Afdhel Aziz

Afdhel Aziz is a storytelling guru with 30 years of experience who helps leaders understand how stories move people from awareness to belief—and from belief to action—when AI scales everything else.

Aziz, a former Fortune 500 business executive, embarked on a remarkable journey after experiencing the devastating effects of the Indian Ocean tsunami in his home country of Sri Lanka. This life-altering experience prompted him to seek a deeper purpose beyond the confines of corporate life.

In 2017, after a 20 year career leading brands at Procter and Gamble, Nokia, Heineken and Absolut Vodka, Aziz made a pivotal decision to leave the corporate world and establish global strategic consultancy Conspiracy of Love.

Through his work there, he has advised Fortune 500 leaders at companies including The Gap, Sephora, and Adidas, gaining rare insight into how leadership narratives galvanize teams, build trust, and drive growth and impact.

As a longtime Forbes contributor, he has interviewed hundreds of entrepreneurs and CEO’s disrupting industries, uncovering a consistent pattern: the leaders who scale fastest are those who can tell the clearest, most compelling stories.

Through his creative studio Good is the New Cool, in partnership with TIME, Aziz builds platforms that turn stories into shared belief and cultural momentum—drawing as well on his personal work as an award-winning poet, novelist, and film director to apply timeless narrative techniques to modern leadership challenges. He has inspired audiences globally at companies like Disney, Walmart, and Microsoft, as well as leadership, HR and innovation conferences like the Fast Company Innovation Festival, Cannes Lions and many more.