Shira Abel

Shira Abel Speaking Topics

• The Perception Playbook: The Leader’s Blueprint for Trust, Influence, and Growth

  Imagine a buyer deciding whether to trust you in a millisecond. That snap judgment can unlock or block millions in revenue. High-growth firms treat perception as a strategic asset because perception is how customers actually experience your customer-centricity. The data prove this connection: customer-centric companies earn 60% higher profits, products with credible reviews drive better revenue, referred customers retain at higher rates, and consumers will pay more when they trust a brand.

  In this fast-paced session, Shira Abel shows how the Perception Formula™ steers those invisible judgments toward trust, preference, and action. Leaders leave with a clear playbook that turns every first impression into lasting growth.

  Buying decisions rarely start with spreadsheets. Up to 95% happen in the subconscious mind, long before logic weighs in. Shira unpacks how emotions, shortcuts, and context frame those choices, then links each insight to hard business results such as higher conversion, stronger margins, and faster deal cycles. Through vivid case studies, she proves that when leaders manage perception with intention, they transform relationships and outpace rivals.

  Participants walk away with:

  • Recognize the subconscious forces shaping 95% of buying decisions and address them in pitches, negotiations, and daily communication.
  • Shift split-second first impressions toward trust using cues proven effective in as little as a millisecond.
  • Leverage authentic social proof to lift purchase likelihood.
  • Strengthen loyalty and profit by aligning teams around perception-driven practices that make customer-centric firms 60 % more profitable.
  • Apply a 5-minute Perception Formula™ audit, shared in the session materials, to start influencing outcomes the very next business day.

• Relatable: Succeed by Being the Person People Look To

  Most professionals believe connection happens naturally. If you're smart, hardworking, and deliver results, people will want to work with you. But in boardrooms, sales calls, and team meetings across the country, brilliant people are being overlooked, dismissed, and underestimated. Not because they lack competence, but because they can't create the human bridge that turns expertise into influence.

  The business world has taught us to lead with logic, hide our personalities, and keep things "professional." This approach creates a sea of polished but forgettable interactions. People make decisions based on who they trust, not who has the best PowerPoint. Yet most of us have never been taught how trust actually forms in professional relationships.

  Meanwhile, the stakes keep rising. In a world where AI can deliver information and remote work limits face-to-face connection, the ability to create genuine human resonance has become the ultimate competitive advantage. Learn to build trust faster, influence more effectively, and create the kinds of relationships that accelerate careers and grow businesses.

  Participants walk away with:

  • Techniques to establish trust quickly, so your ideas move forward and your influence grows.
  • Skills to read any room and adapt without losing yourself.
  • Tools to turn difficult conversations into opportunities for deeper connection.
  • A repeatable system for building influence that compounds over time.
  • Ability to influence decisions by understanding what people actually need to hear.

The Human Side of the Sale: Why the Best Salespeople Lead with Empathy, Not Excel

The most expensive lie in sales? "People buy based on logic." Research shows that emotions drive purchasing decisions 95% of the time, with logic serving merely as the permission slip. Yet most sales training still focuses on features, benefits, and objection handling

• as if buyers were spreadsheets instead of human beings.

Today's buyers don't need more information. They're drowning in it. What they desperately need is someone who understands their unspoken fears, hidden pressures, and real motivations. The salesperson who can read between the lines of a CFO's budget concerns to hear "I can't afford another failed implementation" or sense the CMO's enthusiasm masks a fear of looking foolish to their board.

In this transformative session, Shira Abel reveals how top performers achieve 50% higher close rates not through better scripts, but through deeper human connection. Drawing from neuroscience, behavioral psychology, and real-world sales data, she demonstrates how emotional intelligence becomes your greatest competitive edge in an AI-saturated marketplace.

Participants walk away with:

• Read emotional cues through body language and word patterns that reveal hidden concerns.
• Transform objections into collaboration by addressing the human fears behind resistance.
• Build trust faster by responding to both spoken and unspoken buyer needs
• Make every interaction memorable through authentic connection, not generic pitches.
• Strengthen your sales EQ with practical exercises for connecting with different personalities.

Because in the end, nobody ever said, "I bought from them because their PowerPoint had the best ROI calculations." They buy from people who make them feel understood, confident, and excited about the future.

Network By Design: The Art of Genuine Connection in a Hyper-Connected World

Discover the strategies for creating and nurturing a powerful network that drives long-term business success. This presentation provides insights into identifying key contacts, building relationships over time, and developing a clear roadmap for network growth.

Master the tools to build a robust network from the ground up, fostering connections that support sustainable business growth. By focusing on relationship nurturing and strategic networking, you can create a foundation for ongoing success and expansion.

Attendees will learn practical steps for identifying and connecting with key contacts in their industry. Shira Abel's insights on relationship building and network management will help professionals create more effective networking strategies. The presentation will provide actionable steps to develop a clear roadmap for creating a powerful network that drives tangible results.

What audiences come away with:

• Identify key contacts essential for building a robust sales network.
• Create a clear roadmap for building and managing a powerful business network.
• Develop strategies for nurturing relationships over time to support long-term success.
• Apply best practices for maintaining and expanding your professional connections.
• Implement techniques for leveraging your network to drive business growth.