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Omar Johnson

4.8 out of 5
5 reviews

Former CMO at Beats by Dre & VP at Apple; Founder of ØPUS United

  Categories:
Business Growth, Business Leaders, Business Speakers, Leadership Speakers, Sales, Marketing and Branding, Speakers by Industry, Virtual Speakers
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Omar Johnson Biography

Omar Johnson is a marketing and branding keynote speaker, entrepreneur, former CMO at Beats by Dre, and former VP Marketing at Apple. At Beats Electronics, Johnson was responsible for brand development, advertising, retail experience, entertainment / sports marketing, and digital marketing for all global brand marketing and advertising efforts. Adweek named Johnson a “Brand Genius” in 2013, and Business Insider named him one of the “Most Innovative CMOs” in 2016.

As the former Chief Marketing Officer at Beats by Dre and former VP of Marketing at Apple, Johnson has created strong consumer connections with the brands he’s represented. He drove explosive growth at Beats, leading groundbreaking campaigns with celebrities such as LeBron James, Chris Rock, and Eminem – helping to take a $20 million company to a $1.1 billion dollar global icon and category leader.

Johnson drove explosive growth in the headphone category through groundbreaking campaigns including #ShowYourColor Solo Campaign, Powerbeats starring LeBron James and The Pills featuring Chris Rock and Eminem. He used “ambush marketing” and influencers to expand the brand—giving athletes and musicians free headphones at private company parties—which helped turn Beats into the headphone of choice for the best musicians and athletes in the world.

Previously, Johnson led innovative marketing programs for international brands such as Nike, Coca-Cola, Kraft Foods, and Campbell Soup. As an advertising lead at Nike, Johnson produced some of Nike’s most memorable TV commercials including “Rise,” starring LeBron James, “All Together Now,” featuring Kobe Bryant, and “The Most Valuable Puppets”. Johnson also built the Nike+ sports music platform, establishing Nike’s first revenue-generating relationship with record labels. Johnson and his team created an industry-first sports music program with Universal, Interscope, Sony, Capitol, Def Jam and more than 25 independent labels. This collaboration sold +5 Million tracks and deepened the connection between music and sports.

Contact a speaker booking agent to check availability on Omar Johnson and other top speakers and celebrities.

BOOK Omar Johnson
Videos
BOOK Omar Johnson
Speaking Topics

  • VIRTUAL KEYNOTE: DEAR WHITE CORPORATE AMERICA

    For those leaders and executives still at a loss as to how they can concretely effect change in their organizations as regards diversity, supporting their black employees, and partnering with the communities they serve, marketing, branding and diversity expert Omar Johnson has penned a concise and actionable missive that can be read here.

  • VIRTUAL KEYNOTE: THE NEW RULES OF MARKETING: FROM INFLUENCERS TO AMBUSH MARKETING

    When Beats by Dre headphones came into the market they faced competition from more established market leaders like Bose. As the new kid on the block, Omar used new marketing techniques to gain market share, from giving well-known athletes free headphones to developing hangouts for Olympic athletes to drive buzz and desire for Beats headphones. In this talk, Omar shows how your company can incorporate guerilla techniques to gain market share.

  • VIRTUAL KEYNOTE: THE BEST IDEA WINS: HOW TO WORK WITH THE CROWD, IGNORE THE DATA, AND USE THE ART OF LISTENING TO DEVELOP YOUR BEST IDEAS

    Marketing is about ideas and authenticity. When Omar Johnson took over the marketing for Beats by Dre, he created a flat organization style where the best idea could win. He encouraged everyone to contribute ideas from the newest member of the team to the oldest. Instead of heavy data analysis, his team would talk to actual users of Beats in the streets in order to find why and how people were using their headphones. The result was a billion dollar company and category leader. In this talk, Omar shares techniques from his experience on how to develop the best ideas.

  • VIRTUAL KEYNOTE: THE BEATS STORY: BUILDING AN INTERNATIONAL BRAND

    When Dr. Dre and Jimmy Iovine created Beats in 2006, their goal was to create a great sounding headphone. However, it wasn’t until Omar Johnson came along that Beats became the most popular headphone for athletes and musicians. Johnson was able to turn a 180 million dollar company into a billion dollar enterprise through unconventional marketing tactics and his brand of insight, idea, execution and result. In his highly engaging talk, Johnson shows how he used curiosity and creativity to turn Beats headphones from a commodity product into an experience and an international brand.

  • VIRTUAL KEYNOTE: MARKETING BRANDS WITH AUTHENTICITY AND EMOTION

    Big companies spend millions of dollars on advertising campaigns to drive brand awareness, but Omar Johnson was able to make Beats headphones a viral social media phenomenon and an international success on almost no budget. Johnson learned the key to building great brand awareness was to listen, be curious, and to use truth and emotion to connect to the audience. In this talk, Johnson will share his experiences of creating emotional connections to a brand through innovative and unconventional marketing techniques.

  • VIRTUAL KEYNOTE: LEADERSHIP: MEETING PEOPLE “WHERE THEY ARE”

    The idea of the majority office culture is changing. Instead of expecting everyone to fall in line, employees are encouraged to bring their individuality to work, such as their culture, gender, or sexual orientation. While celebrating and encouraging individual differences is good for breaking groupthink and innovating, it is also hard to manage as a leader. In this talk, Omar Johnson discusses the challenges and benefits of meeting people where they are. Audiences will come away with an understanding of employee differences, which can provide for a better work environment that enriches the company culture and the bottom line.

FAQs

  • HOW TO BOOK Omar Johnson?

    Our booking agents have successfully helped clients around the world secure talent like Omar Johnson for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Omar Johnson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Omar Johnson or any other celebrity of your choice.

  • HOW MUCH DOES IT COST TO BOOK Omar Johnson?

    Booking fees for Omar Johnson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Omar Johnson, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

  • WHO IS THE AGENT FOR Omar Johnson?

    All American Entertainment has successfully secured celebrity talent like Omar Johnson for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Omar Johnson for your next private or corporate function.

  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Omar Johnson or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Omar Johnson or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
Check Availability

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

Users also viewed these speakers:

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Omar Johnson

4.8 out of 5
5 reviews

Former CMO at Beats by Dre & VP at Apple; Founder of ØPUS United

Travels From:
Los Angeles, CA, USA
Speaking Fee:
Live Event: $30,000 - $50,000
Virtual Event: $30,000 - $50,000
More Fee Info
Categories:
Business Growth, Business Leaders, Business Speakers, Leadership Speakers, Sales, Marketing and Branding, Speakers by Industry, Virtual Speakers

Omar Johnson Biography

Omar Johnson is a marketing and branding keynote speaker, entrepreneur, former CMO at Beats by Dre, and former VP Marketing at Apple. At Beats Electronics, Johnson was responsible for brand development, advertising, retail experience, entertainment / sports marketing, and digital marketing for all global brand marketing and advertising efforts. Adweek named Johnson a “Brand Genius” in 2013, and Business Insider named him one of the “Most Innovative CMOs” in 2016.

As the former Chief Marketing Officer at Beats by Dre and former VP of Marketing at Apple, Johnson has created strong consumer connections with the brands he’s represented. He drove explosive growth at Beats, leading groundbreaking campaigns with celebrities such as LeBron James, Chris Rock, and Eminem – helping to take a $20 million company to a $1.1 billion dollar global icon and category leader.

Johnson drove explosive growth in the headphone category through groundbreaking campaigns including #ShowYourColor Solo Campaign, Powerbeats starring LeBron James and The Pills featuring Chris Rock and Eminem. He used “ambush marketing” and influencers to expand the brand—giving athletes and musicians free headphones at private company parties—which helped turn Beats into the headphone of choice for the best musicians and athletes in the world.

Previously, Johnson led innovative marketing programs for international brands such as Nike, Coca-Cola, Kraft Foods, and Campbell Soup. As an advertising lead at Nike, Johnson produced some of Nike’s most memorable TV commercials including “Rise,” starring LeBron James, “All Together Now,” featuring Kobe Bryant, and “The Most Valuable Puppets”. Johnson also built the Nike+ sports music platform, establishing Nike’s first revenue-generating relationship with record labels. Johnson and his team created an industry-first sports music program with Universal, Interscope, Sony, Capitol, Def Jam and more than 25 independent labels. This collaboration sold +5 Million tracks and deepened the connection between music and sports.

Contact a speaker booking agent to check availability on Omar Johnson and other top speakers and celebrities.

BOOK Omar Johnson

Omar Johnson Videos

  • Episode 11 - Omar Johnson
    Episode 11 - Omar Johnson
  • Omar Johnson - People-Diversity, Product, Storytelling
    Omar Johnson - People-Diversity, Product, Storytelling
  • Omar Johnson on the No Noise Beats by Dre
    Omar Johnson on the No Noise Beats by Dre
See All Videos »

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Omar Johnson Speaking Topics

  • VIRTUAL KEYNOTE: DEAR WHITE CORPORATE AMERICA

    For those leaders and executives still at a loss as to how they can concretely effect change in their organizations as regards diversity, supporting their black employees, and partnering with the communities they serve, marketing, branding and diversity expert Omar Johnson has penned a concise and actionable missive that can be read here.

  • VIRTUAL KEYNOTE: THE NEW RULES OF MARKETING: FROM INFLUENCERS TO AMBUSH MARKETING

    When Beats by Dre headphones came into the market they faced competition from more established market leaders like Bose. As the new kid on the block, Omar used new marketing techniques to gain market share, from giving well-known athletes free headphones to developing hangouts for Olympic athletes to drive buzz and desire for Beats headphones. In this talk, Omar shows how your company can incorporate guerilla techniques to gain market share.

  • VIRTUAL KEYNOTE: THE BEST IDEA WINS: HOW TO WORK WITH THE CROWD, IGNORE THE DATA, AND USE THE ART OF LISTENING TO DEVELOP YOUR BEST IDEAS

    Marketing is about ideas and authenticity. When Omar Johnson took over the marketing for Beats by Dre, he created a flat organization style where the best idea could win. He encouraged everyone to contribute ideas from the newest member of the team to the oldest. Instead of heavy data analysis, his team would talk to actual users of Beats in the streets in order to find why and how people were using their headphones. The result was a billion dollar company and category leader. In this talk, Omar shares techniques from his experience on how to develop the best ideas.

  • VIRTUAL KEYNOTE: THE BEATS STORY: BUILDING AN INTERNATIONAL BRAND

    When Dr. Dre and Jimmy Iovine created Beats in 2006, their goal was to create a great sounding headphone. However, it wasn’t until Omar Johnson came along that Beats became the most popular headphone for athletes and musicians. Johnson was able to turn a 180 million dollar company into a billion dollar enterprise through unconventional marketing tactics and his brand of insight, idea, execution and result. In his highly engaging talk, Johnson shows how he used curiosity and creativity to turn Beats headphones from a commodity product into an experience and an international brand.

  • VIRTUAL KEYNOTE: MARKETING BRANDS WITH AUTHENTICITY AND EMOTION

    Big companies spend millions of dollars on advertising campaigns to drive brand awareness, but Omar Johnson was able to make Beats headphones a viral social media phenomenon and an international success on almost no budget. Johnson learned the key to building great brand awareness was to listen, be curious, and to use truth and emotion to connect to the audience. In this talk, Johnson will share his experiences of creating emotional connections to a brand through innovative and unconventional marketing techniques.

  • VIRTUAL KEYNOTE: LEADERSHIP: MEETING PEOPLE “WHERE THEY ARE”

    The idea of the majority office culture is changing. Instead of expecting everyone to fall in line, employees are encouraged to bring their individuality to work, such as their culture, gender, or sexual orientation. While celebrating and encouraging individual differences is good for breaking groupthink and innovating, it is also hard to manage as a leader. In this talk, Omar Johnson discusses the challenges and benefits of meeting people where they are. Audiences will come away with an understanding of employee differences, which can provide for a better work environment that enriches the company culture and the bottom line.

FAQs on booking Omar Johnson

  • How to book Omar Johnson?

    Our booking agents have successfully helped clients around the world secure talent like Omar Johnson for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Omar Johnson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Omar Johnson or any other celebrity of your choice.

  • How much does it cost to book Omar Johnson?

    Booking fees for Omar Johnson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Omar Johnson, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

  • Who is the agent for Omar Johnson?

    All American Entertainment has successfully secured celebrity talent like Omar Johnson for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Omar Johnson for your next private or corporate function.

  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Omar Johnson or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Omar Johnson or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Omar Johnson is a keynote speaker and industry expert who speaks on a wide range of topics such as VIRTUAL KEYNOTE: DEAR WHITE CORPORATE AMERICA, VIRTUAL KEYNOTE: THE NEW RULES OF MARKETING: FROM INFLUENCERS TO AMBUSH MARKETING, VIRTUAL KEYNOTE: THE BEST IDEA WINS: HOW TO WORK WITH THE CROWD, IGNORE THE DATA, AND USE THE ART OF LISTENING TO DEVELOP YOUR BEST IDEAS, VIRTUAL KEYNOTE: THE BEATS STORY: BUILDING AN INTERNATIONAL BRAND, VIRTUAL KEYNOTE: MARKETING BRANDS WITH AUTHENTICITY AND EMOTION and VIRTUAL KEYNOTE: LEADERSHIP: MEETING PEOPLE “WHERE THEY ARE”. The estimated speaking fee range to book Omar Johnson for your event is $30,000 - $50,000. Omar Johnson generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daymond John, Marc Randolph, Randi Zuckerberg, Josh Linkner and Mitch Lowe. Contact All American Speakers for ratings, reviews, videos and information on scheduling Omar Johnson for an upcoming live or virtual event.

BOOK Omar Johnson

Omar Johnson Speaker Videos

  • Episode 11 - Omar Johnson
    Episode 11 - Omar Johnson
    Omar Johnson - People-Diversity, Product, Storytelling
    Omar Johnson - People-Diversity, Product, Storytelling
  • Omar Johnson on the No Noise Beats by Dre
    Omar Johnson on the No Noise Beats by Dre
BOOK Omar Johnson

Omar Johnson Speaking Topics

  • VIRTUAL KEYNOTE: DEAR WHITE CORPORATE AMERICA

    For those leaders and executives still at a loss as to how they can concretely effect change in their organizations as regards diversity, supporting their black employees, and partnering with the communities they serve, marketing, branding and diversity expert Omar Johnson has penned a concise and actionable missive that can be read here.

  • VIRTUAL KEYNOTE: THE NEW RULES OF MARKETING: FROM INFLUENCERS TO AMBUSH MARKETING

    When Beats by Dre headphones came into the market they faced competition from more established market leaders like Bose. As the new kid on the block, Omar used new marketing techniques to gain market share, from giving well-known athletes free headphones to developing hangouts for Olympic athletes to drive buzz and desire for Beats headphones. In this talk, Omar shows how your company can incorporate guerilla techniques to gain market share.

  • VIRTUAL KEYNOTE: THE BEST IDEA WINS: HOW TO WORK WITH THE CROWD, IGNORE THE DATA, AND USE THE ART OF LISTENING TO DEVELOP YOUR BEST IDEAS

    Marketing is about ideas and authenticity. When Omar Johnson took over the marketing for Beats by Dre, he created a flat organization style where the best idea could win. He encouraged everyone to contribute ideas from the newest member of the team to the oldest. Instead of heavy data analysis, his team would talk to actual users of Beats in the streets in order to find why and how people were using their headphones. The result was a billion dollar company and category leader. In this talk, Omar shares techniques from his experience on how to develop the best ideas.

  • VIRTUAL KEYNOTE: THE BEATS STORY: BUILDING AN INTERNATIONAL BRAND

    When Dr. Dre and Jimmy Iovine created Beats in 2006, their goal was to create a great sounding headphone. However, it wasn’t until Omar Johnson came along that Beats became the most popular headphone for athletes and musicians. Johnson was able to turn a 180 million dollar company into a billion dollar enterprise through unconventional marketing tactics and his brand of insight, idea, execution and result. In his highly engaging talk, Johnson shows how he used curiosity and creativity to turn Beats headphones from a commodity product into an experience and an international brand.

  • VIRTUAL KEYNOTE: MARKETING BRANDS WITH AUTHENTICITY AND EMOTION

    Big companies spend millions of dollars on advertising campaigns to drive brand awareness, but Omar Johnson was able to make Beats headphones a viral social media phenomenon and an international success on almost no budget. Johnson learned the key to building great brand awareness was to listen, be curious, and to use truth and emotion to connect to the audience. In this talk, Johnson will share his experiences of creating emotional connections to a brand through innovative and unconventional marketing techniques.

  • VIRTUAL KEYNOTE: LEADERSHIP: MEETING PEOPLE “WHERE THEY ARE”

    The idea of the majority office culture is changing. Instead of expecting everyone to fall in line, employees are encouraged to bring their individuality to work, such as their culture, gender, or sexual orientation. While celebrating and encouraging individual differences is good for breaking groupthink and innovating, it is also hard to manage as a leader. In this talk, Omar Johnson discusses the challenges and benefits of meeting people where they are. Audiences will come away with an understanding of employee differences, which can provide for a better work environment that enriches the company culture and the bottom line.

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Omar Johnson

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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