In today’s digital world, social media influencers are some of the most sought-after event speakers and hosts. From YouTube creators and TikTok trendsetters to Instagram personalities and podcast hosts, influencers bring more than just name recognition; they bring influence, engagement, and community.
Whether your goal is to inspire students, motivate employees, or raise awareness for a cause, partnering with a social media influencer can create a powerful connection between your event and your audience.
What is a social media influencer?
A social media influencer is someone who has built credibility and a dedicated following on platforms like Instagram, TikTok, YouTube, LinkedIn, or X. These individuals shape opinions, spark trends, and drive conversations within their online communities.
In simple terms, an influencer on social media uses their reach and personality to influence purchasing decisions, cultural discussions, and audience behaviors. Their influence might come from expertise, authenticity, entertainment value, or a combination of all three.
What is an influencer? Broadly speaking, an influencer is anyone who has the power to impact others’ thoughts, attitudes, or actions, and in today’s landscape, that often happens through digital channels.
Why book a social media influencer for an event?
Social media influencers are no longer just internet celebrities. They’re trusted voices who know how to connect with audiences. Bringing one to your event can help you:
- Boost visibility and engagement. Their followers often tune in when they speak, creating organic buzz and reach for your event.
- Add credibility and cultural relevance. The right influencer can bridge the gap between traditional audiences and younger, digital-savvy attendees.
- Deliver meaningful insights. Many influencers are thought leaders in their niches, from entrepreneurship and activism to lifestyle, mental health, and creativity.
How influencers elevate different types of events
Corporate events: Companies often book influencers for product launches, brand activations, leadership summits, and internal employee events. They can share insights about digital strategy, content creation, and personal branding — or simply energize audiences with stories about building online communities.
University events: At colleges and universities, influencers can connect with students in an authentic way. Whether it’s a conversation about mental health, career growth, or navigating the digital world, they bring relatable perspectives that resonate with younger audiences.
Nonprofit events: Influencers who advocate for social causes can help nonprofits amplify their message. They’re often skilled storytellers who can make missions more visible and inspire others to get involved, donate, or share awareness campaigns.
Top social media influencers to know
1. MrBeast
YouTube Sensation, Entrepreneur & Philanthropist; Host of Prime Video’s “Beast Games” & Founder of MrBeast Burger, Feastables & Lunchly
2. Kai Cenat
Record-Breaking Streamer & YouTuber; Member of Streamer Collective Any Means Possible
3. IShowSpeed
Digital Entertainment Influencer; YouTube Star; Breakout Streamer of the Year; Creator of “World Cup”
4. Benito Skinner
Comedian & Actor Known for “Overcompensating”; Podcast Co-Host of “Ride”
5. Mary Beth Barone
Comedian, Writer & Actor Known for “Overcompensating”; Podcast Co-Host of “Ride”
6. Brooke Averick
TikTok Creator, Co-Host of “Brooke and Connor Make a Podcast”, Host of “Obsessed” Podcast
7. Connor Wood
TikTok Content Creator, Podcaster & Comedian
8. Hannah Berner
Comedian, Content Creator & Podcaster; Former Cast Member of “Summer House” on Bravo; Mental Health Advocate
9. Paige DeSorbo
Star of “Summer House” on Bravo TV & Co-Host of the “Giggly Squad” Podcast
10. Quenlin Blackwell
Digital Entertainer; Comedic Content Creator; Host of “Feeding Starving Influencers”; TIME100 Creators List Honoree
11. Alix Earle
Beauty & Fashion Social Media Influencer; Host of the “Hot Mess” Podcast
12. Dude Perfect
Award-Winning Sports & Comedy Entertainment Group; 50M-Subscriber Ruby Creator Award From YouTube Channel; Multiple Guinness World Record Recipients
13. Emma Chamberlain
Internet Personality, Podcast Host & Founder of Chamberlain Coffee
14. Josh Peck
Actor, Voice Actor, Comedian & YouTuber; Known for “Drake & Josh”
15. Brittany Broski
Internet Personality, Creator & Host of “The Broski Report with Brittany Broski” Podcast
How to book a social media influencer
Working with an experienced speakers bureau like AAE makes the process of booking influencers simple and seamless. AAE can connect you with hundreds of influencers, thought leaders, and content creators across industries. From initial outreach and negotiation to event logistics and booking management, AAE ensures a smooth experience every step of the way.
Ready to bring an influencer to your event?
Whether you’re looking to inspire, educate, or entertain, booking a social media influencer can transform your event into something unforgettable. Contact us today to get started.
