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Martha Rogers

Co-Developer of the "One to One" Philosophy, Leading Authority on Customer Relationship Management Strategy

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 Martha Rogers Biography

Business 2.0 Magazine named Martha Rogers, PhD, one of the “19 most important business gurus of the past century.” The World Technology Network named her as “an innovator most likely to create visionary ripple effects.”

Recognized for the past decade as one of the world's leading experts on customer-based business strategies and growing customer value, Rogers’ experience, expertise, and ability to think "out of the box" makes her equally popular with media interviewers, speaking event planners, and Fortune global 1000 executives. She helps organizations learn more about balancing long and short-term goals by managing customer value and building stronger customer relationships, explaining what empowered customers, networked employees, innovation, and trust mean for the future of every business, and why and how to overhaul your business model before your competitor does it for you.

Rogers’ most innovative strategic thinking is embodied in her book Return On Customer, which documents the customer base as a revenue-producing asset for businesses, capable of driving a company's long-term economic worth. The book has climbed into the top 20 business books on Amazon, was a top ten business bestseller for 2005 with 800CEORead.com, and Fast Company named the book one of the “15 most important reads” of the year.

Rogers’ latest book, co-authored with business guru Don Peppers, Rules to Break & Laws to Follow, upends some of the most cherished but wrongheaded thinking of the past century, and offers a solid road forward for intrepid leaders determined to succeed.

Rogers is a founding partner of Peppers & Rogers Group, which in 2003 joined Carlson Marketing Worldwide. An Adjunct Professor at the Fuqua School of Business at Duke University, she is the co-director of the Duke Center for Customer Relationship Management. She is widely published in academic and trade journals, including Harvard Business Review, Journal of Advertising Research, Journal of Public Policy and Marketing, and Journal of Applied Psychology.

Named International Sales and Marketing Executives' Educator of the Year, Rogers was also named, along with Don Peppers, Direct Marketer of the Year by DM Days New York. Accenture's Institute for Strategic Change ranked her among the global “Top 100 Business Intellectuals.”

Rogers began her professional career as a copywriter and advertising executive, and earned her PhD at the University of Tennessee as a Bickel fellow. At Peppers & Rogers Group, she has led several large subscription-based research studies focusing on particular aspects of CRM. She serves on the Board of Directors for ClickSquared.

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Videos
Books
Extreme Trust: Honesty as a Competitive Advantage

Extreme Trust: Honesty as a Competitive Advantage

Return on Customer: Creating Maximum Value From Your Scarcest Resource

Return on Customer: Creating Maximum Value From Your Scarcest Resource

Managing Customer Relationships: A Strategic Framework

Managing Customer Relationships: A Strategic Framework

The One to One B2B: Customer Relationship Management Strategies for the Real Economy

The One to One B2B: Customer Relationship Management Strategies for the Real Economy

Powerthink: Cooperative Critical Thinking Activities (Grade 3)

Powerthink: Cooperative Critical Thinking Activities (Grade 3)

The One to One Manager: An Executive's Guide To Custom Relationship Management

The One to One Manager: An Executive's Guide To Custom Relationship Management

Speaking Topics
  • Maximizing Your Return on Customer

    Customers are a scarce resource--finite in number, and expensive to replace. So it is vital to create the most value possible from the customers on hand, including any new customers coming in to the franchise. Unfortunately, because companies do not measure their Return on Customer and aren't held accountable for it, managers have no incentive whatsoever to preserve and increase the value of the customer base as a financial asset. As a result, companies frequently end up destroying a great deal of their own value in a single-minded quest for short-term income. Creating genuine enterprise value from customers is a balancing act--an optimization problem. The actions one takes to acquire customers more aggressively have the potential to reduce current customers' lifetime values. Selecting a more relevant message for a marketing promotion will increase the attractiveness of the promotion, but it will also limit the target population. Streamlining the call center by installing an interactive voice response system may reduce the cost to serve customers, but could also reduce satisfaction levels or hinder the satisfactory resolution of complaints. A company that fully embraces genuine value creation will inevitably become customer-oriented, striving to understand and adopt the different perspectives of customers themselves. This will not only lead to a more effective and profitable enterprise, over the long term, but a more attractive and ethical corporate culture as well. In this full-day seminar, Don Peppers will conduct classes in four interactive modules, designed to explore the issues involved in maximizing a firm's Return on Customer.

  • Applying 1to1 Customer Insights to New Product Development and Launch

    A high proportion of new products & services bomb because they misjudge the customers' needs. That means a high proportion of your marketing budget is poured into failures. We've all seen them. In fact, you may even have been responsible for one or two yourself that you'd rather forget. In this session, you will cover how to use customer insights generated by 1to1 marketing to raise the success rate of your new product introduction strategy. By linking new product ideation, development and launch directly to an understanding of customer need, you can spot and eliminate turkeys before you invest too much time and money in them. Just as importantly, you can focus and refine your efforts on new products and services that stand a much better chance of becoming your revenue-generating future stars.

  • Customer Orientation & Business Ethics: Joined at the Hip

    A company that fully embraces genuine value creation will inevitably become the customer-oriented, striving to understand and adopt the different perspectives of cutomers themselves. Putting yourself in the role of a customer, in order to better understand your own business, is virtually the same thing as beginning to cultivate a culture of customer trust. For a business to be successful, its customers must trust it to act in their own interest--to recommend products and services not based just on what the company wants to sell, but based on what the company's own information and analytical systems indicate that this particular customer will find the most valuable. This process not only leads to a more effective and profitable enterprise, over the long term, but a more attractive and ethical corporate culture, as well. In this track, Don Peppers will conduct a very interactive seminar, challenging participants to use what they have now learned to think through a variety of ethical dilemmas commonly faced by businesses and business executives and posed to the seminar audience for discussion.

  • Business Ethics: How to Succeed in a Cut-Throat World and Still Sleep at Night

    You might think that it's easy to tell right from wrong in business. But that isn't true. Few business ethics issues present themselves in a simple, easy-to-understand way. Anyone making real business decisions is likely to come face to face with a variety of ethical dilemmas. It's often easy to look the other way, but is that right? It's nearly as easy to avoid all hint of controversy, but you would be at a competitive disadvantage, permanently. In this fascinating one-hour seminar, based on a chapter in Don Peppers's book Life's a Pitch, participants are asked to evaluate a variety of real-life ethical dilemmas, and then learn the outline of four basic principals by which most of these situations can be resolved.

  • Customer Satisfaction for Fun and Profit

    Customers are not on-off switches. They are volume dials. In this one-hour seminar, based on the international bestseller The One to One Future, you are asked what it really means to have truly satisfied customers. Satisfied customers will come back for more and more. They will be more likely to recommend other customers to you. They will probably cost you less to serve. All around, customer satisfaction can pay big financial dividends to a firm. And what does it take to ensure great customer satisfaction? More than anything else, it requires you to develop a culture of customer trust--to show customers that you have their own interests at heart. But it also requires you to treat customers individually--to do business with them, 1 to 1.

FAQs
  • HOW TO BOOK Martha Rogers?

    Our booking agents have successfully helped clients around the world secure talent like Martha Rogers for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Martha Rogers, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Martha Rogers or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Martha Rogers?

    Booking fees for Martha Rogers, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Martha Rogers, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Martha Rogers?

    All American Entertainment has successfully secured celebrity talent like Martha Rogers for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Martha Rogers for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Martha Rogers or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Martha Rogers or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Martha Rogers

Co-Developer of the "One to One" Philosophy, Leading Authority on Customer Relationship Management Strategy

Travels From:
Connecticut, USA
Speaking Fee:

Martha Rogers Biography

Business 2.0 Magazine named Martha Rogers, PhD, one of the “19 most important business gurus of the past century.” The World Technology Network named her as “an innovator most likely to create visionary ripple effects.”

Recognized for the past decade as one of the world's leading experts on customer-based business strategies and growing customer value, Rogers’ experience, expertise, and ability to think "out of the box" makes her equally popular with media interviewers, speaking event planners, and Fortune global 1000 executives. She helps organizations learn more about balancing long and short-term goals by managing customer value and building stronger customer relationships, explaining what empowered customers, networked employees, innovation, and trust mean for the future of every business, and why and how to overhaul your business model before your competitor does it for you.

Rogers’ most innovative strategic thinking is embodied in her book Return On Customer, which documents the customer base as a revenue-producing asset for businesses, capable of driving a company's long-term economic worth. The book has climbed into the top 20 business books on Amazon, was a top ten business bestseller for 2005 with 800CEORead.com, and Fast Company named the book one of the “15 most important reads” of the year.

Rogers’ latest book, co-authored with business guru Don Peppers, Rules to Break & Laws to Follow, upends some of the most cherished but wrongheaded thinking of the past century, and offers a solid road forward for intrepid leaders determined to succeed.

Rogers is a founding partner of Peppers & Rogers Group, which in 2003 joined Carlson Marketing Worldwide. An Adjunct Professor at the Fuqua School of Business at Duke University, she is the co-director of the Duke Center for Customer Relationship Management. She is widely published in academic and trade journals, including Harvard Business Review, Journal of Advertising Research, Journal of Public Policy and Marketing, and Journal of Applied Psychology.

Named International Sales and Marketing Executives' Educator of the Year, Rogers was also named, along with Don Peppers, Direct Marketer of the Year by DM Days New York. Accenture's Institute for Strategic Change ranked her among the global “Top 100 Business Intellectuals.”

Rogers began her professional career as a copywriter and advertising executive, and earned her PhD at the University of Tennessee as a Bickel fellow. At Peppers & Rogers Group, she has led several large subscription-based research studies focusing on particular aspects of CRM. She serves on the Board of Directors for ClickSquared.

Martha Rogers Videos

  • Martha Rogers, Founding Partner of the Peppers & Rogers Group ...
  • Martha Rogers, Ph.D., Customer Strategy Visionary - YouTube
  • Martha Rogers: Customer Relationship Management (CRM ...

Martha Rogers Books

Speaker Lists Featuring Martha Rogers

Martha Rogers Speaking Topics

  • Maximizing Your Return on Customer

    Customers are a scarce resource--finite in number, and expensive to replace. So it is vital to create the most value possible from the customers on hand, including any new customers coming in to the franchise. Unfortunately, because companies do not measure their Return on Customer and aren't held accountable for it, managers have no incentive whatsoever to preserve and increase the value of the customer base as a financial asset. As a result, companies frequently end up destroying a great deal of their own value in a single-minded quest for short-term income. Creating genuine enterprise value from customers is a balancing act--an optimization problem. The actions one takes to acquire customers more aggressively have the potential to reduce current customers' lifetime values. Selecting a more relevant message for a marketing promotion will increase the attractiveness of the promotion, but it will also limit the target population. Streamlining the call center by installing an interactive voice response system may reduce the cost to serve customers, but could also reduce satisfaction levels or hinder the satisfactory resolution of complaints. A company that fully embraces genuine value creation will inevitably become customer-oriented, striving to understand and adopt the different perspectives of customers themselves. This will not only lead to a more effective and profitable enterprise, over the long term, but a more attractive and ethical corporate culture as well. In this full-day seminar, Don Peppers will conduct classes in four interactive modules, designed to explore the issues involved in maximizing a firm's Return on Customer.

  • Applying 1to1 Customer Insights to New Product Development and Launch

    A high proportion of new products & services bomb because they misjudge the customers' needs. That means a high proportion of your marketing budget is poured into failures. We've all seen them. In fact, you may even have been responsible for one or two yourself that you'd rather forget. In this session, you will cover how to use customer insights generated by 1to1 marketing to raise the success rate of your new product introduction strategy. By linking new product ideation, development and launch directly to an understanding of customer need, you can spot and eliminate turkeys before you invest too much time and money in them. Just as importantly, you can focus and refine your efforts on new products and services that stand a much better chance of becoming your revenue-generating future stars.

  • Customer Orientation & Business Ethics: Joined at the Hip

    A company that fully embraces genuine value creation will inevitably become the customer-oriented, striving to understand and adopt the different perspectives of cutomers themselves. Putting yourself in the role of a customer, in order to better understand your own business, is virtually the same thing as beginning to cultivate a culture of customer trust. For a business to be successful, its customers must trust it to act in their own interest--to recommend products and services not based just on what the company wants to sell, but based on what the company's own information and analytical systems indicate that this particular customer will find the most valuable. This process not only leads to a more effective and profitable enterprise, over the long term, but a more attractive and ethical corporate culture, as well. In this track, Don Peppers will conduct a very interactive seminar, challenging participants to use what they have now learned to think through a variety of ethical dilemmas commonly faced by businesses and business executives and posed to the seminar audience for discussion.

  • Business Ethics: How to Succeed in a Cut-Throat World and Still Sleep at Night

    You might think that it's easy to tell right from wrong in business. But that isn't true. Few business ethics issues present themselves in a simple, easy-to-understand way. Anyone making real business decisions is likely to come face to face with a variety of ethical dilemmas. It's often easy to look the other way, but is that right? It's nearly as easy to avoid all hint of controversy, but you would be at a competitive disadvantage, permanently. In this fascinating one-hour seminar, based on a chapter in Don Peppers's book Life's a Pitch, participants are asked to evaluate a variety of real-life ethical dilemmas, and then learn the outline of four basic principals by which most of these situations can be resolved.

  • Customer Satisfaction for Fun and Profit

    Customers are not on-off switches. They are volume dials. In this one-hour seminar, based on the international bestseller The One to One Future, you are asked what it really means to have truly satisfied customers. Satisfied customers will come back for more and more. They will be more likely to recommend other customers to you. They will probably cost you less to serve. All around, customer satisfaction can pay big financial dividends to a firm. And what does it take to ensure great customer satisfaction? More than anything else, it requires you to develop a culture of customer trust--to show customers that you have their own interests at heart. But it also requires you to treat customers individually--to do business with them, 1 to 1.

FAQs on booking Martha Rogers

  • How to book Martha Rogers?

    Our booking agents have successfully helped clients around the world secure talent like Martha Rogers for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Martha Rogers, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Martha Rogers or any other celebrity of your choice.
  • How much does it cost to book Martha Rogers?

    Booking fees for Martha Rogers, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Martha Rogers, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Martha Rogers?

    All American Entertainment has successfully secured celebrity talent like Martha Rogers for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Martha Rogers for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Martha Rogers or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Martha Rogers or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Martha Rogers is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Martha Rogers for your event is $30,000 - $50,000. Martha Rogers generally travels from CT, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Don Peppers, Tim Sanders, Rick Barrera, Dr. Jackie Freiberg and Geoffrey Moore. Contact All American Speakers for ratings, reviews, videos and information on scheduling Martha Rogers for an upcoming event.

Martha Rogers Speaker Videos

  • Martha Rogers, Founding Partner of the Peppers & Rogers Group ...
    Martha Rogers, Ph.D., Customer Strategy Visionary - YouTube
  • Martha Rogers: Customer Relationship Management (CRM ...

Martha Rogers Speaking Topics

  • Maximizing Your Return on Customer

    Customers are a scarce resource--finite in number, and expensive to replace. So it is vital to create the most value possible from the customers on hand, including any new customers coming in to the franchise. Unfortunately, because companies do not measure their Return on Customer and aren't held accountable for it, managers have no incentive whatsoever to preserve and increase the value of the customer base as a financial asset. As a result, companies frequently end up destroying a great deal of their own value in a single-minded quest for short-term income. Creating genuine enterprise value from customers is a balancing act--an optimization problem. The actions one takes to acquire customers more aggressively have the potential to reduce current customers' lifetime values. Selecting a more relevant message for a marketing promotion will increase the attractiveness of the promotion, but it will also limit the target population. Streamlining the call center by installing an interactive voice response system may reduce the cost to serve customers, but could also reduce satisfaction levels or hinder the satisfactory resolution of complaints. A company that fully embraces genuine value creation will inevitably become customer-oriented, striving to understand and adopt the different perspectives of customers themselves. This will not only lead to a more effective and profitable enterprise, over the long term, but a more attractive and ethical corporate culture as well. In this full-day seminar, Don Peppers will conduct classes in four interactive modules, designed to explore the issues involved in maximizing a firm's Return on Customer.

  • Applying 1to1 Customer Insights to New Product Development and Launch

    A high proportion of new products & services bomb because they misjudge the customers' needs. That means a high proportion of your marketing budget is poured into failures. We've all seen them. In fact, you may even have been responsible for one or two yourself that you'd rather forget. In this session, you will cover how to use customer insights generated by 1to1 marketing to raise the success rate of your new product introduction strategy. By linking new product ideation, development and launch directly to an understanding of customer need, you can spot and eliminate turkeys before you invest too much time and money in them. Just as importantly, you can focus and refine your efforts on new products and services that stand a much better chance of becoming your revenue-generating future stars.

  • Customer Orientation & Business Ethics: Joined at the Hip

    A company that fully embraces genuine value creation will inevitably become the customer-oriented, striving to understand and adopt the different perspectives of cutomers themselves. Putting yourself in the role of a customer, in order to better understand your own business, is virtually the same thing as beginning to cultivate a culture of customer trust. For a business to be successful, its customers must trust it to act in their own interest--to recommend products and services not based just on what the company wants to sell, but based on what the company's own information and analytical systems indicate that this particular customer will find the most valuable. This process not only leads to a more effective and profitable enterprise, over the long term, but a more attractive and ethical corporate culture, as well. In this track, Don Peppers will conduct a very interactive seminar, challenging participants to use what they have now learned to think through a variety of ethical dilemmas commonly faced by businesses and business executives and posed to the seminar audience for discussion.

  • Business Ethics: How to Succeed in a Cut-Throat World and Still Sleep at Night

    You might think that it's easy to tell right from wrong in business. But that isn't true. Few business ethics issues present themselves in a simple, easy-to-understand way. Anyone making real business decisions is likely to come face to face with a variety of ethical dilemmas. It's often easy to look the other way, but is that right? It's nearly as easy to avoid all hint of controversy, but you would be at a competitive disadvantage, permanently. In this fascinating one-hour seminar, based on a chapter in Don Peppers's book Life's a Pitch, participants are asked to evaluate a variety of real-life ethical dilemmas, and then learn the outline of four basic principals by which most of these situations can be resolved.

  • Customer Satisfaction for Fun and Profit

    Customers are not on-off switches. They are volume dials. In this one-hour seminar, based on the international bestseller The One to One Future, you are asked what it really means to have truly satisfied customers. Satisfied customers will come back for more and more. They will be more likely to recommend other customers to you. They will probably cost you less to serve. All around, customer satisfaction can pay big financial dividends to a firm. And what does it take to ensure great customer satisfaction? More than anything else, it requires you to develop a culture of customer trust--to show customers that you have their own interests at heart. But it also requires you to treat customers individually--to do business with them, 1 to 1.

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Speakers Similar to Martha Rogers

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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