Contact us 1.800.698.2536
Search by Speaker Name or Topic
Richard Florida

Richard Florida

Speaker RatingSpeaker RatingSpeaker RatingSpeaker RatingSpeaker Rating
5 out of 5
1 review

Leading Urbanist, Economist & Author of "The Rise of the Creative Class"

Travels From Travels From:
Toronto, Canada
Speaking Fee Speaking Fee:
Live Event: $50,000 - $100,000
Virtual Event: $10,000 - $20,000
More Fee Info
Categories Categories:
Categories Categories:
Authors, Business, Business Growth, Business Leadership, Change Management, College, Communication, Consulting, Corporate Culture, Corporate Strategy, Creativity, Culture, Customer Experience, Disruptive Thinking, E-Commerce, Economy, Entrepreneurship, Environment, Ethics & Integrity, Executive Leadership, Finance, Futurism, Health, Human Resources, Innovation, Inspirational, Leadership, Literary, Manufacturing, Marketing, Political, Public Health, Sales, Social Sciences, Strategic Leadership, Sustainability, Teamwork & Teambuilding, Technology, Thought Leadership, Virtual, World Affairs
REQUEST BOOKING INFORMATION

Richard Florida Biography

Richard Florida is one of the world’s leading urbanists.

He is a writer and journalist, having penned several bestsellers, including the award- winning "The Rise of the Creative Class" and "The New Urban Crisis." He co-founded CityLab, the world’s leading publication for cities and urbanism.

He is a researcher and professor, currently Visiting Distinguished Professor at Vanderbilt University as well as University Professor at the University of Toronto, and Kresge Foundation Visiting Senior Fellow. He previously taught at Carnegie Mellon University and has been a visiting professor at Harvard and MIT.

He is an entrepreneur, as founder of the Creative Class Group which provides strategic advice to companies, foundations, and governments worldwide, and serves on the boards of several real estate development firms, venture capital firms, and investment funds.

Contact a speaker booking agent to check availability on Richard Florida and other top speakers and celebrities.

BOOK Richard Florida

Speaker profile last updated by AAE Talent Team on 01/21/2025.

Richard Florida Speaking Topics

  • The Rise of the Creative Class

  • The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity

    In his new talk, Richard Florida provides an engaging and sweeping examination of previous economic "resets," distilling the deep forces that shaped their physical and social landscapes, reshaping economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and simultaneously reshape virtually every aspect of our lives, from how and where we live, to how we work, to how we invest in individuals and infrastructure, and how we shape our cities and regions. In a refreshingly optimistic tone, Florida shows how these core elements, when taken together, will spur a fresh era of growth and prosperity, define a new geography of progress, and stimulate surprising opportunities for each of us.

  • Real-estate, the Importance of Location in a Spiky World and Maximizing your ROI in Place

    Whether you are a real estate developer, property manager, or corporation, you likely understand the importance of location. The increasing concentration of the Creative Class has intensified their variations in locational advantage or disadvantage. Beyond location, the work style and lifestyle of the Creative Class is forcing real estate professionals to reassess how real estate is designed and used. In his research and writing, Florida has uncovered the underlying drivers of real estate success and a series of leading indicators from the bohemian index, the gay index and more to identifying high value real estate locations. The Real Estate Development speech distills the key factors that underpin real estate success.

    Floridas research also identifies the location factor as a key element of business strategy. Location is not an after-thought. It is a key component of overall business strategy, enabling firms to better attract and retain talent, harness creative workforce and market products. The Location Factor speech uses research from Rise of the Creative Class and Whos Your City? to show the key locations relevant to your business and industry. It provides a series of data driven case studies which enable your organization to identify its best locations and get the most out of its existing ones.

  • Creative Class Consumption: Marketing to the Creative Class

    From BMW and Apple to Equity Office Properties firms across industries have identified the Creative Class as a core market for their products and services. Who is the Creative Class and why do they matter? The Creative Class, is 40 million strong, making up 30 percent of the U.S. workforce, with 50% of wages earned and controlling nearly 70% of discretionary spending in the US. That is over $500 billion in purchasing power annually! This consumer group, consisting of scientists, engineers, managers, innovators and people in research and development, as well as artists, writers and musicians are the most educated and demanding consumers in the marketplace. Florida has years of data on who they are, where they are, what they read, what they purchase and the ethos that drives their decisions.

  • Managing Diversity

    Most corporate diversity efforts are compliance driven, adding little to the bottom line. Drawing up his research and analysis in his best-selling book, Rise of the Creative Class and other sources, Floridas Managing Diversity speech provides a framework for making diversity efforts value adding.

  • Innovation, the Culture of Creativity and Managing for It

    In The Creative Management Speech, Florida leads teams of executives and managers on how to manage creativity culled through more than two decades of research on leading edge companies and his breakthrough Harvard Business Review article with SAS CEO and founder, Jim Goodnight. This speech ignites new thinking and strategic initiatives on how to manage, motivate and inspire creative people.

Richard Florida Videos

  • The Future of Cities | Richard Florida
    The Future of Cities | Richard Florida
    While the COVID-19 pandemic and recent racial justice protests across the globe have challenged our cities, we have a once-in-a-lifetime opportunity...
  • Inequality in American Cities | Richard Florida Interview
    Inequality in American Cities | Richard Florida Interview
    In this episode of GZERO World with Ian Bremmer, we’re examining enormous income and quality of life disparities in some of the most liberal,...
  • Richard Florida Says We Vote With Our Feet | Amanpour and Company
    Richard Florida Says "We Vote With Our Feet" | Amanpour and Company
    Walter Isaacson sits down with Richard Florida, author of “The Rise of the Creative Class,” to discuss why the United States’ biggest divide is...
See All Videos »

Richard Florida Books

  • The New Urban Crisis - How Our Cities Are Increasing Inequality, Deepening Segregation, And Failing The Middle Class and What We Can Do About It
    The New Urban Crisis - How Our Cities Are Increasing Inequality, Deepening Segregation, And Failing The Middle Class and What We Can Do About It
  • The Rise of the Creative Class--Revisited: Revised and Expanded
    The Rise of the Creative Class--Revisited: Revised and Expanded
  • The Great Reset: How the Post-Crash Economy Will Change the Way We Live and Work
    The Great Reset: How the Post-Crash Economy Will Change the Way We Live and Work
  • Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life
    Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life
  • The Flight of the Creative Class: The New Global Competition for Talent
    The Flight of the Creative Class: The New Global Competition for Talent

Speaker Lists Featuring Richard Florida

Browse All Keynote Speaker Lists »

FAQs on booking Richard Florida

  • How do I book Richard Florida to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Richard Florida for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Richard Florida, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Richard Florida or any other speaker of your choice.

  • What are the speaker fees for Richard Florida

    Speaking fees for Richard Florida, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Richard Florida are for live events and for virtual events. For the most current speaking fee to hire Richard Florida, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Richard Florida speak about?

    Richard Florida is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Growth, Business Leadership, Change Management, College, Communication, Consulting, Corporate Culture, Corporate Strategy, Creativity, Culture, Customer Experience, Disruptive Thinking, E-Commerce, Economy, Entrepreneurship, Environment, Ethics & Integrity, Executive Leadership, Finance, Futurism, Health, Human Resources, Innovation, Inspirational, Leadership, Literary, Manufacturing, Marketing, Political, Public Health, Sales, Social Sciences, Strategic Leadership, Sustainability, Teamwork & Teambuilding, Technology, Thought Leadership, Virtual, World Affairs.

  • Where does Richard Florida travel from?

    Richard Florida generally travels from Toronto, Canada, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Richard Florida’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Richard Florida for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Richard Florida for your next private or corporate function.

  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Richard Florida or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Richard Florida is a keynote speaker and industry expert who speaks on a wide range of topics such as The Rise of the Creative Class, The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity, Real-estate, the Importance of Location in a Spiky World and Maximizing your ROI in Place, Creative Class Consumption: Marketing to the Creative Class, Managing Diversity and Innovation, the Culture of Creativity and Managing for It. The estimated speaking fee range to book Richard Florida for your event is $50,000 - $100,000. Richard Florida generally travels from TorontoCanada and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Peter Diamandis, Mike Walsh, Joseph Stiglitz, Jason Schenker and Josh Linkner. Contact All American Speakers for ratings, reviews, videos and information on scheduling Richard Florida for an upcoming live or virtual event.

BOOK Richard Florida

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

  • Customized Service

    Our agents find the right fit for your event

  • Unparalleled Database

    Full access to all speakers & celebrities

  • One Stop Shopping

    A reliable and unbiased point of contact

  • Logistics Management

    Your personal Logistics Manager who takes care of all event details

Need Quick Answers?

We are happy to help! Call us to speak with a booking agent about your event or specific speaker request.

Sarah Miller
phone   1.800.698.2536
Our celebrity booking agents can:

  • Gauge interest and check availability for speaking engagements, appearances or corporate events

  • Provide you with the speaking fee to book Richard Florida or other celebrity appearance fees

  • Give you personal recommendations for the best keynote speakers or celebrities

  • Assist you with any questions you have throughout the talent booking process

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

TOP