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Regis McKenna

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 Regis McKenna Biography

Regis McKenna is chairman of a management and marketing consulting firm specializing in the application of information and telecommunications technologies to business strategies. The firm's expertise is focused on emerging technologies and markets.McKenna, 58, is responsible for helping to launch some of the most important technological innovations of the last twenty five years including the first microprocessor (Intel Corporation), the first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store (The Byte Shop). Other first-time technology marketing efforts he participated in include the first commercial laser for retail systems, the first computer local area network, the first electronic spread sheet, the first operating system for personal computers, the first mini super computers and the first desktop publishing systems.

 

McKenna has worked with a number of entrepreneurial start-ups during their formation years including: America On Line, Apple, Businessland, Compaq, Electronic Arts, Genentech, Intel, Linear Technology, Lotus, Microchip, Microsoft, National Semiconductor, Sequent, Silicon Graphics, 3COM, Tandem, and many others. In the last decade, McKenna has consulted on strategic marketing and business issues to many of the largest technology-based firms in the United States, Japan, and Europe. McKenna continues to be involved in high tech start-up companies through his venture activities.

 

In 1985, McKenna wrote the first book devoted to the marketing of high technology companies - The Regis Touch. Now translated into nine languages, the book elucidates McKenna's marketing theories and strategies. His second book, released in February 1989 and translated into six languages, is entitled Who's Afraid of Big Blue? It discussed how small, entrepreneurial companies were challenging IBM and winning. This book predicted the difficulties IBM was about to face in the next decade. In January 1992, his third book was released entitled Relationship Marketing, and focuses on the interactive relationships vital to market acceptance in today's "Age of the Customer." His new book, Real Time, Preparing For The Age of the Never Satisfied Customer was published by Harvard Business School Press in September, 1997.

 

McKenna is on the advisory board to Stanford's Graduate School of Business. He is a founding board member of Smart Valley, a Silicon Valley project to create an information highway linking businesses, schools, governments, and homes. He is a trustee at Santa Clara University and President of the Board of Trustees for The New Children's Shelter of Santa Clara County.

McKenna is a venture partner of the venture capital firm Kleiner Perkins Caufield & Byers, one of the largest and most successful venture capital firms in the United States. Currently, McKenna lectures and conducts seminars on technology marketing and competitiveness issues throughout the United States, Europe, and Asia.

Born and raised in Pittsburgh, Pennsylvania, McKenna attended Saint Vincent College and Duquesne University. In 1962, he moved to Silicon Valley. In 1965, he joined the marketing department of General Micro Electronics, the first company to develop and market commercial MOS (metal oxide semiconductor) products, the basis for much of today's electronics technology. He joined National Semiconductor in 1967 where, as marketing services manager, he helped direct National's marketing strategies in the early stages of the company's growth.

In 1970, McKenna started his marketing strategy firm. Today, The McKenna Group provides marketing and management consulting services worldwide. The 27 year old firm is headquartered in Palo Alto, California.

Board of Director Seats: Cybergold Internet consumer marketing systems Graham Technologies Audio and video internet servers NETdelivery e-commerce, financial transaction software SegaSoft Entertainment software Weblogic Java-based servers

Trustee: Santa Clara University The New Children's Shelter Foundation of Santa Clara County

Awards: 1991 International Computers & Communications World Leaders Award 1986 Joseph Wharton Award Honorary Ph.D., Duquesne University, 1990 Honorary Ph.D., Saint Vincent College, 1991

Advisory Boards: Stanford Graduate School of Business Berkeley Round Table on International Economy (BRIE) Computer Industry Project, Stanford University The Economic Strategies Institute Stanford Japan Windows Internet Project The Tech Museum

Publications and Pamphlets:

"The Pitfalls and the Possibilities of Politics in Real Time," The New Democrat, Sept/Oct, 1997 "Board of a Different Breed," Directors & Boards Magazine, Fall 1995 "Real-Time Marketing," Harvard Business Review, July-August 1995 "Stalking the Information Society," Upside Magazine, January 1995 "Know Thy Customer," OEM Magazine, October 1994 Relationship Marketing, Addison-Wesley, 1991 "Marketing Is Everything," Harvard Business Review, 1991 Who's Afraid of Big Blue, Addison-Wesley, 1989 "Marketing in an Age of Diversity," Harvard Business Review, 1988 "Why High Tech Products Fail," The International High Technology Marketing Review, 1987 And That Has Made All the Difference, Regis McKenna Inc., 1986 Technology and Freedom, Regis McKenna Inc., 1986 Word of Mouth Marketing, Regis McKenna Inc., 1986 The Regis Touch, Addison-Wesley, 1985 "International Competition in High Technology," California Management Review, 1984 "Sustaining the Innovation Process in America, " The Industrial Policy Debate, ICS Press, 1984 Creating New Retail Markets, Regis McKenna Inc., 1984 Trees Have Blemishes, But the Forest is Beautiful, Regis McKenna Inc., 1981

Mr. McKenna has also published exclusive articles in various Japanese, Brazilian, British, and French journals.

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Videos
Books
Total Access

Total Access

Real Time: Preparing for the Age of the Never Satistied Customer

Real Time: Preparing for the Age of the Never Satistied Customer

Relationship Marketing: Successful Strategies For The Age Of The Customer

Relationship Marketing: Successful Strategies For The Age Of The Customer

Who's Afraid of Big Blue: How Companies Are Challenging IBM--And Winning

Who's Afraid of Big Blue: How Companies Are Challenging IBM--And Winning

The Regis Touch: New Marketing Strategies For Uncertain Times

The Regis Touch: New Marketing Strategies For Uncertain Times

The Regis Touch: Million-Dollar Advice from America's Top Marketing Consultant

The Regis Touch: Million-Dollar Advice from America's Top Marketing Consultant

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FAQs
  • HOW TO BOOK Regis McKenna?

    Our booking agents have successfully helped clients around the world secure talent like Regis McKenna for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Regis McKenna, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Regis McKenna or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Regis McKenna?

    Booking fees for Regis McKenna, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Regis McKenna, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Regis McKenna?

    All American Entertainment has successfully secured celebrity talent like Regis McKenna for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Regis McKenna for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Regis McKenna or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Regis McKenna or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Regis McKenna

Marketing Bricks to Clicks Digital Evolution Trends

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San Francisco, CA, USA
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Regis McKenna Biography

Regis McKenna is chairman of a management and marketing consulting firm specializing in the application of information and telecommunications technologies to business strategies. The firm's expertise is focused on emerging technologies and markets.McKenna, 58, is responsible for helping to launch some of the most important technological innovations of the last twenty five years including the first microprocessor (Intel Corporation), the first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store (The Byte Shop). Other first-time technology marketing efforts he participated in include the first commercial laser for retail systems, the first computer local area network, the first electronic spread sheet, the first operating system for personal computers, the first mini super computers and the first desktop publishing systems.

 

McKenna has worked with a number of entrepreneurial start-ups during their formation years including: America On Line, Apple, Businessland, Compaq, Electronic Arts, Genentech, Intel, Linear Technology, Lotus, Microchip, Microsoft, National Semiconductor, Sequent, Silicon Graphics, 3COM, Tandem, and many others. In the last decade, McKenna has consulted on strategic marketing and business issues to many of the largest technology-based firms in the United States, Japan, and Europe. McKenna continues to be involved in high tech start-up companies through his venture activities.

 

In 1985, McKenna wrote the first book devoted to the marketing of high technology companies - The Regis Touch. Now translated into nine languages, the book elucidates McKenna's marketing theories and strategies. His second book, released in February 1989 and translated into six languages, is entitled Who's Afraid of Big Blue? It discussed how small, entrepreneurial companies were challenging IBM and winning. This book predicted the difficulties IBM was about to face in the next decade. In January 1992, his third book was released entitled Relationship Marketing, and focuses on the interactive relationships vital to market acceptance in today's "Age of the Customer." His new book, Real Time, Preparing For The Age of the Never Satisfied Customer was published by Harvard Business School Press in September, 1997.

 

McKenna is on the advisory board to Stanford's Graduate School of Business. He is a founding board member of Smart Valley, a Silicon Valley project to create an information highway linking businesses, schools, governments, and homes. He is a trustee at Santa Clara University and President of the Board of Trustees for The New Children's Shelter of Santa Clara County.

McKenna is a venture partner of the venture capital firm Kleiner Perkins Caufield & Byers, one of the largest and most successful venture capital firms in the United States. Currently, McKenna lectures and conducts seminars on technology marketing and competitiveness issues throughout the United States, Europe, and Asia.

Born and raised in Pittsburgh, Pennsylvania, McKenna attended Saint Vincent College and Duquesne University. In 1962, he moved to Silicon Valley. In 1965, he joined the marketing department of General Micro Electronics, the first company to develop and market commercial MOS (metal oxide semiconductor) products, the basis for much of today's electronics technology. He joined National Semiconductor in 1967 where, as marketing services manager, he helped direct National's marketing strategies in the early stages of the company's growth.

In 1970, McKenna started his marketing strategy firm. Today, The McKenna Group provides marketing and management consulting services worldwide. The 27 year old firm is headquartered in Palo Alto, California.

Board of Director Seats: Cybergold Internet consumer marketing systems Graham Technologies Audio and video internet servers NETdelivery e-commerce, financial transaction software SegaSoft Entertainment software Weblogic Java-based servers

Trustee: Santa Clara University The New Children's Shelter Foundation of Santa Clara County

Awards: 1991 International Computers & Communications World Leaders Award 1986 Joseph Wharton Award Honorary Ph.D., Duquesne University, 1990 Honorary Ph.D., Saint Vincent College, 1991

Advisory Boards: Stanford Graduate School of Business Berkeley Round Table on International Economy (BRIE) Computer Industry Project, Stanford University The Economic Strategies Institute Stanford Japan Windows Internet Project The Tech Museum

Publications and Pamphlets:

"The Pitfalls and the Possibilities of Politics in Real Time," The New Democrat, Sept/Oct, 1997 "Board of a Different Breed," Directors & Boards Magazine, Fall 1995 "Real-Time Marketing," Harvard Business Review, July-August 1995 "Stalking the Information Society," Upside Magazine, January 1995 "Know Thy Customer," OEM Magazine, October 1994 Relationship Marketing, Addison-Wesley, 1991 "Marketing Is Everything," Harvard Business Review, 1991 Who's Afraid of Big Blue, Addison-Wesley, 1989 "Marketing in an Age of Diversity," Harvard Business Review, 1988 "Why High Tech Products Fail," The International High Technology Marketing Review, 1987 And That Has Made All the Difference, Regis McKenna Inc., 1986 Technology and Freedom, Regis McKenna Inc., 1986 Word of Mouth Marketing, Regis McKenna Inc., 1986 The Regis Touch, Addison-Wesley, 1985 "International Competition in High Technology," California Management Review, 1984 "Sustaining the Innovation Process in America, " The Industrial Policy Debate, ICS Press, 1984 Creating New Retail Markets, Regis McKenna Inc., 1984 Trees Have Blemishes, But the Forest is Beautiful, Regis McKenna Inc., 1981

Mr. McKenna has also published exclusive articles in various Japanese, Brazilian, British, and French journals.

Regis McKenna Videos

  • 11.9.11 Steve Jobs Legacy - YouTube
  • CHM Revolutionaries: Regis McKenna in Conversation with John ...
  • Regis McKenna and the Steve Jobs "Santa" - YouTube

Regis McKenna Books

Speaker Lists Featuring Regis McKenna

FAQs on booking Regis McKenna

  • How to book Regis McKenna?

    Our booking agents have successfully helped clients around the world secure talent like Regis McKenna for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Regis McKenna, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Regis McKenna or any other celebrity of your choice.
  • How much does it cost to book Regis McKenna?

    Booking fees for Regis McKenna, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Regis McKenna, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Regis McKenna?

    All American Entertainment has successfully secured celebrity talent like Regis McKenna for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Regis McKenna for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Regis McKenna or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Regis McKenna or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Regis McKenna is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Regis McKenna for your event is $50,000 - $100,000. Regis McKenna generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tim Sanders, Larry Downes, Geoffrey Moore, Josh Linkner and Bob Davies. Contact All American Speakers for ratings, reviews, videos and information on scheduling Regis McKenna for an upcoming event.

Regis McKenna Speaker Videos

  • 11.9.11 Steve Jobs Legacy - YouTube
    CHM Revolutionaries: Regis McKenna in Conversation with John ...
  • Regis McKenna and the Steve Jobs "Santa" - YouTube

Regis McKenna News

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Speakers Similar to Regis McKenna

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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