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Fernando Machado

Senior Vice President Global Brand Management at Burger King Corporation

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 Fernando Machado Biography

Fernando Machado is the Senior Vice President Global Brand Management at Burger King Corporation. He was named the most innovative CMO in the world by Business Insider for 2019.

With a passion for brands that break the mold, Machado joined the Burger King marketing team three years ago. As Head of Brand Marketing, Machado focuses his efforts on infusing the brand with purpose, while modernizing its design and creating iconic campaigns (like Proud Whopper, McWhopper, Scariest BK and the recent Burning Stores). Awarded Grand Brand Genius by Adweek and International Marketer of the Year by M&M Global, Machado was the leader behind the groundbreaking "Dove Real Beauty Sketches" campaign during his time at Unilever. He has been awarded more than 70 Cannes Lions (including 3 GPs) throughout his career.

Machado is responsible for making Burger King the most creatively irreverent marketer among fast-feeders, and kept a years-long streak alive in 2019 by managing to make McDonald’s the best place to buy a Whopper. “Whopper Detour,” which geo-fenced a 600-foot perimeter around 14,000 McDonald’s locations and triggered a coupon notification for a one-cent Whopper and directions to the nearest BK location, hit 3 billion media impressions, 1.5 million app downloads, and made the BK app No. 1 in the App store.

Prior to Burger King, Machado worked as the Global Brand Development Vice-President for Dove. He also worked with Pond's in Latin America, Vaseline Global. Before that, Machado started his career at Unilever. He first worked there when he was a college student, working on a small detergent brand in Brazil. He ended up leaving the company after 18 years.

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  • HOW TO BOOK Fernando Machado?

    Our booking agents have successfully helped clients around the world secure talent like Fernando Machado for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Fernando Machado, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Fernando Machado or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Fernando Machado?

    Booking fees for Fernando Machado, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Fernando Machado, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Fernando Machado?

    All American Entertainment has successfully secured celebrity talent like Fernando Machado for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Fernando Machado for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Fernando Machado or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Fernando Machado or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Fernando Machado

Senior Vice President Global Brand Management at Burger King Corporation

Travels From:
Miami, FL, USA
Speaking Fee:

Fernando Machado Biography

Fernando Machado is the Senior Vice President Global Brand Management at Burger King Corporation. He was named the most innovative CMO in the world by Business Insider for 2019.

With a passion for brands that break the mold, Machado joined the Burger King marketing team three years ago. As Head of Brand Marketing, Machado focuses his efforts on infusing the brand with purpose, while modernizing its design and creating iconic campaigns (like Proud Whopper, McWhopper, Scariest BK and the recent Burning Stores). Awarded Grand Brand Genius by Adweek and International Marketer of the Year by M&M Global, Machado was the leader behind the groundbreaking "Dove Real Beauty Sketches" campaign during his time at Unilever. He has been awarded more than 70 Cannes Lions (including 3 GPs) throughout his career.

Machado is responsible for making Burger King the most creatively irreverent marketer among fast-feeders, and kept a years-long streak alive in 2019 by managing to make McDonald’s the best place to buy a Whopper. “Whopper Detour,” which geo-fenced a 600-foot perimeter around 14,000 McDonald’s locations and triggered a coupon notification for a one-cent Whopper and directions to the nearest BK location, hit 3 billion media impressions, 1.5 million app downloads, and made the BK app No. 1 in the App store.

Prior to Burger King, Machado worked as the Global Brand Development Vice-President for Dove. He also worked with Pond's in Latin America, Vaseline Global. Before that, Machado started his career at Unilever. He first worked there when he was a college student, working on a small detergent brand in Brazil. He ended up leaving the company after 18 years.

Fernando Machado Videos

  • Burger King CMO Fernando Machado Shares His Secrets To Success
    Burger King's Fernando Machado was named the most innovative CMO in the world by Business Insider for 2019.
  • Burger King Whopper Detour Campaign
  • Fernando Machado, head of Brand Marketing de Burger King on ...

FAQs on booking Fernando Machado

  • How to book Fernando Machado?

    Our booking agents have successfully helped clients around the world secure talent like Fernando Machado for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Fernando Machado, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Fernando Machado or any other celebrity of your choice.
  • How much does it cost to book Fernando Machado?

    Booking fees for Fernando Machado, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Fernando Machado, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Fernando Machado?

    All American Entertainment has successfully secured celebrity talent like Fernando Machado for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Fernando Machado for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Fernando Machado or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Fernando Machado or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Fernando Machado is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Fernando Machado for your event is available upon request. Fernando Machado generally travels from Miami, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ukonwa Ojo, Scott Galloway, Drew Davis, Tim Mapes and Jostein Solheim. Contact All American Speakers for ratings, reviews, videos and information on scheduling Fernando Machado for an upcoming event.

Fernando Machado Speaker Videos

  • Burger King CMO Fernando Machado Shares His Secrets To Success
    Burger King's Fernando Machado was named the most innovative CMO in the world by Business Insider for 2019.
    Burger King Whopper Detour Campaign
  • Fernando Machado, head of Brand Marketing de Burger King on ...
    Burger King's Fernando Machado on traditional ads, big ideas and ...
  • Dove Sketches YouTube presentation during Cannes 2013 - YouTube
    Burger King Keynote with Fernando Machado - 2016 Creative ...

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Speakers Similar to Fernando Machado

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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