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Alexander Atzberger

President of SAP Customer Experience; Customer Engagement Strategy Expert

President of SAP Customer Experience; Customer Engagement Strategy Expert

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Alexander Atzberger Biography

Alex Atzberger was appointed President of SAP Customer Experience in January, 2018. At SAP Hybris, Alex oversees strategy, operations, marketing, and product and engineering for SAP’s CRM, customer engagement and commerce business. Alex has expressed ambitions to significantly accelerate SAP Customer Experience’s cloud revenue during his tenure.

For three years before joining SAP Customer Experience, Alex was President of SAP Ariba, the world’s largest, most global business network. Under his leadership, the business more than doubled in size and the brand became synonymous with Alex’s vision to #MakeProcurementAwesome, a rallying cry that united customers, partners, suppliers and employees around a single vision.

Shortly after joining SAP in 2005, Alex was hand-picked by CEO Bill McDermott to be his Chief of Staff. In this capacity, Alex handled all operations of the CEO office and carried responsibility for the governance of SAP’s Executive Board. By 2011, he relocated to Shanghai to lead a board-sponsored initiative to invest in fast growth markets, driving all investments and strategy to grow SAP’s business in China, the Middle East, and Russia. In addition, Alex successfully led SAP’s Markets Strategy, Competitive and Market Intelligence and Global Pricing organization to help shape SAP’s 2015 strategy. A 13-year veteran of SAP, Alex began his career at McKinsey.

Over the course of his career Alex has developed a passion for customer empathy, turning skeptics into champions for change.

His international background has predestined him to be a believer in diversity and the benefits of global business. He holds an MBA from Harvard Business School and a Bachelor of Science in Finance and International Business from New York University’s Leonard Stern School of Business. In 2013, Alex was selected as a Young Global Leader by the World Economic Forum.

Alexander Atzberger Videos

  • SAP Hybris President Alex Atzberger on the Future of CRM
    What is the future of CRM? How are companies becoming more customer focused? What's the role of AI in Selling? What's the vision for the ...
  • Alex Atzberger, President, SAP Ariba, speaks to SKY New Business ...
    SAP Ariba President Alex Atzberger shares his perspectives on purpose-led procurement, SAP's success in the cloud and Australian customer ...

FAQs on booking Alexander Atzberger

  • How do I book Alexander Atzberger to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Alexander Atzberger for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Alexander Atzberger, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Alexander Atzberger or any other speaker of your choice.
  • What are the speaker fees for Alexander Atzberger

    Speaking fees for Alexander Atzberger, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Alexander Atzberger are for live events and for virtual events. For the most current speaking fee to hire Alexander Atzberger, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Alexander Atzberger speak about?

    Alexander Atzberger is a keynote speaker and industry expert whose speaking topics include Business, Computer Science, Customer Service, Science and Technology, Strategic Planning.
  • Where does Alexander Atzberger travel from?

    Alexander Atzberger generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Alexander Atzberger’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Alexander Atzberger for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Alexander Atzberger for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Alexander Atzberger or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Alexander Atzberger is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Alexander Atzberger for your event is available upon request. Alexander Atzberger generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Colin Shaw, Don Peppers, Rajiv Lal, Micah Solomon and Jeff Tobe. Contact All American Speakers for ratings, reviews, videos and information on scheduling Alexander Atzberger for an upcoming live or virtual event.

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