Richard Florida Books

The New Urban Crisis - How Our Cities Are Increasing Inequality, Deepening Segregation, And Failing The Middle Class and What We Can Do About It

The Rise of the Creative Class--Revisited: Revised and Expanded

Speaker Lists Featuring Richard Florida

Leading Futurist Speakers

Futurists may have their sights set forward, but they know better than anyone that you have to know where you've been to know where you're going. The popular futurist speakers in this list study past and current trends in...

COVID-19 Global Impact: Leading Expert Speakers

COVID-19 has not only affected the world’s health, but has penetrated our economy, politics and daily lives in lasting and uncertain ways. The economists, global health specialists, academic leaders and crisis management...

Top Keynote Speakers at Aspen Ideas Festival

Leaders from around the world come together at the Aspen Ideas Festival each year to discuss today's most relevant ideas and issues. With topics ranging from democracy to science, from equity to climate change, and from...

Finance Speakers on the Future of Business

Using popular trends and delicate analyses to forecast the next best economic steps for industry leaders, these financial futurists and their predictions are invaluable to the business world. Ranging from executive-level...

Popular Speakers for Team Building & Teamwork Events

From the boardroom to the highest mountain peaks to space, these motivational speakers are improving teams everywhere through their groundbreaking guidance and innovative team building techniques. These speakers are...

Leading Speakers on Developing a Business Strategy

Whether a company is large or small, it needs a business plan to be successful. These men and women are top business minds who know how to create strategies that work. They discuss how to attract customers, increase sales,...

Economic Futurists who Predict Trends and Opportunities

Economic futurists explore forecasts and potentials from an economic and financial standpoint. Economic futurists have predicted events from the 2008 recession to the COVID-19 pandemic as early as 50 years in the future....

Business Authors

These writers have written books on the world of business. These men and women are respected in their fields and have used their expertise to author books that will aid people in business. Marketing, leadership,...

Expert Authors of Trending Business & Leadership Titles

Business executives and entrepreneurs, these authors know what it takes to be a leader and stand out in today’s world. Covering everything from finance to marketing, their books aim to help others learn and apply valuable...

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Richard Florida Speaking Topics

FAQs on booking Richard Florida

Richard Florida Speaker Videos

• The Future of Cities | Richard Florida

  

  While the COVID-19 pandemic and recent racial justice protests across the globe have challenged our cities, we have a once-in-a-lifetime opportunity to create more equitable, inclusive communities...
  Inequality in American Cities | Richard Florida Interview

  

  In this episode of GZERO World with Ian Bremmer, we’re examining enormous income and quality of life disparities in some of the most liberal, Democratic spots on the U.S. map—major cities....
• Richard Florida Says "We Vote With Our Feet" | Amanpour and Company

  

  Walter Isaacson sits down with Richard Florida, author of “The Rise of the Creative Class,” to discuss why the United States’ biggest divide is not red versus blue, but rather city verses...
  BBC: The global affordable housing crisis

  

  BBC: The global affordable housing crisis

Richard Florida Speaking Topics

• The Rise of the Creative Class

• The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity

  In his new talk, Richard Florida provides an engaging and sweeping examination of previous economic "resets," distilling the deep forces that shaped their physical and social landscapes, reshaping economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and simultaneously reshape virtually every aspect of our lives, from how and where we live, to how we work, to how we invest in individuals and infrastructure, and how we shape our cities and regions. In a refreshingly optimistic tone, Florida shows how these core elements, when taken together, will spur a fresh era of growth and prosperity, define a new geography of progress, and stimulate surprising opportunities for each of us.

• Real-estate, the Importance of Location in a Spiky World and Maximizing your ROI in Place

  Whether you are a real estate developer, property manager, or corporation, you likely understand the importance of location. The increasing concentration of the Creative Class has intensified their variations in locational advantage or disadvantage. Beyond location, the work style and lifestyle of the Creative Class is forcing real estate professionals to reassess how real estate is designed and used. In his research and writing, Florida has uncovered the underlying drivers of real estate success and a series of leading indicators from the bohemian index, the gay index and more to identifying high value real estate locations. The Real Estate Development speech distills the key factors that underpin real estate success.

  Floridas research also identifies the location factor as a key element of business strategy. Location is not an after-thought. It is a key component of overall business strategy, enabling firms to better attract and retain talent, harness creative workforce and market products. The Location Factor speech uses research from Rise of the Creative Class and Whos Your City? to show the key locations relevant to your business and industry. It provides a series of data driven case studies which enable your organization to identify its best locations and get the most out of its existing ones.

• Creative Class Consumption: Marketing to the Creative Class

  From BMW and Apple to Equity Office Properties firms across industries have identified the Creative Class as a core market for their products and services. Who is the Creative Class and why do they matter? The Creative Class, is 40 million strong, making up 30 percent of the U.S. workforce, with 50% of wages earned and controlling nearly 70% of discretionary spending in the US. That is over $500 billion in purchasing power annually! This consumer group, consisting of scientists, engineers, managers, innovators and people in research and development, as well as artists, writers and musicians are the most educated and demanding consumers in the marketplace. Florida has years of data on who they are, where they are, what they read, what they purchase and the ethos that drives their decisions.

• Managing Diversity

  Most corporate diversity efforts are compliance driven, adding little to the bottom line. Drawing up his research and analysis in his best-selling book, Rise of the Creative Class and other sources, Floridas Managing Diversity speech provides a framework for making diversity efforts value adding.

• Innovation, the Culture of Creativity and Managing for It

  In The Creative Management Speech, Florida leads teams of executives and managers on how to manage creativity culled through more than two decades of research on leading edge companies and his breakthrough Harvard Business Review article with SAS CEO and founder, Jim Goodnight. This speech ignites new thinking and strategic initiatives on how to manage, motivate and inspire creative people.

Richard Florida News

• Richard and Rana Florida: How to bring the economy back to life

  The lockdown will end before scientists develop a working vaccine. Here's a four- point plan for how companies should adapt.

• ‘Everything is gentrification now’: but Richard Florida isn't sorry

  He’s the prophet of placemaking, the king of the downtown revival, the patron saint of avocado toast. More than any other figure in urban thinking, the US academic Richard Florida has been held up as the ultimate champion of gentrification, at once celebrated by mayors for reviving their struggling cities and vilified by critics for fuelling urban inequality.

• Richard Florida on the return of the city, “Roaring 2020s” style

  American urbanist Richard Florida expects the Covid-recovering 2020s to mimic the “Roaring 20s” that marked the recovery from the Spanish Flu.

• Urbanist Richard Florida Explores More Than the Creative Class in Detroit

  Even if you don’t know the name Richard Florida, you’ve probably heard of him. In 2002, he coined the term “creative class” with a book by the same name and has since been both championed and derided as the person responsible for the burst of “creative” everything from intentional artists spaces to colorful tech companies that come with amenities such as cereal and play.

• Urbanist Richard Florida on the state of downtown Baltimore

  As cities prepare for a future reshaped by the pandemic, it’s a moment to rethink downtown. Over 150 entrepreneurs, politicians and stakeholders from the Baltimore area gathered virtually Tuesday to discuss the “State of Downtown Baltimore” at an event featuring a keynote presentation by Richard Florida.