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Joel Makower

Expert in Sustainable Business, Clean Technology, and the Green Marketplace; Founder of GreenBiz.com

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Joel Makower Biography

Joel Makower is chairman and executive editor of GreenBiz Group, Inc., creator of GreenBiz.com along with research and events on sustainable business and clean technology. He hosts GreenBiz.com’s annual GreenBiz forums as well as the VERGE and Circularity conferences produced by his company, and is principal author of the annual “State of Green Business” report.

For 30 years, Joel has been a well-respected voice on business, sustainability and clean technology. As a writer, speaker, and entrepreneur on corporate sustainability practices, he has helped a wide range of companies align environmental goals with business strategy.

Before VERGE, Makower co-founded Clean Edge Inc., a research firm devoted to clean energy technology, and acts as a senior consultant to GreenOrder, a sustainability strategy firm. In addition, he has consulted for many Fortune 500 companies such as Gap, General Motors, Hewlett Packard, and Procter and Gamble.

A former nationally syndicated columnist, Joel is author or co-author of more than a dozen books, including The New Grand Strategy: Restoring America’s Prosperity, Security and Sustainability in the 21st Century, (St. Martin’s Press, 2016), about a business plan for America, born at the Pentagon, that embeds sustainability as a strategic national imperative.

Previous books include "Strategies for the Green Economy" (2008), "Beyond the Bottom Line" (1994) and "The E-Factor" (1992), two of the earliest framing books on corporate environmental responsibility and corporate social responsibility, respectively.

The Associated Press has called Joel "The guru of green business practices." In 2012, he was awarded the Hutchens Medal by the American Society for Quality, which cited “his ability to tell compelling stories that both inform and inspire business leaders toward profitable action.” In 2014 he was inducted into the Hall of Fame of the International Institute of Sustainability Professionals.

Joel frequently keynotes corporate events, business associations, and regional business and economic development events, is a sought-after moderator and host of sustainability events, and is frequently quoted in major news media, including Fortune, Forbes, the Wall Street Journal, New York Times, USA Today, Time, and public radio’s “Marketplace.”

Joel advises several startups and chairs the board of the nonprofit youth entrepreneurship organization United Roots.

Speaking Topics
  • When Technology Meets Sustainability

    A convergence is taking place among energy, information, building and vehicle technologies, representing one of the next great waves of business innovation — and a boon to solving the world’s most pressing social and environmental challenges. This mash-up of clean technology, sustainable business and smart everything is creating vast opportunities for companies to develop ultra-efficient and innovative products, services and business models for companies, cities and customers. What You’ll Learn: • How technology is enabling radical efficiencies in nearly every sector • The new business opportunities for both technology and non-technology companies • How the convergence of technologies will affect business strategy and career paths • The new value chains and transparency that will increasingly transform markets • The role of blockchain, AI and other next-gen technologies will accelerate sustainability solutions

  • Prosperity, Security, Sustainability: America’s Trillion-Dollar Opportunity

    In an era of climate change, economic uncertainty and global turmoil, business as usual is giving way to bold, audacious thinking: How can business help build resilience and well-being while addressing social, environmental and economic challenges? It’s a trillion-dollar business opportunity that affects every sector, and the inspiring subject of Joel’s latest book, about a new economic opportunity for America, born at the Pentagon, that embeds sustainability as a strategic national imperative — an unprecedented opportunity for business. What You’ll Learn: • How a new “grand strategy” can align America’s economy, foreign policy, and environmental goals • The three huge pools of demand waiting to be tapped by the private sector for profit • Why Washington, D.C. isn’t the key ingredient in our recovery (but local government and CEOs are) • How this revolution is already taking shape across America • What this transition means for key sectors

  • The Green Marketing Conundrum.

    Green marketing is a challenge, as companies try to cash in on perceived public interest in products deemed to be better for the planet. How do you sell “green” in a world with a seemingly insatiable appetite for more stuff? In a world in which Walmart, GM, and GE are waving the green flag, how can marketers be heard—and believed? Joel offers tales from the trenches, the latest trends, and insight and inspiration to help marketers survive and succeed in this confusing marketplace. What You’ll Learn:

    Is green consumer concern a passing fad or the way of the future?
    The great, green chasm — why consumers often say one thing and do another
    Unmarketing — why it’s sometimes better to do more and say less
    Who’s doing it right, and why
    The biggest green marketing mistakes and how to avoid them
    

  • The VERGE Opportunity.

    A convergence is taking place among energy, information, building and vehicle technologies, representing one of the next great waves of business innovation — and a boon to the environment. This mash-up of clean technology, sustainable business, and smart everything is creating vast opportunities for companies to develop ultra-efficient and innovative products, services, and business models for companies, cities, and consumers. It’s one of the most significant drivers of business innovation and strategy. What You’ll Learn:

    Why the VERGE economy is happening now, what it means, and who’s involved
    The new business opportunities for both technology and non-technology companies
    How VERGE will increasingly impact business operations and career paths
    The new value chains and knowledge networks that will increasingly shake up markets
    Where the VERGE economy is headed and how to prepare for it
    

  • Save the Buyosphere! Selling Green in the Age of More, More, More

    How do you sell "green" in a world with a seemingly insatiable appetite for more, more, more? Joel Makower offers real-world tales from the trenches, the latest marketing trends, and insight and inspiration to help marketers succeed in the growing green marketplace.

  • From Here to Sustainability: The Profit (and Pitfalls) of Environmentally Responsible Business

    Joel Makower shows how today's leading companies are integrating environmental thinking into their operations in a way that creates lasting business value. He offers useable content, success stories, and cautionary tales.

Videos
Books
Woodstock: The Oral History (Excelsior Editions)

Woodstock: The Oral History (Excelsior Editions)

Strategies for the Green Economy: Opportunities and Challenges in the New World of Business

Strategies for the Green Economy: Opportunities and Challenges in the New World of Business

The E-factor: The Bottom-Line Approach to Environmentally Responsible Business

The E-factor: The Bottom-Line Approach to Environmentally Responsible Business

Beyond the Bottom Line :: Putting Social Responsibility to Work Your Bus &_World

Beyond the Bottom Line :: Putting Social Responsibility to Work Your Bus &_World

The Green Consumer: Revised Edition (A Tilden Press Book)

The Green Consumer: Revised Edition (A Tilden Press Book)

The Green Commuter

The Green Commuter

News
FAQs
  • HOW TO BOOK Joel Makower?

    Our booking agents have successfully helped clients around the world secure talent like Joel Makower for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Joel Makower, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Joel Makower or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Joel Makower?

    Booking fees for Joel Makower, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Joel Makower, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Joel Makower?

    All American Entertainment has successfully secured celebrity talent like Joel Makower for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Joel Makower for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Joel Makower or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Joel Makower or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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During normal business hours, we respond to most inquiries within 4 hours.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Expert in Sustainable Business, Clean Technology, and the Green Marketplace; Founder of GreenBiz.com

Travels From:
Oakland, CA, USA
Speaking Fee:

Joel Makower Biography

Joel Makower is chairman and executive editor of GreenBiz Group, Inc., creator of GreenBiz.com along with research and events on sustainable business and clean technology. He hosts GreenBiz.com’s annual GreenBiz forums as well as the VERGE and Circularity conferences produced by his company, and is principal author of the annual “State of Green Business” report.

For 30 years, Joel has been a well-respected voice on business, sustainability and clean technology. As a writer, speaker, and entrepreneur on corporate sustainability practices, he has helped a wide range of companies align environmental goals with business strategy.

Before VERGE, Makower co-founded Clean Edge Inc., a research firm devoted to clean energy technology, and acts as a senior consultant to GreenOrder, a sustainability strategy firm. In addition, he has consulted for many Fortune 500 companies such as Gap, General Motors, Hewlett Packard, and Procter and Gamble.

A former nationally syndicated columnist, Joel is author or co-author of more than a dozen books, including The New Grand Strategy: Restoring America’s Prosperity, Security and Sustainability in the 21st Century, (St. Martin’s Press, 2016), about a business plan for America, born at the Pentagon, that embeds sustainability as a strategic national imperative.

Previous books include "Strategies for the Green Economy" (2008), "Beyond the Bottom Line" (1994) and "The E-Factor" (1992), two of the earliest framing books on corporate environmental responsibility and corporate social responsibility, respectively.

The Associated Press has called Joel "The guru of green business practices." In 2012, he was awarded the Hutchens Medal by the American Society for Quality, which cited “his ability to tell compelling stories that both inform and inspire business leaders toward profitable action.” In 2014 he was inducted into the Hall of Fame of the International Institute of Sustainability Professionals.

Joel frequently keynotes corporate events, business associations, and regional business and economic development events, is a sought-after moderator and host of sustainability events, and is frequently quoted in major news media, including Fortune, Forbes, the Wall Street Journal, New York Times, USA Today, Time, and public radio’s “Marketplace.”

Joel advises several startups and chairs the board of the nonprofit youth entrepreneurship organization United Roots.

Joel Makower Speaking Topics

  • When Technology Meets Sustainability

    A convergence is taking place among energy, information, building and vehicle technologies, representing one of the next great waves of business innovation — and a boon to solving the world’s most pressing social and environmental challenges. This mash-up of clean technology, sustainable business and smart everything is creating vast opportunities for companies to develop ultra-efficient and innovative products, services and business models for companies, cities and customers. What You’ll Learn: • How technology is enabling radical efficiencies in nearly every sector • The new business opportunities for both technology and non-technology companies • How the convergence of technologies will affect business strategy and career paths • The new value chains and transparency that will increasingly transform markets • The role of blockchain, AI and other next-gen technologies will accelerate sustainability solutions

  • Prosperity, Security, Sustainability: America’s Trillion-Dollar Opportunity

    In an era of climate change, economic uncertainty and global turmoil, business as usual is giving way to bold, audacious thinking: How can business help build resilience and well-being while addressing social, environmental and economic challenges? It’s a trillion-dollar business opportunity that affects every sector, and the inspiring subject of Joel’s latest book, about a new economic opportunity for America, born at the Pentagon, that embeds sustainability as a strategic national imperative — an unprecedented opportunity for business. What You’ll Learn: • How a new “grand strategy” can align America’s economy, foreign policy, and environmental goals • The three huge pools of demand waiting to be tapped by the private sector for profit • Why Washington, D.C. isn’t the key ingredient in our recovery (but local government and CEOs are) • How this revolution is already taking shape across America • What this transition means for key sectors

  • The Green Marketing Conundrum.

    Green marketing is a challenge, as companies try to cash in on perceived public interest in products deemed to be better for the planet. How do you sell “green” in a world with a seemingly insatiable appetite for more stuff? In a world in which Walmart, GM, and GE are waving the green flag, how can marketers be heard—and believed? Joel offers tales from the trenches, the latest trends, and insight and inspiration to help marketers survive and succeed in this confusing marketplace. What You’ll Learn:

    Is green consumer concern a passing fad or the way of the future?
    The great, green chasm — why consumers often say one thing and do another
    Unmarketing — why it’s sometimes better to do more and say less
    Who’s doing it right, and why
    The biggest green marketing mistakes and how to avoid them
    

  • The VERGE Opportunity.

    A convergence is taking place among energy, information, building and vehicle technologies, representing one of the next great waves of business innovation — and a boon to the environment. This mash-up of clean technology, sustainable business, and smart everything is creating vast opportunities for companies to develop ultra-efficient and innovative products, services, and business models for companies, cities, and consumers. It’s one of the most significant drivers of business innovation and strategy. What You’ll Learn:

    Why the VERGE economy is happening now, what it means, and who’s involved
    The new business opportunities for both technology and non-technology companies
    How VERGE will increasingly impact business operations and career paths
    The new value chains and knowledge networks that will increasingly shake up markets
    Where the VERGE economy is headed and how to prepare for it
    

  • Save the Buyosphere! Selling Green in the Age of More, More, More

    How do you sell "green" in a world with a seemingly insatiable appetite for more, more, more? Joel Makower offers real-world tales from the trenches, the latest marketing trends, and insight and inspiration to help marketers succeed in the growing green marketplace.

  • From Here to Sustainability: The Profit (and Pitfalls) of Environmentally Responsible Business

    Joel Makower shows how today's leading companies are integrating environmental thinking into their operations in a way that creates lasting business value. He offers useable content, success stories, and cautionary tales.

Joel Makower Videos

  • Joel Makower: The State of Green Business - YouTube
    Mar 11, 2019 ... The twelfth annual State of Green Business report examines the key trends affecting sustainable business, provides an assessment of...
  • Profiles in Excellence: Joel Makower
    Joel Makower, Chairman and Executive Editor of GreenBiz Group, Inc., is interviewed as part of ISSP's Profiles in Excellence series. Profiles in...
  • Joel Makower on sustainability developments in 2010 - YouTube
    As part of the release of the 2011 State of Green Business Report, Joel Makower discusses some of the major developments and trends in sustainability...

Joel Makower Books

Speaker Lists Featuring Joel Makower

FAQs on booking Joel Makower

  • How to book Joel Makower?

    Our booking agents have successfully helped clients around the world secure talent like Joel Makower for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Joel Makower, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Joel Makower or any other celebrity of your choice.
  • How much does it cost to book Joel Makower?

    Booking fees for Joel Makower, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Joel Makower, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Joel Makower?

    All American Entertainment has successfully secured celebrity talent like Joel Makower for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Joel Makower for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Joel Makower or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Joel Makower or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Joel Makower is a keynote speaker and industry expert who speaks on a wide range of topics such as When Technology Meets Sustainability, Prosperity, Security, Sustainability: America’s Trillion-Dollar Opportunity, The Green Marketing Conundrum., The VERGE Opportunity. , Save the Buyosphere! Selling Green in the Age of More, More, More and From Here to Sustainability: The Profit (and Pitfalls) of Environmentally Responsible Business. The estimated speaking fee range to book Joel Makower for your event is $10,000 - $20,000. Joel Makower generally travels from Oakland, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tensie Whelan, Michael Shellenberger, Ed Begley Jr., Sarah Kauss and Dr. Sylvia Hood Washington. Contact All American Speakers for ratings, reviews, videos and information on scheduling Joel Makower for an upcoming live or virtual event.

Joel Makower Speaking Topics

  • When Technology Meets Sustainability

    A convergence is taking place among energy, information, building and vehicle technologies, representing one of the next great waves of business innovation — and a boon to solving the world’s most pressing social and environmental challenges. This mash-up of clean technology, sustainable business and smart everything is creating vast opportunities for companies to develop ultra-efficient and innovative products, services and business models for companies, cities and customers. What You’ll Learn: • How technology is enabling radical efficiencies in nearly every sector • The new business opportunities for both technology and non-technology companies • How the convergence of technologies will affect business strategy and career paths • The new value chains and transparency that will increasingly transform markets • The role of blockchain, AI and other next-gen technologies will accelerate sustainability solutions

  • Prosperity, Security, Sustainability: America’s Trillion-Dollar Opportunity

    In an era of climate change, economic uncertainty and global turmoil, business as usual is giving way to bold, audacious thinking: How can business help build resilience and well-being while addressing social, environmental and economic challenges? It’s a trillion-dollar business opportunity that affects every sector, and the inspiring subject of Joel’s latest book, about a new economic opportunity for America, born at the Pentagon, that embeds sustainability as a strategic national imperative — an unprecedented opportunity for business. What You’ll Learn: • How a new “grand strategy” can align America’s economy, foreign policy, and environmental goals • The three huge pools of demand waiting to be tapped by the private sector for profit • Why Washington, D.C. isn’t the key ingredient in our recovery (but local government and CEOs are) • How this revolution is already taking shape across America • What this transition means for key sectors

  • The Green Marketing Conundrum.

    Green marketing is a challenge, as companies try to cash in on perceived public interest in products deemed to be better for the planet. How do you sell “green” in a world with a seemingly insatiable appetite for more stuff? In a world in which Walmart, GM, and GE are waving the green flag, how can marketers be heard—and believed? Joel offers tales from the trenches, the latest trends, and insight and inspiration to help marketers survive and succeed in this confusing marketplace. What You’ll Learn:

    Is green consumer concern a passing fad or the way of the future?
    The great, green chasm — why consumers often say one thing and do another
    Unmarketing — why it’s sometimes better to do more and say less
    Who’s doing it right, and why
    The biggest green marketing mistakes and how to avoid them
    

  • The VERGE Opportunity.

    A convergence is taking place among energy, information, building and vehicle technologies, representing one of the next great waves of business innovation — and a boon to the environment. This mash-up of clean technology, sustainable business, and smart everything is creating vast opportunities for companies to develop ultra-efficient and innovative products, services, and business models for companies, cities, and consumers. It’s one of the most significant drivers of business innovation and strategy. What You’ll Learn:

    Why the VERGE economy is happening now, what it means, and who’s involved
    The new business opportunities for both technology and non-technology companies
    How VERGE will increasingly impact business operations and career paths
    The new value chains and knowledge networks that will increasingly shake up markets
    Where the VERGE economy is headed and how to prepare for it
    

  • Save the Buyosphere! Selling Green in the Age of More, More, More

    How do you sell "green" in a world with a seemingly insatiable appetite for more, more, more? Joel Makower offers real-world tales from the trenches, the latest marketing trends, and insight and inspiration to help marketers succeed in the growing green marketplace.

  • From Here to Sustainability: The Profit (and Pitfalls) of Environmentally Responsible Business

    Joel Makower shows how today's leading companies are integrating environmental thinking into their operations in a way that creates lasting business value. He offers useable content, success stories, and cautionary tales.

Joel Makower Speaker Videos

  • Joel Makower: The State of Green Business - YouTube
    Mar 11, 2019 ... The twelfth annual State of Green Business report examines the key trends affecting sustainable business, provides an assessment of the key ...
    Profiles in Excellence: Joel Makower
    Joel Makower, Chairman and Executive Editor of GreenBiz Group, Inc., is interviewed as part of ISSP's Profiles in Excellence series. Profiles in Excellence was produced in partnership with ReNewable...
  • Joel Makower on sustainability developments in 2010 - YouTube
    As part of the release of the 2011 State of Green Business Report, Joel Makower discusses some of the major developments and trends in sustainability in 2010

Joel Makower News

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Speakers Similar to Joel Makower

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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