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Barbara E. Kahn

Profesor of Marketing, Wharton School of Business

Barbara E. Kahn

Barbara E. Kahn

Profesor of Marketing, Wharton School of Business

Travels From Travels From:
Philadelphia, PA, USA
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Categories Categories:
Categories Categories:
Authors, Business, Computer Science, Consulting, Customer Service, Sales, Marketing and Branding, Science and Technology
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Barbara E. Kahn Biography

Barbara E. Kahn returned to The Wharton School in January 2011 to serve as the Patty and Jay H. Baker Professor of Marketing and the Director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton, Barbara served for three and a half years as the Dean and Schein Family Chair Professor of Marketing at the School of Business Administration, University of Miami, Coral Gables, Florida. While Dean at the University of Miami, she launched new global initiatives and academic programs, attracted top faculty from some of the world’s leading business schools to enhance the caliber of the school’s research and teaching, and established new partnerships with the business community. All of these initiatives helped the School rise significantly in the ratings. She also established the Global Business Forum at the University of Miami which brought over 1000 leading business executives and professionals to the campus.

Before becoming Dean at University of Miami, Barbara spent 17 years at The Wharton School as the Dorothy Silberberg Professor of Marketing. She was also Vice Dean and Director of the Wharton Undergraduate program. She was a Senior Fellow of the Leonard Davis Institute and a faculty member of the Graduate Group in the Psychology Department. Before joining the Wharton faculty in 1990, Barbara served on the faculty at the Anderson School of Management at UCLA. She was the Hakuhodo Advertising Agency Visiting Scholar at University of Tokyo in 1993 and a Visiting Academic at the University of Sydney, Australia, in 1996.

Barbara is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues and patient decision-making whose research provides marketing managers with a better understanding of the consumer choice process. She has published more than 60 articles in leading academic journals. Between 1982 and 2006, she was the world’s seventh most published author of articles in the most prestigious marketing journals. She co-authored Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices within the supermarket. In 2013, she published Global Brand Power: Leveraging Branding for Long-Term Growth.

Barbara has been elected president of the Association of Consumer Research, elected president of the Journal of Consumer Research Policy Board and selected as a Marketing Science Institute Trustee. She has been or is area editor at Marketing Science, and associate editor both at the Journal of Consumer Research and Journal of Marketing. She is or has been on the editorial boards of the Journal of Marketing Research, Marketing Science, the Journal of Marketing, the Journal of Consumer Research, the Journal of Behavioral Decision Making and Marketing Letters.

She received her PhD, MBA and MPhil degrees from Columbia University, and a BA in English Literature from the University of Rochester.

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Barbara E. Kahn Videos

  • Prof. Barbara Kahn on Consumer Decision-Making Research ...
    Prof. Barbara Kahn on Consumer Decision-Making Research ...
    Wharton began teaching and researching marketing before the field even existed . Today it's widely recognized as one of the most important ...
  • BizTalks 2015: Barbara Kahn on “Marketing Magic: Managing ...
    BizTalks 2015: Barbara Kahn on “Marketing Magic: Managing ...
    Professor Barbara Kahn discusses, “Marketing Magic: Managing Consumer Perceptions,” as part of the student-organized 2015 BizTalks.
  • The University of Miami - Dean Barbara Kahn - YouTube
    The University of Miami - Dean Barbara Kahn - YouTube
See All Videos »

Barbara E. Kahn Books

  • The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption
    The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption
  • Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)
    Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)
  • Grocery Revolution: The New Focus on the Consumer
    Grocery Revolution: The New Focus on the Consumer

FAQs on booking Barbara E. Kahn

  • How do I book Barbara E. Kahn to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Barbara E. Kahn for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Barbara E. Kahn, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Barbara E. Kahn or any other speaker of your choice.

  • What are the speaker fees for Barbara E. Kahn

    Speaking fees for Barbara E. Kahn, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Barbara E. Kahn are for live events and for virtual events. For the most current speaking fee to hire Barbara E. Kahn, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Barbara E. Kahn speak about?

    Barbara E. Kahn is a keynote speaker and industry expert whose speaking topics include Authors, Business, Computer Science, Consulting, Customer Service, Sales, Marketing and Branding, Science and Technology.

  • Where does Barbara E. Kahn travel from?

    Barbara E. Kahn generally travels from Philadelphia, PA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Barbara E. Kahn’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Barbara E. Kahn for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Barbara E. Kahn for your next private or corporate function.

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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Barbara E. Kahn or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Barbara E. Kahn is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Barbara E. Kahn for your event is available upon request. Barbara E. Kahn generally travels from Philadelphia, PA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Denise Lee Yohn, Don Peppers, Blake Morgan, Dan Gingiss and Sarah Weise. Contact All American Speakers for ratings, reviews, videos and information on scheduling Barbara E. Kahn for an upcoming live or virtual event.

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