EVP of Brand Strategy at Under Armour; Co-Founder of UNLESS Collective; Sustainable Manufacturing Expert

Portland, OR, USA

Eric Liedtke Biography

Eric Liedtke is the executive vice president of brand strategy at Under Armour. He is also the co-founder of the UNLESS Collective, a company that manufactures plant-based streetwear designed to leave zero plastic waste, acquired by Under Armour.

Before he founded UNLESS Collective, Liedtke was chief marketing officer of Adidas. During his tenure at Adidas, he introduced a significant shift in the company's production process. His initiative to incorporate the use of recycled plastics in the creation of the Adidas Parley shoes marked a turning point in the company's approach to sustainable manufacturing. This effort was aimed at eliminating the use of new plastic from Adidas' supply chain and increasing the use of recycled materials in the production of athletic products.

The Adidas Parley line of products, including the "UltraBOOST Uncaged Parley" and other Adidas Originals shoes, utilized recycled ocean-bound plastic. This was a clear testament to Liedtke's innovative approach to environmental sustainability within the realm of athletic wear. His initiatives extended beyond footwear, however, as under his leadership, Adidas partnered with conservation organization Parley for the Oceans to create various performance football products.

In 2017, this collaboration brought the "Run for the Oceans" event to life, designed to raise awareness about ocean conservation. In addition, the partnership led to the production of Adidas x Parley jerseys for top-tier football clubs such as Real Madrid, FC Bayern Munich, and Manchester United FC, as well as for Major League Soccer clubs. Liedtke's efforts at Adidas reflect his dedication to sustainability, innovative production processes, and the intersection of environmental consciousness with the world of sports.

BOOK Eric Liedtke

Speaker profile last updated by AAE Talent Team on 10/28/2025.

Eric Liedtke Videos

283 - The Ultimate Brand Strategy Playbook, with Eric Liedtke

283 - The Ultimate Brand Strategy Playbook, with Eric Liedtke

283 - The Ultimate Brand Strategy Playbook, with Eric Liedtke

Alan Hart talks with Eric Liedtke, executive vice president

Alan Hart talks with Eric Liedtke, executive vice president

Alan Hart talks with Eric Liedtke executive vice president of brand strategy at @UnderArmour.

A Story's Role in Creating Impact | Eric Liedtke | See Change Sessions

A Story's Role in Creating Impact | Eric Liedtke | See Change Sessions

Consumer behavior informs corporation action. If we’re buying it (or not buying it), they’ll respond accordingly, and we really need buy-in at...

  • How do I book Eric Liedtke to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Eric Liedtke for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Eric Liedtke, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Eric Liedtke or any other speaker of your choice.
  • What are the speaker fees for Eric Liedtke

    Speaking fees for Eric Liedtke, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Eric Liedtke are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Eric Liedtke, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Eric Liedtke speak about?

  • Where does Eric Liedtke travel from?

    Eric Liedtke generally travels from Portland, OR, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Eric Liedtke’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Eric Liedtke for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Eric Liedtke for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Eric Liedtke or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Eric Liedtke is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Eric Liedtke for your event is $10,000 - $20,000. Eric Liedtke generally travels from Portland, OR, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Pia Heidenmark Cook, Sarah Kauss, Afdhel Aziz, David Kahan and Andrew Busch. Contact All American Speakers for ratings, reviews, videos and information on scheduling Eric Liedtke for an upcoming live or virtual event.

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.
Please Select Event Budget
Please enter your message
Please Enter Your Name
Please Enter Your Email
  • Customized Service

    Our agents find the right fit for your event

  • Unparalleled Database

    Full access to all speakers & celebrities

  • One Stop Shopping

    A reliable and unbiased point of contact

  • Logistics Management

    Your personal Logistics Manager who takes care of all event details

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

TOP