Jim Cathcart Biography

Jim Cathcart, CSP, CPAE, is an internationally recognized professional speaker, bestselling author, and expert in leadership, professional development, and relationship selling. With more than five decades of experience, over 3,500 presentations worldwide, and 28 published books, he has helped individuals and organizations strengthen their performance, build meaningful relationships, and achieve lasting success.

A member of the Professional Speakers Hall of Fame, Cathcart is a recipient of the prestigious Golden Gavel Award and the National Speakers Association’s Cavett Award. He is also a member of the Sales & Marketing Hall of Fame, recognized for his pioneering work in relationship selling.

Cathcart is the author of "The Acorn Principle," a bestselling book that explores how individuals can recognize and develop their natural strengths to reach their full potential. Through his engaging presentations, practical insights, and memorable storytelling, he inspires audiences to cultivate expertise, lead with purpose, and turn personal growth into professional achievement.

As founder of Cathcart Institute, Cathcart continues to share his expertise with leaders, entrepreneurs, and professionals around the world, helping them discover their potential and make a meaningful impact.

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Speaker profile last updated by AAE Talent Team on 10/27/2026.

Jim Cathcart Speaking Topics

  • The Acorn Principle

    Helping People Grow

    Generate initiative and build self-reliance. Show people how to discover their highest and best strengths to grow themselves and their business by learning to find the natural strengths in situations and people. Empower them to help people grow.

    What Audiences Learn

    • How one hour a day in study can make you a leading expert in 5 years or less
    • The eight vital elements of empowerment
    • How to isolate the traits that make you unique
    • How to align people into roles and relationships that bring out their best
    • How to determine how a person is smart
    • How to measure a person's potential velocity
    • Ask yourself: how would the person I'd like to be do what I'm about to do?
    • The M.O. Grid: Purpose + Readiness & Production = Fulfillment

    Formats Available

    • Speech: 20-60 min
    • Seminar: up to 3 hours
    • Workshop: up to 6 hrs or 2 days

  • Relationship Selling®

    Turning Contacts Into Assets

    Remove people's fear of making commitments in an uncertain economy. Change the way people think about sales relationships. Teach them specific techniques in order to generate more sales with less resistance. Build their confidence and give them a clear direction for action.

    What Audiences Learn

    • How to get all the business, not just one transaction
    • The eight competencies of sales readiness
    • How to turn cold calls into new calls
    • How to sell to buyers as they like to be sold to
    • Rethinking the purpose of sales (to build profitable business friendships)
    • How to sell naturally, without pressure
    • Advanced listening and questioning techniques
    • How to be a Partner, not just a Persuader

    Formats Available

    • Speech: 20-60 min
    • Seminar: up to 3 hours
    • Workshop: up to 6 hrs or 2 days
    • 12-week online course

Read More +

Jim Cathcart Videos

Jim Cathcart Speaker Reel

Jim Cathcart Speaker Reel

An overview of Hall of Fame Speaker Jim Cathcart CSP CPAE.

Jim Cathcart - What Going Pro Means

Jim Cathcart - What Going Pro Means

When you decide to become a true professional there are different rules for what you do next. Hall of Fame Speaker Jim Cathcart explains the process...

Jim Cathcart - "The Jeff Crilley Show"

Jim Cathcart - "The Jeff Crilley Show"

The number one fear in America is the fear of public speaking, but today's guest doesn't have that problem.

  • How do I book Jim Cathcart to speak at my event?

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  • What are the speaker fees for Jim Cathcart

    Speaking fees for Jim Cathcart, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jim Cathcart are $30,000 - $50,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Jim Cathcart, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Jim Cathcart speak about?

  • Where does Jim Cathcart travel from?

    Jim Cathcart generally travels from Austin, TX, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Jim Cathcart for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jim Cathcart for your next private or corporate function.
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Jim Cathcart is a keynote speaker and industry expert who speaks on a wide range of topics such as The Acorn Principle, Relationship Selling®, Top 1% Leadership, Presentation Skills and Going Pro®. The estimated speaking fee range to book Jim Cathcart for your event is $30,000 - $50,000. Jim Cathcart generally travels from Austin, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tim Sanders, Peter Sheahan, David Goldsmith, Dr. Jackie Freiberg and Dr. Sheila Murray Bethel. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jim Cathcart for an upcoming live or virtual event.

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