Biography of Sam Geist

As a speaker and facilitator, Sam's role is to motivate, to stimulate, to challenge, to ask questions, to search for answers. The questions which Sam asks, "Why should someone do business with you...rather than someone else?" are the toughest. One that every organization must ask everyday - and must answer honestly.

In today's highly competitive business environment, monologuing about our quality, our service, our operations and our staff is out. We must ask and answer what it is about our quality, service, operations and staff that makes us different, makes us special, makes us better, makes someone want to do business with us rather than with someone else. Questions inspire thought. Answers motivate action - and doing it, rather than just talking about it, is what it's all about.

Utilizing his own business experiences (as former owner/operator of a sporting goods chain and president of a marketing and consulting firm), Sam customizes motivational "ideas" seminars, training sessions, and hands-on interactive workshops to provide well focused, actionable solutions. Programs focus on business strategy, customer service, the changing marketplace and maximizing staff productivity.

By program's end, participants are informed and energized - ready "to act."

Sam writes regularly for a wide variety of North American publications - his topics mirroring those about which he usually speaks. His first book, Why Should Someone Do Business With You...Rather Than Someone Else?, was #1 on the Financial Post's Best-Selling Business Book List. To extend the parameters of questing, of answering, of planning and of changing discussed in "Why Should Someone Do Business With You...Rather Than Someone Else?", an accompanying workbook has just been published.