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Martha Rogers

Co-Developer of the "One to One" Philosophy, Leading Authority on Customer Relationship Management Strategy

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Martha Rogers Biography

Business 2.0 Magazine named Martha Rogers, PhD, one of the “19 most important business gurus of the past century.” The World Technology Network named her as “an innovator most likely to create visionary ripple effects.”

Recognized for the past decade as one of the world's leading experts on customer-based business strategies and growing customer value, Rogers’ experience, expertise, and ability to think "out of the box" makes her equally popular with media interviewers, speaking event planners, and Fortune global 1000 executives. She helps organizations learn more about balancing long and short-term goals by managing customer value and building stronger customer relationships, explaining what empowered customers, networked employees, innovation, and trust mean for the future of every business, and why and how to overhaul your business model before your competitor does it for you.

Rogers’ most innovative strategic thinking is embodied in her book Return On Customer, which documents the customer base as a revenue-producing asset for businesses, capable of driving a company's long-term economic worth. The book has climbed into the top 20 business books on Amazon, was a top ten business bestseller for 2005 with 800CEORead.com, and Fast Company named the book one of the “15 most important reads” of the year.

Rogers’ latest book, co-authored with business guru Don Peppers, Rules to Break & Laws to Follow, upends some of the most cherished but wrongheaded thinking of the past century, and offers a solid road forward for intrepid leaders determined to succeed.

Rogers is a founding partner of Peppers & Rogers Group, which in 2003 joined Carlson Marketing Worldwide. An Adjunct Professor at the Fuqua School of Business at Duke University, she is the co-director of the Duke Center for Customer Relationship Management. She is widely published in academic and trade journals, including Harvard Business Review, Journal of Advertising Research, Journal of Public Policy and Marketing, and Journal of Applied Psychology.

Named International Sales and Marketing Executives' Educator of the Year, Rogers was also named, along with Don Peppers, Direct Marketer of the Year by DM Days New York. Accenture's Institute for Strategic Change ranked her among the global “Top 100 Business Intellectuals.”

Rogers began her professional career as a copywriter and advertising executive, and earned her PhD at the University of Tennessee as a Bickel fellow. At Peppers & Rogers Group, she has led several large subscription-based research studies focusing on particular aspects of CRM. She serves on the Board of Directors for ClickSquared.

Speaking Topics
  • Relationship Strength and Loyalty

    -The Three Rs of Loyalty: Relationship, Reward, Recognition

    -At What Price Loyalty? The Six Myths of Customer Loyalty

    -Loyalty IS the New Black: Best Practices and the Value of Relationship Strength

  • Metrics for the Long-term

    -Long-Term Leadership in a Short-Term World

    -Return on Customer: Breaking the Rules to Maximize Enterprise Value

    -Have You Looked at Your Data Lately? You Can Get More for Less

    -Customers Are Like Little Financial Assets, with Collective Memory

  • Looking Forward

    -Herding Cats: Social Networks and How to Leverage Them

    -Tweet, Google, Bing, POP--Ride the Bubble, Avoid the Drop

    -Merging with Our Machines: PMT, WOM and Society

    -The 1to1 Future: Are We There Yet?

  • Leadership in the New Economic World Order

    -Competing for Trust: Post Crisis Strategies for a Twitter Economy

    -Leadership in Times of Challenge and Opportunity

    -You Can't Outrun a Bear Market, But You Can be Ready for the Recovery

    -Radical Times Require Radical Action: Leaders Needed, Inquire Within

  • Innovation

    -Bits, Bytes and Bucks: Monetizing New Technology and Relationships

    -She Blinded Me with Science: Tomorrow Comes Faster Than It Used To

    -Excellence or Innovation? Pick One

    -Innovation & Advantage: Driving Creativity for Competitive Stance

    -The Wisdom of Dissent: Innovative Decisions Require Diverse Points of View

  • Extreme Trust

    -Becoming Customers Most Trusted Advisors

    -Integrate the “Customer Experience” Directly into Marketing Strategies

    -What Can You Do To Blaze Your Own Trail?

Videos
Books
Extreme Trust: Honesty as a Competitive Advantage

Extreme Trust: Honesty as a Competitive Advantage

Return on Customer: Creating Maximum Value From Your Scarcest Resource

Return on Customer: Creating Maximum Value From Your Scarcest Resource

Managing Customer Relationships: A Strategic Framework

Managing Customer Relationships: A Strategic Framework

The One to One B2B: Customer Relationship Management Strategies for the Real Economy

The One to One B2B: Customer Relationship Management Strategies for the Real Economy

Powerthink: Cooperative Critical Thinking Activities (Grade 3)

Powerthink: Cooperative Critical Thinking Activities (Grade 3)

The One to One Manager: An Executive's Guide To Custom Relationship Management

The One to One Manager: An Executive's Guide To Custom Relationship Management

FAQs
  • HOW TO BOOK Martha Rogers?

    Our booking agents have successfully helped clients around the world secure talent like Martha Rogers for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Martha Rogers, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Martha Rogers or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Martha Rogers?

    Booking fees for Martha Rogers, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Martha Rogers, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Martha Rogers?

    All American Entertainment has successfully secured celebrity talent like Martha Rogers for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Martha Rogers for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Martha Rogers or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Martha Rogers or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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During normal business hours, we respond to most inquiries within 4 hours.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Co-Developer of the "One to One" Philosophy, Leading Authority on Customer Relationship Management Strategy

Travels From:
Connecticut, USA
Speaking Fee:

Martha Rogers Biography

Business 2.0 Magazine named Martha Rogers, PhD, one of the “19 most important business gurus of the past century.” The World Technology Network named her as “an innovator most likely to create visionary ripple effects.”

Recognized for the past decade as one of the world's leading experts on customer-based business strategies and growing customer value, Rogers’ experience, expertise, and ability to think "out of the box" makes her equally popular with media interviewers, speaking event planners, and Fortune global 1000 executives. She helps organizations learn more about balancing long and short-term goals by managing customer value and building stronger customer relationships, explaining what empowered customers, networked employees, innovation, and trust mean for the future of every business, and why and how to overhaul your business model before your competitor does it for you.

Rogers’ most innovative strategic thinking is embodied in her book Return On Customer, which documents the customer base as a revenue-producing asset for businesses, capable of driving a company's long-term economic worth. The book has climbed into the top 20 business books on Amazon, was a top ten business bestseller for 2005 with 800CEORead.com, and Fast Company named the book one of the “15 most important reads” of the year.

Rogers’ latest book, co-authored with business guru Don Peppers, Rules to Break & Laws to Follow, upends some of the most cherished but wrongheaded thinking of the past century, and offers a solid road forward for intrepid leaders determined to succeed.

Rogers is a founding partner of Peppers & Rogers Group, which in 2003 joined Carlson Marketing Worldwide. An Adjunct Professor at the Fuqua School of Business at Duke University, she is the co-director of the Duke Center for Customer Relationship Management. She is widely published in academic and trade journals, including Harvard Business Review, Journal of Advertising Research, Journal of Public Policy and Marketing, and Journal of Applied Psychology.

Named International Sales and Marketing Executives' Educator of the Year, Rogers was also named, along with Don Peppers, Direct Marketer of the Year by DM Days New York. Accenture's Institute for Strategic Change ranked her among the global “Top 100 Business Intellectuals.”

Rogers began her professional career as a copywriter and advertising executive, and earned her PhD at the University of Tennessee as a Bickel fellow. At Peppers & Rogers Group, she has led several large subscription-based research studies focusing on particular aspects of CRM. She serves on the Board of Directors for ClickSquared.

Martha Rogers Speaking Topics

  • Relationship Strength and Loyalty

    -The Three Rs of Loyalty: Relationship, Reward, Recognition

    -At What Price Loyalty? The Six Myths of Customer Loyalty

    -Loyalty IS the New Black: Best Practices and the Value of Relationship Strength

  • Metrics for the Long-term

    -Long-Term Leadership in a Short-Term World

    -Return on Customer: Breaking the Rules to Maximize Enterprise Value

    -Have You Looked at Your Data Lately? You Can Get More for Less

    -Customers Are Like Little Financial Assets, with Collective Memory

  • Looking Forward

    -Herding Cats: Social Networks and How to Leverage Them

    -Tweet, Google, Bing, POP--Ride the Bubble, Avoid the Drop

    -Merging with Our Machines: PMT, WOM and Society

    -The 1to1 Future: Are We There Yet?

  • Leadership in the New Economic World Order

    -Competing for Trust: Post Crisis Strategies for a Twitter Economy

    -Leadership in Times of Challenge and Opportunity

    -You Can't Outrun a Bear Market, But You Can be Ready for the Recovery

    -Radical Times Require Radical Action: Leaders Needed, Inquire Within

  • Innovation

    -Bits, Bytes and Bucks: Monetizing New Technology and Relationships

    -She Blinded Me with Science: Tomorrow Comes Faster Than It Used To

    -Excellence or Innovation? Pick One

    -Innovation & Advantage: Driving Creativity for Competitive Stance

    -The Wisdom of Dissent: Innovative Decisions Require Diverse Points of View

  • Extreme Trust

    -Becoming Customers Most Trusted Advisors

    -Integrate the “Customer Experience” Directly into Marketing Strategies

    -What Can You Do To Blaze Your Own Trail?

Martha Rogers Videos

  • Martha Rogers, Founding Partner of the Peppers & Rogers Group ...
  • Martha Rogers, Ph.D., Customer Strategy Visionary - YouTube
  • Martha Rogers: Customer Relationship Management (CRM ...

Martha Rogers Books

Speaker Lists Featuring Martha Rogers

FAQs on booking Martha Rogers

  • How to book Martha Rogers?

    Our booking agents have successfully helped clients around the world secure talent like Martha Rogers for both live and virtual events for over 20 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Martha Rogers, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Martha Rogers or any other celebrity of your choice.
  • How much does it cost to book Martha Rogers?

    Booking fees for Martha Rogers, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Martha Rogers, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Martha Rogers?

    All American Entertainment has successfully secured celebrity talent like Martha Rogers for clients worldwide for more than 20 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Martha Rogers for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Martha Rogers or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Martha Rogers or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Martha Rogers is a keynote speaker and industry expert who speaks on a wide range of topics such as Relationship Strength and Loyalty, Metrics for the Long-term, Looking Forward, Leadership in the New Economic World Order, Innovation and Extreme Trust. The estimated speaking fee range to book Martha Rogers for your event is $30,000 - $50,000. Martha Rogers generally travels from CT, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Don Peppers, Dr. Jackie Freiberg, Gary Hamel, Geoffrey Moore and Tim Sanders. Contact All American Speakers for ratings, reviews, videos and information on scheduling Martha Rogers for an upcoming live or virtual event.

Martha Rogers Speaking Topics

  • Relationship Strength and Loyalty

    -The Three Rs of Loyalty: Relationship, Reward, Recognition

    -At What Price Loyalty? The Six Myths of Customer Loyalty

    -Loyalty IS the New Black: Best Practices and the Value of Relationship Strength

  • Metrics for the Long-term

    -Long-Term Leadership in a Short-Term World

    -Return on Customer: Breaking the Rules to Maximize Enterprise Value

    -Have You Looked at Your Data Lately? You Can Get More for Less

    -Customers Are Like Little Financial Assets, with Collective Memory

  • Looking Forward

    -Herding Cats: Social Networks and How to Leverage Them

    -Tweet, Google, Bing, POP--Ride the Bubble, Avoid the Drop

    -Merging with Our Machines: PMT, WOM and Society

    -The 1to1 Future: Are We There Yet?

  • Leadership in the New Economic World Order

    -Competing for Trust: Post Crisis Strategies for a Twitter Economy

    -Leadership in Times of Challenge and Opportunity

    -You Can't Outrun a Bear Market, But You Can be Ready for the Recovery

    -Radical Times Require Radical Action: Leaders Needed, Inquire Within

  • Innovation

    -Bits, Bytes and Bucks: Monetizing New Technology and Relationships

    -She Blinded Me with Science: Tomorrow Comes Faster Than It Used To

    -Excellence or Innovation? Pick One

    -Innovation & Advantage: Driving Creativity for Competitive Stance

    -The Wisdom of Dissent: Innovative Decisions Require Diverse Points of View

  • Extreme Trust

    -Becoming Customers Most Trusted Advisors

    -Integrate the “Customer Experience” Directly into Marketing Strategies

    -What Can You Do To Blaze Your Own Trail?

Martha Rogers Speaker Videos

  • Martha Rogers, Founding Partner of the Peppers & Rogers Group ...
    Martha Rogers, Ph.D., Customer Strategy Visionary - YouTube
  • Martha Rogers: Customer Relationship Management (CRM ...

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

  • Customized Service

    Our agents find the right fit for your event

  • Unparalleled Database

    Full access to all speakers & celebrities

  • One Stop Shopping

    A reliable and unbiased point of contact

  • Logistics Management

    Your personal Logistics Manager who takes care of all event details

Speakers Similar to Martha Rogers

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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The 2022 Speaking Industry Benchmark Report