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David Aaker

Vice-Chairman of Prophet, Professor Emeritus, UC Berkeley & Author of "Brand Relevance: Making Competitors Irrelevant"

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David Aaker Biography

David Aaker, hailed the “Father of Modern Branding,” serves as Vice-Chair at Prophet. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model and has received numerous awards for his contributions to the science of marketing. In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing. In 2020, he was the recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.

Aaker has authored and published hundreds of articles and 16 books, including Aaker on Branding: 20 Principles That Drive Success, Brand Relevance, Spanning Silos, Brand Portfolio Strategy, Building Strong Brands, and From Fargo to the World of Brands. His books have been translated in 18 languages and sold over 1 million copies. His words and teaching have offered guidance and inspiration to marketing leadership at many of the world’s leading brands:

"David Aaker has truly given the business world a gift: A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." ---Joseph V. Tripodi, Chief Marketing and Commercial Officer, Coca-Cola

David is an active branding consultant, Professor Emeritus at the Haas School of Business, UC Berkeley and revered speaker and thought leader.

Videos
Books
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

Aaker on Branding: 20 Principles That Drive Success

Aaker on Branding: 20 Principles That Drive Success

Brand Relevance: Making Competitors Irrelevant

Brand Relevance: Making Competitors Irrelevant

Building Strong Brands

Building Strong Brands

Building Strong Brands

Building Strong Brands

Speaking Topics
  • Aaker on Branding (the four big ideas in branding)

  • Creative Signature Stories (The best way to breakthrough is with stories)

  • Owning Game-Changing Subcategories (The only way to grow—need an exemplar brand to position, scale and build barriers around the new subcategory)

News
FAQs
  • HOW TO BOOK David Aaker?

    Our booking agents have successfully helped clients around the world secure talent like David Aaker for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for David Aaker, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for David Aaker or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK David Aaker?

    Booking fees for David Aaker, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire David Aaker, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR David Aaker?

    All American Entertainment has successfully secured celebrity talent like David Aaker for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book David Aaker for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent David Aaker or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for David Aaker or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Vice-Chairman of Prophet, Professor Emeritus, UC Berkeley & Author of "Brand Relevance: Making Competitors Irrelevant"

Travels From:
San Francisco, CA, USA
Speaking Fee:

David Aaker Biography

David Aaker, hailed the “Father of Modern Branding,” serves as Vice-Chair at Prophet. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model and has received numerous awards for his contributions to the science of marketing. In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing. In 2020, he was the recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.

Aaker has authored and published hundreds of articles and 16 books, including Aaker on Branding: 20 Principles That Drive Success, Brand Relevance, Spanning Silos, Brand Portfolio Strategy, Building Strong Brands, and From Fargo to the World of Brands. His books have been translated in 18 languages and sold over 1 million copies. His words and teaching have offered guidance and inspiration to marketing leadership at many of the world’s leading brands:

"David Aaker has truly given the business world a gift: A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." ---Joseph V. Tripodi, Chief Marketing and Commercial Officer, Coca-Cola

David is an active branding consultant, Professor Emeritus at the Haas School of Business, UC Berkeley and revered speaker and thought leader.

David Aaker Videos

  • Masters Speak | Winning in Post Coronavirus Digital World with Mr ...
  • David Aaker at Berkeley Haas | Owning Game-Changing ...
  • Our People: Meet David Aaker
    David Aaker, hailed the “Father of Modern Branding,” serves as Vice Chair at Prophet, a global marketing and branding consultancy. He’s a...

David Aaker Books

David Aaker Speaking Topics

  • Aaker on Branding (the four big ideas in branding)

  • Creative Signature Stories (The best way to breakthrough is with stories)

  • Owning Game-Changing Subcategories (The only way to grow—need an exemplar brand to position, scale and build barriers around the new subcategory)

FAQs on booking David Aaker

  • How to book David Aaker?

    Our booking agents have successfully helped clients around the world secure talent like David Aaker for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for David Aaker, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for David Aaker or any other celebrity of your choice.
  • How much does it cost to book David Aaker?

    Booking fees for David Aaker, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire David Aaker, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for David Aaker?

    All American Entertainment has successfully secured celebrity talent like David Aaker for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book David Aaker for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent David Aaker or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for David Aaker or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

David Aaker is a keynote speaker and industry expert who speaks on a wide range of topics such as Aaker on Branding (the four big ideas in branding), Creative Signature Stories (The best way to breakthrough is with stories) and Owning Game-Changing Subcategories (The only way to grow—need an exemplar brand to position, scale and build barriers around the new subcategory). The estimated speaking fee range to book David Aaker for your event is $30,000 - $50,000. David Aaker generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jack Trout, Philip Kotler, Josh Linkner, Tim Sanders and Geoffrey Moore. Contact All American Speakers for ratings, reviews, videos and information on scheduling David Aaker for an upcoming live or virtual event.

David Aaker Speaker Videos

  • Masters Speak | Winning in Post Coronavirus Digital World with Mr ...
    David Aaker at Berkeley Haas | Owning Game-Changing ...
  • Our People: Meet David Aaker
    David Aaker, hailed the “Father of Modern Branding,” serves as Vice Chair at Prophet, a global marketing and branding consultancy. He’s a recognized authority on branding, has developed several...
    A Conversation with David Aaker and Dr. Jennifer Aaker

David Aaker Speaking Topics

  • Aaker on Branding (the four big ideas in branding)

  • Creative Signature Stories (The best way to breakthrough is with stories)

  • Owning Game-Changing Subcategories (The only way to grow—need an exemplar brand to position, scale and build barriers around the new subcategory)

David Aaker News

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to David Aaker

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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