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Denise Lee Yohn

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5 out of 5

Brand Leadership Expert & Author of "What Great Brands Do"

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Denise Lee Yohn Biography

Through her expertise and personal approach, Denise Lee Yohn has become an in-demand keynote speaker inspiring business leaders around the world to build great brands and exceptional organizations. Her keynote presentations have captivated international audiences at conferences including TEDx, the Consumer Electronics Show, The Art of Marketing, the National Restaurant Show, and Sustainable Brands, among others, and at corporate events for Facebook, Lexus, NFL, and more.

Yohn enjoys challenging readers to think differently about brand leadership. With that goal in mind, she has written several books including the bestseller What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

She is a regular contributor to the Harvard Business Review and Forbes and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, Seeking Alpha, QSR Magazine, among others. News media including CNBC, The Wall Street Journal, and The New York Times call on Yohn when they want an expert point-of-view on hot business issues.

Yohn initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King, Land Rover, and Unilever and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Yohn went on to head Sony Electronic Inc.’s first ever brand office, where she garnered major corporate awards as the vice president/general manager of brand and strategy. She has served clients as an independent consulting partner since 2004.

For her work with some of the world’s greatest organizations, Yohn has won awards from the American Marketing Association (EFFIE). HOW Magazine’s Interactive Design competition, the Financial Communications Society, Sony Corporation, and Sony Electronics Inc.

When she’s not writing or speaking on brand leadership, Yohn serves as the Founder of Faith & Work Journey. She is also a board member of Cameron House. She has served as an advisory board member of the Millennium Alliance and World Brand Congress, a judge for the Association of Management Consulting Firms Awards, a finalist selection committee member for CONNECT’s Most Innovative New Product Awards, and the brand director for TEDxSanDiego

Outside of her professional roles, Yohn counts hiking to Everest Base Camp, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experience.

Speaking Topics
  • READY & RESILIENT: Leadership For Now & Next

    The new world of work requires leaders to lead differently. Emotional intelligence, people development and engagement, and the ability to align short-term changes with long-term goals are the new leadership competencies you need now. Denise Lee Yohn shows how to navigate the way work and business has changed and lead your organization to greatness.

  • EMPLOYEE EXPERIENCE DISRUPTED

    Employee experience has been disrupted and a new work reality is emerging. You must rethink your approach to organizational culture and employee engagement, now that employees are dispersed, divided, distracted, and demanding authentic diversity and inclusion. Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, shows how to ensure your workforce is engaged and productive today and ready for tomorrow.

  • BRAND LEADERSHIP: How to Break Through, Blaze New Trails, and Build a Great Brand

    New market conditions require your brand to be more authentic, powerful, and valuable than ever before. Bestselling author of What Great Brands Do Denise Lee Yohn shows how great brands inspire trust, establish competitive advantage, and lead their field.

Videos
Books
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

FAQs
  • HOW TO BOOK Denise Lee Yohn?

    Our booking agents have successfully helped clients around the world secure talent like Denise Lee Yohn for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Denise Lee Yohn, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Denise Lee Yohn or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Denise Lee Yohn?

    Speaking fees for Denise Lee Yohn, or any other keynote speakers and celebrities, are determined based on a number of factors and may change without notice. The amount that Denise Lee Yohn charges to speak often varies according to the circumstances, including their schedule, market conditions, length of presentation, and the location of the event. The speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Denise Lee Yohn, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Denise Lee Yohn?

    All American Entertainment has successfully secured celebrity talent like Denise Lee Yohn for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Denise Lee Yohn for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Denise Lee Yohn or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Denise Lee Yohn or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

Brand Leadership Expert & Author of "What Great Brands Do"

Travels From:
San Francisco, CA, USA
Speaking Fee:

Denise Lee Yohn Biography

Through her expertise and personal approach, Denise Lee Yohn has become an in-demand keynote speaker inspiring business leaders around the world to build great brands and exceptional organizations. Her keynote presentations have captivated international audiences at conferences including TEDx, the Consumer Electronics Show, The Art of Marketing, the National Restaurant Show, and Sustainable Brands, among others, and at corporate events for Facebook, Lexus, NFL, and more.

Yohn enjoys challenging readers to think differently about brand leadership. With that goal in mind, she has written several books including the bestseller What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

She is a regular contributor to the Harvard Business Review and Forbes and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, Seeking Alpha, QSR Magazine, among others. News media including CNBC, The Wall Street Journal, and The New York Times call on Yohn when they want an expert point-of-view on hot business issues.

Yohn initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King, Land Rover, and Unilever and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Yohn went on to head Sony Electronic Inc.’s first ever brand office, where she garnered major corporate awards as the vice president/general manager of brand and strategy. She has served clients as an independent consulting partner since 2004.

For her work with some of the world’s greatest organizations, Yohn has won awards from the American Marketing Association (EFFIE). HOW Magazine’s Interactive Design competition, the Financial Communications Society, Sony Corporation, and Sony Electronics Inc.

When she’s not writing or speaking on brand leadership, Yohn serves as the Founder of Faith & Work Journey. She is also a board member of Cameron House. She has served as an advisory board member of the Millennium Alliance and World Brand Congress, a judge for the Association of Management Consulting Firms Awards, a finalist selection committee member for CONNECT’s Most Innovative New Product Awards, and the brand director for TEDxSanDiego

Outside of her professional roles, Yohn counts hiking to Everest Base Camp, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experience.

Denise Lee Yohn Speaking Topics

  • READY & RESILIENT: Leadership For Now & Next

    The new world of work requires leaders to lead differently. Emotional intelligence, people development and engagement, and the ability to align short-term changes with long-term goals are the new leadership competencies you need now. Denise Lee Yohn shows how to navigate the way work and business has changed and lead your organization to greatness.

  • EMPLOYEE EXPERIENCE DISRUPTED

    Employee experience has been disrupted and a new work reality is emerging. You must rethink your approach to organizational culture and employee engagement, now that employees are dispersed, divided, distracted, and demanding authentic diversity and inclusion. Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, shows how to ensure your workforce is engaged and productive today and ready for tomorrow.

  • BRAND LEADERSHIP: How to Break Through, Blaze New Trails, and Build a Great Brand

    New market conditions require your brand to be more authentic, powerful, and valuable than ever before. Bestselling author of What Great Brands Do Denise Lee Yohn shows how great brands inspire trust, establish competitive advantage, and lead their field.

Denise Lee Yohn Videos

  • How Can Sales Contribute to CX Excellence
    Brand leadership expert Denise Lee Yohn discusses the difference between the traditional sales process and customer experience -- draws from the...
  • Brand, Culture & Experience -- An Interview with Brand Leadership
    At the Work Rebooted conference, brand leadership experience Denise Lee Yohn spoke about Brand, Culture & Experience.
  • Denise Lee Yohn Keynote Speaker Reel Updated With Virtual 2020

Denise Lee Yohn Books

Speaker Lists Featuring Denise Lee Yohn

FAQs on booking Denise Lee Yohn

  • How to book Denise Lee Yohn?

    Our booking agents have successfully helped clients around the world secure talent like Denise Lee Yohn for both live and virtual events for over 20 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Denise Lee Yohn, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Denise Lee Yohn or any other celebrity of your choice.
  • How much does it cost to book Denise Lee Yohn?

    Speaking fees for Denise Lee Yohn, or any other keynote speakers and celebrities, are determined based on a number of factors and may change without notice. The amount that Denise Lee Yohn charges to speak often varies according to the circumstances, including their schedule, market conditions, length of presentation, and the location of the event. The speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Denise Lee Yohn, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Denise Lee Yohn?

    All American Entertainment has successfully secured celebrity talent like Denise Lee Yohn for clients worldwide for more than 20 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Denise Lee Yohn for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Denise Lee Yohn or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Denise Lee Yohn or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Denise Lee Yohn is a keynote speaker and industry expert who speaks on a wide range of topics such as READY & RESILIENT: Leadership For Now & Next , EMPLOYEE EXPERIENCE DISRUPTED and BRAND LEADERSHIP: How to Break Through, Blaze New Trails, and Build a Great Brand. The estimated speaking fee range to book Denise Lee Yohn for your event is $10,000 - $20,000. Denise Lee Yohn generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Robert Spector, Sarah Weise, Dan Gingiss, Libby Gill and Afdhel Aziz. Contact All American Speakers for ratings, reviews, videos and information on scheduling Denise Lee Yohn for an upcoming live or virtual event.

Denise Lee Yohn Speaking Topics

  • READY & RESILIENT: Leadership For Now & Next

    The new world of work requires leaders to lead differently. Emotional intelligence, people development and engagement, and the ability to align short-term changes with long-term goals are the new leadership competencies you need now. Denise Lee Yohn shows how to navigate the way work and business has changed and lead your organization to greatness.

  • EMPLOYEE EXPERIENCE DISRUPTED

    Employee experience has been disrupted and a new work reality is emerging. You must rethink your approach to organizational culture and employee engagement, now that employees are dispersed, divided, distracted, and demanding authentic diversity and inclusion. Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, shows how to ensure your workforce is engaged and productive today and ready for tomorrow.

  • BRAND LEADERSHIP: How to Break Through, Blaze New Trails, and Build a Great Brand

    New market conditions require your brand to be more authentic, powerful, and valuable than ever before. Bestselling author of What Great Brands Do Denise Lee Yohn shows how great brands inspire trust, establish competitive advantage, and lead their field.

Denise Lee Yohn Speaker Videos

  • How Can Sales Contribute to CX Excellence
    Brand leadership expert Denise Lee Yohn discusses the difference between the traditional sales process and customer experience -- draws from the book, The Challenger Sale, to explain how challenging...
    Brand, Culture & Experience -- An Interview with Brand Leadership
    At the Work Rebooted conference, brand leadership experience Denise Lee Yohn spoke about Brand, Culture & Experience.
  • Denise Lee Yohn Keynote Speaker Reel Updated With Virtual 2020
    Denise Lee Yohn Speaker Video -- Virtual Engagements
    Brand leadership expert Denise Lee Yohn delivers keynotes designed specifically for leaders in this Covid-19 world. In "Lead Through Challenge and Change," Denise shows you how to develop...

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Denise Lee Yohn

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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