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Martha Rogers

Martha Rogers

Business Strategist, Customer Value Expert, Author

Travels From Travels From:
Connecticut, USA
Speaking Fee Speaking Fee:
Live Event: $30,000 - $50,000
Virtual Event: Please Contact
More Fee Info
Categories Categories:
Categories Categories:
Business, Business Leadership, Communication, Consulting, Corporate Strategy, Customer Experience, Disruptive Thinking, Economy, Ethics & Integrity, Finance, Futurism, Inspirational, Marketing, Motivational, Sales, Social Media, Strategic Leadership, Technology, Thought Leadership, Women in Business, Women in Tech
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Martha Rogers Biography

Business 2.0 Magazine named Martha Rogers, PhD, one of the “19 most important business gurus of the past century.” The World Technology Network named her as “an innovator most likely to create visionary ripple effects.” Recognized for over 25 years as one of the world's leading experts on customer-based business strategies and growing customer value, Rogers' experience, expertise, and ability to think "out of the box" makes her equally popular with media interviewers and Fortune global 1000 executives. She helps organizations learn more about balancing long and short-term goals by managing customer value and building stronger customer relationships, explaining what empowered customers, networked employees, innovation, and trust mean for the future of every business, and why and how to overhaul your business model before your competitor does it for you.

Rogers’ most innovative strategic thinking is embodied in her book "Return On Customer," which documents the customer base as a revenue-producing asset for businesses, capable of driving a company's long-term economic worth. The book has climbed into the top 20 business books on Amazon, was a top ten business bestseller for 2005 with 800CEORead.com, and Fast Company named the book one of the “15 most important reads” of the year. Her latest book, co-authored with business partner Don Peppers, is "Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits," which focuses on the importance of transparency and trust in modern business practices.

Rogers is a founding partner of Peppers & Rogers Group. She also founded Trustability Metrix in 2015, a firm that assesses how companies are trusted by customers, employees, and business peers. An Adjunct Professor at the Fuqua School of Business at Duke University, she is the co-director of the Duke Center for Customer Relationship Management. She is widely published in academic and trade journals, including Harvard Business Review and Journal of Advertising Research. Rogers has been named International Sales and Marketing Executives' Educator of the Year and, along with Don Peppers, was listed by Satmetrix in 2015 as #1 on their list of the top 25 most influential customer experience leaders.

Rogers began her professional career as a copywriter and advertising executive, and earned her PhD at the University of Tennessee as a Bickel fellow. At Peppers & Rogers Group, she has led several large subscription-based research studies focusing on particular aspects of CRM. She serves on the Board of Directors for ClickSquared and is involved in workshops and keynote presentations on topics such as digital disruption, proactive customer strategy, and the importance of trust in business. Her keynote speaker programs include "Surviving and Thriving in the Next Disruption" and "Customer Metrics, Big Data, and Common-Sense Analytics," addressing issues like digital disruption and the economic benefits of being a trustable company.

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Speaker profile last updated by AAE Talent Team on 04/22/2025.

Martha Rogers Speaking Topics

  • Relationship Strength and Loyalty

    -The Three Rs of Loyalty: Relationship, Reward, Recognition

    -At What Price Loyalty? The Six Myths of Customer Loyalty

    -Loyalty IS the New Black: Best Practices and the Value of Relationship Strength

  • Metrics for the Long-term

    -Long-Term Leadership in a Short-Term World

    -Return on Customer: Breaking the Rules to Maximize Enterprise Value

    -Have You Looked at Your Data Lately? You Can Get More for Less

    -Customers Are Like Little Financial Assets, with Collective Memory

  • Looking Forward

    -Herding Cats: Social Networks and How to Leverage Them

    -Tweet, Google, Bing, POP--Ride the Bubble, Avoid the Drop

    -Merging with Our Machines: PMT, WOM and Society

    -The 1to1 Future: Are We There Yet?

  • Leadership in the New Economic World Order

    -Competing for Trust: Post Crisis Strategies for a Twitter Economy

    -Leadership in Times of Challenge and Opportunity

    -You Can't Outrun a Bear Market, But You Can be Ready for the Recovery

    -Radical Times Require Radical Action: Leaders Needed, Inquire Within

  • Innovation

    -Bits, Bytes and Bucks: Monetizing New Technology and Relationships

    -She Blinded Me with Science: Tomorrow Comes Faster Than It Used To

    -Excellence or Innovation? Pick One

    -Innovation & Advantage: Driving Creativity for Competitive Stance

    -The Wisdom of Dissent: Innovative Decisions Require Diverse Points of View

  • Extreme Trust

    -Becoming Customers Most Trusted Advisors

    -Integrate the “Customer Experience” Directly into Marketing Strategies

    -What Can You Do To Blaze Your Own Trail?

Martha Rogers Videos

  • Martha Rogers, Founding Partner of the Peppers & Rogers Group ...
    Martha Rogers, Founding Partner of the Peppers & Rogers Group ...
  • Martha Rogers, Ph.D., Customer Strategy Visionary - YouTube
    Martha Rogers, Ph.D., Customer Strategy Visionary - YouTube
  • Martha Rogers: Customer Relationship Management (CRM ...
    Martha Rogers: Customer Relationship Management (CRM ...
See All Videos »

Martha Rogers Books

  • Extreme Trust: Honesty as a Competitive Advantage
    Extreme Trust: Honesty as a Competitive Advantage
  • Return on Customer: Creating Maximum Value From Your Scarcest Resource
    Return on Customer: Creating Maximum Value From Your Scarcest Resource
  • Managing Customer Relationships: A Strategic Framework
    Managing Customer Relationships: A Strategic Framework
  • The One to One B2B: Customer Relationship Management Strategies for the Real Economy
    The One to One B2B: Customer Relationship Management Strategies for the Real Economy
  • Powerthink: Cooperative Critical Thinking Activities (Grade 3)
    Powerthink: Cooperative Critical Thinking Activities (Grade 3)
  • The One to One Manager: An Executive's Guide To Custom Relationship Management
    The One to One Manager: An Executive's Guide To Custom Relationship Management

FAQs on booking Martha Rogers

  • How do I book Martha Rogers to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Martha Rogers for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Martha Rogers, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Martha Rogers or any other speaker of your choice.

  • What are the speaker fees for Martha Rogers

    Speaking fees for Martha Rogers, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Martha Rogers are for live events and for virtual events. For the most current speaking fee to hire Martha Rogers, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Martha Rogers speak about?

    Martha Rogers is a keynote speaker and industry expert whose speaking topics include Business, Business Leadership, Communication, Consulting, Corporate Strategy, Customer Experience, Disruptive Thinking, Economy, Ethics & Integrity, Finance, Futurism, Inspirational, Marketing, Motivational, Sales, Social Media, Strategic Leadership, Technology, Thought Leadership, Women in Business, Women in Tech.

  • Where does Martha Rogers travel from?

    Martha Rogers generally travels from Connecticut, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Martha Rogers’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Martha Rogers for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Martha Rogers for your next private or corporate function.

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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Martha Rogers or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Martha Rogers is a keynote speaker and industry expert who speaks on a wide range of topics such as Relationship Strength and Loyalty, Metrics for the Long-term, Looking Forward, Leadership in the New Economic World Order, Innovation and Extreme Trust. The estimated speaking fee range to book Martha Rogers for your event is $30,000 - $50,000. Martha Rogers generally travels from CT, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dr. Jackie Freiberg, Don Peppers, Dyana Valentine, Maddy Dychtwald and Geoffrey Moore. Contact All American Speakers for ratings, reviews, videos and information on scheduling Martha Rogers for an upcoming live or virtual event.

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