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Fernando Machado

5 out of 5

Chief Marketing Officer at Activision Blizzard

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Fernando Machado Biography

Fernando Machado is a global marketer with a passion for growing brands and businesses. With more than 200 Lions in Cannes (12 GPs, including 2 Titanium GPs), 24 D&AD Yellow Pencils, 1 D&AD Black Pencil, and 2 Grand Effies in North America, Machado is known for pushing the creative boundaries to drive business growth.

Machado joined Activision Blizzard as CMO in April of 2021. He is now responsible for the marketing initiatives of some of the most exciting titles in the gaming industry (Call of Duty, World of Warcraft, Diablo, Overwatch, Candy Crush, among others).

Machado spent 7 years at Restaurant Brands International (Burger King, Popeyes and Tim Hortons) prior to Activision. His focus was to infuse the brands with purpose (incl. sustainability), improving product quality, modernizing design, and inspiring the organization around tech, digital and brand development. Under Machado’s leadership, Burger King became Client of the Year at the D&AD in 2016 and 2020, Creative Marketer of the Year in Cannes 2017, Client of the Year at the One Show 2018 and 2020, Advertiser of the Year at the Clio Awards 2018, 2019, and 2021, and Creative Brand of the Year in Cannes 2019 and 2021. Machado led campaigns such as “McWhopper”, “Google Home of the Whopper”, “Whopper Detour”, “Stevenage Challenge”, and “Moldy Whopper”.

Prior to joining Restaurant Brands International, Machado worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking "Beauty Sketches" (Titanium GP in 2013).

Machado was recognized by Adweek as Grand Brand Genius (2013 and 2018 - only person to ever win twice), by Business Insider as top 10 people transforming advertising, by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 10 most innovative CMOs (2017, 2018 and #1 in 2019), by AdAge as top 50 most creative people in the business (2017), by Forbes as Top 100 Most Creative Minds in Business, by Fast Company as Top 100 Most Creative People in Business (2019), and by AdAge as CMO of the year (2020).

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FAQs
  • HOW TO BOOK Fernando Machado?

    Our booking agents have successfully helped clients around the world secure talent like Fernando Machado for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Fernando Machado, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Fernando Machado or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Fernando Machado?

    Booking fees for Fernando Machado, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Fernando Machado, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Fernando Machado?

    All American Entertainment has successfully secured celebrity talent like Fernando Machado for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Fernando Machado for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Fernando Machado or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Fernando Machado or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Chief Marketing Officer at Activision Blizzard

Travels From:
Miami, FL, USA
Speaking Fee:

Fernando Machado Biography

Fernando Machado is a global marketer with a passion for growing brands and businesses. With more than 200 Lions in Cannes (12 GPs, including 2 Titanium GPs), 24 D&AD Yellow Pencils, 1 D&AD Black Pencil, and 2 Grand Effies in North America, Machado is known for pushing the creative boundaries to drive business growth.

Machado joined Activision Blizzard as CMO in April of 2021. He is now responsible for the marketing initiatives of some of the most exciting titles in the gaming industry (Call of Duty, World of Warcraft, Diablo, Overwatch, Candy Crush, among others).

Machado spent 7 years at Restaurant Brands International (Burger King, Popeyes and Tim Hortons) prior to Activision. His focus was to infuse the brands with purpose (incl. sustainability), improving product quality, modernizing design, and inspiring the organization around tech, digital and brand development. Under Machado’s leadership, Burger King became Client of the Year at the D&AD in 2016 and 2020, Creative Marketer of the Year in Cannes 2017, Client of the Year at the One Show 2018 and 2020, Advertiser of the Year at the Clio Awards 2018, 2019, and 2021, and Creative Brand of the Year in Cannes 2019 and 2021. Machado led campaigns such as “McWhopper”, “Google Home of the Whopper”, “Whopper Detour”, “Stevenage Challenge”, and “Moldy Whopper”.

Prior to joining Restaurant Brands International, Machado worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking "Beauty Sketches" (Titanium GP in 2013).

Machado was recognized by Adweek as Grand Brand Genius (2013 and 2018 - only person to ever win twice), by Business Insider as top 10 people transforming advertising, by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 10 most innovative CMOs (2017, 2018 and #1 in 2019), by AdAge as top 50 most creative people in the business (2017), by Forbes as Top 100 Most Creative Minds in Business, by Fast Company as Top 100 Most Creative People in Business (2019), and by AdAge as CMO of the year (2020).

Fernando Machado Videos

  • Burger King CMO Fernando Machado Shares His Secrets To Success
    Burger King's Fernando Machado was named the most innovative CMO in the world by Business Insider for 2019.
  • Burger King Whopper Detour Campaign
  • Fernando Machado on traditional ads, big ideas and selling whoppers
    Speaking at the Cannes Lions Festival of Creativity, Machado says that it is classic rather than newer media that excites him the most.

Speaker Lists Featuring Fernando Machado

FAQs on booking Fernando Machado

  • How to book Fernando Machado?

    Our booking agents have successfully helped clients around the world secure talent like Fernando Machado for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Fernando Machado, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Fernando Machado or any other celebrity of your choice.
  • How much does it cost to book Fernando Machado?

    Booking fees for Fernando Machado, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Fernando Machado, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Fernando Machado?

    All American Entertainment has successfully secured celebrity talent like Fernando Machado for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Fernando Machado for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Fernando Machado or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Fernando Machado or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Fernando Machado is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Fernando Machado for your event is $30,000 - $50,000. Fernando Machado generally travels from Miami, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Afdhel Aziz, Omar Johnson, Josh Linkner, Dara Treseder and Duncan Wardle. Contact All American Speakers for ratings, reviews, videos and information on scheduling Fernando Machado for an upcoming live or virtual event.

Fernando Machado Speaker Videos

  • Burger King CMO Fernando Machado Shares His Secrets To Success
    Burger King's Fernando Machado was named the most innovative CMO in the world by Business Insider for 2019.
    Burger King Whopper Detour Campaign
  • Fernando Machado on traditional ads, big ideas and selling whoppers
    Speaking at the Cannes Lions Festival of Creativity, Machado says that it is classic rather than newer media that excites him the most.
    Dove Sketches YouTube presentation during Cannes 2013
    Dove Real Beauty Sketches in Cannes 2013: This presentation was part of a larger YouTube presentation ("Why be the 30 second spot when you can be the whole show?) during the Cannes Advertising...
  • Fernando Machado, head of Brand Marketing de Burger King on ...
    Burger King Keynote with Fernando Machado - 2016 Creative ...

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Fernando Machado

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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The 2022 Speaking Industry Benchmark Report