




Speaker profile last updated by AAE Talent Team on 09/17/2025.
In this talk, Fernando Machado shares his experience in the gaming industry and how brands can connect with the growing gaming community, which represents 40% of the global population. He explores trends like the metaverse and NFTs, offering strategies for brands looking to enter this emerging space.
Fernando Machado tackles the challenge of being a creative client and how to collaborate effectively with agencies to create standout campaigns. Drawing from his work with Burger King and Dove, he provides principles for defining strong brand positions and creating powerful briefs that deliver impactful results.
In this talk, Fernando Machado recounts the relaunch of the Burger King brand, highlighting how he changed the brand’s trajectory with a limited budget while maintaining relevance in a highly competitive market. This session is full of lessons on boldness and creativity.
Fernando Machado explores how global brands like Burger King and Activision Blizzard have adopted a purpose beyond just selling products. This talk examines the ROI of “brand love” and how to define a purpose that genuinely resonates with consumers.
Fernando Machado is a keynote speaker and industry expert who speaks on a wide range of topics such as The Future of Brands and Gaming, How to Be a Less Boring Client, WTF R U Guys Doing? and Brand Purpose with a Side of Fries. The estimated speaking fee range to book Fernando Machado for your event is $30,000 - $50,000. Fernando Machado generally travels from Miami, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Afdhel Aziz, Dan Gingiss, David Kahan, Erik Qualman and Dara Treseder. Contact All American Speakers for ratings, reviews, videos and information on scheduling Fernando Machado for an upcoming live or virtual event.
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