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Richard Florida

5 out of 5

Leading Urbanist, Economist & Author of "The Rise of the Creative Class"

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Richard Florida Biography

Richard Florida is a researcher and professor, serving as University Professor at University of Toronto’s School of Cities and Rotman School of Management, and a Distinguished Fellow at NYU’s Schack School of Real Estate.

He is a writer and journalist, having penned several global best sellers, including the award winning The Rise of the Creative Class and his most recent book, The New Urban Crisis. He is co-founder of CityLab, the leading publication devoted to cities and urbanism.

He is an entrepreneur, as founder of the Creative Class Group which works closely with companies and governments worldwide.

Speaking Topics
  • The Rise of the Creative Class

  • The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity

    In his new talk, Richard Florida provides an engaging and sweeping examination of previous economic "resets," distilling the deep forces that shaped their physical and social landscapes, reshaping economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and simultaneously reshape virtually every aspect of our lives, from how and where we live, to how we work, to how we invest in individuals and infrastructure, and how we shape our cities and regions. In a refreshingly optimistic tone, Florida shows how these core elements, when taken together, will spur a fresh era of growth and prosperity, define a new geography of progress, and stimulate surprising opportunities for each of us.

  • Real-estate, the Importance of Location in a Spiky World and Maximizing your ROI in Place

    Whether you are a real estate developer, property manager, or corporation, you likely understand the importance of location. The increasing concentration of the Creative Class has intensified their variations in locational advantage or disadvantage. Beyond location, the work style and lifestyle of the Creative Class is forcing real estate professionals to reassess how real estate is designed and used. In his research and writing, Florida has uncovered the underlying drivers of real estate success and a series of leading indicators from the bohemian index, the gay index and more to identifying high value real estate locations. The Real Estate Development speech distills the key factors that underpin real estate success.

    Floridas research also identifies the location factor as a key element of business strategy. Location is not an after-thought. It is a key component of overall business strategy, enabling firms to better attract and retain talent, harness creative workforce and market products. The Location Factor speech uses research from Rise of the Creative Class and Whos Your City? to show the key locations relevant to your business and industry. It provides a series of data driven case studies which enable your organization to identify its best locations and get the most out of its existing ones.

  • Creative Class Consumption: Marketing to the Creative Class

    From BMW and Apple to Equity Office Properties firms across industries have identified the Creative Class as a core market for their products and services. Who is the Creative Class and why do they matter? The Creative Class, is 40 million strong, making up 30 percent of the U.S. workforce, with 50% of wages earned and controlling nearly 70% of discretionary spending in the US. That is over $500 billion in purchasing power annually! This consumer group, consisting of scientists, engineers, managers, innovators and people in research and development, as well as artists, writers and musicians are the most educated and demanding consumers in the marketplace. Florida has years of data on who they are, where they are, what they read, what they purchase and the ethos that drives their decisions.

  • Managing Diversity

    Most corporate diversity efforts are compliance driven, adding little to the bottom line. Drawing up his research and analysis in his best-selling book, Rise of the Creative Class and other sources, Floridas Managing Diversity speech provides a framework for making diversity efforts value adding.

  • Innovation, the Culture of Creativity and Managing for It

    In The Creative Management Speech, Florida leads teams of executives and managers on how to manage creativity culled through more than two decades of research on leading edge companies and his breakthrough Harvard Business Review article with SAS CEO and founder, Jim Goodnight. This speech ignites new thinking and strategic initiatives on how to manage, motivate and inspire creative people.

Videos
Books
The New Urban Crisis - How Our Cities Are Increasing Inequality, Deepening Segregation, And Failing The Middle Class and What We Can Do About It

The New Urban Crisis - How Our Cities Are Increasing Inequality, Deepening Segregation, And Failing The Middle Class and What We Can Do About It

The Rise of the Creative Class--Revisited: Revised and Expanded

The Rise of the Creative Class--Revisited: Revised and Expanded

News
  • Richard and Rana Florida: How to bring the economy back to life

    The lockdown will end before scientists develop a working vaccine. Here's a four- point plan for how companies should adapt.

  • ‘Everything is gentrification now’: but Richard Florida isn't sorry

    He’s the prophet of placemaking, the king of the downtown revival, the patron saint of avocado toast. More than any other figure in urban thinking, the US academic Richard Florida has been held up as the ultimate champion of gentrification, at once celebrated by mayors for reviving their struggling cities and vilified by critics for fuelling urban inequality.

  • Richard Florida on the return of the city, “Roaring 2020s” style

    American urbanist Richard Florida expects the Covid-recovering 2020s to mimic the “Roaring 20s” that marked the recovery from the Spanish Flu.

  • Urbanist Richard Florida Explores More Than the Creative Class in Detroit

    Even if you don’t know the name Richard Florida, you’ve probably heard of him. In 2002, he coined the term “creative class” with a book by the same name and has since been both championed and derided as the person responsible for the burst of “creative” everything from intentional artists spaces to colorful tech companies that come with amenities such as cereal and play.

  • Urbanist Richard Florida on the state of downtown Baltimore

    As cities prepare for a future reshaped by the pandemic, it’s a moment to rethink downtown. Over 150 entrepreneurs, politicians and stakeholders from the Baltimore area gathered virtually Tuesday to discuss the “State of Downtown Baltimore” at an event featuring a keynote presentation by Richard Florida.

FAQs
  • HOW TO BOOK Richard Florida?

    Our booking agents have successfully helped clients around the world secure talent like Richard Florida for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Richard Florida, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Richard Florida or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Richard Florida?

    Booking fees for Richard Florida, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Richard Florida, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Richard Florida?

    All American Entertainment has successfully secured celebrity talent like Richard Florida for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Richard Florida for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Richard Florida or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Richard Florida or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

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Leading Urbanist, Economist & Author of "The Rise of the Creative Class"

Travels From:
Toronto, Canada
Speaking Fee:

Richard Florida Biography

Richard Florida is a researcher and professor, serving as University Professor at University of Toronto’s School of Cities and Rotman School of Management, and a Distinguished Fellow at NYU’s Schack School of Real Estate.

He is a writer and journalist, having penned several global best sellers, including the award winning The Rise of the Creative Class and his most recent book, The New Urban Crisis. He is co-founder of CityLab, the leading publication devoted to cities and urbanism.

He is an entrepreneur, as founder of the Creative Class Group which works closely with companies and governments worldwide.

Richard Florida Speaking Topics

  • The Rise of the Creative Class

  • The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity

    In his new talk, Richard Florida provides an engaging and sweeping examination of previous economic "resets," distilling the deep forces that shaped their physical and social landscapes, reshaping economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and simultaneously reshape virtually every aspect of our lives, from how and where we live, to how we work, to how we invest in individuals and infrastructure, and how we shape our cities and regions. In a refreshingly optimistic tone, Florida shows how these core elements, when taken together, will spur a fresh era of growth and prosperity, define a new geography of progress, and stimulate surprising opportunities for each of us.

  • Real-estate, the Importance of Location in a Spiky World and Maximizing your ROI in Place

    Whether you are a real estate developer, property manager, or corporation, you likely understand the importance of location. The increasing concentration of the Creative Class has intensified their variations in locational advantage or disadvantage. Beyond location, the work style and lifestyle of the Creative Class is forcing real estate professionals to reassess how real estate is designed and used. In his research and writing, Florida has uncovered the underlying drivers of real estate success and a series of leading indicators from the bohemian index, the gay index and more to identifying high value real estate locations. The Real Estate Development speech distills the key factors that underpin real estate success.

    Floridas research also identifies the location factor as a key element of business strategy. Location is not an after-thought. It is a key component of overall business strategy, enabling firms to better attract and retain talent, harness creative workforce and market products. The Location Factor speech uses research from Rise of the Creative Class and Whos Your City? to show the key locations relevant to your business and industry. It provides a series of data driven case studies which enable your organization to identify its best locations and get the most out of its existing ones.

  • Creative Class Consumption: Marketing to the Creative Class

    From BMW and Apple to Equity Office Properties firms across industries have identified the Creative Class as a core market for their products and services. Who is the Creative Class and why do they matter? The Creative Class, is 40 million strong, making up 30 percent of the U.S. workforce, with 50% of wages earned and controlling nearly 70% of discretionary spending in the US. That is over $500 billion in purchasing power annually! This consumer group, consisting of scientists, engineers, managers, innovators and people in research and development, as well as artists, writers and musicians are the most educated and demanding consumers in the marketplace. Florida has years of data on who they are, where they are, what they read, what they purchase and the ethos that drives their decisions.

  • Managing Diversity

    Most corporate diversity efforts are compliance driven, adding little to the bottom line. Drawing up his research and analysis in his best-selling book, Rise of the Creative Class and other sources, Floridas Managing Diversity speech provides a framework for making diversity efforts value adding.

  • Innovation, the Culture of Creativity and Managing for It

    In The Creative Management Speech, Florida leads teams of executives and managers on how to manage creativity culled through more than two decades of research on leading edge companies and his breakthrough Harvard Business Review article with SAS CEO and founder, Jim Goodnight. This speech ignites new thinking and strategic initiatives on how to manage, motivate and inspire creative people.

Richard Florida Videos

  • The Future of Cities | Richard Florida
    While the COVID-19 pandemic and recent racial justice protests across the globe have challenged our cities, we have a once-in-a-lifetime opportunity...
  • Inequality in American Cities | Richard Florida Interview
    In this episode of GZERO World with Ian Bremmer, we’re examining enormous income and quality of life disparities in some of the most liberal,...
  • Richard Florida Says "We Vote With Our Feet" | Amanpour and Company
    Walter Isaacson sits down with Richard Florida, author of “The Rise of the Creative Class,” to discuss why the United States’ biggest divide is...

Richard Florida Books

Speaker Lists Featuring Richard Florida

FAQs on booking Richard Florida

  • How to book Richard Florida?

    Our booking agents have successfully helped clients around the world secure talent like Richard Florida for both live and virtual events for over 20 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Richard Florida, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Richard Florida or any other celebrity of your choice.
  • How much does it cost to book Richard Florida?

    Booking fees for Richard Florida, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Richard Florida, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Richard Florida?

    All American Entertainment has successfully secured celebrity talent like Richard Florida for clients worldwide for more than 20 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Richard Florida for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Richard Florida or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Richard Florida or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Richard Florida is a keynote speaker and industry expert who speaks on a wide range of topics such as The Rise of the Creative Class, The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity, Real-estate, the Importance of Location in a Spiky World and Maximizing your ROI in Place, Creative Class Consumption: Marketing to the Creative Class, Managing Diversity and Innovation, the Culture of Creativity and Managing for It. The estimated speaking fee range to book Richard Florida for your event is $50,000 - $100,000. Richard Florida generally travels from TorontoCanada and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Peter Diamandis, Joseph Stiglitz, Mike Walsh, Josh Linkner and Daymond John. Contact All American Speakers for ratings, reviews, videos and information on scheduling Richard Florida for an upcoming live or virtual event.

Richard Florida Speaking Topics

  • The Rise of the Creative Class

  • The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity

    In his new talk, Richard Florida provides an engaging and sweeping examination of previous economic "resets," distilling the deep forces that shaped their physical and social landscapes, reshaping economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and simultaneously reshape virtually every aspect of our lives, from how and where we live, to how we work, to how we invest in individuals and infrastructure, and how we shape our cities and regions. In a refreshingly optimistic tone, Florida shows how these core elements, when taken together, will spur a fresh era of growth and prosperity, define a new geography of progress, and stimulate surprising opportunities for each of us.

  • Real-estate, the Importance of Location in a Spiky World and Maximizing your ROI in Place

    Whether you are a real estate developer, property manager, or corporation, you likely understand the importance of location. The increasing concentration of the Creative Class has intensified their variations in locational advantage or disadvantage. Beyond location, the work style and lifestyle of the Creative Class is forcing real estate professionals to reassess how real estate is designed and used. In his research and writing, Florida has uncovered the underlying drivers of real estate success and a series of leading indicators from the bohemian index, the gay index and more to identifying high value real estate locations. The Real Estate Development speech distills the key factors that underpin real estate success.

    Floridas research also identifies the location factor as a key element of business strategy. Location is not an after-thought. It is a key component of overall business strategy, enabling firms to better attract and retain talent, harness creative workforce and market products. The Location Factor speech uses research from Rise of the Creative Class and Whos Your City? to show the key locations relevant to your business and industry. It provides a series of data driven case studies which enable your organization to identify its best locations and get the most out of its existing ones.

  • Creative Class Consumption: Marketing to the Creative Class

    From BMW and Apple to Equity Office Properties firms across industries have identified the Creative Class as a core market for their products and services. Who is the Creative Class and why do they matter? The Creative Class, is 40 million strong, making up 30 percent of the U.S. workforce, with 50% of wages earned and controlling nearly 70% of discretionary spending in the US. That is over $500 billion in purchasing power annually! This consumer group, consisting of scientists, engineers, managers, innovators and people in research and development, as well as artists, writers and musicians are the most educated and demanding consumers in the marketplace. Florida has years of data on who they are, where they are, what they read, what they purchase and the ethos that drives their decisions.

  • Managing Diversity

    Most corporate diversity efforts are compliance driven, adding little to the bottom line. Drawing up his research and analysis in his best-selling book, Rise of the Creative Class and other sources, Floridas Managing Diversity speech provides a framework for making diversity efforts value adding.

  • Innovation, the Culture of Creativity and Managing for It

    In The Creative Management Speech, Florida leads teams of executives and managers on how to manage creativity culled through more than two decades of research on leading edge companies and his breakthrough Harvard Business Review article with SAS CEO and founder, Jim Goodnight. This speech ignites new thinking and strategic initiatives on how to manage, motivate and inspire creative people.

Richard Florida Speaker Videos

  • The Future of Cities | Richard Florida
    While the COVID-19 pandemic and recent racial justice protests across the globe have challenged our cities, we have a once-in-a-lifetime opportunity to create more equitable, inclusive communities...
    Inequality in American Cities | Richard Florida Interview
    In this episode of GZERO World with Ian Bremmer, we’re examining enormous income and quality of life disparities in some of the most liberal, Democratic spots on the U.S. map—major cities....
  • Richard Florida Says "We Vote With Our Feet" | Amanpour and Company
    Walter Isaacson sits down with Richard Florida, author of “The Rise of the Creative Class,” to discuss why the United States’ biggest divide is not red versus blue, but rather city verses...
    BBC: The global affordable housing crisis
    BBC: The global affordable housing crisis

Richard Florida News

  • Richard and Rana Florida: How to bring the economy back to life

    The lockdown will end before scientists develop a working vaccine. Here's a four- point plan for how companies should adapt.

  • ‘Everything is gentrification now’: but Richard Florida isn't sorry

    He’s the prophet of placemaking, the king of the downtown revival, the patron saint of avocado toast. More than any other figure in urban thinking, the US academic Richard Florida has been held up as the ultimate champion of gentrification, at once celebrated by mayors for reviving their struggling cities and vilified by critics for fuelling urban inequality.

  • Richard Florida on the return of the city, “Roaring 2020s” style

    American urbanist Richard Florida expects the Covid-recovering 2020s to mimic the “Roaring 20s” that marked the recovery from the Spanish Flu.

  • Urbanist Richard Florida Explores More Than the Creative Class in Detroit

    Even if you don’t know the name Richard Florida, you’ve probably heard of him. In 2002, he coined the term “creative class” with a book by the same name and has since been both championed and derided as the person responsible for the burst of “creative” everything from intentional artists spaces to colorful tech companies that come with amenities such as cereal and play.

  • Urbanist Richard Florida on the state of downtown Baltimore

    As cities prepare for a future reshaped by the pandemic, it’s a moment to rethink downtown. Over 150 entrepreneurs, politicians and stakeholders from the Baltimore area gathered virtually Tuesday to discuss the “State of Downtown Baltimore” at an event featuring a keynote presentation by Richard Florida.

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Speakers Similar to Richard Florida

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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