Afdhel Aziz

After escaping the devastating effects of the Asian Tsunami in his home country of Sri Lanka, Fortune 500 executive Afdhel Aziz struggled with PTSD and Survivor Guilt: why had he survived and what was his Purpose in life?

It led Aziz many years later (after a two-decade career leading brands at Procter and Gamble, Nokia, Heineken and Absolut Vodka) to quit corporate life and establish Conspiracy of Love.

Today it is one of the world’s leading strategic consultancies, offering its expertise to iconic companies such as Adidas, Coca Cola, The Gap and Sephora to unlock the power of business as a force for good. (It’s also a B Corp Best for the World Business.)

Since inception, Conspiracy of Love has helped leading brands invest more than $7 million in causes such as childhood hunger, racial justice in education and arts and culture, driving brand love and ‘inclusive growth’.

His best-selling "Good is the New Cool" Purpose trilogy (John Wiley and Sons) covers the topics of brand purpose, corporate purpose and personal purpose in compelling and inspiring ways. He is also an acclaimed columnist for Forbes.

His creative company Good is the New Cool is now creating ‘stories that fill the Hope Gap’ and partnering with Time Magazine to create branded content like ‘The Solutionaries’ - inspiring entrepreneurs driving impact innovation in areas like food, fashion, and more.

As an international keynote speaker, Aziz has lit up stages around the world, sharing his insights at leading corporations like Disney, Google and Accenture UK.

He has also inspired leaders at prestigious events such as the Cannes Lions Festival, the Fast Company Innovation Festival and the United Nations.