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Omar Johnson

4.8 out of 5

Former CMO at Beats by Dre & VP at Apple; Founder of ØPUS United

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Omar Johnson Biography

Omar Johnson, former CMO at Beats by Dre and former VP Marketing at Apple, is a marketing innovator in the art of collaboration. Throughout his career, Johnson has touched all facets of marketing, ranging from brand development and positioning, to advertising and global digital marketing. He has been named a “Brand Genius” by Adweek and one of the “Most Innovative CMOs” by Business Insider.

Johnson founded ØPUS United, a modern professional services firm and multi-disciplined collective of award-winning executives, athletes, strategists, data scientists, and musicians, who understand the anatomy of world-class brands. The company is built on his proprietary approach, Culture-Centric Analytics and ØPUS Score which quantifies how brands partner consumers and celebrities to drive value and audience exchange.

Johnson is from Brooklyn, NY. He received a BS in Biology and Chemistry from Georgia State University and an MBA from Goizueta Business School at Emory University.

Speaking Topics
  • DIVERSITY IN BUSINESS: MEETING PEOPLE “WHERE THEY ARE”

    Many leaders and business owners are at a loss on how they can concretely affect change and grow their business in regards to diversity. Join us for a conversation with Omar Johnson, Former CMO at Beats by Dre, and Former VP of Marketing at Apple, Inc. as he shares his thoughts on how we can support our black employees, partner with the communities they serve, and make more conscious decisions in our marketing and branding efforts.

  • LEADERSHIP: MEETING PEOPLE “WHERE THEY ARE”

    The idea of the majority office culture is changing. Instead of expecting everyone to fall in line, employees are encouraged to bring their individuality to work, such as their culture, gender, or sexual orientation. While celebrating and encouraging individual differences is good for breaking groupthink and innovating, it is also hard to manage as a leader. In this talk, Omar Johnson discusses the challenges and benefits of meeting people where they are. Audiences will come away with an understanding of employee differences, which can provide for a better work environment that enriches the company culture and the bottom line.

  • MARKETING BRANDS WITH AUTHENTICITY AND EMOTION

    Big companies spend millions of dollars on advertising campaigns to drive brand awareness, but Omar Johnson was able to make Beats headphones a viral social media phenomenon and an international success on almost no budget. Johnson learned the key to building great brand awareness was to listen, be curious, and to use truth and emotion to connect to the audience. In this talk, Johnson will share his experiences of creating emotional connections to a brand through innovative and unconventional marketing techniques.

  • THE BEATS STORY: BUILDING AN INTERNATIONAL BRAND

    When Dr. Dre and Jimmy Iovine created Beats in 2006, their goal was to create a great sounding headphone. However, it wasn’t until Omar Johnson came along that Beats became the most popular headphone for athletes and musicians. Johnson was able to turn a 180 million dollar company into a billion dollar enterprise through unconventional marketing tactics and his brand of insight, idea, execution and result. In his highly engaging talk, Johnson shows how he used curiosity and creativity to turn Beats headphones from a commodity product into an experience and an international brand.

  • THE BEST IDEA WINS: HOW TO WORK WITH THE CROWD, IGNORE THE DATA, AND USE THE ART OF LISTENING TO DEVELOP YOUR BEST IDEAS

    Marketing is about ideas and authenticity. When Omar Johnson took over the marketing for Beats by Dre, he created a flat organization style where the best idea could win. He encouraged everyone to contribute ideas from the newest member of the team to the oldest. Instead of heavy data analysis, his team would talk to actual users of Beats in the streets in order to find why and how people were using their headphones. The result was a billion dollar company and category leader. In this talk, Omar shares techniques from his experience on how to develop the best ideas.

Videos
FAQs
  • HOW TO BOOK Omar Johnson?

    Our booking agents have successfully helped clients around the world secure talent like Omar Johnson for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Omar Johnson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Omar Johnson or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Omar Johnson?

    Speaking fees for Omar Johnson, or any other keynote speakers and celebrities, are determined based on a number of factors and may change without notice. The amount that Omar Johnson charges to speak often varies according to the circumstances, including their schedule, market conditions, length of presentation, and the location of the event. The speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Omar Johnson, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Omar Johnson?

    All American Entertainment has successfully secured celebrity talent like Omar Johnson for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Omar Johnson for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Omar Johnson or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Omar Johnson or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

Users also viewed these speakers:

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

Omar Johnson

4.8 out of 5

Former CMO at Beats by Dre & VP at Apple; Founder of ØPUS United

Travels From:
Los Angeles, CA, USA
Speaking Fee:

Omar Johnson Biography

Omar Johnson, former CMO at Beats by Dre and former VP Marketing at Apple, is a marketing innovator in the art of collaboration. Throughout his career, Johnson has touched all facets of marketing, ranging from brand development and positioning, to advertising and global digital marketing. He has been named a “Brand Genius” by Adweek and one of the “Most Innovative CMOs” by Business Insider.

Johnson founded ØPUS United, a modern professional services firm and multi-disciplined collective of award-winning executives, athletes, strategists, data scientists, and musicians, who understand the anatomy of world-class brands. The company is built on his proprietary approach, Culture-Centric Analytics and ØPUS Score which quantifies how brands partner consumers and celebrities to drive value and audience exchange.

Johnson is from Brooklyn, NY. He received a BS in Biology and Chemistry from Georgia State University and an MBA from Goizueta Business School at Emory University.

Omar Johnson Speaking Topics

  • DIVERSITY IN BUSINESS: MEETING PEOPLE “WHERE THEY ARE”

    Many leaders and business owners are at a loss on how they can concretely affect change and grow their business in regards to diversity. Join us for a conversation with Omar Johnson, Former CMO at Beats by Dre, and Former VP of Marketing at Apple, Inc. as he shares his thoughts on how we can support our black employees, partner with the communities they serve, and make more conscious decisions in our marketing and branding efforts.

  • LEADERSHIP: MEETING PEOPLE “WHERE THEY ARE”

    The idea of the majority office culture is changing. Instead of expecting everyone to fall in line, employees are encouraged to bring their individuality to work, such as their culture, gender, or sexual orientation. While celebrating and encouraging individual differences is good for breaking groupthink and innovating, it is also hard to manage as a leader. In this talk, Omar Johnson discusses the challenges and benefits of meeting people where they are. Audiences will come away with an understanding of employee differences, which can provide for a better work environment that enriches the company culture and the bottom line.

  • MARKETING BRANDS WITH AUTHENTICITY AND EMOTION

    Big companies spend millions of dollars on advertising campaigns to drive brand awareness, but Omar Johnson was able to make Beats headphones a viral social media phenomenon and an international success on almost no budget. Johnson learned the key to building great brand awareness was to listen, be curious, and to use truth and emotion to connect to the audience. In this talk, Johnson will share his experiences of creating emotional connections to a brand through innovative and unconventional marketing techniques.

  • THE BEATS STORY: BUILDING AN INTERNATIONAL BRAND

    When Dr. Dre and Jimmy Iovine created Beats in 2006, their goal was to create a great sounding headphone. However, it wasn’t until Omar Johnson came along that Beats became the most popular headphone for athletes and musicians. Johnson was able to turn a 180 million dollar company into a billion dollar enterprise through unconventional marketing tactics and his brand of insight, idea, execution and result. In his highly engaging talk, Johnson shows how he used curiosity and creativity to turn Beats headphones from a commodity product into an experience and an international brand.

  • THE BEST IDEA WINS: HOW TO WORK WITH THE CROWD, IGNORE THE DATA, AND USE THE ART OF LISTENING TO DEVELOP YOUR BEST IDEAS

    Marketing is about ideas and authenticity. When Omar Johnson took over the marketing for Beats by Dre, he created a flat organization style where the best idea could win. He encouraged everyone to contribute ideas from the newest member of the team to the oldest. Instead of heavy data analysis, his team would talk to actual users of Beats in the streets in order to find why and how people were using their headphones. The result was a billion dollar company and category leader. In this talk, Omar shares techniques from his experience on how to develop the best ideas.

Omar Johnson Videos

  • Episode 11 - Omar Johnson
  • Omar Johnson - People-Diversity, Product, Storytelling
  • Omar Johnson, Beats by Dre: Bringing the brand to life through sport

Speaker Lists Featuring Omar Johnson

FAQs on booking Omar Johnson

  • How to book Omar Johnson?

    Our booking agents have successfully helped clients around the world secure talent like Omar Johnson for both live and virtual events for over 20 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Omar Johnson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Omar Johnson or any other celebrity of your choice.
  • How much does it cost to book Omar Johnson?

    Speaking fees for Omar Johnson, or any other keynote speakers and celebrities, are determined based on a number of factors and may change without notice. The amount that Omar Johnson charges to speak often varies according to the circumstances, including their schedule, market conditions, length of presentation, and the location of the event. The speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Omar Johnson, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Omar Johnson?

    All American Entertainment has successfully secured celebrity talent like Omar Johnson for clients worldwide for more than 20 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Omar Johnson for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Omar Johnson or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Omar Johnson or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Omar Johnson is a keynote speaker and industry expert who speaks on a wide range of topics such as DIVERSITY IN BUSINESS: MEETING PEOPLE “WHERE THEY ARE”, LEADERSHIP: MEETING PEOPLE “WHERE THEY ARE”, MARKETING BRANDS WITH AUTHENTICITY AND EMOTION, THE BEATS STORY: BUILDING AN INTERNATIONAL BRAND and THE BEST IDEA WINS: HOW TO WORK WITH THE CROWD, IGNORE THE DATA, AND USE THE ART OF LISTENING TO DEVELOP YOUR BEST IDEAS. The estimated speaking fee range to book Omar Johnson for your event is $50,000 - $100,000. Omar Johnson generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daymond John, Dara Treseder, Marc Randolph, Josh Linkner and Randi Zuckerberg. Contact All American Speakers for ratings, reviews, videos and information on scheduling Omar Johnson for an upcoming live or virtual event.

Omar Johnson Speaking Topics

  • DIVERSITY IN BUSINESS: MEETING PEOPLE “WHERE THEY ARE”

    Many leaders and business owners are at a loss on how they can concretely affect change and grow their business in regards to diversity. Join us for a conversation with Omar Johnson, Former CMO at Beats by Dre, and Former VP of Marketing at Apple, Inc. as he shares his thoughts on how we can support our black employees, partner with the communities they serve, and make more conscious decisions in our marketing and branding efforts.

  • LEADERSHIP: MEETING PEOPLE “WHERE THEY ARE”

    The idea of the majority office culture is changing. Instead of expecting everyone to fall in line, employees are encouraged to bring their individuality to work, such as their culture, gender, or sexual orientation. While celebrating and encouraging individual differences is good for breaking groupthink and innovating, it is also hard to manage as a leader. In this talk, Omar Johnson discusses the challenges and benefits of meeting people where they are. Audiences will come away with an understanding of employee differences, which can provide for a better work environment that enriches the company culture and the bottom line.

  • MARKETING BRANDS WITH AUTHENTICITY AND EMOTION

    Big companies spend millions of dollars on advertising campaigns to drive brand awareness, but Omar Johnson was able to make Beats headphones a viral social media phenomenon and an international success on almost no budget. Johnson learned the key to building great brand awareness was to listen, be curious, and to use truth and emotion to connect to the audience. In this talk, Johnson will share his experiences of creating emotional connections to a brand through innovative and unconventional marketing techniques.

  • THE BEATS STORY: BUILDING AN INTERNATIONAL BRAND

    When Dr. Dre and Jimmy Iovine created Beats in 2006, their goal was to create a great sounding headphone. However, it wasn’t until Omar Johnson came along that Beats became the most popular headphone for athletes and musicians. Johnson was able to turn a 180 million dollar company into a billion dollar enterprise through unconventional marketing tactics and his brand of insight, idea, execution and result. In his highly engaging talk, Johnson shows how he used curiosity and creativity to turn Beats headphones from a commodity product into an experience and an international brand.

  • THE BEST IDEA WINS: HOW TO WORK WITH THE CROWD, IGNORE THE DATA, AND USE THE ART OF LISTENING TO DEVELOP YOUR BEST IDEAS

    Marketing is about ideas and authenticity. When Omar Johnson took over the marketing for Beats by Dre, he created a flat organization style where the best idea could win. He encouraged everyone to contribute ideas from the newest member of the team to the oldest. Instead of heavy data analysis, his team would talk to actual users of Beats in the streets in order to find why and how people were using their headphones. The result was a billion dollar company and category leader. In this talk, Omar shares techniques from his experience on how to develop the best ideas.

Omar Johnson Speaker Videos

  • Episode 11 - Omar Johnson
    Omar Johnson - People-Diversity, Product, Storytelling
  • Omar Johnson, Beats by Dre: Bringing the brand to life through sport

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

  • Customized Service

    Our agents find the right fit for your event

  • Unparalleled Database

    Full access to all speakers & celebrities

  • One Stop Shopping

    A reliable and unbiased point of contact

  • Logistics Management

    Your personal Logistics Manager who takes care of all event details

Speakers Similar to Omar Johnson

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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