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Sergio Zyman

Marketing Visionary; Former Coca-Cola Marketer

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Sergio Zyman Biography

Sergio Zyman, a former Coca-Cola marketer and the founder of a preeminent marketing firm, was named one of the top three marketing pitchmen of the 20th century by Time magazine.

Zyman was born in Mexico City and began his career with management positions in Japan, Brazil, Guatemala and New York before moving to Atlanta to begin his first of two tenures with The Coca-Cola Company. His first residence was highlighted by a series of launches of revolutionary products such as Diet Coke, Cherry Coke and New Coke, a product not well received by consumers at the time, but one that many believe simply was an idea far ahead of its time.

Zyman departed The Coca-Cola Company in 1988 and formed Core Strategy Group, a consulting firm with a client roster that included 7-11, Miller Brewing Company and several other large companies. He was influential in the positioning and development of the strategy that resulted in the election of former Mexican President Vincente Fox.

Roberto Goizueta, former Chairman of Coca-Cola and a true believer in Zymans forward thinking, persuaded him to return to Coke in 1993 to hold the first chief marketing officer position ever created in any company. Zyman re-conceptualized the company's marketing strategy and boosted worldwide annual sales from nine to 15 billion cases the most explosive growth in the company's history. Upon Mr. Goizuetas death, Zyman departed The Coca-Cola Company and wrote a series of books, including the international best-seller The End Of Marketing As We Know It.

In 1999, Zyman founded Zyman Group, an international marketing consulting firm. As the driving force behind Zyman Group, he was sought after by food and beverage companies, industrial manufacturers, popular ratialers, and global communication powers around the world. This success led Inc. magazine to name Zyman Group one of the fastest growing consulting firms in the United States. In 2005, he sold majority ownership of Zyman Group to MDC Partners.

Zyman has been hailed as one of the most dynamic and charismatic speakers in the world. He energizes audiences with his entertaining and bold, unpredictable style. He speaks on non-traditional growth strategies, the role of marketing in corporations, the similarities between the political process and the marketing process, and all current and social events and the impact on consumer behavior.

Zyman holds an Executive MBA from Harvard University and attended graduate schools in London, Paris and Jerusalem. He was named Man of the Year in 1998 by the UJA. In 2208, he was bestowed a Lifetime Achievement Award by the Asociacion Nacional de la Publicidad. He is an avid skier, golfer and runner.

Speaking Topics
  • Green Marketing: The Good, the Bad & the Ugly About Going Green

    9/11, the Tsunami in Thailand, Katrina, globalization, and the Internet, among others, are events that increased pressure over environmental issues and have raised the awareness of "going green"... but has "green" really gone mainstream? Are SUV sales really down? Are companies really investing to undergo green transformation? Zyman will give you an interesting perspective on the myths and realities behind green marketing and the potential opportunity this endeavor will create for companies pursuing green, thereby enabling them to play a protagonist role in the future.

  • Why Hispanic Marketing Is a Hoax

    Everyone knows that Hispanics make up a large, growing, and increasingly wealthy demographic, but very few companies are getting it right when trying to market to them. It's not about sombreros, mariachi bands, and Chihuahuas—or what is commonly known as Hispanic marketing. It's about marketing to Hispanics in a deeper and more meaningful way that entails understanding Hispanics' needs, motivations, and purchase drivers, and then creating strategies and solutions that meet these needs. The companies that get it will benefit significantly. The ones that don't will miss a tremendous opportunity. Zyman, a Mexico City native, will show audiences how to better understand this important market and provide best practices for successfully creating breakthrough strategies. He will provide strategic and executional guidance to penetrate the Hispanic market to build true brand loyalty for longterm profitable growth.

  • SMEB Marketing: Marketing is Not Only For The Big Boys

    Too many things to do, few resources to do it... don't fall into the trap and use scientific marketing to accelerate the value creation. Marketing is too important for Fortune 500 companies, and even more important for a smaller company's growth. Having worked for a large corporation like The Coca-Cola Company for so long, the question is constantly asked of Zyman, "Coke, yes. But how does that apply to a small business?" The reality is that the principles that apply to small, medium, and large businesses are the same for all, commercially speaking. In this presentation, Zyman discusses the principles of marketing that have evolved over the past 30 years, and how they apply to businesses ranging in size from a one-person entrepreneurial company to a three-store pizza chain or medium-sized business.

  • So You're On the Health and Wellness Bandwagon? Going Beyond Trends to Generate Growth

    From counting calories in the '70s to severely limiting fat intake in the '80s to shakes and bars replacing meals in the '90s to counting carbs instead of calories in 2000 to today's focus on everything organic and functional... what is a reality and what is a myth? What are the major trends and the perceptions among consumers? "Better-for-you food and drinks" are impacting the market and the lifestyle of many consumers today. With many stories and battle scars, Zyman will show audiences how understanding these mega-trends is the easy part. He will also detail how to effectively activate these trends across brand touchpoints and to achieve a wellness marketer's mandate: growth.

  • Why Marketers Need To Be More Like Politicans

    What do candidates and brands have in common? What can a brand strategy mimic from a campaign strategy? What can marketing learn from a campaign that has an expiration date? Businesses keep reminding themselves: "It's all about the customer," but politics never needs the reminder: "It's all about the voter." Zyman will show audiences differences and similarities between marketing a brand and marketing a candidate, but most importantly he will lay out the principles and guidelines to successfully apply the political model to your brand to create breakthrough strategies.

  • Private Equity: It's Not About "Managing Business"

    Changes in external factors are driving new challenges for the private equity industry, forcing it to move beyond transactional thinking and embrace transformational and value-creating investment opportunities. With deal flow on the decline and liquidity/credit challenges, there is a need to evolve the approach. Quite simply, PE firms must go beyond managing the business (operations, supply chain, efficiency) to running (driving acceptability, affordability and availability) and growing the business (creating demand and new sources of growth). Zyman will help audiences understand how, by focusing on the consumer and not only the financials, with transformational vs. transactional growth, PEs can improve the profitability of the portfolio of companies.

Videos
Books
Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing

Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing

The End of Advertising as We Know It

The End of Advertising as We Know It

The End of Marketing As We Know It 1999 paperback revised with a new intorduction by the author

The End of Marketing As We Know It 1999 paperback revised with a new intorduction by the author

News
FAQs
  • HOW TO BOOK Sergio Zyman?

    Our booking agents have successfully helped clients around the world secure talent like Sergio Zyman for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Sergio Zyman, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Sergio Zyman or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Sergio Zyman?

    Speaking fees for Sergio Zyman, or any other keynote speakers and celebrities, are determined based on a number of factors and may change without notice. The amount that Sergio Zyman charges to speak often varies according to the circumstances, including their schedule, market conditions, length of presentation, and the location of the event. The speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Sergio Zyman, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Sergio Zyman?

    All American Entertainment has successfully secured celebrity talent like Sergio Zyman for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Sergio Zyman for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Sergio Zyman or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Sergio Zyman or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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During normal business hours, we respond to most inquiries within 4 hours.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

Marketing Visionary; Former Coca-Cola Marketer

Travels From:
Florida, USA
Speaking Fee:

Sergio Zyman Biography

Sergio Zyman, a former Coca-Cola marketer and the founder of a preeminent marketing firm, was named one of the top three marketing pitchmen of the 20th century by Time magazine.

Zyman was born in Mexico City and began his career with management positions in Japan, Brazil, Guatemala and New York before moving to Atlanta to begin his first of two tenures with The Coca-Cola Company. His first residence was highlighted by a series of launches of revolutionary products such as Diet Coke, Cherry Coke and New Coke, a product not well received by consumers at the time, but one that many believe simply was an idea far ahead of its time.

Zyman departed The Coca-Cola Company in 1988 and formed Core Strategy Group, a consulting firm with a client roster that included 7-11, Miller Brewing Company and several other large companies. He was influential in the positioning and development of the strategy that resulted in the election of former Mexican President Vincente Fox.

Roberto Goizueta, former Chairman of Coca-Cola and a true believer in Zymans forward thinking, persuaded him to return to Coke in 1993 to hold the first chief marketing officer position ever created in any company. Zyman re-conceptualized the company's marketing strategy and boosted worldwide annual sales from nine to 15 billion cases the most explosive growth in the company's history. Upon Mr. Goizuetas death, Zyman departed The Coca-Cola Company and wrote a series of books, including the international best-seller The End Of Marketing As We Know It.

In 1999, Zyman founded Zyman Group, an international marketing consulting firm. As the driving force behind Zyman Group, he was sought after by food and beverage companies, industrial manufacturers, popular ratialers, and global communication powers around the world. This success led Inc. magazine to name Zyman Group one of the fastest growing consulting firms in the United States. In 2005, he sold majority ownership of Zyman Group to MDC Partners.

Zyman has been hailed as one of the most dynamic and charismatic speakers in the world. He energizes audiences with his entertaining and bold, unpredictable style. He speaks on non-traditional growth strategies, the role of marketing in corporations, the similarities between the political process and the marketing process, and all current and social events and the impact on consumer behavior.

Zyman holds an Executive MBA from Harvard University and attended graduate schools in London, Paris and Jerusalem. He was named Man of the Year in 1998 by the UJA. In 2208, he was bestowed a Lifetime Achievement Award by the Asociacion Nacional de la Publicidad. He is an avid skier, golfer and runner.

Sergio Zyman Speaking Topics

  • Green Marketing: The Good, the Bad & the Ugly About Going Green

    9/11, the Tsunami in Thailand, Katrina, globalization, and the Internet, among others, are events that increased pressure over environmental issues and have raised the awareness of "going green"... but has "green" really gone mainstream? Are SUV sales really down? Are companies really investing to undergo green transformation? Zyman will give you an interesting perspective on the myths and realities behind green marketing and the potential opportunity this endeavor will create for companies pursuing green, thereby enabling them to play a protagonist role in the future.

  • Why Hispanic Marketing Is a Hoax

    Everyone knows that Hispanics make up a large, growing, and increasingly wealthy demographic, but very few companies are getting it right when trying to market to them. It's not about sombreros, mariachi bands, and Chihuahuas—or what is commonly known as Hispanic marketing. It's about marketing to Hispanics in a deeper and more meaningful way that entails understanding Hispanics' needs, motivations, and purchase drivers, and then creating strategies and solutions that meet these needs. The companies that get it will benefit significantly. The ones that don't will miss a tremendous opportunity. Zyman, a Mexico City native, will show audiences how to better understand this important market and provide best practices for successfully creating breakthrough strategies. He will provide strategic and executional guidance to penetrate the Hispanic market to build true brand loyalty for longterm profitable growth.

  • SMEB Marketing: Marketing is Not Only For The Big Boys

    Too many things to do, few resources to do it... don't fall into the trap and use scientific marketing to accelerate the value creation. Marketing is too important for Fortune 500 companies, and even more important for a smaller company's growth. Having worked for a large corporation like The Coca-Cola Company for so long, the question is constantly asked of Zyman, "Coke, yes. But how does that apply to a small business?" The reality is that the principles that apply to small, medium, and large businesses are the same for all, commercially speaking. In this presentation, Zyman discusses the principles of marketing that have evolved over the past 30 years, and how they apply to businesses ranging in size from a one-person entrepreneurial company to a three-store pizza chain or medium-sized business.

  • So You're On the Health and Wellness Bandwagon? Going Beyond Trends to Generate Growth

    From counting calories in the '70s to severely limiting fat intake in the '80s to shakes and bars replacing meals in the '90s to counting carbs instead of calories in 2000 to today's focus on everything organic and functional... what is a reality and what is a myth? What are the major trends and the perceptions among consumers? "Better-for-you food and drinks" are impacting the market and the lifestyle of many consumers today. With many stories and battle scars, Zyman will show audiences how understanding these mega-trends is the easy part. He will also detail how to effectively activate these trends across brand touchpoints and to achieve a wellness marketer's mandate: growth.

  • Why Marketers Need To Be More Like Politicans

    What do candidates and brands have in common? What can a brand strategy mimic from a campaign strategy? What can marketing learn from a campaign that has an expiration date? Businesses keep reminding themselves: "It's all about the customer," but politics never needs the reminder: "It's all about the voter." Zyman will show audiences differences and similarities between marketing a brand and marketing a candidate, but most importantly he will lay out the principles and guidelines to successfully apply the political model to your brand to create breakthrough strategies.

  • Private Equity: It's Not About "Managing Business"

    Changes in external factors are driving new challenges for the private equity industry, forcing it to move beyond transactional thinking and embrace transformational and value-creating investment opportunities. With deal flow on the decline and liquidity/credit challenges, there is a need to evolve the approach. Quite simply, PE firms must go beyond managing the business (operations, supply chain, efficiency) to running (driving acceptability, affordability and availability) and growing the business (creating demand and new sources of growth). Zyman will help audiences understand how, by focusing on the consumer and not only the financials, with transformational vs. transactional growth, PEs can improve the profitability of the portfolio of companies.

Sergio Zyman Videos

  • Sergio Zyman on Marketing
    Sergio Zyman is chief marketing officer for The Coca-Cola Company. Zyman is known for returning the corporation to market-giant status and was named...
  • Sergio Zyman: Marketing Zealot, Former CMO of the Coca Cola Company
    "Selling more stuff to more people more often for more money more efficiently" defines marketing success for Sergio Zyman, the man who put the fizz...
  • Sergio Zyman on Marketing Today
    Sergio Zyman, author of the books "The End of Marketing As We Know It" and "The End of Advertising as We Know It" talks about the necessary...

Sergio Zyman Books

Speaker Lists Featuring Sergio Zyman

FAQs on booking Sergio Zyman

  • How to book Sergio Zyman?

    Our booking agents have successfully helped clients around the world secure talent like Sergio Zyman for both live and virtual events for over 20 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Sergio Zyman, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Sergio Zyman or any other celebrity of your choice.
  • How much does it cost to book Sergio Zyman?

    Speaking fees for Sergio Zyman, or any other keynote speakers and celebrities, are determined based on a number of factors and may change without notice. The amount that Sergio Zyman charges to speak often varies according to the circumstances, including their schedule, market conditions, length of presentation, and the location of the event. The speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Sergio Zyman, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Sergio Zyman?

    All American Entertainment has successfully secured celebrity talent like Sergio Zyman for clients worldwide for more than 20 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Sergio Zyman for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Sergio Zyman or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Sergio Zyman or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Sergio Zyman is a keynote speaker and industry expert who speaks on a wide range of topics such as Green Marketing: The Good, the Bad & the Ugly About Going Green, Why Hispanic Marketing Is a Hoax, SMEB Marketing: Marketing is Not Only For The Big Boys, So You're On the Health and Wellness Bandwagon? Going Beyond Trends to Generate Growth, Why Marketers Need To Be More Like Politicans and Private Equity: It's Not About "Managing Business". The estimated speaking fee range to book Sergio Zyman for your event is $30,000 - $50,000. Sergio Zyman generally travels from FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tim Sanders, Jim Carroll, R "Ray" Wang, Richard Florida and Don Peppers. Contact All American Speakers for ratings, reviews, videos and information on scheduling Sergio Zyman for an upcoming live or virtual event.

Sergio Zyman Speaking Topics

  • Green Marketing: The Good, the Bad & the Ugly About Going Green

    9/11, the Tsunami in Thailand, Katrina, globalization, and the Internet, among others, are events that increased pressure over environmental issues and have raised the awareness of "going green"... but has "green" really gone mainstream? Are SUV sales really down? Are companies really investing to undergo green transformation? Zyman will give you an interesting perspective on the myths and realities behind green marketing and the potential opportunity this endeavor will create for companies pursuing green, thereby enabling them to play a protagonist role in the future.

  • Why Hispanic Marketing Is a Hoax

    Everyone knows that Hispanics make up a large, growing, and increasingly wealthy demographic, but very few companies are getting it right when trying to market to them. It's not about sombreros, mariachi bands, and Chihuahuas—or what is commonly known as Hispanic marketing. It's about marketing to Hispanics in a deeper and more meaningful way that entails understanding Hispanics' needs, motivations, and purchase drivers, and then creating strategies and solutions that meet these needs. The companies that get it will benefit significantly. The ones that don't will miss a tremendous opportunity. Zyman, a Mexico City native, will show audiences how to better understand this important market and provide best practices for successfully creating breakthrough strategies. He will provide strategic and executional guidance to penetrate the Hispanic market to build true brand loyalty for longterm profitable growth.

  • SMEB Marketing: Marketing is Not Only For The Big Boys

    Too many things to do, few resources to do it... don't fall into the trap and use scientific marketing to accelerate the value creation. Marketing is too important for Fortune 500 companies, and even more important for a smaller company's growth. Having worked for a large corporation like The Coca-Cola Company for so long, the question is constantly asked of Zyman, "Coke, yes. But how does that apply to a small business?" The reality is that the principles that apply to small, medium, and large businesses are the same for all, commercially speaking. In this presentation, Zyman discusses the principles of marketing that have evolved over the past 30 years, and how they apply to businesses ranging in size from a one-person entrepreneurial company to a three-store pizza chain or medium-sized business.

  • So You're On the Health and Wellness Bandwagon? Going Beyond Trends to Generate Growth

    From counting calories in the '70s to severely limiting fat intake in the '80s to shakes and bars replacing meals in the '90s to counting carbs instead of calories in 2000 to today's focus on everything organic and functional... what is a reality and what is a myth? What are the major trends and the perceptions among consumers? "Better-for-you food and drinks" are impacting the market and the lifestyle of many consumers today. With many stories and battle scars, Zyman will show audiences how understanding these mega-trends is the easy part. He will also detail how to effectively activate these trends across brand touchpoints and to achieve a wellness marketer's mandate: growth.

  • Why Marketers Need To Be More Like Politicans

    What do candidates and brands have in common? What can a brand strategy mimic from a campaign strategy? What can marketing learn from a campaign that has an expiration date? Businesses keep reminding themselves: "It's all about the customer," but politics never needs the reminder: "It's all about the voter." Zyman will show audiences differences and similarities between marketing a brand and marketing a candidate, but most importantly he will lay out the principles and guidelines to successfully apply the political model to your brand to create breakthrough strategies.

  • Private Equity: It's Not About "Managing Business"

    Changes in external factors are driving new challenges for the private equity industry, forcing it to move beyond transactional thinking and embrace transformational and value-creating investment opportunities. With deal flow on the decline and liquidity/credit challenges, there is a need to evolve the approach. Quite simply, PE firms must go beyond managing the business (operations, supply chain, efficiency) to running (driving acceptability, affordability and availability) and growing the business (creating demand and new sources of growth). Zyman will help audiences understand how, by focusing on the consumer and not only the financials, with transformational vs. transactional growth, PEs can improve the profitability of the portfolio of companies.

Sergio Zyman Speaker Videos

  • Sergio Zyman on Marketing
    Sergio Zyman is chief marketing officer for The Coca-Cola Company. Zyman is known for returning the corporation to market-giant status and was named one of the three great pitchmen of the 20th...
    Sergio Zyman: Marketing Zealot, Former CMO of the Coca Cola Company
    "Selling more stuff to more people more often for more money more efficiently" defines marketing success for Sergio Zyman, the man who put the fizz back in Coca-Cola's fortunes, founded a preeminent...
  • Sergio Zyman on Marketing Today
    Sergio Zyman, author of the books "The End of Marketing As We Know It" and "The End of Advertising as We Know It" talks about the necessary ingredients of a successful marketing strategy.

Sergio Zyman News

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Speakers Similar to Sergio Zyman

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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