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Denise Lee Yohn

Brand-Building Expert & Author, What Great Brands Do

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 Denise Lee Yohn Biography

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards.

An influential writer, Denise enjoys challenging readers to think differently about brand-building. She contributes the monthly column Brand New Perspectives to QSR Magazine and has published work in numerous outlets, including Harvard Business Review, Advertising Age, and OPEN Forum. In 2008 she launched her blog, brand-as-business bites™™, which the Marketing Executives Networking Group (MENG) named as one of the top 20 marketing blogs. Denise also penned the book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass).

With her expertise and personal approach, Denise delivers an array of inspirational workshops, presentations, and keynote addresses to business leaders in all industries. When she’s not writing or speaking, she serves as the brand director for TEDx San Diego and sits on the board of directors for a branch of the YMCA.

Outside of her professional roles, Denise counts hiking Mount Kilimanjaro, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experiences.

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Videos
Books
What Great Brands Do

What Great Brands Do

Speaking Topics
  • What Great Brands Do

    From Starbucks to IBM to Zumba, great brands are admired for their bold moves and innovative approaches. But what really separates merely good brands from those that triumph over time and achieve sustained business success? In this keynote address, brand expert Denise Lee Yohn unlocks the principles behind the world’s greatest brands. Drawing from case studies, analysis, and interviews with brand leaders, she explains best practices including “great brands avoid selling products” and “great brands never have to ‘give back’” – and shows how top companies develop standout brands that foster customer loyalty and increase profit margins. Participants will be challenged to think differently about their brands and businesses and inspired to go from good to great by applying fresh strategies.

  • Start-Ups Need a Minimum Viable Brand

    How do start-ups launch a strong, differentiated brand while acting fast, being agile, and staying lean? The Minimum Viable Brand (MVB) framework provides the foundation for getting traction for your brand in a crowded, cluttered marketplace. Learn the 6 “What’s” that every start-up must answer -
    • and discover how the entrepreneurs at start-up successes including Evernote and Uber have built powerful, profitable brands.

  • Rethinking Corporate Social Responsibility: Use Level 5 Relevance to Create Shared Value

    Today’s consumers are increasingly demanding that companies have an overall beneficial impact on society. But rather than simply writing checks or donating food to good causes, companies can become a force for positive change while enhancing their customer appeal and long-term competitiveness. Business advisor Denise Lee Yohn introduces a framework that will help you develop social efforts that achieve “Level 5 Relevance,” with consumers, employees, investors, suppliers and beyond, to build your brand, strengthen your business, and improve your bottom line. Learn:
    • Fresh perspectives on consumers’ new expectations and how companies are meeting them
    • A 5-step process for achieving relevance with all your stakeholders
    • How to impact your bottom line and grow your brand by creating shared value

FAQs
  • HOW TO BOOK Denise Lee Yohn?

    Our booking agents have successfully helped clients around the world secure talent like Denise Lee Yohn for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Denise Lee Yohn, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Denise Lee Yohn or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Denise Lee Yohn?

    Booking fees for Denise Lee Yohn, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Denise Lee Yohn, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Denise Lee Yohn?

    All American Entertainment has successfully secured celebrity talent like Denise Lee Yohn for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Denise Lee Yohn for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Denise Lee Yohn or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Denise Lee Yohn or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Denise Lee Yohn

Brand-Building Expert & Author, What Great Brands Do

Speaking Fee:

Denise Lee Yohn Biography

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards.

An influential writer, Denise enjoys challenging readers to think differently about brand-building. She contributes the monthly column Brand New Perspectives to QSR Magazine and has published work in numerous outlets, including Harvard Business Review, Advertising Age, and OPEN Forum. In 2008 she launched her blog, brand-as-business bites™™, which the Marketing Executives Networking Group (MENG) named as one of the top 20 marketing blogs. Denise also penned the book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass).

With her expertise and personal approach, Denise delivers an array of inspirational workshops, presentations, and keynote addresses to business leaders in all industries. When she’s not writing or speaking, she serves as the brand director for TEDx San Diego and sits on the board of directors for a branch of the YMCA.

Outside of her professional roles, Denise counts hiking Mount Kilimanjaro, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experiences.

Denise Lee Yohn Videos

  • Denise Lee Yohn on Start-Ups Need a Minimum Viable Brand
  • Denise Lee Yohn's TED Talk: Great Brands Never Have to "Give Back"
  • Brand Expert Denise Lee Yohn on What Great Brands Do

Denise Lee Yohn Books

Denise Lee Yohn Speaking Topics

  • What Great Brands Do

    From Starbucks to IBM to Zumba, great brands are admired for their bold moves and innovative approaches. But what really separates merely good brands from those that triumph over time and achieve sustained business success? In this keynote address, brand expert Denise Lee Yohn unlocks the principles behind the world’s greatest brands. Drawing from case studies, analysis, and interviews with brand leaders, she explains best practices including “great brands avoid selling products” and “great brands never have to ‘give back’” – and shows how top companies develop standout brands that foster customer loyalty and increase profit margins. Participants will be challenged to think differently about their brands and businesses and inspired to go from good to great by applying fresh strategies.

  • Start-Ups Need a Minimum Viable Brand

    How do start-ups launch a strong, differentiated brand while acting fast, being agile, and staying lean? The Minimum Viable Brand (MVB) framework provides the foundation for getting traction for your brand in a crowded, cluttered marketplace. Learn the 6 “What’s” that every start-up must answer -
    • and discover how the entrepreneurs at start-up successes including Evernote and Uber have built powerful, profitable brands.

  • Rethinking Corporate Social Responsibility: Use Level 5 Relevance to Create Shared Value

    Today’s consumers are increasingly demanding that companies have an overall beneficial impact on society. But rather than simply writing checks or donating food to good causes, companies can become a force for positive change while enhancing their customer appeal and long-term competitiveness. Business advisor Denise Lee Yohn introduces a framework that will help you develop social efforts that achieve “Level 5 Relevance,” with consumers, employees, investors, suppliers and beyond, to build your brand, strengthen your business, and improve your bottom line. Learn:
    • Fresh perspectives on consumers’ new expectations and how companies are meeting them
    • A 5-step process for achieving relevance with all your stakeholders
    • How to impact your bottom line and grow your brand by creating shared value

FAQs on booking Denise Lee Yohn

  • How to book Denise Lee Yohn?

    Our booking agents have successfully helped clients around the world secure talent like Denise Lee Yohn for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Denise Lee Yohn, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Denise Lee Yohn or any other celebrity of your choice.
  • How much does it cost to book Denise Lee Yohn?

    Booking fees for Denise Lee Yohn, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Denise Lee Yohn, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Denise Lee Yohn?

    All American Entertainment has successfully secured celebrity talent like Denise Lee Yohn for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Denise Lee Yohn for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Denise Lee Yohn or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Denise Lee Yohn or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Denise Lee Yohn is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Denise Lee Yohn for your event is $10,000 - $20,000. Denise Lee Yohn generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dr. Jackie Freiberg, Sheryl Sandberg, Patrick Lencioni, Libby Gill and Dr. Kevin Freiberg. Contact All American Speakers for ratings, reviews, videos and information on scheduling Denise Lee Yohn for an upcoming event.

Denise Lee Yohn Speaker Videos

  • Denise Lee Yohn on Start-Ups Need a Minimum Viable Brand
    Denise Lee Yohn's TED Talk: Great Brands Never Have to "Give Back"
  • Brand Expert Denise Lee Yohn on What Great Brands Do
    Keynote Speaker on Brand-Building: Denise Lee Yohn

Denise Lee Yohn Speaking Topics

  • What Great Brands Do

    From Starbucks to IBM to Zumba, great brands are admired for their bold moves and innovative approaches. But what really separates merely good brands from those that triumph over time and achieve sustained business success? In this keynote address, brand expert Denise Lee Yohn unlocks the principles behind the world’s greatest brands. Drawing from case studies, analysis, and interviews with brand leaders, she explains best practices including “great brands avoid selling products” and “great brands never have to ‘give back’” – and shows how top companies develop standout brands that foster customer loyalty and increase profit margins. Participants will be challenged to think differently about their brands and businesses and inspired to go from good to great by applying fresh strategies.

  • Start-Ups Need a Minimum Viable Brand

    How do start-ups launch a strong, differentiated brand while acting fast, being agile, and staying lean? The Minimum Viable Brand (MVB) framework provides the foundation for getting traction for your brand in a crowded, cluttered marketplace. Learn the 6 “What’s” that every start-up must answer -
    • and discover how the entrepreneurs at start-up successes including Evernote and Uber have built powerful, profitable brands.

  • Rethinking Corporate Social Responsibility: Use Level 5 Relevance to Create Shared Value

    Today’s consumers are increasingly demanding that companies have an overall beneficial impact on society. But rather than simply writing checks or donating food to good causes, companies can become a force for positive change while enhancing their customer appeal and long-term competitiveness. Business advisor Denise Lee Yohn introduces a framework that will help you develop social efforts that achieve “Level 5 Relevance,” with consumers, employees, investors, suppliers and beyond, to build your brand, strengthen your business, and improve your bottom line. Learn:
    • Fresh perspectives on consumers’ new expectations and how companies are meeting them
    • A 5-step process for achieving relevance with all your stakeholders
    • How to impact your bottom line and grow your brand by creating shared value

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Denise Lee Yohn

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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