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Richard Florida

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5 out of 5

Leading Urbanist, Economist & Author of "The Rise of the Creative Class"

Leading Urbanist, Economist & Author of "The Rise of the Creative Class"

Travels From Travels From:
Toronto, Canada
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Richard Florida Biography

Richard Florida combines in-depth analysis of cutting-edge trends, compelling personal stories, and a touch of humor - it is no wonder that he is one of the world's most sought-after public intellectuals. Esquire Magazine singled him out as one of its 'Best and Brightest' and Eric Garcetti, Mayor of Los Angeles says, “Richard Florida is the greatest American urbanist of our time.” A MIT study named him the world’s most influential thought leader. And TIME magazine recognized his Twitter feed as one of the 140 most influential in the world.

Florida has spoken alongside such luminaries as President Barack Obama, Bill Gates, Alan Greenspan, Sandra Day O’Connor, and U.S. Secretary of State, Hillary Rodham Clinton. Events have been held by The Brookings Institution; The White House Council; Cisco Systems; Johnson & Johnson; IBM ; Coca Cola; eBay; Motorola; the World Economic Forum; the United Nations; the Human Rights Institute; the Motion Picture Association of America; Deloitte; Citibank; The World Bank; Starwood Hotels; Microsoft, and many other companies and organizations.

His latest book "The New Urban Crisis" was just featured on NPR. Florida’s bestselling book "The Rise of the Creative Class" received the Washington Monthly's Political Book Award and was cited as a major breakthrough by the Harvard Business Review. "The Flight of the Creative Class" and "Who’s Your City?" were also national and international bestsellers (all of Florida’s books have been translated into dozens of languages). Florida's book "The Great Reset" was a CNN book of the month.

He is a researcher and professor, serving as University Professor and Director of Cities at the Martin Prosperity Institute at the University of Toronto, a Distinguished Fellow at New York University’s Schack Institute of Real Estate, and a Visiting Fellow at Florida International University. He serves as senior editor for The Atlantic, where he co-founded and serves as Editor-at-Large for CityLab.

He is an entrepreneur, as founder of the Creative Class Group which works closely with companies and governments worldwide.

He previously taught at Carnegie Mellon, Ohio State University, and George Mason University, and has been a visiting professor at Harvard and MIT and Visiting Fellow at the Brookings Institution. He earned his Bachelor’s degree from Rutgers College and his Ph.D. from Columbia University.

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Speaker profile last updated by AAE Talent Team on 05/15/2024.

Richard Florida Speaking Topics

  • The Rise of the Creative Class

  • The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity

    In his new talk, Richard Florida provides an engaging and sweeping examination of previous economic "resets," distilling the deep forces that shaped their physical and social landscapes, reshaping economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and simultaneously reshape virtually every aspect of our lives, from how and where we live, to how we work, to how we invest in individuals and infrastructure, and how we shape our cities and regions. In a refreshingly optimistic tone, Florida shows how these core elements, when taken together, will spur a fresh era of growth and prosperity, define a new geography of progress, and stimulate surprising opportunities for each of us.

  • Real-estate, the Importance of Location in a Spiky World and Maximizing your ROI in Place

    Whether you are a real estate developer, property manager, or corporation, you likely understand the importance of location. The increasing concentration of the Creative Class has intensified their variations in locational advantage or disadvantage. Beyond location, the work style and lifestyle of the Creative Class is forcing real estate professionals to reassess how real estate is designed and used. In his research and writing, Florida has uncovered the underlying drivers of real estate success and a series of leading indicators from the bohemian index, the gay index and more to identifying high value real estate locations. The Real Estate Development speech distills the key factors that underpin real estate success.

    Floridas research also identifies the location factor as a key element of business strategy. Location is not an after-thought. It is a key component of overall business strategy, enabling firms to better attract and retain talent, harness creative workforce and market products. The Location Factor speech uses research from Rise of the Creative Class and Whos Your City? to show the key locations relevant to your business and industry. It provides a series of data driven case studies which enable your organization to identify its best locations and get the most out of its existing ones.

  • Creative Class Consumption: Marketing to the Creative Class

    From BMW and Apple to Equity Office Properties firms across industries have identified the Creative Class as a core market for their products and services. Who is the Creative Class and why do they matter? The Creative Class, is 40 million strong, making up 30 percent of the U.S. workforce, with 50% of wages earned and controlling nearly 70% of discretionary spending in the US. That is over $500 billion in purchasing power annually! This consumer group, consisting of scientists, engineers, managers, innovators and people in research and development, as well as artists, writers and musicians are the most educated and demanding consumers in the marketplace. Florida has years of data on who they are, where they are, what they read, what they purchase and the ethos that drives their decisions.

  • Managing Diversity

    Most corporate diversity efforts are compliance driven, adding little to the bottom line. Drawing up his research and analysis in his best-selling book, Rise of the Creative Class and other sources, Floridas Managing Diversity speech provides a framework for making diversity efforts value adding.

  • Innovation, the Culture of Creativity and Managing for It

    In The Creative Management Speech, Florida leads teams of executives and managers on how to manage creativity culled through more than two decades of research on leading edge companies and his breakthrough Harvard Business Review article with SAS CEO and founder, Jim Goodnight. This speech ignites new thinking and strategic initiatives on how to manage, motivate and inspire creative people.

Richard Florida Videos

  • The Future of Cities | Richard Florida
    While the COVID-19 pandemic and recent racial justice protests across the globe have challenged our cities, we have a once-in-a-lifetime opportunity...
  • Inequality in American Cities | Richard Florida Interview
    In this episode of GZERO World with Ian Bremmer, we’re examining enormous income and quality of life disparities in some of the most liberal,...
  • Richard Florida Says "We Vote With Our Feet" | Amanpour and Company
    Walter Isaacson sits down with Richard Florida, author of “The Rise of the Creative Class,” to discuss why the United States’ biggest divide is...

Richard Florida Books

  • The New Urban Crisis - How Our Cities Are Increasing Inequality, Deepening Segregation, And Failing The Middle Class and What We Can Do About It
    The New Urban Crisis - How Our Cities Are Increasing Inequality, Deepening Segregation, And Failing The Middle Class and What We Can Do About It
  • The Rise of the Creative Class--Revisited: Revised and Expanded
    The Rise of the Creative Class--Revisited: Revised and Expanded
  • The Great Reset: How the Post-Crash Economy Will Change the Way We Live and Work
    The Great Reset: How the Post-Crash Economy Will Change the Way We Live and Work
  • Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life
    Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life
  • The Flight of the Creative Class: The New Global Competition for Talent
    The Flight of the Creative Class: The New Global Competition for Talent

Speaker Lists Featuring Richard Florida

FAQs on booking Richard Florida

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  • What topics does Richard Florida speak about?

  • Where does Richard Florida travel from?

    Richard Florida generally travels from Toronto, Canada, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Richard Florida is a keynote speaker and industry expert who speaks on a wide range of topics such as The Rise of the Creative Class, The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity, Real-estate, the Importance of Location in a Spiky World and Maximizing your ROI in Place, Creative Class Consumption: Marketing to the Creative Class, Managing Diversity and Innovation, the Culture of Creativity and Managing for It. The estimated speaking fee range to book Richard Florida for your event is $50,000 - $100,000. Richard Florida generally travels from TorontoCanada and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Mike Walsh, Peter Diamandis, Daymond John, Joseph Stiglitz and Josh Linkner. Contact All American Speakers for ratings, reviews, videos and information on scheduling Richard Florida for an upcoming live or virtual event.

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