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Melissa Gonzalez

Principal at MG2, Award Winning Retail Strategist & Author of "The Pop-Up Paradigm"

Principal at MG2, Award Winning Retail Strategist & Author of "The Pop-Up Paradigm"

Travels From Travels From:
New York, NY, USA
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Melissa Gonzalez Biography

Speaker Melissa Gonzalez is a Principal at MG2, a global design and architecture firm, and the founder of The Lionesque Group, an award-winning creative strategy-design-build studio. Drawing on her success as a Wall Street executive, as well as a seasoned entrepreneur who has worked side by side with some of the fastest growing direct to consumer companies, she advises brands and retailers on how to leverage forward thinking consumer insights with innovative strategy from concept through implementation. From digital first brands to well established global retailers, attendees of Gonzalez’s keynotes leave enlightened, energized and ready to put her industry insights into practice.

Continually pushing the boundaries of experiential retail, she and her team have pioneered the integration of physical environments and cutting-edge technologies, helping companies such as Nordstrom, Victoria’s Secret, and Burrow foster foundational consumer engagement and evolve their offering.

Gonzalez is the author of "The Pop-up Paradigm: How Brands Build Human Connections in a Digital Age" and has produced more than 200 brick-and-mortar experiences across the country for both fast growing DTC and digital native brands as well as established retailers looking to think differently. Her projects are dedicated to creating immersive moments in a way that drives ROI and helps clients convey compelling stories to their audience.

She has received prestigious recognitions including: one of WWD’s “25 Most Influential Women Leaders of 2022”, one of the ‘Top 10 Women In Design’ of the year award by Contract Magazine, was recognized as one of the Top Voice in Retail by LinkedIn in 2019, and as design:retail’s ‘Top 10 Retail Design Influencers of the Year’ in 2018.

Gonzalez has also been quoted in The New York Times, Morning Brew, Forbes, Glossy, and The Wall Street Journal and is creator and host of the Retail Refined podcast which explores the in-store technology of the future. A sought-after speaker, Gonzalez has presented at Shoptalk, World Retail Congress, NRF’s Retail’s Big Show, and Vogue Business Summit. When she’s not recording podcasts or dreaming up innovative retail spaces, Gonzalez can be found seeking inspiration in unexpected places (like skydiving from 10,000 feet).

Melissa Gonzalez Speaking Topics

  • Living in a Phygital World: Optimizing the Consumer Experience

    Learn how an omni-experience approach to brick-and-mortar retail helps brands unlock “super consumers” by bridging their online platforms to the physical world.

    Via a dive into best-in-class examples of multi-channel brands and retailers strategically meshing digital commerce and brick-and-mortar retail, your audience will learn:

    • How to integrate the digital landscape within physical environments
    • What the metaverse means for the future of consumer experiences
    • How Generation Z is influencing retail of tomorrow
    • Key insights around the evolution of consumers that inform the types of environments that brands should create and key metrics that illustrate the true impact of physical retail

  • Thriving as a Woman

    As the owner of multiple business as well as working and thriving on Wall Street, in a male dominated industry, Melissa understands the strength in takes to be a leader, an award-winning business owner and a woman all at the same time. In this keynote, she shares her experiences, her challenges and her triumphs. In this keynote she shares:

    • How to maintain an exceptional work-life balance
    • Why failing is not your enemy
    • Understanding the nuances of timing and using them to your benefit

  • Building Environments for an Experiential World: How Real Estate Can Transform Tomorrow's Brands & Consumers

    The consumer is evolving at a record pace. As a result, commercial real estate is being completely overhauled. Curating multi-use environments is helping but isn’t enough on its own to attract the brands and retailers of tomorrow.

    In this session, speaker Melissa Gonzalez dives into strategies to position your company for the future of retail, including:

    • How to achieve long-term value and increased NOI (net operating income) through the incorporation of experiential retail
    • How re-engineering the leasing structure for more flexible leases can work for your business
    • Learning how to define the new “white box” and how to create a holistic property experience

  • The Future of Retail

    With technology advancing and reshaping today’s consumers at the speed of light, keynote speaker Melissa will lead you into the future and examine the forward-thinking trends that will impact the world of retail tomorrow. Customers want brands and retailers to know them better than they know themselves, regardless of how quickly they are evolving.

    In this session, your team will learn how to leverage the key trends of today to answer the questions of tomorrow, including:

    • How to create fans, not just consumers of your brand and the benefits of doing so
    • Balancing automation vs. humanization of retail
    • Rethinking the in-store format
    • Why flexible,agile store design is critical to success
    • What personalization and AI mean to the in-store experience

  • Digital Transformation is not just for retail

    Technology is ever changing and your business should change with it.

    In this informative talk, Melissa will share how your business can evolve along with the future of your organization’s market. You will learn:

    • Learn how to leverage your client interactions to maintain brand loyalty
    • Get tips on how to enhance team think, to help your team with innovative thinking
    • Review omni-channel approaches to the client experience and how it can lead to the growth of your business

  • Entrepreneurial Leaders: Unlocking the entrepreneurial spirit with in yourself and your team

    From a trading desk to leading the industry’s shift to pop-up retail, learn how speaker Melissa leverages her skill set in business and finance to transition to a more creative endeavor. As your keynote speaker, Melissa will walk you through the twists and turns of her career and how her experiences along the way constantly informed her decisions and path to success.

    Topics covered in this session include:

    • Why “failing” along the way is sometimes the most critical path to success, and how to learn and iterate at a quicker pace
    • Building a team that builds you and your company, the appropriate time for growth and the time to leap!
    • How to determine the right path to scale your business by understanding what you need

Melissa Gonzalez Videos

  • Melissa Gonzalez Media Sizzle Reel
    The sizzle reel of award winning retail strategist Melissa Gonzalez. See her clips from Cheddar TV, CBS News, Bloomberg, Yahoo! Finance and more.

Melissa Gonzalez Books

  • The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age
    The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age

Speaker Lists Featuring Melissa Gonzalez

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FAQs on booking Melissa Gonzalez

  • How do I book Melissa Gonzalez to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Melissa Gonzalez for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Melissa Gonzalez, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Melissa Gonzalez or any other speaker of your choice.
  • What are the speaker fees for Melissa Gonzalez

    Speaking fees for Melissa Gonzalez, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Melissa Gonzalez are for live events and for virtual events. For the most current speaking fee to hire Melissa Gonzalez, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Melissa Gonzalez speak about?

    Melissa Gonzalez is a keynote speaker and industry expert whose speaking topics include Authors, Business, Customer Service, Leadership Speakers, Sales, Marketing and Branding, Virtual Speakers.
  • Where does Melissa Gonzalez travel from?

    Melissa Gonzalez generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Melissa Gonzalez’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Melissa Gonzalez for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Melissa Gonzalez for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Melissa Gonzalez or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Melissa Gonzalez is a keynote speaker and industry expert who speaks on a wide range of topics such as Living in a Phygital World: Optimizing the Consumer Experience, Thriving as a Woman, Building Environments for an Experiential World: How Real Estate Can Transform Tomorrow's Brands & Consumers, The Future of Retail, Digital Transformation is not just for retail and Entrepreneurial Leaders: Unlocking the entrepreneurial spirit with in yourself and your team. The estimated speaking fee range to book Melissa Gonzalez for your event is $10,000 - $20,000. Melissa Gonzalez generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Denise Lee Yohn, Robert Spector, Alexandra Wilkis Wilson, Kelly McDonald and Sarah Weise. Contact All American Speakers for ratings, reviews, videos and information on scheduling Melissa Gonzalez for an upcoming live or virtual event.

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