Don Peppers

Don Peppers is a best-selling author, keynote speaker and recognized authority on customer experience, customer relationships and customer-focused business strategy. He is co-founder of CX Speakers, a company he formed with longtime business partner Martha Rogers to provide keynote presentations, workshops and thought-leadership consulting focused on customer experience. Peppers remains active as a speaker and writer, regularly addressing customer trust, personalization, artificial intelligence, digital transformation and strategies for building stronger customer relationships.

Peppers began his career with a background in astronautical engineering, earning a bachelor's degree from the U.S. Air Force Academy and a master's degree in public affairs from Princeton University's Woodrow Wilson School. He later served as an Air Force intelligence officer before moving into business and advertising. He became CEO of Perkins/Butler Direct Marketing, a top-20 U.S. direct marketing agency and a division of Chiat/Day, an experience chronicled in his book "Life's a Pitch: Then You Buy."

His career took a major turn when he and Rogers co-authored "The One to One Future: Building Relationships One Customer at a Time." Published in 1993, the book advanced the concept of treating individual customers differently through data and interactive technology and became an influential work in the development of customer relationship management. Peppers and Rogers subsequently co-founded Peppers & Rogers Group, a global customer-centric management consulting firm that advised organizations across industries.

Together, Peppers and Rogers have authored or co-authored 11 books, including "The One to One Manager," "Return on Customer," "Extreme Trust" and "Managing Customer Experience and Relationships: A Strategic Perspective." Their books have collectively sold more than 1 million copies in 18 languages.

Peppers has delivered more than 1,000 keynote presentations internationally and has been recognized by organizations including The Times of London, Accenture and the Chartered Institute of Marketing for his influence in business and marketing. He continues to publish and share insights on customer experience, customer trust, marketing and emerging technology through CX Speakers and his LinkedIn presence.