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Denise Lee Yohn

5 out of 5

Brand-Building Expert & Author, What Great Brands Do

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Denise Lee Yohn Biography

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer.

Yohn is the author of the bestselling books What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (JosseyBass), Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies (Nicholas Brealey/Hachette Books).

With her expertise and inspiring approach, Yohn has become an in-demand keynote speaker on building great brands and exceptional organizations. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands.

News media including CNBC, FOX Business TV, The Wall Street Journal, and NPR call on Yohn when they want an expert point-of-view on hot business issues.

Yohn enjoys challenging executives to think differently about brand leadership in her regular contributions to Harvard Business Review, Forbes, and Smartbrief on Leadership, and has been a sought-after writer for publications including Fast Company, Entrepreneur, and [email protected] among others.

Yohn initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin' Donuts, and other leading companies.

Outside of her professional roles, Yohn counts hiking to Everest Base Camp, dancing with a professional ballet company, and solo-flying a helicopter as some of her greatest life experiences.

Speaking Topics
  • READY & RESILIENT: Leadership For Now & Next

    The new world of work requires leaders to lead differently. Emotional intelligence, people development and engagement, and the ability to align short-term changes with long-term goals are the new leadership competencies you need now. Denise Lee Yohn shows how to navigate the way work and business has changed and lead your organization to greatness.

  • EMPLOYEE EXPERIENCE DISRUPTED

    Employee experience has been disrupted and a new work reality is emerging. You must rethink your approach to organizational culture and employee engagement, now that employees are dispersed, divided, distracted, and demanding authentic diversity and inclusion. Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, shows how to ensure your workforce is engaged and productive today and ready for tomorrow.

  • BRAND LEADERSHIP: How to Break Through, Blaze New Trails, and Build a Great Brand

    New market conditions require your brand to be more authentic, powerful, and valuable than ever before. Bestselling author of What Great Brands Do Denise Lee Yohn shows how great brands inspire trust, establish competitive advantage, and lead their field.

Videos
Books
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

FAQs
  • HOW TO BOOK Denise Lee Yohn?

    Our booking agents have successfully helped clients around the world secure talent like Denise Lee Yohn for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Denise Lee Yohn, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Denise Lee Yohn or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Denise Lee Yohn?

    Booking fees for Denise Lee Yohn, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Denise Lee Yohn, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Denise Lee Yohn?

    All American Entertainment has successfully secured celebrity talent like Denise Lee Yohn for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Denise Lee Yohn for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Denise Lee Yohn or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Denise Lee Yohn or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Brand-Building Expert & Author, What Great Brands Do

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Denise Lee Yohn Biography

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer.

Yohn is the author of the bestselling books What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (JosseyBass), Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies (Nicholas Brealey/Hachette Books).

With her expertise and inspiring approach, Yohn has become an in-demand keynote speaker on building great brands and exceptional organizations. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands.

News media including CNBC, FOX Business TV, The Wall Street Journal, and NPR call on Yohn when they want an expert point-of-view on hot business issues.

Yohn enjoys challenging executives to think differently about brand leadership in her regular contributions to Harvard Business Review, Forbes, and Smartbrief on Leadership, and has been a sought-after writer for publications including Fast Company, Entrepreneur, and [email protected] among others.

Yohn initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin' Donuts, and other leading companies.

Outside of her professional roles, Yohn counts hiking to Everest Base Camp, dancing with a professional ballet company, and solo-flying a helicopter as some of her greatest life experiences.

Denise Lee Yohn Speaking Topics

  • READY & RESILIENT: Leadership For Now & Next

    The new world of work requires leaders to lead differently. Emotional intelligence, people development and engagement, and the ability to align short-term changes with long-term goals are the new leadership competencies you need now. Denise Lee Yohn shows how to navigate the way work and business has changed and lead your organization to greatness.

  • EMPLOYEE EXPERIENCE DISRUPTED

    Employee experience has been disrupted and a new work reality is emerging. You must rethink your approach to organizational culture and employee engagement, now that employees are dispersed, divided, distracted, and demanding authentic diversity and inclusion. Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, shows how to ensure your workforce is engaged and productive today and ready for tomorrow.

  • BRAND LEADERSHIP: How to Break Through, Blaze New Trails, and Build a Great Brand

    New market conditions require your brand to be more authentic, powerful, and valuable than ever before. Bestselling author of What Great Brands Do Denise Lee Yohn shows how great brands inspire trust, establish competitive advantage, and lead their field.

Denise Lee Yohn Videos

  • Brand, Culture & Experience -- An Interview with Brand Leadership
    At the Work Rebooted conference, brand leadership experience Denise Lee Yohn spoke about Brand, Culture & Experience.
  • Denise Lee Yohn Keynote Speaker Reel Updated With Virtual 2020
  • Denise Lee Yohn Speaker Video -- Virtual Engagements
    Brand leadership expert Denise Lee Yohn delivers keynotes designed specifically for leaders in this Covid-19 world. In "Lead Through Challenge and...

Denise Lee Yohn Books

Speaker Lists Featuring Denise Lee Yohn

FAQs on booking Denise Lee Yohn

  • How to book Denise Lee Yohn?

    Our booking agents have successfully helped clients around the world secure talent like Denise Lee Yohn for both live and virtual events for over 20 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Denise Lee Yohn, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Denise Lee Yohn or any other celebrity of your choice.
  • How much does it cost to book Denise Lee Yohn?

    Booking fees for Denise Lee Yohn, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Denise Lee Yohn, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Denise Lee Yohn?

    All American Entertainment has successfully secured celebrity talent like Denise Lee Yohn for clients worldwide for more than 20 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Denise Lee Yohn for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Denise Lee Yohn or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Denise Lee Yohn or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Denise Lee Yohn is a keynote speaker and industry expert who speaks on a wide range of topics such as READY & RESILIENT: Leadership For Now & Next , EMPLOYEE EXPERIENCE DISRUPTED and BRAND LEADERSHIP: How to Break Through, Blaze New Trails, and Build a Great Brand. The estimated speaking fee range to book Denise Lee Yohn for your event is $10,000 - $20,000. Denise Lee Yohn generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Robert Spector, Libby Gill, Sarah Weise, Micah Solomon and Dr. Jackie Freiberg. Contact All American Speakers for ratings, reviews, videos and information on scheduling Denise Lee Yohn for an upcoming live or virtual event.

Denise Lee Yohn Speaking Topics

  • READY & RESILIENT: Leadership For Now & Next

    The new world of work requires leaders to lead differently. Emotional intelligence, people development and engagement, and the ability to align short-term changes with long-term goals are the new leadership competencies you need now. Denise Lee Yohn shows how to navigate the way work and business has changed and lead your organization to greatness.

  • EMPLOYEE EXPERIENCE DISRUPTED

    Employee experience has been disrupted and a new work reality is emerging. You must rethink your approach to organizational culture and employee engagement, now that employees are dispersed, divided, distracted, and demanding authentic diversity and inclusion. Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, shows how to ensure your workforce is engaged and productive today and ready for tomorrow.

  • BRAND LEADERSHIP: How to Break Through, Blaze New Trails, and Build a Great Brand

    New market conditions require your brand to be more authentic, powerful, and valuable than ever before. Bestselling author of What Great Brands Do Denise Lee Yohn shows how great brands inspire trust, establish competitive advantage, and lead their field.

Denise Lee Yohn Speaker Videos

  • Brand, Culture & Experience -- An Interview with Brand Leadership
    At the Work Rebooted conference, brand leadership experience Denise Lee Yohn spoke about Brand, Culture & Experience.
    Denise Lee Yohn Keynote Speaker Reel Updated With Virtual 2020
  • Denise Lee Yohn Speaker Video -- Virtual Engagements
    Brand leadership expert Denise Lee Yohn delivers keynotes designed specifically for leaders in this Covid-19 world. In "Lead Through Challenge and Change," Denise shows you how to develop...

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Denise Lee Yohn

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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The 2022 Speaking Industry Benchmark Report