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Omar Johnson

4.8 out of 5

Former CMO at Beats by Dre & VP at Apple; Founder of ØPUS United

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 Omar Johnson Biography

Omar Johnson is a marketing and branding keynote speaker, entrepreneur, former CMO at Beats by Dre, and former VP Marketing at Apple. At Beats Electronics, Johnson was responsible for brand development, advertising, retail experience, entertainment / sports marketing, and digital marketing for all global brand marketing and advertising efforts. Adweek named Johnson a “Brand Genius” in 2013, and Business Insider named him one of the “Most Innovative CMOs” in 2016.

As the former Chief Marketing Officer at Beats by Dre and former VP of Marketing at Apple, Johnson has created strong consumer connections with the brands he’s represented. He drove explosive growth at Beats, leading groundbreaking campaigns with celebrities such as LeBron James, Chris Rock, and Eminem – helping to take a $20 million company to a $1.1 billion dollar global icon and category leader.

Johnson drove explosive growth in the headphone category through groundbreaking campaigns including #ShowYourColor Solo Campaign, Powerbeats starring LeBron James and The Pills featuring Chris Rock and Eminem. He used “ambush marketing” and influencers to expand the brand—giving athletes and musicians free headphones at private company parties—which helped turn Beats into the headphone of choice for the best musicians and athletes in the world.

Previously, Johnson led innovative marketing programs for international brands such as Nike, Coca-Cola, Kraft Foods, and Campbell Soup. As an advertising lead at Nike, Johnson produced some of Nike’s most memorable TV commercials including “Rise,” starring LeBron James, “All Together Now,” featuring Kobe Bryant, and “The Most Valuable Puppets”. Johnson also built the Nike+ sports music platform, establishing Nike’s first revenue-generating relationship with record labels. Johnson and his team created an industry-first sports music program with Universal, Interscope, Sony, Capitol, Def Jam and more than 25 independent labels. This collaboration sold +5 Million tracks and deepened the connection between music and sports.

Johnson is from Brooklyn, NY. He received a BS in Biology and Chemistry from Georgia State University and an MBA from Goizueta Business School at Emory University.

Videos
Speaking Topics
  • DIVERSITY IN BUSINESS: MEETING PEOPLE “WHERE THEY ARE”

    Many leaders and business owners are at a loss on how they can concretely effect change and grow their business in regards to diversity. Join us for a conversation with Omar Johnson, Former CMO at Beats by Dre, and Former VP of Marketing at Apple, Inc. as he shares his thoughts on how we can support our black employees, partner with the communities they serve, and make more conscious decisions in our marketing and branding efforts

  • VIRTUAL KEYNOTE: LEADERSHIP: MEETING PEOPLE “WHERE THEY ARE”

    The idea of the majority office culture is changing. Instead of expecting everyone to fall in line, employees are encouraged to bring their individuality to work, such as their culture, gender, or sexual orientation. While celebrating and encouraging individual differences is good for breaking groupthink and innovating, it is also hard to manage as a leader. In this talk, Omar Johnson discusses the challenges and benefits of meeting people where they are. Audiences will come away with an understanding of employee differences, which can provide for a better work environment that enriches the company culture and the bottom line.

  • VIRTUAL KEYNOTE: MARKETING BRANDS WITH AUTHENTICITY AND EMOTION

    Big companies spend millions of dollars on advertising campaigns to drive brand awareness, but Omar Johnson was able to make Beats headphones a viral social media phenomenon and an international success on almost no budget. Johnson learned the key to building great brand awareness was to listen, be curious, and to use truth and emotion to connect to the audience. In this talk, Johnson will share his experiences of creating emotional connections to a brand through innovative and unconventional marketing techniques.

  • VIRTUAL KEYNOTE: THE BEATS STORY: BUILDING AN INTERNATIONAL BRAND

    When Dr. Dre and Jimmy Iovine created Beats in 2006, their goal was to create a great sounding headphone. However, it wasn’t until Omar Johnson came along that Beats became the most popular headphone for athletes and musicians. Johnson was able to turn a 180 million dollar company into a billion dollar enterprise through unconventional marketing tactics and his brand of insight, idea, execution and result. In his highly engaging talk, Johnson shows how he used curiosity and creativity to turn Beats headphones from a commodity product into an experience and an international brand.

  • VIRTUAL KEYNOTE: THE BEST IDEA WINS: HOW TO WORK WITH THE CROWD, IGNORE THE DATA, AND USE THE ART OF LISTENING TO DEVELOP YOUR BEST IDEAS

    Marketing is about ideas and authenticity. When Omar Johnson took over the marketing for Beats by Dre, he created a flat organization style where the best idea could win. He encouraged everyone to contribute ideas from the newest member of the team to the oldest. Instead of heavy data analysis, his team would talk to actual users of Beats in the streets in order to find why and how people were using their headphones. The result was a billion dollar company and category leader. In this talk, Omar shares techniques from his experience on how to develop the best ideas.

FAQs
  • HOW TO BOOK Omar Johnson?

    Our booking agents have successfully helped clients around the world secure talent like Omar Johnson for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Omar Johnson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Omar Johnson or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Omar Johnson?

    Booking fees for Omar Johnson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Omar Johnson, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Omar Johnson?

    All American Entertainment has successfully secured celebrity talent like Omar Johnson for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Omar Johnson for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Omar Johnson or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Omar Johnson or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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During normal business hours, we respond to most inquiries within 4 hours.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Omar Johnson

4.8 out of 5

Former CMO at Beats by Dre & VP at Apple; Founder of ØPUS United

Travels From:
Los Angeles, CA, USA
Speaking Fee:

Omar Johnson Biography

Omar Johnson is a marketing and branding keynote speaker, entrepreneur, former CMO at Beats by Dre, and former VP Marketing at Apple. At Beats Electronics, Johnson was responsible for brand development, advertising, retail experience, entertainment / sports marketing, and digital marketing for all global brand marketing and advertising efforts. Adweek named Johnson a “Brand Genius” in 2013, and Business Insider named him one of the “Most Innovative CMOs” in 2016.

As the former Chief Marketing Officer at Beats by Dre and former VP of Marketing at Apple, Johnson has created strong consumer connections with the brands he’s represented. He drove explosive growth at Beats, leading groundbreaking campaigns with celebrities such as LeBron James, Chris Rock, and Eminem – helping to take a $20 million company to a $1.1 billion dollar global icon and category leader.

Johnson drove explosive growth in the headphone category through groundbreaking campaigns including #ShowYourColor Solo Campaign, Powerbeats starring LeBron James and The Pills featuring Chris Rock and Eminem. He used “ambush marketing” and influencers to expand the brand—giving athletes and musicians free headphones at private company parties—which helped turn Beats into the headphone of choice for the best musicians and athletes in the world.

Previously, Johnson led innovative marketing programs for international brands such as Nike, Coca-Cola, Kraft Foods, and Campbell Soup. As an advertising lead at Nike, Johnson produced some of Nike’s most memorable TV commercials including “Rise,” starring LeBron James, “All Together Now,” featuring Kobe Bryant, and “The Most Valuable Puppets”. Johnson also built the Nike+ sports music platform, establishing Nike’s first revenue-generating relationship with record labels. Johnson and his team created an industry-first sports music program with Universal, Interscope, Sony, Capitol, Def Jam and more than 25 independent labels. This collaboration sold +5 Million tracks and deepened the connection between music and sports.

Johnson is from Brooklyn, NY. He received a BS in Biology and Chemistry from Georgia State University and an MBA from Goizueta Business School at Emory University.

Omar Johnson Videos

  • Episode 11 - Omar Johnson
    On this episode of The Paul Rivera Podcast, PR sits down with Marketing guru Omar Johnson. They discuss how he stumbled into marketing, his journey...
  • Omar Johnson on the No Noise Beats by Dre
    We caught up with Omar Johnson to discuss the inspiration behind joining forces with Selfridges to create the exclusive No Noise Beats by Dre.

Speaker Lists Featuring Omar Johnson

Omar Johnson Speaking Topics

  • DIVERSITY IN BUSINESS: MEETING PEOPLE “WHERE THEY ARE”

    Many leaders and business owners are at a loss on how they can concretely effect change and grow their business in regards to diversity. Join us for a conversation with Omar Johnson, Former CMO at Beats by Dre, and Former VP of Marketing at Apple, Inc. as he shares his thoughts on how we can support our black employees, partner with the communities they serve, and make more conscious decisions in our marketing and branding efforts

  • VIRTUAL KEYNOTE: LEADERSHIP: MEETING PEOPLE “WHERE THEY ARE”

    The idea of the majority office culture is changing. Instead of expecting everyone to fall in line, employees are encouraged to bring their individuality to work, such as their culture, gender, or sexual orientation. While celebrating and encouraging individual differences is good for breaking groupthink and innovating, it is also hard to manage as a leader. In this talk, Omar Johnson discusses the challenges and benefits of meeting people where they are. Audiences will come away with an understanding of employee differences, which can provide for a better work environment that enriches the company culture and the bottom line.

  • VIRTUAL KEYNOTE: MARKETING BRANDS WITH AUTHENTICITY AND EMOTION

    Big companies spend millions of dollars on advertising campaigns to drive brand awareness, but Omar Johnson was able to make Beats headphones a viral social media phenomenon and an international success on almost no budget. Johnson learned the key to building great brand awareness was to listen, be curious, and to use truth and emotion to connect to the audience. In this talk, Johnson will share his experiences of creating emotional connections to a brand through innovative and unconventional marketing techniques.

  • VIRTUAL KEYNOTE: THE BEATS STORY: BUILDING AN INTERNATIONAL BRAND

    When Dr. Dre and Jimmy Iovine created Beats in 2006, their goal was to create a great sounding headphone. However, it wasn’t until Omar Johnson came along that Beats became the most popular headphone for athletes and musicians. Johnson was able to turn a 180 million dollar company into a billion dollar enterprise through unconventional marketing tactics and his brand of insight, idea, execution and result. In his highly engaging talk, Johnson shows how he used curiosity and creativity to turn Beats headphones from a commodity product into an experience and an international brand.

  • VIRTUAL KEYNOTE: THE BEST IDEA WINS: HOW TO WORK WITH THE CROWD, IGNORE THE DATA, AND USE THE ART OF LISTENING TO DEVELOP YOUR BEST IDEAS

    Marketing is about ideas and authenticity. When Omar Johnson took over the marketing for Beats by Dre, he created a flat organization style where the best idea could win. He encouraged everyone to contribute ideas from the newest member of the team to the oldest. Instead of heavy data analysis, his team would talk to actual users of Beats in the streets in order to find why and how people were using their headphones. The result was a billion dollar company and category leader. In this talk, Omar shares techniques from his experience on how to develop the best ideas.

FAQs on booking Omar Johnson

  • How to book Omar Johnson?

    Our booking agents have successfully helped clients around the world secure talent like Omar Johnson for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Omar Johnson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Omar Johnson or any other celebrity of your choice.
  • How much does it cost to book Omar Johnson?

    Booking fees for Omar Johnson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Omar Johnson, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Omar Johnson?

    All American Entertainment has successfully secured celebrity talent like Omar Johnson for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Omar Johnson for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Omar Johnson or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Omar Johnson or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Omar Johnson is a keynote speaker and industry expert who speaks on a wide range of topics such as DIVERSITY IN BUSINESS: MEETING PEOPLE “WHERE THEY ARE”, VIRTUAL KEYNOTE: LEADERSHIP: MEETING PEOPLE “WHERE THEY ARE”, VIRTUAL KEYNOTE: MARKETING BRANDS WITH AUTHENTICITY AND EMOTION, VIRTUAL KEYNOTE: THE BEATS STORY: BUILDING AN INTERNATIONAL BRAND and VIRTUAL KEYNOTE: THE BEST IDEA WINS: HOW TO WORK WITH THE CROWD, IGNORE THE DATA, AND USE THE ART OF LISTENING TO DEVELOP YOUR BEST IDEAS. The estimated speaking fee range to book Omar Johnson for your event is $30,000 - $50,000. Omar Johnson generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daymond John, Randi Zuckerberg, Marc Randolph, Mitch Lowe and Uri Levine. Contact All American Speakers for ratings, reviews, videos and information on scheduling Omar Johnson for an upcoming live or virtual event.

Omar Johnson Speaker Videos

  • Episode 11 - Omar Johnson
    On this episode of The Paul Rivera Podcast, PR sits down with Marketing guru Omar Johnson. They discuss how he stumbled into marketing, his journey from Campbell Soup, to Nike, to Beats By Dre, his...
    Omar Johnson on the No Noise Beats by Dre
    We caught up with Omar Johnson to discuss the inspiration behind joining forces with Selfridges to create the exclusive No Noise Beats by Dre.

Omar Johnson Speaking Topics

  • DIVERSITY IN BUSINESS: MEETING PEOPLE “WHERE THEY ARE”

    Many leaders and business owners are at a loss on how they can concretely effect change and grow their business in regards to diversity. Join us for a conversation with Omar Johnson, Former CMO at Beats by Dre, and Former VP of Marketing at Apple, Inc. as he shares his thoughts on how we can support our black employees, partner with the communities they serve, and make more conscious decisions in our marketing and branding efforts

  • VIRTUAL KEYNOTE: LEADERSHIP: MEETING PEOPLE “WHERE THEY ARE”

    The idea of the majority office culture is changing. Instead of expecting everyone to fall in line, employees are encouraged to bring their individuality to work, such as their culture, gender, or sexual orientation. While celebrating and encouraging individual differences is good for breaking groupthink and innovating, it is also hard to manage as a leader. In this talk, Omar Johnson discusses the challenges and benefits of meeting people where they are. Audiences will come away with an understanding of employee differences, which can provide for a better work environment that enriches the company culture and the bottom line.

  • VIRTUAL KEYNOTE: MARKETING BRANDS WITH AUTHENTICITY AND EMOTION

    Big companies spend millions of dollars on advertising campaigns to drive brand awareness, but Omar Johnson was able to make Beats headphones a viral social media phenomenon and an international success on almost no budget. Johnson learned the key to building great brand awareness was to listen, be curious, and to use truth and emotion to connect to the audience. In this talk, Johnson will share his experiences of creating emotional connections to a brand through innovative and unconventional marketing techniques.

  • VIRTUAL KEYNOTE: THE BEATS STORY: BUILDING AN INTERNATIONAL BRAND

    When Dr. Dre and Jimmy Iovine created Beats in 2006, their goal was to create a great sounding headphone. However, it wasn’t until Omar Johnson came along that Beats became the most popular headphone for athletes and musicians. Johnson was able to turn a 180 million dollar company into a billion dollar enterprise through unconventional marketing tactics and his brand of insight, idea, execution and result. In his highly engaging talk, Johnson shows how he used curiosity and creativity to turn Beats headphones from a commodity product into an experience and an international brand.

  • VIRTUAL KEYNOTE: THE BEST IDEA WINS: HOW TO WORK WITH THE CROWD, IGNORE THE DATA, AND USE THE ART OF LISTENING TO DEVELOP YOUR BEST IDEAS

    Marketing is about ideas and authenticity. When Omar Johnson took over the marketing for Beats by Dre, he created a flat organization style where the best idea could win. He encouraged everyone to contribute ideas from the newest member of the team to the oldest. Instead of heavy data analysis, his team would talk to actual users of Beats in the streets in order to find why and how people were using their headphones. The result was a billion dollar company and category leader. In this talk, Omar shares techniques from his experience on how to develop the best ideas.

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Omar Johnson

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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