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Denise Lee Yohn

Denise Lee Yohn

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5 out of 5
4 reviews

Brand Leadership Expert & Author of "What Great Brands Do"

Travels From Travels From:
San Francisco, CA, USA
Speaking Fee Speaking Fee:
Live Event: $10,000 - $20,000
Virtual Event: $10,000 - $20,000
More Fee Info
Categories Categories:
Categories Categories:
Art & Design, Author, Business, Business Growth, Corporate Culture, Corporate Strategy, Customer Experience, Fashion, Fashion, Fitness, Human Resources, Leadership, Marketing, Sales, Strategic Leadership, Women
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Denise Lee Yohn Biography

Through her expertise and personal approach, Denise Lee Yohn has become an in-demand keynote speaker inspiring business leaders around the world to build great brands and exceptional organizations. Her keynote presentations have captivated international audiences at conferences including TEDx, the Consumer Electronics Show, The Art of Marketing, the National Restaurant Show, and Sustainable Brands, among others, and at corporate events for Facebook, Lexus, NFL, and more.

Yohn enjoys challenging readers to think differently about brand leadership. With that goal in mind, she has written several books including the bestseller "What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest" and "FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies."

She is a regular contributor to the Harvard Business Review and Forbes and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, Seeking Alpha, QSR Magazine, among others. News media including CNBC, The Wall Street Journal, and The New York Times call on Yohn when they want an expert point-of-view on hot business issues.

Yohn initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King, Land Rover, and Unilever and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Yohn went on to head Sony Electronic Inc.’s first ever brand office, where she garnered major corporate awards as the vice president/general manager of brand and strategy. She has served clients as an independent consulting partner since 2004.

For her work with some of the world’s greatest organizations, Yohn has won awards from the American Marketing Association (EFFIE). HOW Magazine’s Interactive Design competition, the Financial Communications Society, Sony Corporation, and Sony Electronics Inc.

When she’s not writing or speaking on brand leadership, Yohn serves as the Founder of Faith & Work Journey. She is also a board member of Cameron House. She has served as an advisory board member of the Millennium Alliance and World Brand Congress, a judge for the Association of Management Consulting Firms Awards, a finalist selection committee member for CONNECT’s Most Innovative New Product Awards, and the brand director for TEDxSanDiego

Outside of her professional roles, Yohn counts hiking to Everest Base Camp, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experience.

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Speaker profile last updated by AAE Talent Team on 09/17/2025.

Denise Lee Yohn Speaking Topics

  • Brand Leadership: How to Build a Rock Star Brand

    You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release. Denise Lee Yohn shows you how to achieve rock star brand status. Drawing from case studies, analyses, and interviews with executives from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

  • The FUSION Formula: Brand + Culture = Results

    Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand. Denise Lee Yohn shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.

  • Ignite Experience: Fuse CX and EX to Drive Your Growth

    Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying. How do you win on both fronts? Denise Lee Yohn shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth.

  • Extraordinary Experiences: How to Win Customers’ Hearts and Dollars

    How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail? They earn customer love and loyalty through extraordinary experiences. Denise Lee Yohn gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience.

  • What Great Salespeople Do

    If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment. Denise Lee Yohn shows you that great salespeople do what great brands do. She explains how to innovate – not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers. You’ll be inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists – and how you too can win the new sales game.

Denise Lee Yohn Videos

  • How Can Sales Contribute to CX Excellence
    How Can Sales Contribute to CX Excellence
    Brand leadership expert Denise Lee Yohn discusses the difference between the traditional sales process and customer experience -- draws from the...
  • Brand, Culture & Experience -- An Interview with Brand Leadership
    Brand, Culture & Experience -- An Interview with Brand Leadership
    At the Work Rebooted conference, brand leadership experience Denise Lee Yohn spoke about Brand, Culture & Experience.
  • Denise Lee Yohn Keynote Speaker Reel Updated With Virtual 2020
    Denise Lee Yohn Keynote Speaker Reel Updated With Virtual 2020
See All Videos »

Denise Lee Yohn Books

  • Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies
    Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies
  • Scale Up Your Brand Workbook: How To Set Up Your Brand for Success in 5 Steps
    Scale Up Your Brand Workbook: How To Set Up Your Brand for Success in 5 Steps
  • What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
    What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

FAQs on booking Denise Lee Yohn

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  • What topics does Denise Lee Yohn speak about?

    Denise Lee Yohn is a keynote speaker and industry expert whose speaking topics include Art & Design, Author, Business, Business Growth, Corporate Culture, Corporate Strategy, Customer Experience, Fashion, Fashion, Fitness, Human Resources, Leadership, Marketing, Sales, Strategic Leadership, Women.

  • Where does Denise Lee Yohn travel from?

    Denise Lee Yohn generally travels from San Francisco, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Denise Lee Yohn for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Denise Lee Yohn for your next private or corporate function.

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Denise Lee Yohn is a keynote speaker and industry expert who speaks on a wide range of topics such as Brand Leadership: How to Build a Rock Star Brand, The FUSION Formula: Brand + Culture = Results, Ignite Experience: Fuse CX and EX to Drive Your Growth, Extraordinary Experiences: How to Win Customers’ Hearts and Dollars and What Great Salespeople Do. The estimated speaking fee range to book Denise Lee Yohn for your event is $10,000 - $20,000. Denise Lee Yohn generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dan Gingiss, Robert Spector, Libby Gill, Sarah Weise and Alexandra Wilkis Wilson. Contact All American Speakers for ratings, reviews, videos and information on scheduling Denise Lee Yohn for an upcoming live or virtual event.

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