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Event Planning Resources

Useful Event Planning Resources for Meeting Planners & Event Professionals

We aspire to assist meeting and event planners every step of the way. As an event professional, you want to arm yourself with as much knowledge as possible to make your event go smoothly. On this page, you will find event planning resources to assist you with your next corporate event. From choosing the perfect motivational speaker to learning how to use social media to market your event, these articles will help you ensure the success of your event. All American Entertainment is one of the premier celebrity booking agencies and top keynote speakers bureaus in the world. Let our industry experience be your guide.

Event Organizers Share Advice For Creating Successful Events

As part of AAE’s 2022 Speaking Industry Benchmark Report, we asked them to share what they’ve learned. Here is the best advice from event organizers for their peers in the industry.

All American Entertainment Releases New Speaking Industry Benchmark Report

Identifies Key Trends For Event Professionals in 2022 May 18, 2022 - All American Entertainment (AAE) is pleased...

Top 5 Hybrid Event Trends In 2022

I recently chatted with Lisabeth Kane, Senior Logistics Manager here at All American Entertainment, about what she and our other expert logistics managers are seeing so far this year. Here are her top 5 insights into hybrid events in 2022.
Successful Post-Event Strategy

Digital Marketing for Today’s Event Professional: Keeping Your Content Honest, Fresh, and Relevant

Having the right content and utilizing it in the right context can be a pivotal factor in the success of your event.
Successful Post-Event Strategy

Digital Marketing for Today’s Event Professional: Utilizing Google Ads

Here's how event professionals can utilize Google Ads effectively to support your overall event marketing goals.

5 Questions To Ask Before Planning a Hybrid Event

There are no fixed rules in hybrid event planning, but considering these questions can make a difference in the audience engagement, efficiency, and originality of your next hybrid event.

Follow These 7 Quick Tips for Successful Virtual Events

Virtual events can be smooth sailing when done right, there’s always that small chance that something outside of your control goes awry. These seven tips will help you make sure you’re ready for anything when your next virtual event comes around.
5 Simple Steps to Solving the Event ROI Challenge

5 Simple Steps to Solving the Event ROI Challenge

AAE has developed a framework for measuring event ROI that gives event professionals the confidence that comes from knowing, not just feeling, that your event was a success. Here are five simple steps to solving the ROI challenge that you should consider before writing a single survey question.

5 Helpful Tips That Every Event Pro Should Know For Finding Better Virtual Speakers

No matter how impressive a virtual platform is or how personalized an attendee’s experience is, a great virtual speaker is still an irreplaceable aspect of a successful virtual event. Here's how event professionals can get it right.
4 Valuable Benefits to Virtual Event Sponsorship

4 Valuable Benefits to Virtual Event Sponsorships

Shifting your event strategy to include digital sponsorships can be an innovative way to differentiate your brand. When you are working with potential virtual event sponsors, here are 4 valuable benefits to communicate to them.