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Chuck Underwood

Founder & Principal of The Generational Imperative, Inc.

Founder & Principal of The Generational Imperative, Inc.

Travels From Travels From:
Ohio, USA
Speaking Fee Speaking Fee:
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Chuck Underwood Biography

Chuck Underwood is one of the half-dozen people who actually created and then popularized the field of generational study and, with it, generational business strategies. More than three decades of full-time research and application. And his own original principles are a permanent part of this discipline.

He is consistently evaluated by audiences throughout America, Canada, and Europe as the world’s best presenter of generational strategies. Not “one of the best”. THE best. And many written evaluations also describe him as ""the best speaker I've ever heard ANYWHERE"".

His book is the most comprehensive presentation of generational business and personal-life dynamics ever published and is entitled "America’s Generations In The Workplace, Marketplace, And Living Room."

Underwood is the star of the PBS national-television mini-series America’s Generations With Chuck Underwood, the first such series in the history of national television.

He is the founder and principal of Ohio-based generational consulting firm The Generational Imperative, Inc.

He consults and trains business, government, education, religion, and other institutions on a full list of generational strategies. And he has pioneered breakthrough programs in Generational Behavioral Healthcare Strategy and Generational Leadership training.

Among his 600+ clients: United States Army, Navy, and Air Force; Johns Hopkins University; United Way Worldwide; Hewlett-Packard; Procter & Gamble; Coca Cola; Time Warner Cable; Macy’s; State Farm; American Council On Education; Veterans Healthcare Administration; National Association Of Corporate Directors; Young Presidents Organization; and others in media, entertainment, travel and tourism, fundraising, conference and trade-show sectors, higher education, religion, and virtually all other industries that involve “people”.

He is formally trained by The Burke Institute in qualitative research methodology and conducts primary generational research for his clients and his own firm.

Underwood had spent his earlier career years in the mass media of radio and television, first as an award-winning broadcast journalist and national sports play-by-play announcer of major-college football and basketball, and then as a creator and producer of original programming. He has hosted and produced shows that have aired nationally and internationally.

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Speaker profile last updated by AAE Talent Team on 18/04/2024.

Chuck Underwood Speaking Topics

  • Generations

    • Generational Human Resource Strategies.
    • Generational Leadership, Governance, and Ethics Strategies.
    • Generational Consumer and Market Research
    • Generational Product, Service, and Facilities Development and Strategies.
    • Generational Selling and Customer Service Strategies.
    • Generational Fundraising and Development Strategies.
    • Generational Higher-Education Strategies.
    • Generational Community and Economic Development Strategies.
    • Generational Association, Membership and Volunteerism Strategies.
    • Generational Legislative Relations and Political Strategies.
    • Generational Patient Care and Behavioral Health Care Strategies.
    • Generational Faith-Based Strategies.
    • General Media Strategies: programming; audience-build; ad sales.

Chuck Underwood Videos

  • #78: CHUCK UNDERWOOD gives future predictions based on
  • Chuck Underwood: "Who Are America's Generations?"

Chuck Underwood Books

  • America's Generations in the Workplace, Marketplace, and Living Room
    America's Generations in the Workplace, Marketplace, and Living Room
  • The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room
    The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room

FAQs on booking Chuck Underwood

  • How do I book Chuck Underwood to speak at my event?

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  • What are the speaker fees for Chuck Underwood

    Speaking fees for Chuck Underwood, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Chuck Underwood are for live events and for virtual events. For the most current speaking fee to hire Chuck Underwood, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Chuck Underwood speak about?

  • Where does Chuck Underwood travel from?

    Chuck Underwood generally travels from Ohio, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Chuck Underwood’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Chuck Underwood for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Chuck Underwood for your next private or corporate function.
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Chuck Underwood is a keynote speaker and industry expert who speaks on a wide range of topics such as Generations. The estimated speaking fee range to book Chuck Underwood for your event is $10,000 - $20,000. Chuck Underwood generally travels from OH, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tim Sanders, Kelly McDonald, Doug Lipp, Libby Gill and Dr. Jackie Freiberg. Contact All American Speakers for ratings, reviews, videos and information on scheduling Chuck Underwood for an upcoming live or virtual event.

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