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Eric Liedtke

CEO & Co-Founder of UNLESS Collective; Former Adidas CMO

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Eric Liedtke Biography

Eric Liedtke is co-founder and CEO of The Unless Collective, a zero-plastic, zero-waste streetwear brand with a regenerative creation model aimed at changing the way footwear, apparel and accessories are designed, distributed, collected and safely returned to the earth - serving as a lighthouse for industry to follow. At the end of December 2019, Liedtke stepped away from his Executive Board position at adidas, to pursue his passion for the fight against plastic waste full time. While in this role, Liedtke guided all adidas brands and businesses including adidas, adidas Originals, Reebok and Yeezy as well as all key Brand functions including Design, Innovation, Brand Management and Digital Brand Commerce. Liedtke re-energized the adidas brand by unleashing a culture of collaboration and creativity by empowering employees, and inviting athletes, entertainers, consumers and partners to shape the future together with a true “open source” model. His cultural and strategic leadership enabled adidas to break new ground in the areas of material and process innovation, sustainability and streetwear driving consistent growth - out-pacing its competition adding over $8 billion dollars of revenue in 6 years on the job.

A former competitive swimmer, and Oceans Advocate, Liedtke has merged his passion for the water with his open-source approach to business, catalyzing a company-wide commitment to sustainability. To fight marine pollution, he initiated a partnership with Parley for the Oceans in 2014, committing to create 11 million pairs of shoes made of Parley Ocean Plastic in 2019, and drove the ambitious goal of eliminating virgin polyester from adidas products by 2024. He has shared his vision and practical experiences with up-cycling plastics as both a cause for good and a driver for business growth at the United Nations and COP21, with the aim to onboard other brands and businesses in the mission to save the oceans by eliminating plastic waste. During his 26-year career with adidas, Liedtke was at the forefront of consumer-led innovation. He is a serial entrepreneur – marrying technology driven innovation with the fast-paced world of fashion, streetwear and youth culture fueling new segments, new businesses, excitement and growth.

His teams created and launched adidas Boost energy return foam in 2012 and scaled it to over 4B in business by 2018. Under his direction, adidas created a billion-dollar Yeezy business with artist Kanye West in a little over 3 years and has scaled the adidas eCom platform to reach 4B in 2020. In 2015 he spearheaded the products made from recycled ocean plastic, and in 6 years converted over 50% of business from virgin plastics to recycled plastics, leading the entire industry in this massive shift. In 2018 under Liedtke’s direction adidas introduced Futurecraft 4D, the world’s first running shoe featuring the revolutionary additive manufacturing technology – Digital Light Synthesis. And, he championed the introduction of Futurecraft Loop - the world’s first running shoe that was made to be remade. A true circular product concept and business model that allows consumers to return their used shoes or apparel to be completely reground and re-introduced into the supply chain to live again.

Liedtke is married with two daughters and a son. He lives along the Oregon Coast spending his free time surfing and working out. He also sits on the Parley for the Oceans Steering Committee.

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FAQs
  • HOW TO BOOK Eric Liedtke?

    Our booking agents have successfully helped clients around the world secure talent like Eric Liedtke for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Eric Liedtke, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Eric Liedtke or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Eric Liedtke?

    Booking fees for Eric Liedtke, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Eric Liedtke, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Eric Liedtke?

    All American Entertainment has successfully secured celebrity talent like Eric Liedtke for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Eric Liedtke for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Eric Liedtke or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Eric Liedtke or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

CEO & Co-Founder of UNLESS Collective; Former Adidas CMO

Travels From:
Portland, OR, USA
Speaking Fee:

Eric Liedtke Biography

Eric Liedtke is co-founder and CEO of The Unless Collective, a zero-plastic, zero-waste streetwear brand with a regenerative creation model aimed at changing the way footwear, apparel and accessories are designed, distributed, collected and safely returned to the earth - serving as a lighthouse for industry to follow. At the end of December 2019, Liedtke stepped away from his Executive Board position at adidas, to pursue his passion for the fight against plastic waste full time. While in this role, Liedtke guided all adidas brands and businesses including adidas, adidas Originals, Reebok and Yeezy as well as all key Brand functions including Design, Innovation, Brand Management and Digital Brand Commerce. Liedtke re-energized the adidas brand by unleashing a culture of collaboration and creativity by empowering employees, and inviting athletes, entertainers, consumers and partners to shape the future together with a true “open source” model. His cultural and strategic leadership enabled adidas to break new ground in the areas of material and process innovation, sustainability and streetwear driving consistent growth - out-pacing its competition adding over $8 billion dollars of revenue in 6 years on the job.

A former competitive swimmer, and Oceans Advocate, Liedtke has merged his passion for the water with his open-source approach to business, catalyzing a company-wide commitment to sustainability. To fight marine pollution, he initiated a partnership with Parley for the Oceans in 2014, committing to create 11 million pairs of shoes made of Parley Ocean Plastic in 2019, and drove the ambitious goal of eliminating virgin polyester from adidas products by 2024. He has shared his vision and practical experiences with up-cycling plastics as both a cause for good and a driver for business growth at the United Nations and COP21, with the aim to onboard other brands and businesses in the mission to save the oceans by eliminating plastic waste. During his 26-year career with adidas, Liedtke was at the forefront of consumer-led innovation. He is a serial entrepreneur – marrying technology driven innovation with the fast-paced world of fashion, streetwear and youth culture fueling new segments, new businesses, excitement and growth.

His teams created and launched adidas Boost energy return foam in 2012 and scaled it to over 4B in business by 2018. Under his direction, adidas created a billion-dollar Yeezy business with artist Kanye West in a little over 3 years and has scaled the adidas eCom platform to reach 4B in 2020. In 2015 he spearheaded the products made from recycled ocean plastic, and in 6 years converted over 50% of business from virgin plastics to recycled plastics, leading the entire industry in this massive shift. In 2018 under Liedtke’s direction adidas introduced Futurecraft 4D, the world’s first running shoe featuring the revolutionary additive manufacturing technology – Digital Light Synthesis. And, he championed the introduction of Futurecraft Loop - the world’s first running shoe that was made to be remade. A true circular product concept and business model that allows consumers to return their used shoes or apparel to be completely reground and re-introduced into the supply chain to live again.

Liedtke is married with two daughters and a son. He lives along the Oregon Coast spending his free time surfing and working out. He also sits on the Parley for the Oceans Steering Committee.

Eric Liedtke Videos

  • A Story's Role in Creating Impact | Eric Liedtke | See Change Sessions
    Consumer behavior informs corporation action. If we’re buying it (or not buying it), they’ll respond accordingly, and we really need buy-in at...
  • Happy to Talk - with Eric Liedtke and Jonas Keller about leadership
    Join us in Eric Liedtke's backyard, former adidas CMO, talking about Eric's mind of leadership and how he manages the stage dive.
  • Eric Liedtke, Guy Raz & Karlie Kloss | Create the World You Want to
    In conversation with Guy Raz(NPR), hear how learning to code inspired supermodel and entrepreneur Karlie Kloss to launch a nonprofit that empowers...

Speaker Lists Featuring Eric Liedtke

FAQs on booking Eric Liedtke

  • How to book Eric Liedtke?

    Our booking agents have successfully helped clients around the world secure talent like Eric Liedtke for both live and virtual events for over 20 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Eric Liedtke, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Eric Liedtke or any other celebrity of your choice.
  • How much does it cost to book Eric Liedtke?

    Booking fees for Eric Liedtke, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Eric Liedtke, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Eric Liedtke?

    All American Entertainment has successfully secured celebrity talent like Eric Liedtke for clients worldwide for more than 20 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Eric Liedtke for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Eric Liedtke or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Eric Liedtke or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Eric Liedtke is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Eric Liedtke for your event is $10,000 - $20,000. Eric Liedtke generally travels from Portland, OR, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Sylvia Acevedo, Michael Shellenberger, Tensie Whelan, Marty Metro and Joan Michelson. Contact All American Speakers for ratings, reviews, videos and information on scheduling Eric Liedtke for an upcoming live or virtual event.

Eric Liedtke Speaker Videos

  • A Story's Role in Creating Impact | Eric Liedtke | See Change Sessions
    Consumer behavior informs corporation action. If we’re buying it (or not buying it), they’ll respond accordingly, and we really need buy-in at the consumer level if we’re going to SAVE THE...
    Happy to Talk - with Eric Liedtke and Jonas Keller about leadership
    Join us in Eric Liedtke's backyard, former adidas CMO, talking about Eric's mind of leadership and how he manages the stage dive.
  • Eric Liedtke, Guy Raz & Karlie Kloss | Create the World You Want to
    In conversation with Guy Raz(NPR), hear how learning to code inspired supermodel and entrepreneur Karlie Kloss to launch a nonprofit that empowers girls to learn to code and becomes leaders in tech,...

Eric Liedtke News

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Speakers Similar to Eric Liedtke

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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