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Bonin Bough

Bonin Bough

Co-Founder & Chief Strategy Officer at Group Black; Former Chief Media & eCommerce Officer at Mondeléz International (Formerly Kraft Foods); Host of CNBC's "Cleveland Hustles" & Author, "Txt Me"

Travels From Travels From:
New York, NY, USA
Speaking Fee Speaking Fee:
Live Event: $30,000 - $50,000
Virtual Event: $20,000 - $30,000
More Fee Info
Categories Categories:
Categories Categories:
Authors, Black Heritage, Business, Business Growth, Business Leadership, Communication, Disruptive Thinking, Entrepreneurship, Executive Leadership, Food & Beverage, Futurism, Innovation, Leadership, Marketing, Modern Media, Personal Growth, Small Business, Social Media, Technology, Thought Leadership
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Bonin Bough Biography

Bonin Bough is an accomplished marketing executive, best recognized as the host of CNBC’s "Cleveland Hustles" and the author of "Txt Me (646) 759-1837." Holding the record as the youngest C-suite executive at a Fortune 50 Company, he has worked for billion-dollar CPG brands such as Mondelez and PepsiCo before launching his own growth accelerator - Bonin Ventures. He also serves as a co-founder and advisor at Lockstep Ventures. Recently, Bough has taken on the role of Professor in Residence at TikTok, indicating his continued influence and relevance in the digital marketing sphere.

Throughout his career, Bough has spearheaded successful organization transformations and has played a key role in the rapid growth of globally beloved billion-dollar brands, including Oreo, Cadbury's, Pepsi, Gatorade, and Frito-Lay. His tenure as the Chief Growth Officer of SheaMoisture was particularly notable, wherein he led the company to grow by approximately 50% within 12 months, culminating in its acquisition by Unilever for close to $1 billion dollars. As a former Chief Strategy Officer at Wieden + Kennedy, New York, his expertise in leveraging the power of culture to influence behavior and inspire collective change further exemplifies his pivotal role in brand transformations.

As the former Chief Media Officer at Mondelez International, Bough was entrusted with managing over $3 billion dollars in media spend, ranking him as the seventh largest media buyer globally. He was instrumental in shifting the company's digital spending from 3% to over 32%, generating $2 billion in top-line net revenue and $300 million in bottom-line savings. His strategic initiatives have also led to Sour Patch Kids becoming the fastest-growing candy brand worldwide. During his stint as head of eCommerce, he successfully increased online sales from $65 million to $265 million within a span of 18 months.

Widely recognized for his expertise in innovation and mobile marketing, Bough has been honored with induction into the Advertising Hall of Achievement. His accomplishments have been highlighted in numerous notable lists, such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100, and The Internationalist’s Internationalists of the Year. In 2020, Bough took up the role of Chief Growth Officer at Triller, a global social media platform, where he oversaw all revenue and marketing initiatives, continuing his legacy of fostering growth and success until 2022. Bough now serves as the co-founder and chief strategy officer at Group Black, one of the largest collectives of Black-owned media and diverse creators.

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Speaker profile last updated by AAE Talent Team on 04/22/2025.

Bonin Bough Speaking Topics

  • Diversity & Inclusion

  • Combatting Crisis - Growth in a Post-COVID19 World

  • Hackonomy 2.0

    How do you create value by breaking things? In this hour-long* keynote presentation I take your audience on a journey to discover how they can hack their business, their way of doing things, and ultimately themselves. Most think that the word "hacker" sounds negative, but not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, technology, startups and culture all over the world. Hackers can create immense value by breaking things, whether it’s breaking from tradition, process, or simply “the way we’ve always done things.” A new hacking economy – or “hackonomy” – is spreading quickly across industries, from software to hardware, aviation to space exploration. Hacking is even changing less obvious parts of human life, like dating. And, of course, the hackonomy has a huge impact on marketing.

  • BENDING THE CURVE: Tools to Unlock Organizational Growth

    This presentation will show you how growth is the only thing that matters in business in the 21st Century. Whether you are an employee at a start-up, or working for a global brand, Bonin will show you tried-and-tested models that will allow you to shift the time-frame for your company’s growth trajectory.

    Learn how to drive innovation across your organization from someone who did it at the largest companies in the world. Bonin will share how he took brands like Oreo, Cadbury's, Pepsi and Gatorade and helped them to drive strategic initiatives and develop leading-edge marketing campaigns. He will share how this groundwork eventually resulted in him taking Mondelez International’s e-commerce business from $65MM to 265MM in the 18 months that he ran it.

    You’ll learn how break-through communications, combined with customer data, is set to create an entirely new and direct relationship with the consumer. Bonin will share the real-life story of how he leveraged this methodology to grow Sundial Brands (Shea Moisture) from $250-350m before they were acquired by Unilever for close to $1 Billion. He will also share how he is now working with a portfolio of companies who are developing the technologies and platforms that will help your organization to unlock this type of success in the future.

    Most importantly Bonin will show you how you can realize your full-potential, utilize your strengths, and use your success to ultimately to catapult your career.

  • BUSINESS TRANSFORMATION

    What can large brands teach small start-ups? In this presentation I share my experience from working with ten small businesses during my time as the host of CNBC's Cleveland Hustles. Find out the real stories behind the businesses featured on the hit show and inspire your attendees to apply these same growth-hacking techniques to their own brands.

  • CREATING BUSINESS ROCKSTARS

    How do you transform traditional formats into breakthrough communications experiences? In this keynote I share the latest experience-marketing tools and the looming trends modern communicators must embrace to engage today’s customers. You’ll hear innovative ideas and learn a new methodology guaranteed to take your visions for greater reach and ROI from fantasy to reality.

Bonin Bough Videos

  • Bonin Bough, Co-Founder & Chief Strategy Officer of Group Black ...
    Bonin Bough, Co-Founder & Chief Strategy Officer of Group Black ...
    Bonin Bough Co-Founder & Chief Strategy Officer of Group Black gives his take on CMO tenure falling to its lowest level in a decade ...
  • How to Grow a Legacy Brand Through Marketing with Bonin Bough
    How to Grow a Legacy Brand Through Marketing with Bonin Bough
    Watch Bonin Bough (Host, “Cleveland Hustles”) on the set at Nasdaq share what made him successful as Chief Media Officer for Mondelēz...
  • Talent is the New Black | Bonin Bough | Advertising Week New York 2016
    Talent is the New Black | Bonin Bough | Advertising Week New York 2016
See All Videos »

Bonin Bough Books

  • Txt Me: Your Phone Has Changed Your Life. Let's Talk about It.
    Txt Me: Your Phone Has Changed Your Life. Let's Talk about It.

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  • What topics does Bonin Bough speak about?

    Bonin Bough is a keynote speaker and industry expert whose speaking topics include Authors, Black Heritage, Business, Business Growth, Business Leadership, Communication, Disruptive Thinking, Entrepreneurship, Executive Leadership, Food & Beverage, Futurism, Innovation, Leadership, Marketing, Modern Media, Personal Growth, Small Business, Social Media, Technology, Thought Leadership.

  • Where does Bonin Bough travel from?

    Bonin Bough generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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Bonin Bough is a keynote speaker and industry expert who speaks on a wide range of topics such as Diversity & Inclusion, Combatting Crisis - Growth in a Post-COVID19 World, Hackonomy 2.0, BENDING THE CURVE: Tools to Unlock Organizational Growth, BUSINESS TRANSFORMATION and CREATING BUSINESS ROCKSTARS. The estimated speaking fee range to book Bonin Bough for your event is $30,000 - $50,000. Bonin Bough generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Afdhel Aziz, Josh Linkner, R "Ray" Wang, Omar Johnson and Daymond John. Contact All American Speakers for ratings, reviews, videos and information on scheduling Bonin Bough for an upcoming live or virtual event.

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