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Jeffrey Rayport

Faculty at Harvard Business School; Expert in Strategy, Execution, Customer Service and Brand Loyalty

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Jeffrey Rayport Biography

Jeffrey F. Rayport is a faculty member in the Entrepreneurial Management Unit at Harvard Business School, where he teaches in the MBA and Executive Education programs.

Prior to HBS, Rayport was as an operating partner at Castanea Partners, a private equity firm specializing in retail and consumer brands. He was founder and CEO of Marketspace LLC, a digital advisory firm, and co-founder of Monitor Executive Development, a custom education business. He was a Senior Partner at Monitor Deloitte. Rayport was also a co-founder of several corporate universities, including at Omnicom Group, Bertelsmann AG, and Amgen.

Earlier in his career, Rayport was a faculty member at HBS for nearly a decade. While at HBS, he developed the first MBA-level e-commerce course in the US, enrolling nearly a thousand MBAs. In creating the course, Rayport authored over a hundred case studies, articles, and notes. Business plans written by students in his course gave rise to many start-ups, including Yahoo!

Prior to his leave from HBS, Rayport coined the concept/term “viral marketing.” He was also voted Outstanding Professor for three years in a row by the HBS Students Association.

Rayport has published a series of leading MBA-level textbooks on strategy in the networked economy with McGraw-Hill and also a bestseller with Harvard Business Press on reinventing service businesses. He has been a regular contributor to Harvard Business Review and Bloomberg BusinessWeek, and his writing has appeared in CIO, Financial Times, Fast Company, Forbes.com, CBS MarketWatch, McKinsey Quarterly, Strategy & Business, and MIT Technology Review.

He has served as a director of public and private corporations, including AGENCY.com (ACOM), Andrews McMeel Universal; Be Free (BFRE); CBS MarketWatch (MKTW), Conversant (CNVR); GSI Commerce (GSIC), iCrossing, International Data Group; Hanley Wood; MediaMath; Linkwell Health; Monster Worldwide (MWW); Receptiv; and Shoprunner. He is a trustee of the Peabody Essex Museum in Salem, MA, and a trustee of WGBH in Boston, MA; chair of the board of From the Top (the #1 U.S. classical music radio and TV program, distributed through NPR and PBS) in Boston; and an Overseer of Beth Israel Deaconess Medical Center in Boston.

Rayport earned an A.B. at Harvard College; an M.Phil. in International Relations at the University of Cambridge (U.K.); and an A.M. and Ph.D. in Business History at Harvard University.

Videos
Books
Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers

Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers

Introduction to e-Commerce (Mcgraw-Hill/Irwin Series in Marketing)

Introduction to e-Commerce (Mcgraw-Hill/Irwin Series in Marketing)

Introduction to E-commerce

Introduction to E-commerce

Cases in E-Commerce

Cases in E-Commerce

E-Commerce

E-Commerce

Speaking Topics
  • Discussion Leadership and Facilitation

    Many senior leadership teams find themselves wanting productive leadership and facilitation when addressing current strategies or developing new ones. Others want to develop themselves or their direct reports through case study-style discussions. These sessions may have an agenda, goals, and objectives set in advance, but the ultimate outcome is, in effect, “co-created” by executives in highly interactive sessions with one another. As the founder of multiple custom corporate universities, and a three time winner of Harvard Business School’s Best Professor award, Rayport is uniquely qualified and highly experienced in leading high-impact interactive strategic planning sessions and corporate retreats

  • The Future of Service

    From digital kiosks to pop-up stores and websites to mobile sites, the automation of services has arrived. Economists long prophesized that this could never occur. Why? Because the “human factor dependency”—employees interacting with customers on the front line—was supposed to make it impossible to drive the kind of productivity gains through automation that transformed agriculture 200 years ago, manufacturing 100 years ago, and data processing 50 years ago. It is the job of every corporate leader to understand this sea-change in the delivery of services and envision how they will compete in a future governed by the intelligent division of labor between people and machines.

  • Six Essential Principles of Customer Engagement

    Nothing is more critical to business than customer engagement. In an economy with too much of everything—in which products, services, and brands become commodities overnight—engagement is the key to unlocking demand. It’s how brands compete for the time, attention, and purchasing power of customers. Engagement has radically changed as a result of the digital world. Now, companies must find ways to exploit network effects, form factors, integration of multiple channels, laser sharp (vertical) customer focus, and spark social interaction and networking. Understanding the new rules of engagement will help executives and managers alike build more compelling brands.

  • Make Your Products Ambassadors for Your Brand

    There is no such thing as Caveat Emptor in today’s contested markets. Marketing communications only goes so far. Now, products must deliver distinctive branded experiences and services must find ways to “live the brand.” BMW doesn’t just talk about the “ultimate driving machine”; it delivers the message experientially in every car it sells. Likewise, OXO doesn’t spend a great deal of money promoting Good Grips kitchen implements; the culinary products deliver the message and the brand themselves. Many paradigmatic examples are Web companies: Google has built a Top 3 global brand with no marketing. Simply put, no one can afford to sell products or services resulting in buyer’s remorse. Markets are too contested for companies to ignore advertise brands in ways that don’t engender trust. And trust derives from a disciplined alignment of what’s promised and what’s delivered.

  • The Future of Online Business: Envisioning Next Generation e-Commerce

    From private sale sites like GILT and RueLaLa to flash sale sites like Groupon and LivingSocial, we are witnessing a renaissance of innovation in e-commerce. Call it e-Commerce 2.0. Anyone who manages a site or retail presence—and who is under pressure to respond intelligently to new developments in the online world—needs an overview of the emerging e-commerce landscape. From the importance of a social media strategy in engaging stakeholders to focusing on the tactics of today’s e-commerce juggernauts, Jeffrey Rayport emboldens audiences with the tools necessary to navigate this rapidly evolving online landscape.

  • Big Data: The Analytics Revolution

    An analytics revolution is affecting organizations of all shapes and sizes. Cheap data storage and processing power in the Cloud combined with Web 2.0 tools mean that analytics are more powerful and more affordable than ever before. The prominence of Big Data means that businesses can monitor the behaviors of their customers to open up new opportunities to personalize service, integrate multiple channels to market and put power in the hands of customers as never before. Every executive who cares about the changing face of business needs a handle on how this revolution is changing the way firms must compete—and every executive needs to have a grasp on the pitfalls that many leaders face in focusing on the wrong data. No one can afford to get left behind the analytics revolution or to forego the advantages of effectively managing by the numbers.

FAQs
  • HOW TO BOOK Jeffrey Rayport?

    Our booking agents have successfully helped clients around the world secure talent like Jeffrey Rayport for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Jeffrey Rayport, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Jeffrey Rayport or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Jeffrey Rayport?

    Booking fees for Jeffrey Rayport, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Jeffrey Rayport, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Jeffrey Rayport?

    All American Entertainment has successfully secured celebrity talent like Jeffrey Rayport for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Jeffrey Rayport for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Jeffrey Rayport or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Jeffrey Rayport or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

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Faculty at Harvard Business School; Expert in Strategy, Execution, Customer Service and Brand Loyalty

Travels From:
Boston, MA, USA
Speaking Fee:

Jeffrey Rayport Biography

Jeffrey F. Rayport is a faculty member in the Entrepreneurial Management Unit at Harvard Business School, where he teaches in the MBA and Executive Education programs.

Prior to HBS, Rayport was as an operating partner at Castanea Partners, a private equity firm specializing in retail and consumer brands. He was founder and CEO of Marketspace LLC, a digital advisory firm, and co-founder of Monitor Executive Development, a custom education business. He was a Senior Partner at Monitor Deloitte. Rayport was also a co-founder of several corporate universities, including at Omnicom Group, Bertelsmann AG, and Amgen.

Earlier in his career, Rayport was a faculty member at HBS for nearly a decade. While at HBS, he developed the first MBA-level e-commerce course in the US, enrolling nearly a thousand MBAs. In creating the course, Rayport authored over a hundred case studies, articles, and notes. Business plans written by students in his course gave rise to many start-ups, including Yahoo!

Prior to his leave from HBS, Rayport coined the concept/term “viral marketing.” He was also voted Outstanding Professor for three years in a row by the HBS Students Association.

Rayport has published a series of leading MBA-level textbooks on strategy in the networked economy with McGraw-Hill and also a bestseller with Harvard Business Press on reinventing service businesses. He has been a regular contributor to Harvard Business Review and Bloomberg BusinessWeek, and his writing has appeared in CIO, Financial Times, Fast Company, Forbes.com, CBS MarketWatch, McKinsey Quarterly, Strategy & Business, and MIT Technology Review.

He has served as a director of public and private corporations, including AGENCY.com (ACOM), Andrews McMeel Universal; Be Free (BFRE); CBS MarketWatch (MKTW), Conversant (CNVR); GSI Commerce (GSIC), iCrossing, International Data Group; Hanley Wood; MediaMath; Linkwell Health; Monster Worldwide (MWW); Receptiv; and Shoprunner. He is a trustee of the Peabody Essex Museum in Salem, MA, and a trustee of WGBH in Boston, MA; chair of the board of From the Top (the #1 U.S. classical music radio and TV program, distributed through NPR and PBS) in Boston; and an Overseer of Beth Israel Deaconess Medical Center in Boston.

Rayport earned an A.B. at Harvard College; an M.Phil. in International Relations at the University of Cambridge (U.K.); and an A.M. and Ph.D. in Business History at Harvard University.

Jeffrey Rayport Videos

  • How to Scale King Digital After the Success of Candy Crush
    Jeffrey Rayport discusses whether a single creative studio can scale to manage a portfolio of almost 200 games, when one of them is the ...
  • Key Predictions for 2014 and Beyond -- Excerpt from Gridley & Co ...
  • Jeffrey Rayport on Vimeo

Jeffrey Rayport Books

Speaker Lists Featuring Jeffrey Rayport

Jeffrey Rayport Speaking Topics

  • Discussion Leadership and Facilitation

    Many senior leadership teams find themselves wanting productive leadership and facilitation when addressing current strategies or developing new ones. Others want to develop themselves or their direct reports through case study-style discussions. These sessions may have an agenda, goals, and objectives set in advance, but the ultimate outcome is, in effect, “co-created” by executives in highly interactive sessions with one another. As the founder of multiple custom corporate universities, and a three time winner of Harvard Business School’s Best Professor award, Rayport is uniquely qualified and highly experienced in leading high-impact interactive strategic planning sessions and corporate retreats

  • The Future of Service

    From digital kiosks to pop-up stores and websites to mobile sites, the automation of services has arrived. Economists long prophesized that this could never occur. Why? Because the “human factor dependency”—employees interacting with customers on the front line—was supposed to make it impossible to drive the kind of productivity gains through automation that transformed agriculture 200 years ago, manufacturing 100 years ago, and data processing 50 years ago. It is the job of every corporate leader to understand this sea-change in the delivery of services and envision how they will compete in a future governed by the intelligent division of labor between people and machines.

  • Six Essential Principles of Customer Engagement

    Nothing is more critical to business than customer engagement. In an economy with too much of everything—in which products, services, and brands become commodities overnight—engagement is the key to unlocking demand. It’s how brands compete for the time, attention, and purchasing power of customers. Engagement has radically changed as a result of the digital world. Now, companies must find ways to exploit network effects, form factors, integration of multiple channels, laser sharp (vertical) customer focus, and spark social interaction and networking. Understanding the new rules of engagement will help executives and managers alike build more compelling brands.

  • Make Your Products Ambassadors for Your Brand

    There is no such thing as Caveat Emptor in today’s contested markets. Marketing communications only goes so far. Now, products must deliver distinctive branded experiences and services must find ways to “live the brand.” BMW doesn’t just talk about the “ultimate driving machine”; it delivers the message experientially in every car it sells. Likewise, OXO doesn’t spend a great deal of money promoting Good Grips kitchen implements; the culinary products deliver the message and the brand themselves. Many paradigmatic examples are Web companies: Google has built a Top 3 global brand with no marketing. Simply put, no one can afford to sell products or services resulting in buyer’s remorse. Markets are too contested for companies to ignore advertise brands in ways that don’t engender trust. And trust derives from a disciplined alignment of what’s promised and what’s delivered.

  • The Future of Online Business: Envisioning Next Generation e-Commerce

    From private sale sites like GILT and RueLaLa to flash sale sites like Groupon and LivingSocial, we are witnessing a renaissance of innovation in e-commerce. Call it e-Commerce 2.0. Anyone who manages a site or retail presence—and who is under pressure to respond intelligently to new developments in the online world—needs an overview of the emerging e-commerce landscape. From the importance of a social media strategy in engaging stakeholders to focusing on the tactics of today’s e-commerce juggernauts, Jeffrey Rayport emboldens audiences with the tools necessary to navigate this rapidly evolving online landscape.

  • Big Data: The Analytics Revolution

    An analytics revolution is affecting organizations of all shapes and sizes. Cheap data storage and processing power in the Cloud combined with Web 2.0 tools mean that analytics are more powerful and more affordable than ever before. The prominence of Big Data means that businesses can monitor the behaviors of their customers to open up new opportunities to personalize service, integrate multiple channels to market and put power in the hands of customers as never before. Every executive who cares about the changing face of business needs a handle on how this revolution is changing the way firms must compete—and every executive needs to have a grasp on the pitfalls that many leaders face in focusing on the wrong data. No one can afford to get left behind the analytics revolution or to forego the advantages of effectively managing by the numbers.

FAQs on booking Jeffrey Rayport

  • How to book Jeffrey Rayport?

    Our booking agents have successfully helped clients around the world secure talent like Jeffrey Rayport for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Jeffrey Rayport, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Jeffrey Rayport or any other celebrity of your choice.
  • How much does it cost to book Jeffrey Rayport?

    Booking fees for Jeffrey Rayport, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Jeffrey Rayport, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Jeffrey Rayport?

    All American Entertainment has successfully secured celebrity talent like Jeffrey Rayport for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Jeffrey Rayport for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Jeffrey Rayport or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Jeffrey Rayport or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Jeffrey Rayport is a keynote speaker and industry expert who speaks on a wide range of topics such as Discussion Leadership and Facilitation , The Future of Service , Six Essential Principles of Customer Engagement , Make Your Products Ambassadors for Your Brand, The Future of Online Business: Envisioning Next Generation e-Commerce and Big Data: The Analytics Revolution. The estimated speaking fee range to book Jeffrey Rayport for your event is $20,000 - $30,000. Jeffrey Rayport generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Josh Linkner, Tim Sanders, Mark C. Thompson, Michael Treacy and Geoffrey Moore. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jeffrey Rayport for an upcoming live or virtual event.

Jeffrey Rayport Speaker Videos

  • How to Scale King Digital After the Success of Candy Crush
    Jeffrey Rayport discusses whether a single creative studio can scale to manage a portfolio of almost 200 games, when one of them is the ...
    Key Predictions for 2014 and Beyond -- Excerpt from Gridley & Co ...
  • Jeffrey Rayport on Vimeo

Jeffrey Rayport Speaking Topics

  • Discussion Leadership and Facilitation

    Many senior leadership teams find themselves wanting productive leadership and facilitation when addressing current strategies or developing new ones. Others want to develop themselves or their direct reports through case study-style discussions. These sessions may have an agenda, goals, and objectives set in advance, but the ultimate outcome is, in effect, “co-created” by executives in highly interactive sessions with one another. As the founder of multiple custom corporate universities, and a three time winner of Harvard Business School’s Best Professor award, Rayport is uniquely qualified and highly experienced in leading high-impact interactive strategic planning sessions and corporate retreats

  • The Future of Service

    From digital kiosks to pop-up stores and websites to mobile sites, the automation of services has arrived. Economists long prophesized that this could never occur. Why? Because the “human factor dependency”—employees interacting with customers on the front line—was supposed to make it impossible to drive the kind of productivity gains through automation that transformed agriculture 200 years ago, manufacturing 100 years ago, and data processing 50 years ago. It is the job of every corporate leader to understand this sea-change in the delivery of services and envision how they will compete in a future governed by the intelligent division of labor between people and machines.

  • Six Essential Principles of Customer Engagement

    Nothing is more critical to business than customer engagement. In an economy with too much of everything—in which products, services, and brands become commodities overnight—engagement is the key to unlocking demand. It’s how brands compete for the time, attention, and purchasing power of customers. Engagement has radically changed as a result of the digital world. Now, companies must find ways to exploit network effects, form factors, integration of multiple channels, laser sharp (vertical) customer focus, and spark social interaction and networking. Understanding the new rules of engagement will help executives and managers alike build more compelling brands.

  • Make Your Products Ambassadors for Your Brand

    There is no such thing as Caveat Emptor in today’s contested markets. Marketing communications only goes so far. Now, products must deliver distinctive branded experiences and services must find ways to “live the brand.” BMW doesn’t just talk about the “ultimate driving machine”; it delivers the message experientially in every car it sells. Likewise, OXO doesn’t spend a great deal of money promoting Good Grips kitchen implements; the culinary products deliver the message and the brand themselves. Many paradigmatic examples are Web companies: Google has built a Top 3 global brand with no marketing. Simply put, no one can afford to sell products or services resulting in buyer’s remorse. Markets are too contested for companies to ignore advertise brands in ways that don’t engender trust. And trust derives from a disciplined alignment of what’s promised and what’s delivered.

  • The Future of Online Business: Envisioning Next Generation e-Commerce

    From private sale sites like GILT and RueLaLa to flash sale sites like Groupon and LivingSocial, we are witnessing a renaissance of innovation in e-commerce. Call it e-Commerce 2.0. Anyone who manages a site or retail presence—and who is under pressure to respond intelligently to new developments in the online world—needs an overview of the emerging e-commerce landscape. From the importance of a social media strategy in engaging stakeholders to focusing on the tactics of today’s e-commerce juggernauts, Jeffrey Rayport emboldens audiences with the tools necessary to navigate this rapidly evolving online landscape.

  • Big Data: The Analytics Revolution

    An analytics revolution is affecting organizations of all shapes and sizes. Cheap data storage and processing power in the Cloud combined with Web 2.0 tools mean that analytics are more powerful and more affordable than ever before. The prominence of Big Data means that businesses can monitor the behaviors of their customers to open up new opportunities to personalize service, integrate multiple channels to market and put power in the hands of customers as never before. Every executive who cares about the changing face of business needs a handle on how this revolution is changing the way firms must compete—and every executive needs to have a grasp on the pitfalls that many leaders face in focusing on the wrong data. No one can afford to get left behind the analytics revolution or to forego the advantages of effectively managing by the numbers.

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Jeffrey Rayport

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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The 2022 Speaking Industry Benchmark Report