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Afdhel Aziz BiographyAfdhel Aziz is one of the world’s leading experts in marketing innovation and the power of purpose. He is an award-winning marketer who has led brands for Procter & Gamble, Heineken, Absolut, and Nokia, in London and New York. Afdhel has been a speaker at the Forbes CMO Summit, Cannes Lions, SXSW, Advertising Week and more, and his work has been featured in the New York Times, Vice, Fast Company, The Guardian, Coolhunting, Billboard, Hypebeast and more. Passionate about brands and culture as forces for good, he is the co-author of the book ‘Good is the New Cool: Market Like You Give a Damn’ as well as a regular FORBES contributor where he writes about how purpose drives business and social impact.
Contact a speaker booking agent to check availability on Afdhel Aziz and other top speakers and celebrities.
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Good Is the New Cool: Market Like You Give a Damn
China Bay Blues
Behavioural Economics
‘Good is the New Cool’
We are at the brink of a massive revolution in the way people (especially Millennials) chose which brands, products and services that they buy. In addition to the classic 4 P’s (Product, Price, Place, Promotion) there is now a 5th P
• ‘Purpose’. It starts with the ‘Promise’ (consumers identifying with what higher order value or mission the brand stands for) and then it continues with the ‘Proof’(how a brand activates and brings to life that purpose in a way that adds value to a consumer’s life).
This idea is now so powerful that even Fortune magazine has unveiled its ‘Change the World’ rankings
• companies like Nike, Cisco, Vodafone and more who are all ‘Doing Well by Doing Good’.
It proves this topic is now top of mind amongst not only the business community, but also anyone who works in non-profits, public communications and academia.
Harvard Business Professor Michael Porter summarized the stark reality of the situation in a TED Talk entitled ‘Why Business Can Be Good at Solving Social Problems.’ The chart below shows that by an order of magnitude, the world’s resources are concentrated in the hands of corporations.
From the consumer side, the importance of “purpose” as a purchase factor has risen 26% globally (2012 Edelman Goodpurpose Study). According to a survey by Cone Communications, “90% of Americans say that companies must not only say a product or service is beneficial, but they need to prove it.” In 2012, nearly half (47%) of consumers bought a brand at least monthly that supports a cause, representing a 47 percent increase from 2010 (2012 Edelman Goodpurpose Study). Even a recent Brookings Institute report found, “Millennials overwhelmingly responded with increased trust (91 percent) and loyalty (89 percent), as well as a stronger likelihood to buy from those companies that supported solutions to specific social issues (89 percent).”
‘Good is the New Cool’
Afdhel Aziz is currently writing ‘Good is the New Cool’, an exploration of ‘purpose-driven’ brands marketing, showcasing examples from such innovative brands such as Warby Parker, Zappo’s and Citibank. The goal is to inspire others to be better marketers and citizens, by balancing profit and the needs of their consumers and communities; whilst innovating and harnessing the force of popular culture. The ideas behind ‘Good is the New Cool’ distil the learnings down into 7 Principles and 3 Action Steps that are useful and compelling to anyone in business, non-profits or academia.
For more information please visit:
www.goodisthenewcool.org
Other topics
Innovation/ Marketing / Leadership
‘The Future is Now’
Afdhel’s current role at Absolut Vodka involves running Absolut Labs: www.theabsolutlabs.com
Positioned at the intersection of technology, music and art, Absolut Labs marries artists and creators from different disciplines to develop products and experiences that drive nightlife forward
• and inspire people to create richer social connections.
The first project from Labs was ‘Absolut Reality’
• the world’s first livestreamed virtual reality concert, which you can watch here:
‘The Future is Now’ talk is a provocative challenge to marketers to ‘stop advertising and start innovating’
• to create products and services that are of value to their consumers, instead of trying to bombard them with more commercial messages. It talks about how the forces of technology and social media have given marketers a golden opportunity to invent new models of engagement between brands, consumers and communities.
Arts and Pop Culture
‘7 Rules of Music and Brand Partnerships’
Afdhel is one of the most experienced marketers in the world when it comes to building relationships between music artists and brands. He has worked with dozens of artists including Lady Gaga, Little Dragon, Deadmau5, Kanye West, TV on the Radio, Nas, Grimes, Tiesto, Twin Shadow, Zedd, Major Lazer, Questlove, Icona Pop, Santigold, Swedish House Mafia, Rihanna, the Black Eyed Peas, and many more. His talk outlines 7 key rules for success in building successful partnerships with music artists.
Campaign USA Article: http://www.campaignlive.com/article/seven-rules-music-brand-partnerships/1324326
‘7 Rules of Cultural Partnerships’
Afdhel is also one of the most experienced marketers in the world when it comes to building relationships between brands and cultural properties. He has worked with everyone from the TED Conferences, Art Basel, and the Coachella Music Festival, to London Fashion Week, the US Open Tennis and the Andy Warhol Foundation. His talk outlines 7 key rules for success in building successful partnerships with cultural properties.
http://www.afdhelaziz.com/
Purpose is the buzzword of the moment, with billion-dollar purpose-driven brands like Tesla, Patagonia and Airbnb leading the cultural revolution around business as a force for good. But what is brand purpose? What are some of the myths and misconceptions around it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? And how can leaders harness its power in order to create compelling brand propositions for a new generation of socially-aware consumers
• as well as attracting the best employee talent who want to do meaningful work? In this illuminating talk, Afdhel Aziz shares key principles and examples to help introduce the topic in a clear and inspiring way.
Marketers are constantly looking for new ways to one-up the competition, create better experiences for customers and experiment with new technologies. But they are increasingly finding it difficult to focus on optimizing results for the current quarter and to develop breakthrough innovations simultaneously. In order to overcome this challenge, several companies are establishing marketing...
WHY ABSOLUT CREATED A THINK TANK TO PLAN FOR THE NEXT 30 YEARS OF NIGHTLIFE When you hear "think tank," the first words that come to mind are more likely policy, or government, or economics, or the military, rather than, say, vodka. Afdhel Aziz, however, is not constrained by your limited notions of what a think tank can be. As brand director for Absolut Labs, he's in charge of looking at ways...
Users also viewed these speakers:This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.
Afdhel Aziz is one of the world’s leading experts in marketing innovation and the power of purpose. He is an award-winning marketer who has led brands for Procter & Gamble, Heineken, Absolut, and Nokia, in London and New York. Afdhel has been a speaker at the Forbes CMO Summit, Cannes Lions, SXSW, Advertising Week and more, and his work has been featured in the New York Times, Vice, Fast Company, The Guardian, Coolhunting, Billboard, Hypebeast and more. Passionate about brands and culture as forces for good, he is the co-author of the book ‘Good is the New Cool: Market Like You Give a Damn’ as well as a regular FORBES contributor where he writes about how purpose drives business and social impact.
Contact a speaker booking agent to check availability on Afdhel Aziz and other top speakers and celebrities.
Behavioural Economics
‘Good is the New Cool’
We are at the brink of a massive revolution in the way people (especially Millennials) chose which brands, products and services that they buy. In addition to the classic 4 P’s (Product, Price, Place, Promotion) there is now a 5th P
• ‘Purpose’. It starts with the ‘Promise’ (consumers identifying with what higher order value or mission the brand stands for) and then it continues with the ‘Proof’(how a brand activates and brings to life that purpose in a way that adds value to a consumer’s life).
This idea is now so powerful that even Fortune magazine has unveiled its ‘Change the World’ rankings
• companies like Nike, Cisco, Vodafone and more who are all ‘Doing Well by Doing Good’.
It proves this topic is now top of mind amongst not only the business community, but also anyone who works in non-profits, public communications and academia.
Harvard Business Professor Michael Porter summarized the stark reality of the situation in a TED Talk entitled ‘Why Business Can Be Good at Solving Social Problems.’ The chart below shows that by an order of magnitude, the world’s resources are concentrated in the hands of corporations.
From the consumer side, the importance of “purpose” as a purchase factor has risen 26% globally (2012 Edelman Goodpurpose Study). According to a survey by Cone Communications, “90% of Americans say that companies must not only say a product or service is beneficial, but they need to prove it.” In 2012, nearly half (47%) of consumers bought a brand at least monthly that supports a cause, representing a 47 percent increase from 2010 (2012 Edelman Goodpurpose Study). Even a recent Brookings Institute report found, “Millennials overwhelmingly responded with increased trust (91 percent) and loyalty (89 percent), as well as a stronger likelihood to buy from those companies that supported solutions to specific social issues (89 percent).”
‘Good is the New Cool’
Afdhel Aziz is currently writing ‘Good is the New Cool’, an exploration of ‘purpose-driven’ brands marketing, showcasing examples from such innovative brands such as Warby Parker, Zappo’s and Citibank. The goal is to inspire others to be better marketers and citizens, by balancing profit and the needs of their consumers and communities; whilst innovating and harnessing the force of popular culture. The ideas behind ‘Good is the New Cool’ distil the learnings down into 7 Principles and 3 Action Steps that are useful and compelling to anyone in business, non-profits or academia.
For more information please visit:
www.goodisthenewcool.org
Other topics
Innovation/ Marketing / Leadership
‘The Future is Now’
Afdhel’s current role at Absolut Vodka involves running Absolut Labs: www.theabsolutlabs.com
Positioned at the intersection of technology, music and art, Absolut Labs marries artists and creators from different disciplines to develop products and experiences that drive nightlife forward
• and inspire people to create richer social connections.
The first project from Labs was ‘Absolut Reality’
• the world’s first livestreamed virtual reality concert, which you can watch here:
‘The Future is Now’ talk is a provocative challenge to marketers to ‘stop advertising and start innovating’
• to create products and services that are of value to their consumers, instead of trying to bombard them with more commercial messages. It talks about how the forces of technology and social media have given marketers a golden opportunity to invent new models of engagement between brands, consumers and communities.
Arts and Pop Culture
‘7 Rules of Music and Brand Partnerships’
Afdhel is one of the most experienced marketers in the world when it comes to building relationships between music artists and brands. He has worked with dozens of artists including Lady Gaga, Little Dragon, Deadmau5, Kanye West, TV on the Radio, Nas, Grimes, Tiesto, Twin Shadow, Zedd, Major Lazer, Questlove, Icona Pop, Santigold, Swedish House Mafia, Rihanna, the Black Eyed Peas, and many more. His talk outlines 7 key rules for success in building successful partnerships with music artists.
Campaign USA Article: http://www.campaignlive.com/article/seven-rules-music-brand-partnerships/1324326
‘7 Rules of Cultural Partnerships’
Afdhel is also one of the most experienced marketers in the world when it comes to building relationships between brands and cultural properties. He has worked with everyone from the TED Conferences, Art Basel, and the Coachella Music Festival, to London Fashion Week, the US Open Tennis and the Andy Warhol Foundation. His talk outlines 7 key rules for success in building successful partnerships with cultural properties.
http://www.afdhelaziz.com/
Purpose is the buzzword of the moment, with billion-dollar purpose-driven brands like Tesla, Patagonia and Airbnb leading the cultural revolution around business as a force for good. But what is brand purpose? What are some of the myths and misconceptions around it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? And how can leaders harness its power in order to create compelling brand propositions for a new generation of socially-aware consumers
• as well as attracting the best employee talent who want to do meaningful work? In this illuminating talk, Afdhel Aziz shares key principles and examples to help introduce the topic in a clear and inspiring way.
Afdhel Aziz is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Afdhel Aziz for your event is $20,000 - $30,000. Afdhel Aziz generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Josh Linkner, Randi Zuckerberg, Mitch Lowe, R "Ray" Wang and Bill Capodagli. Contact All American Speakers for ratings, reviews, videos and information on scheduling Afdhel Aziz for an upcoming event.
Behavioural Economics
‘Good is the New Cool’
We are at the brink of a massive revolution in the way people (especially Millennials) chose which brands, products and services that they buy. In addition to the classic 4 P’s (Product, Price, Place, Promotion) there is now a 5th P
• ‘Purpose’. It starts with the ‘Promise’ (consumers identifying with what higher order value or mission the brand stands for) and then it continues with the ‘Proof’(how a brand activates and brings to life that purpose in a way that adds value to a consumer’s life).
This idea is now so powerful that even Fortune magazine has unveiled its ‘Change the World’ rankings
• companies like Nike, Cisco, Vodafone and more who are all ‘Doing Well by Doing Good’.
It proves this topic is now top of mind amongst not only the business community, but also anyone who works in non-profits, public communications and academia.
Harvard Business Professor Michael Porter summarized the stark reality of the situation in a TED Talk entitled ‘Why Business Can Be Good at Solving Social Problems.’ The chart below shows that by an order of magnitude, the world’s resources are concentrated in the hands of corporations.
From the consumer side, the importance of “purpose” as a purchase factor has risen 26% globally (2012 Edelman Goodpurpose Study). According to a survey by Cone Communications, “90% of Americans say that companies must not only say a product or service is beneficial, but they need to prove it.” In 2012, nearly half (47%) of consumers bought a brand at least monthly that supports a cause, representing a 47 percent increase from 2010 (2012 Edelman Goodpurpose Study). Even a recent Brookings Institute report found, “Millennials overwhelmingly responded with increased trust (91 percent) and loyalty (89 percent), as well as a stronger likelihood to buy from those companies that supported solutions to specific social issues (89 percent).”
‘Good is the New Cool’
Afdhel Aziz is currently writing ‘Good is the New Cool’, an exploration of ‘purpose-driven’ brands marketing, showcasing examples from such innovative brands such as Warby Parker, Zappo’s and Citibank. The goal is to inspire others to be better marketers and citizens, by balancing profit and the needs of their consumers and communities; whilst innovating and harnessing the force of popular culture. The ideas behind ‘Good is the New Cool’ distil the learnings down into 7 Principles and 3 Action Steps that are useful and compelling to anyone in business, non-profits or academia.
For more information please visit:
www.goodisthenewcool.org
Other topics
Innovation/ Marketing / Leadership
‘The Future is Now’
Afdhel’s current role at Absolut Vodka involves running Absolut Labs: www.theabsolutlabs.com
Positioned at the intersection of technology, music and art, Absolut Labs marries artists and creators from different disciplines to develop products and experiences that drive nightlife forward
• and inspire people to create richer social connections.
The first project from Labs was ‘Absolut Reality’
• the world’s first livestreamed virtual reality concert, which you can watch here:
‘The Future is Now’ talk is a provocative challenge to marketers to ‘stop advertising and start innovating’
• to create products and services that are of value to their consumers, instead of trying to bombard them with more commercial messages. It talks about how the forces of technology and social media have given marketers a golden opportunity to invent new models of engagement between brands, consumers and communities.
Arts and Pop Culture
‘7 Rules of Music and Brand Partnerships’
Afdhel is one of the most experienced marketers in the world when it comes to building relationships between music artists and brands. He has worked with dozens of artists including Lady Gaga, Little Dragon, Deadmau5, Kanye West, TV on the Radio, Nas, Grimes, Tiesto, Twin Shadow, Zedd, Major Lazer, Questlove, Icona Pop, Santigold, Swedish House Mafia, Rihanna, the Black Eyed Peas, and many more. His talk outlines 7 key rules for success in building successful partnerships with music artists.
Campaign USA Article: http://www.campaignlive.com/article/seven-rules-music-brand-partnerships/1324326
‘7 Rules of Cultural Partnerships’
Afdhel is also one of the most experienced marketers in the world when it comes to building relationships between brands and cultural properties. He has worked with everyone from the TED Conferences, Art Basel, and the Coachella Music Festival, to London Fashion Week, the US Open Tennis and the Andy Warhol Foundation. His talk outlines 7 key rules for success in building successful partnerships with cultural properties.
http://www.afdhelaziz.com/
Purpose is the buzzword of the moment, with billion-dollar purpose-driven brands like Tesla, Patagonia and Airbnb leading the cultural revolution around business as a force for good. But what is brand purpose? What are some of the myths and misconceptions around it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? And how can leaders harness its power in order to create compelling brand propositions for a new generation of socially-aware consumers
• as well as attracting the best employee talent who want to do meaningful work? In this illuminating talk, Afdhel Aziz shares key principles and examples to help introduce the topic in a clear and inspiring way.
Marketers are constantly looking for new ways to one-up the competition, create better experiences for customers and experiment with new technologies. But they are increasingly finding it difficult to focus on optimizing results for the current quarter and to develop breakthrough innovations simultaneously. In order to overcome this challenge, several companies are establishing marketing...
WHY ABSOLUT CREATED A THINK TANK TO PLAN FOR THE NEXT 30 YEARS OF NIGHTLIFE When you hear "think tank," the first words that come to mind are more likely policy, or government, or economics, or the military, rather than, say, vodka. Afdhel Aziz, however, is not constrained by your limited notions of what a think tank can be. As brand director for Absolut Labs, he's in charge of looking at ways...
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.
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