Fernando Machado Speaker Agent

Fernando Machado

Booking Fee Range : $20,000 - $30,000  About Fees
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Fernando Machado

 Fernando Machado Biography

Fernando Machado is the Senior Vice President Global Brand Management at Burger King Corporation. He was named the most innovative CMO in the world by Business Insider for 2019.

With a passion for brands that break the mold, Machado joined the Burger King marketing team three years ago. As Head of Brand Marketing, Machado focuses his efforts on infusing the brand with purpose, while modernizing its design and creating iconic campaigns (like Proud Whopper, McWhopper, Scariest BK and the recent Burning Stores). Awarded Grand Brand Genius by Adweek and International Marketer of the Year by M&M Global, Machado was the leader behind the groundbreaking "Dove Real Beauty Sketches" campaign during his time at Unilever. He has been awarded more than 70 Cannes Lions (including 3 GPs) throughout his career.

Machado is responsible for making Burger King the most creatively irreverent marketer among fast-feeders, and kept a years-long streak alive in 2019 by managing to make McDonald’s the best place to buy a Whopper. “Whopper Detour,” which geo-fenced a 600-foot perimeter around 14,000 McDonald’s locations and triggered a coupon notification for a one-cent Whopper and directions to the nearest BK location, hit 3 billion media impressions, 1.5 million app downloads, and made the BK app No. 1 in the App store.

Prior to Burger King, Machado worked as the Global Brand Development Vice-President for Dove. He also worked with Pond's in Latin America, Vaseline Global. Before that, Machado started his career at Unilever. He first worked there when he was a college student, working on a small detergent brand in Brazil. He ended up leaving the company after 18 years.

All American Speakers is a speakers bureau and booking agency providing information on booking Fernando Machado for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Fernando Machado speaking fees, availability, speech topics and cost to hire for your next event.

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Please Note: All American Speakers Bureau acts only as an entertainment broker/producer for corporate functions, private engagements and special events. All American Speakers Bureau does not claim or represent itself as the exclusive agent or management of Fernando Machado or any artist on this website. Speaker fees are determined based on a number of factors and may change without notice. Fees often vary based on a number of factors including: speakers schedule, supply and demand, length of presentation, location of event and other factors. Fee Ranges listed on this website are intended to serve only as a guideline. In some cases, the actual price quote may be above or below the stated range.

All American Speakers Bureau is a celebrity booking agency and talent buyer which supplies celebrity talent worldwide. We secure speakers and celebrities for speaking engagements, advertising campaigns, personal appearances, commercials, licensing, voice-overs, product endorsements, spokesperson campaigns, publicity events, corporate entertainment, trade shows, and media tours.

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