Principal at Global Architecture and Design Firm MG2; Award-Winning Retail Strategist, Author of "The Purpose Pivot" & Host of "Retail Refined" Podcast

New York, NY, USA

Melissa Gonzalez Biography

Melissa Gonzalez is a Principal at MG2, a global design and architecture firm, and leads the firm’s strategy and insights group called MG2 Advisory. Drawing on her success working side by side with some of the fastest-growing direct-to-consumer companies and well-established brands, she advises clients and MG2's design teams on how to leverage forward-thinking insights with innovative strategy from concept through implementation.

Continually pushing the boundaries of experiential environments, she sits at the forefront of integrating physical and digital with cutting-edge concepts that foster foundational consumer engagement and lifetime value, helping companies such as Nordstrom, Victoria’s Secret, and Kizik foster foundational consumer engagement and evolve their offering.

Gonzalez is the author of "The Pop-up Paradigm: How Brands Build Human Connections in a Digital Age" and "The Purpose Pivot." She has produced more than 200 brick-and-mortar experiences across the country for both fast growing DTC and digital native brands as well as established retailers looking to think differently. Her projects are dedicated to creating immersive moments in a way that drives ROI and helps clients convey compelling stories to their audience.

She has received prestigious recognitions including: one of the Top 10 Executives to follow in NYC in 2023 by New York Journal, one of WWD’s “25 Most Influential Women Leaders of 2022”, one of the ‘Top 10 Women In Design’ of the year award by Contract Magazine, was recognized as one of the Top Voice in Retail by LinkedIn in 2019, and as design:retail’s Top 10 Retail Design Influencers of the Year in 2018.

Gonzalez has also been quoted in The New York Times, Morning Brew, Forbes, Glossy, and The Wall Street Journal and is creator and host of the Retail Refined podcast which explores the in-store technology of the future. A sought-after speaker, Gonzalez has presented at Shoptalk, World Retail Congress, NRF’s Retail’s Big Show, and Vogue Business Summit. When she’s not recording podcasts or dreaming up innovative retail spaces, Gonzalez can be found seeking inspiration in unexpected places (like skydiving from 10,000 feet).

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Speaker profile last updated by AAE Talent Team on 12/19/2025.

Melissa Gonzalez Speaking Topics

  • The Purpose Pivot: Rewriting the Success Script for High-Achievers

    High-achievers know how to push, perform, and persevere—but often at the cost of making wellbeing their side project. In this vulnerable and empowering keynote, Melissa Gonzalez shares the wake-up call that forced her to redefine what it means to lead with purpose, energy, and grace. Through candid storytelling and practical tools, Melissa invites the audience to listen to the whispers they’ve been taught to override, reclaim their boundaries, and design a life and leadership path rooted not in expectation, but in alignment. This is your invitation to pivot—intentionally and unapologetically.

    Key takeaways include:

    • How to identify and retire outdated “success scripts”
    • The role of intuition in navigating life, leadership, and change
    • Practical boundaries that restore energy and clarity
    • A framework for redefining purpose as your north star to unlock optimal performance

  • The Purpose Pivot: How Leaders Protect Wellbeing So Purpose Can Scale

    In a world of constant change, leaders are being asked to deliver more clarity, more innovation, and more stability than ever before. Yet many are operating on depleted energy—and organizations are feeling the impact. In this powerful keynote, Melissa Gonzalez shares the wake-up call that reshaped her leadership philosophy and how she reframes wellbeing as infrastructure, not initiative, and introduces a practical framework for leaders to protect the capacity, clarity, and culture required to unlock meaningful performance.

    Key Takeaways include:

    • Why wellbeing is the foundation that makes purpose actionable and scalable
    • The Purpose Pivot Framework: clarity, energy, environment, and giving yourself grace
    • How to identify misalignment and burnout risk before it becomes a barrier
    • Micro-pivots leaders can implement immediately to protect team energy and performance

Read More +

Melissa Gonzalez Videos

Melissa Gonzalez Promo Reel

Melissa Gonzalez Promo Reel

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Melissa Gonzalez - Influence Group

Melissa Gonzalez - Influence Group

Forecasting the Future of Physical Retail panel

Melissa Gonzalez - RetailSpaces

Melissa Gonzalez - RetailSpaces

Is Generative AI the Next Frontier in Store Development & Design?

  • How do I book Melissa Gonzalez to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Melissa Gonzalez for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Melissa Gonzalez, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Melissa Gonzalez or any other speaker of your choice.
  • What are the speaker fees for Melissa Gonzalez

    Speaking fees for Melissa Gonzalez, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Melissa Gonzalez are $20,000 - $30,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Melissa Gonzalez, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Melissa Gonzalez speak about?

    Melissa Gonzalez is a keynote speaker and industry expert whose speaking topics include Author, Business, Customer Experience, Female Leadership, Marketing, Podcast Host, Retail, Women in Business
  • Where does Melissa Gonzalez travel from?

    Melissa Gonzalez generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Melissa Gonzalez’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Melissa Gonzalez for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Melissa Gonzalez for your next private or corporate function.
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Melissa Gonzalez is a keynote speaker and industry expert who speaks on a wide range of topics such as The Purpose Pivot: Rewriting the Success Script for High-Achievers, The Purpose Pivot: How Leaders Protect Wellbeing So Purpose Can Scale, Trusting Your Gut – Why Intuition is a Leadership Superpower, Growth Wisdom: Leading with Self-Awareness and Courage, Networks as Catalysts: Designing Authentic Professional Communities That Elevate and Inspire and The Joy of Missing Out: Designing a Life That Reflects Your Values. The estimated speaking fee range to book Melissa Gonzalez for your event is $20,000 - $30,000. Melissa Gonzalez generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Robert Spector, Alexandra Wilkis Wilson, Sharon Gai, Denise Lee Yohn and Don Peppers. Contact All American Speakers for ratings, reviews, videos and information on scheduling Melissa Gonzalez for an upcoming live or virtual event.

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