Afdhel Aziz Biography

Afdhel Aziz is a storytelling guru with 30 years of experience who helps leaders understand how stories move people from awareness to belief—and from belief to action—when AI scales everything else.

Aziz, a former Fortune 500 business executive, embarked on a remarkable journey after experiencing the devastating effects of the Indian Ocean tsunami in his home country of Sri Lanka. This life-altering experience prompted him to seek a deeper purpose beyond the confines of corporate life.

In 2017, after a 20 year career leading brands at Procter and Gamble, Nokia, Heineken and Absolut Vodka, Aziz made a pivotal decision to leave the corporate world and establish global strategic consultancy Conspiracy of Love.

Through his work there, he has advised Fortune 500 leaders at companies including The Gap, Sephora, and Adidas, gaining rare insight into how leadership narratives galvanize teams, build trust, and drive growth and impact.

As a longtime Forbes contributor, he has interviewed hundreds of entrepreneurs and CEO’s disrupting industries, uncovering a consistent pattern: the leaders who scale fastest are those who can tell the clearest, most compelling stories.

Through his creative studio Good is the New Cool, in partnership with TIME, Aziz builds platforms that turn stories into shared belief and cultural momentum—drawing as well on his personal work as an award-winning poet, novelist, and film director to apply timeless narrative techniques to modern leadership challenges. He has inspired audiences globally at companies like Disney, Walmart, and Microsoft, as well as leadership, HR and innovation conferences like the Fast Company Innovation Festival, Cannes Lions and many more.

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Speaker profile last updated by AAE Talent Team on 03/05/2026.

Afdhel Aziz Speaking Topics

  • Storytelling as a Leadership Operating System: Closing the Trust Gap

    For C-Suite & Senior Leaders

    As AI, restructuring, and constant disruption accelerate change, many organizations face a growing trust gap: people understand what leaders are doing but no longer believe why. In this session, Afdhel Aziz shows senior leaders how storytelling becomes the system that turns strategy into belief. By shaping narrative direction, framing tradeoffs transparently, and making intent visible, leaders restore trust and coherence in moments of uncertainty—because if leaders don’t shape the story, someone else will.

    Key Takeaways:

    • Learn how to tell your inspiring leadership story of ‘Self, Us and Now’.
    • Learn how to understand your unique ‘Gifts, Passions and Superpowers’ to craft your personal leadership narrative.
    • Learn the ‘Strategy to Story’ methodology for turning business objectives into emotionally resonant, purpose-led narratives.

    Perfect for: CEO and executive leadership retreats, board offsites, leadership and strategy conferences

  • Storytelling as an Engagement Engine; Closing the Engagement Gap

    For All Employees

    Global employee engagement has fallen to historic lows—leaving most organizations with teams that are present, but not fully invested. When people don’t see how their work matters, performance, retention, and productivity suffer. In this practical and energizing talk, Afdhel Aziz shows how storytelling can help close the engagement gap by restoring meaning, clarity, and agency at work. Managers learn how to translate constant change into shared purpose, while employees learn how to see their role in a larger story.

    Key Takeaways:

    • Understand why storytelling is a commercial imperative, not a communications afterthought—and how it directly impacts engagement, retention, and performance.
    • Discover how to align and motivate teams by connecting individual roles to a shared, meaningful story of where the organization is going.
    • Learn simple storytelling tools managers and employees can use to translate change into purpose, turning disengagement into ownership and momentum.

    Perfect for: Company-wide town halls, all-hands meetings, ERG meetings, employee engagement initiatives, post-reorg or post-growth moments; people, HR, and workplace conferences

Read More +

Afdhel Aziz Videos

Afdhel Aziz | Speaker Reel

Afdhel Aziz | Speaker Reel

Conspiracy of Love, founded by Afdhel Aziz, is one of the world’s leading Purpose consultancies, offering its expertise to iconic companies such as...

Leading with Purpose: Supercharge Your Career With Meaning and Impact

Leading with Purpose: Supercharge Your Career With Meaning and Impact

According to Gallup, only 30% of workers are engaged and motivated - but in companies that have a higher Purpose that number rises to 90%. Today’s...

Good is the New Cool: How Meaningful Marketing Can Drive Brand Growth

Good is the New Cool: How Meaningful Marketing Can Drive Brand Growth

How do traditional brands reinvent themselves for the new age of Conscious Consumers? Consumers say they are four to six times more likely to...

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Afdhel Aziz is a keynote speaker and industry expert who speaks on a wide range of topics such as Storytelling as a Leadership Operating System: Closing the Trust Gap, Storytelling as an Engagement Engine; Closing the Engagement Gap and Storytelling as a Cultural Force for Growth: Closing the Hope Gap. The estimated speaking fee range to book Afdhel Aziz for your event is $10,000 - $20,000. Afdhel Aziz generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Zack Kass, Eric Boles, Daymond John, Jelly Roll and Rocky Bleier. Contact All American Speakers for ratings, reviews, videos and information on scheduling Afdhel Aziz for an upcoming live or virtual event.

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