Purpose: How to Supercharge Your Career with Meaning and Impact, Creativity: Values Driven Storytelling: How Purpose-Driven Narratives Power Performance and Innovation: Is Your Brand a Solutionary? Impact Innovation for Business Growth. The estimated speaking fee range to book Afdhel Aziz for your event is $20,000 - $30,000. Afdhel Aziz generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Eric Boles, Erica Dhawan, Libby Gill, Eduardo Briceño and Cheryl Cran. Contact All American Speakers for ratings, reviews, videos and information on scheduling Afdhel Aziz for an upcoming live or virtual event.

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