Denise Lee Yohn

5 out of 5
4 reviews

Brand Leadership Expert & Author of "What Great Brands Do"

San Francisco, CA, USA
Live Event: $10,000 - $20,000 Virtual Event: $10,000 - $20,000 More Fee Info
Art & Design, Author, Business, Business Growth, Corporate Culture, Corporate Strategy, Customer Experience, Fashion, Fashion, Fitness, Human Resources, Leadership, Marketing, Sales, Strategic Leadership, Women
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Denise Lee Yohn Biography

Through her expertise and personal approach, Denise Lee Yohn has become an in-demand keynote speaker inspiring business leaders around the world to build great brands and exceptional organizations. Her keynote presentations have captivated international audiences at conferences including TEDx, the Consumer Electronics Show, The Art of Marketing, the National Restaurant Show, and Sustainable Brands, among others, and at corporate events for Facebook, Lexus, NFL, and more.

Yohn enjoys challenging readers to think differently about brand leadership. With that goal in mind, she has written several books including the bestseller "What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest" and "FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies."

She is a regular contributor to the Harvard Business Review and Forbes and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, Seeking Alpha, QSR Magazine, among others. News media including CNBC, The Wall Street Journal, and The New York Times call on Yohn when they want an expert point-of-view on hot business issues.

Yohn initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King, Land Rover, and Unilever and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Yohn went on to head Sony Electronic Inc.’s first ever brand office, where she garnered major corporate awards as the vice president/general manager of brand and strategy. She has served clients as an independent consulting partner since 2004.

For her work with some of the world’s greatest organizations, Yohn has won awards from the American Marketing Association (EFFIE). HOW Magazine’s Interactive Design competition, the Financial Communications Society, Sony Corporation, and Sony Electronics Inc.

When she’s not writing or speaking on brand leadership, Yohn serves as the Founder of Faith & Work Journey. She is also a board member of Cameron House. She has served as an advisory board member of the Millennium Alliance and World Brand Congress, a judge for the Association of Management Consulting Firms Awards, a finalist selection committee member for CONNECT’s Most Innovative New Product Awards, and the brand director for TEDxSanDiego

Outside of her professional roles, Yohn counts hiking to Everest Base Camp, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experience.

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Speaker profile last updated by AAE Talent Team on 09/17/2025.

Denise Lee Yohn Speaking Topics

  • Brand Leadership: How to Build a Rock Star Brand

    You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release. Denise Lee Yohn shows you how to achieve rock star brand status. Drawing from case studies, analyses, and interviews with executives from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

  • The FUSION Formula: Brand + Culture = Results

    Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand. Denise Lee Yohn shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.

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Denise Lee Yohn Videos

How Can Sales Contribute to CX Excellence

How Can Sales Contribute to CX Excellence

Brand leadership expert Denise Lee Yohn discusses the difference between the traditional sales process and customer experience -- draws from the...

Brand, Culture & Experience -- An Interview with Brand Leadership

Brand, Culture & Experience -- An Interview with Brand Leadership

At the Work Rebooted conference, brand leadership experience Denise Lee Yohn spoke about Brand, Culture & Experience.

Denise Lee Yohn Keynote Speaker Reel Updated With Virtual 2020

Denise Lee Yohn Keynote Speaker Reel Updated With Virtual 2020

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Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies
Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies
Scale Up Your Brand Workbook: How To Set Up Your Brand for Success in 5 Steps
Scale Up Your Brand Workbook: How To Set Up Your Brand for Success in 5 Steps
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

  • How do I book Denise Lee Yohn to speak at my event?

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  • What are the speaker fees for Denise Lee Yohn

    Speaking fees for Denise Lee Yohn, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Denise Lee Yohn are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Denise Lee Yohn, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Denise Lee Yohn speak about?

    Denise Lee Yohn is a keynote speaker and industry expert whose speaking topics include Art & Design, Author, Business, Business Growth, Corporate Culture, Corporate Strategy, Customer Experience, Fashion, Fashion, Fitness, Human Resources, Leadership, Marketing, Sales, Strategic Leadership, Women

  • Where does Denise Lee Yohn travel from?

    Denise Lee Yohn generally travels from San Francisco, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Denise Lee Yohn for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Denise Lee Yohn for your next private or corporate function.

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Denise Lee Yohn is a keynote speaker and industry expert who speaks on a wide range of topics such as Brand Leadership: How to Build a Rock Star Brand, The FUSION Formula: Brand + Culture = Results, Ignite Experience: Fuse CX and EX to Drive Your Growth, Extraordinary Experiences: How to Win Customers’ Hearts and Dollars and What Great Salespeople Do. The estimated speaking fee range to book Denise Lee Yohn for your event is $10,000 - $20,000. Denise Lee Yohn generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dan Gingiss, Robert Spector, Libby Gill, Sarah Weise and Alexandra Wilkis Wilson. Contact All American Speakers for ratings, reviews, videos and information on scheduling Denise Lee Yohn for an upcoming live or virtual event.

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