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Regis McKenna

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Regis McKenna Biography

Regis McKenna is chairman of a management and marketing consulting firm specializing in the application of information and telecommunications technologies to business strategies. The firm's expertise is focused on emerging technologies and markets.McKenna, 58, is responsible for helping to launch some of the most important technological innovations of the last twenty five years including the first microprocessor (Intel Corporation), the first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store (The Byte Shop). Other first-time technology marketing efforts he participated in include the first commercial laser for retail systems, the first computer local area network, the first electronic spread sheet, the first operating system for personal computers, the first mini super computers and the first desktop publishing systems.

 

McKenna has worked with a number of entrepreneurial start-ups during their formation years including: America On Line, Apple, Businessland, Compaq, Electronic Arts, Genentech, Intel, Linear Technology, Lotus, Microchip, Microsoft, National Semiconductor, Sequent, Silicon Graphics, 3COM, Tandem, and many others. In the last decade, McKenna has consulted on strategic marketing and business issues to many of the largest technology-based firms in the United States, Japan, and Europe. McKenna continues to be involved in high tech start-up companies through his venture activities.

 

In 1985, McKenna wrote the first book devoted to the marketing of high technology companies - The Regis Touch. Now translated into nine languages, the book elucidates McKenna's marketing theories and strategies. His second book, released in February 1989 and translated into six languages, is entitled Who's Afraid of Big Blue? It discussed how small, entrepreneurial companies were challenging IBM and winning. This book predicted the difficulties IBM was about to face in the next decade. In January 1992, his third book was released entitled Relationship Marketing, and focuses on the interactive relationships vital to market acceptance in today's "Age of the Customer." His new book, Real Time, Preparing For The Age of the Never Satisfied Customer was published by Harvard Business School Press in September, 1997.

 

McKenna is on the advisory board to Stanford's Graduate School of Business. He is a founding board member of Smart Valley, a Silicon Valley project to create an information highway linking businesses, schools, governments, and homes. He is a trustee at Santa Clara University and President of the Board of Trustees for The New Children's Shelter of Santa Clara County.

McKenna is a venture partner of the venture capital firm Kleiner Perkins Caufield & Byers, one of the largest and most successful venture capital firms in the United States. Currently, McKenna lectures and conducts seminars on technology marketing and competitiveness issues throughout the United States, Europe, and Asia.

Born and raised in Pittsburgh, Pennsylvania, McKenna attended Saint Vincent College and Duquesne University. In 1962, he moved to Silicon Valley. In 1965, he joined the marketing department of General Micro Electronics, the first company to develop and market commercial MOS (metal oxide semiconductor) products, the basis for much of today's electronics technology. He joined National Semiconductor in 1967 where, as marketing services manager, he helped direct National's marketing strategies in the early stages of the company's growth.

In 1970, McKenna started his marketing strategy firm. Today, The McKenna Group provides marketing and management consulting services worldwide. The 27 year old firm is headquartered in Palo Alto, California.

Board of Director Seats: Cybergold Internet consumer marketing systems Graham Technologies Audio and video internet servers NETdelivery e-commerce, financial transaction software SegaSoft Entertainment software Weblogic Java-based servers

Trustee: Santa Clara University The New Children's Shelter Foundation of Santa Clara County

Awards: 1991 International Computers & Communications World Leaders Award 1986 Joseph Wharton Award Honorary Ph.D., Duquesne University, 1990 Honorary Ph.D., Saint Vincent College, 1991

Advisory Boards: Stanford Graduate School of Business Berkeley Round Table on International Economy (BRIE) Computer Industry Project, Stanford University The Economic Strategies Institute Stanford Japan Windows Internet Project The Tech Museum

Publications and Pamphlets:

"The Pitfalls and the Possibilities of Politics in Real Time," The New Democrat, Sept/Oct, 1997 "Board of a Different Breed," Directors & Boards Magazine, Fall 1995 "Real-Time Marketing," Harvard Business Review, July-August 1995 "Stalking the Information Society," Upside Magazine, January 1995 "Know Thy Customer," OEM Magazine, October 1994 Relationship Marketing, Addison-Wesley, 1991 "Marketing Is Everything," Harvard Business Review, 1991 Who's Afraid of Big Blue, Addison-Wesley, 1989 "Marketing in an Age of Diversity," Harvard Business Review, 1988 "Why High Tech Products Fail," The International High Technology Marketing Review, 1987 And That Has Made All the Difference, Regis McKenna Inc., 1986 Technology and Freedom, Regis McKenna Inc., 1986 Word of Mouth Marketing, Regis McKenna Inc., 1986 The Regis Touch, Addison-Wesley, 1985 "International Competition in High Technology," California Management Review, 1984 "Sustaining the Innovation Process in America, " The Industrial Policy Debate, ICS Press, 1984 Creating New Retail Markets, Regis McKenna Inc., 1984 Trees Have Blemishes, But the Forest is Beautiful, Regis McKenna Inc., 1981

Mr. McKenna has also published exclusive articles in various Japanese, Brazilian, British, and French journals.

Videos
Books
Total Access

Total Access

Real Time: Preparing for the Age of the Never Satistied Customer

Real Time: Preparing for the Age of the Never Satistied Customer

Relationship Marketing: Successful Strategies For The Age Of The Customer

Relationship Marketing: Successful Strategies For The Age Of The Customer

Who's Afraid of Big Blue: How Companies Are Challenging IBM--And Winning

Who's Afraid of Big Blue: How Companies Are Challenging IBM--And Winning

The Regis Touch: New Marketing Strategies For Uncertain Times

The Regis Touch: New Marketing Strategies For Uncertain Times

The Regis Touch: Million-Dollar Advice from America's Top Marketing Consultant

The Regis Touch: Million-Dollar Advice from America's Top Marketing Consultant

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FAQs
  • How do I book Regis McKenna to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Regis McKenna for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Regis McKenna, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Regis McKenna or any other speaker of your choice.
  • What are the speaker fees for Regis McKenna

    Speaking fees for Regis McKenna, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Regis McKenna are $50,000 - $100,000 for live events and available upon request for virtual events. For the most current speaking fee to hire Regis McKenna, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Regis McKenna speak about?

  • Where does Regis McKenna travel from?

    Regis McKenna generally travels from San Francisco, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances across the country.
  • Who is Regis McKenna’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Regis McKenna for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Regis McKenna for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Regis McKenna or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

Marketing Bricks to Clicks Digital Evolution Trends

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Regis McKenna Biography

Regis McKenna is chairman of a management and marketing consulting firm specializing in the application of information and telecommunications technologies to business strategies. The firm's expertise is focused on emerging technologies and markets.McKenna, 58, is responsible for helping to launch some of the most important technological innovations of the last twenty five years including the first microprocessor (Intel Corporation), the first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store (The Byte Shop). Other first-time technology marketing efforts he participated in include the first commercial laser for retail systems, the first computer local area network, the first electronic spread sheet, the first operating system for personal computers, the first mini super computers and the first desktop publishing systems.

 

McKenna has worked with a number of entrepreneurial start-ups during their formation years including: America On Line, Apple, Businessland, Compaq, Electronic Arts, Genentech, Intel, Linear Technology, Lotus, Microchip, Microsoft, National Semiconductor, Sequent, Silicon Graphics, 3COM, Tandem, and many others. In the last decade, McKenna has consulted on strategic marketing and business issues to many of the largest technology-based firms in the United States, Japan, and Europe. McKenna continues to be involved in high tech start-up companies through his venture activities.

 

In 1985, McKenna wrote the first book devoted to the marketing of high technology companies - The Regis Touch. Now translated into nine languages, the book elucidates McKenna's marketing theories and strategies. His second book, released in February 1989 and translated into six languages, is entitled Who's Afraid of Big Blue? It discussed how small, entrepreneurial companies were challenging IBM and winning. This book predicted the difficulties IBM was about to face in the next decade. In January 1992, his third book was released entitled Relationship Marketing, and focuses on the interactive relationships vital to market acceptance in today's "Age of the Customer." His new book, Real Time, Preparing For The Age of the Never Satisfied Customer was published by Harvard Business School Press in September, 1997.

 

McKenna is on the advisory board to Stanford's Graduate School of Business. He is a founding board member of Smart Valley, a Silicon Valley project to create an information highway linking businesses, schools, governments, and homes. He is a trustee at Santa Clara University and President of the Board of Trustees for The New Children's Shelter of Santa Clara County.

McKenna is a venture partner of the venture capital firm Kleiner Perkins Caufield & Byers, one of the largest and most successful venture capital firms in the United States. Currently, McKenna lectures and conducts seminars on technology marketing and competitiveness issues throughout the United States, Europe, and Asia.

Born and raised in Pittsburgh, Pennsylvania, McKenna attended Saint Vincent College and Duquesne University. In 1962, he moved to Silicon Valley. In 1965, he joined the marketing department of General Micro Electronics, the first company to develop and market commercial MOS (metal oxide semiconductor) products, the basis for much of today's electronics technology. He joined National Semiconductor in 1967 where, as marketing services manager, he helped direct National's marketing strategies in the early stages of the company's growth.

In 1970, McKenna started his marketing strategy firm. Today, The McKenna Group provides marketing and management consulting services worldwide. The 27 year old firm is headquartered in Palo Alto, California.

Board of Director Seats: Cybergold Internet consumer marketing systems Graham Technologies Audio and video internet servers NETdelivery e-commerce, financial transaction software SegaSoft Entertainment software Weblogic Java-based servers

Trustee: Santa Clara University The New Children's Shelter Foundation of Santa Clara County

Awards: 1991 International Computers & Communications World Leaders Award 1986 Joseph Wharton Award Honorary Ph.D., Duquesne University, 1990 Honorary Ph.D., Saint Vincent College, 1991

Advisory Boards: Stanford Graduate School of Business Berkeley Round Table on International Economy (BRIE) Computer Industry Project, Stanford University The Economic Strategies Institute Stanford Japan Windows Internet Project The Tech Museum

Publications and Pamphlets:

"The Pitfalls and the Possibilities of Politics in Real Time," The New Democrat, Sept/Oct, 1997 "Board of a Different Breed," Directors & Boards Magazine, Fall 1995 "Real-Time Marketing," Harvard Business Review, July-August 1995 "Stalking the Information Society," Upside Magazine, January 1995 "Know Thy Customer," OEM Magazine, October 1994 Relationship Marketing, Addison-Wesley, 1991 "Marketing Is Everything," Harvard Business Review, 1991 Who's Afraid of Big Blue, Addison-Wesley, 1989 "Marketing in an Age of Diversity," Harvard Business Review, 1988 "Why High Tech Products Fail," The International High Technology Marketing Review, 1987 And That Has Made All the Difference, Regis McKenna Inc., 1986 Technology and Freedom, Regis McKenna Inc., 1986 Word of Mouth Marketing, Regis McKenna Inc., 1986 The Regis Touch, Addison-Wesley, 1985 "International Competition in High Technology," California Management Review, 1984 "Sustaining the Innovation Process in America, " The Industrial Policy Debate, ICS Press, 1984 Creating New Retail Markets, Regis McKenna Inc., 1984 Trees Have Blemishes, But the Forest is Beautiful, Regis McKenna Inc., 1981

Mr. McKenna has also published exclusive articles in various Japanese, Brazilian, British, and French journals.

Regis McKenna Videos

  • 11.9.11 Steve Jobs Legacy - YouTube
  • CHM Revolutionaries: Regis McKenna in Conversation with John ...
  • Regis McKenna and the Steve Jobs "Santa" - YouTube

Regis McKenna Books

Speaker Lists Featuring Regis McKenna

FAQs on booking Regis McKenna

  • How do I book Regis McKenna to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Regis McKenna for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Regis McKenna, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Regis McKenna or any other speaker of your choice.
  • What are the speaker fees for Regis McKenna

    Speaking fees for Regis McKenna, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Regis McKenna are $50,000 - $100,000 for live events and available upon request for virtual events. For the most current speaking fee to hire Regis McKenna, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Regis McKenna speak about?

  • Where does Regis McKenna travel from?

    Regis McKenna generally travels from San Francisco, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances across the country.
  • Who is Regis McKenna’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Regis McKenna for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Regis McKenna for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Regis McKenna or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Regis McKenna is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Regis McKenna for your event is $50,000 - $100,000. Regis McKenna generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Josh Linkner, Tim Sanders, Geoffrey Moore, Rick Barrera and Don Peppers. Contact All American Speakers for ratings, reviews, videos and information on scheduling Regis McKenna for an upcoming live or virtual event.

Regis McKenna Speaker Videos

  • 11.9.11 Steve Jobs Legacy - YouTube
    CHM Revolutionaries: Regis McKenna in Conversation with John ...
  • Regis McKenna and the Steve Jobs "Santa" - YouTube

Regis McKenna News

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Regis McKenna

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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