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Paco Underhill

Expert in Consumer Trends

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 Paco Underhill Biography

Paco Underhill is one of the era's foremost shopping anthropologists, and the founding president of Envirosell, the New York-based behavioral research and consultancy firm focused on commercial environments. His first book, Why We Buy: The Science of Shopping was an internationally recognized bestseller and has been published in 27 languages. Call of the Mall: The Geography of Shopping was released in 2004 and has been called a humorous walking tour of an American shopping mall. His newest book, What Women Want, focuses on how the changing status of women affects the physical world we live in.

Underhill's columns and editorials have appeared in The New York Times, Money Magazine and The Wall Street Journal, among others. He is an expert on global consumer trends, and tailors his presentations to the specific needs of his clients. Whether he is working with McDonald's, Starbucks, Estée Lauder, Bloomingdale's or Blockbuster, Underhill provides companies with the insight needed to truly understand their customers. From buying behavior to consumerism in the modern world, Underhill's insightful and entertaining presentations have been lauded worldwide. Packed with surprising details, anecdotes, important lessons and groundbreaking observations on shopping and corporate behavior, Underhill's expertise is beneficial for any organization that serves consumers in an online or retail store environment.

Underhill's company, Envirosell, provides hundreds of great examples and data to back up his presentations. Envirosell is a testing agency for Fortune 500 banks, stores, restaurant chains, and consumer product companies. The company specializes in examining consumer shopping behavior using a combination of in-store video recording, observation and customer intercept interviews. Envirosell's findings have been profiled in The New Yorker, The Washington Post Magazine, and Smithsonian magazine, among other major publications. Given the company's success with identifying shopping behaviors, Envirosell now has offices in Tokyo, Milan, Moscow, Mexico City, Sao Paulo and Bangalore, and offshore clients account for about 15-20 percent of Envirosell's business.

Underhill has more than 20 years of experience in research and consulting. In 1975, he became a member of Project for Public Spaces, a New York-based firm specializing in land use planning and management. In 1977 and 1978 as a part-time instructor, Underhill taught in the Doctoral Program in Environmental Psychology at City University, where he supervised a series of research projects ranging from playground evaluations to the effects of commercial window displays.

In 1979, Underhill formed Environmental Analysis & Planning Consultants and began to apply his research methodologies to issues he had developed in retail environments. The firm changed its name in 1989 to Envirosell, Inc. The organization has become a leading research and consulting agency for stores, banks, restaurants, and consumer product manufacturers.

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Videos
Books
What Women Want: The Science of Female Shopping

What Women Want: The Science of Female Shopping

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Call of the Mall: The Geography of Shopping by the Author of Why We Buy

Call of the Mall: The Geography of Shopping by the Author of Why We Buy

Speaking Topics
  • Consumer Behavior

  • Retail Trends

  • Shopping Patterns

  • Positioning

  • Financial and Banking consumer trends

News
FAQs
  • HOW TO BOOK Paco Underhill?

    Our booking agents have successfully helped clients around the world secure talent like Paco Underhill for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Paco Underhill, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Paco Underhill or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Paco Underhill?

    Booking fees for Paco Underhill, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Paco Underhill, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Paco Underhill?

    All American Entertainment has successfully secured celebrity talent like Paco Underhill for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Paco Underhill for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Paco Underhill or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Paco Underhill or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Paco Underhill

Expert in Consumer Trends

Travels From:
New York, NY, USA
Speaking Fee:

Paco Underhill Biography

Paco Underhill is one of the era's foremost shopping anthropologists, and the founding president of Envirosell, the New York-based behavioral research and consultancy firm focused on commercial environments. His first book, Why We Buy: The Science of Shopping was an internationally recognized bestseller and has been published in 27 languages. Call of the Mall: The Geography of Shopping was released in 2004 and has been called a humorous walking tour of an American shopping mall. His newest book, What Women Want, focuses on how the changing status of women affects the physical world we live in.

Underhill's columns and editorials have appeared in The New York Times, Money Magazine and The Wall Street Journal, among others. He is an expert on global consumer trends, and tailors his presentations to the specific needs of his clients. Whether he is working with McDonald's, Starbucks, Estée Lauder, Bloomingdale's or Blockbuster, Underhill provides companies with the insight needed to truly understand their customers. From buying behavior to consumerism in the modern world, Underhill's insightful and entertaining presentations have been lauded worldwide. Packed with surprising details, anecdotes, important lessons and groundbreaking observations on shopping and corporate behavior, Underhill's expertise is beneficial for any organization that serves consumers in an online or retail store environment.

Underhill's company, Envirosell, provides hundreds of great examples and data to back up his presentations. Envirosell is a testing agency for Fortune 500 banks, stores, restaurant chains, and consumer product companies. The company specializes in examining consumer shopping behavior using a combination of in-store video recording, observation and customer intercept interviews. Envirosell's findings have been profiled in The New Yorker, The Washington Post Magazine, and Smithsonian magazine, among other major publications. Given the company's success with identifying shopping behaviors, Envirosell now has offices in Tokyo, Milan, Moscow, Mexico City, Sao Paulo and Bangalore, and offshore clients account for about 15-20 percent of Envirosell's business.

Underhill has more than 20 years of experience in research and consulting. In 1975, he became a member of Project for Public Spaces, a New York-based firm specializing in land use planning and management. In 1977 and 1978 as a part-time instructor, Underhill taught in the Doctoral Program in Environmental Psychology at City University, where he supervised a series of research projects ranging from playground evaluations to the effects of commercial window displays.

In 1979, Underhill formed Environmental Analysis & Planning Consultants and began to apply his research methodologies to issues he had developed in retail environments. The firm changed its name in 1989 to Envirosell, Inc. The organization has become a leading research and consulting agency for stores, banks, restaurants, and consumer product manufacturers.

Paco Underhill Videos

  • Envirosell - Paco Underhill on Vimeo
  • Paco Underhill - What Women Want - YouTube
  • Paco Underhill on Selling to Women - YouTube

Paco Underhill Books

Paco Underhill Speaking Topics

  • Consumer Behavior

  • Retail Trends

  • Shopping Patterns

  • Positioning

  • Financial and Banking consumer trends

FAQs on booking Paco Underhill

  • How to book Paco Underhill?

    Our booking agents have successfully helped clients around the world secure talent like Paco Underhill for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Paco Underhill, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Paco Underhill or any other celebrity of your choice.
  • How much does it cost to book Paco Underhill?

    Booking fees for Paco Underhill, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Paco Underhill, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Paco Underhill?

    All American Entertainment has successfully secured celebrity talent like Paco Underhill for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Paco Underhill for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Paco Underhill or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Paco Underhill or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Paco Underhill is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Paco Underhill for your event is $30,000 - $50,000. Paco Underhill generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tim Sanders, Rick Barrera, David Weinberger, Geoffrey Moore and Jim Carroll. Contact All American Speakers for ratings, reviews, videos and information on scheduling Paco Underhill for an upcoming event.

Paco Underhill Speaker Videos

  • Envirosell - Paco Underhill on Vimeo
    Paco Underhill - What Women Want - YouTube
  • Paco Underhill on Selling to Women - YouTube
    Money$marts - Paco Underhill Feature - YouTube

Paco Underhill Speaking Topics

  • Consumer Behavior

  • Retail Trends

  • Shopping Patterns

  • Positioning

  • Financial and Banking consumer trends

Paco Underhill News

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Paco Underhill

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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