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Rajiv Lal

Stanley Roth, Sr. Professor of Retailing Chair, General Management Program

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Rajiv Lal Biography

Rajiv Lal, is the Stanley Roth, Sr. Professor of Retailing at Harvard Business School where he currently serves as the Faculty chair for the General Management Program. He has also been responsible for the retailing curriculum and has served as the course head for Marketing, required study in the first year of the MBA program. Professor Lal also teaches in several Executive Education programs, and co-chairs the program on Building and Leading a Customer Centric Organization.

Lal was Professor at the Graduate School of Business at Stanford University since 1982. He was the Thomas Henry Carroll Ford Foundation Visiting Professor at Harvard Business School for 1997-98. He was Visiting Professor of Marketing at INSEAD, France in 1986, 1988, 1992 and 1993. He did his undergraduate work in mechanical engineering at the Indian Institute of Technology at Kanpur, India and received his PhD in Industrial Administration from Carnegie-Mellon University. Lal has served as an Area Editor for Marketing Science and is the Co-editor of Quantitative Marketing and Economics.

Lal's current research is concerned with the Future of Department Stores in America. In addition, he is studying how to build and sustain Customer Centric retail organizations. His most recent work explored successful retail strategies for global expansion. He has written extensively on the impact of using the Internet as a channel of distribution on a retailer's pricing, merchandising and branding strategy. A recent paper written on this area of research was published in Marketing Science and nominated for the award of the best paper in Marketing and Management Science. His earlier work in retailing studies the impact of competition between different retail formats, such as EDLP and Hi-Lo grocers. He has also studied the consequences of the increasing use of store brands by grocery retailers on store loyalty and its implications for packaged goods manufacturers.

Lal's earlier research has focused on pricing, trade promotions and salesforce compensation plans. The work on salesforce compensation plans originated with his dissertation research which won the award for the best paper published in Marketing Science and Management Science in 1985. A subsequent article, also developed from his thesis, received an honorable mention for the same award in 1986. He has continued to work in this area and has recently completed a study of compensation plans used by German salesforces.

His work in the area of pricing and promotions has been equally well recognized. Two of his articles were among the finalists for the John D. C. Little award for the best paper published in Management Science and Marketing Science in 1990. One of these articles, co-authored with Jagmohan Raju and V. Srinivasan, on the impact of brand loyalty on price promotions has been awarded the Frank Bass award for the best dissertation paper.

FAQs
  • HOW TO BOOK Rajiv Lal?

    Our booking agents have successfully helped clients around the world secure talent like Rajiv Lal for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Rajiv Lal, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Rajiv Lal or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Rajiv Lal?

    Booking fees for Rajiv Lal, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Rajiv Lal, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Rajiv Lal?

    All American Entertainment has successfully secured celebrity talent like Rajiv Lal for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Rajiv Lal for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Rajiv Lal or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Rajiv Lal or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Stanley Roth, Sr. Professor of Retailing Chair, General Management Program

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Rajiv Lal Biography

Rajiv Lal, is the Stanley Roth, Sr. Professor of Retailing at Harvard Business School where he currently serves as the Faculty chair for the General Management Program. He has also been responsible for the retailing curriculum and has served as the course head for Marketing, required study in the first year of the MBA program. Professor Lal also teaches in several Executive Education programs, and co-chairs the program on Building and Leading a Customer Centric Organization.

Lal was Professor at the Graduate School of Business at Stanford University since 1982. He was the Thomas Henry Carroll Ford Foundation Visiting Professor at Harvard Business School for 1997-98. He was Visiting Professor of Marketing at INSEAD, France in 1986, 1988, 1992 and 1993. He did his undergraduate work in mechanical engineering at the Indian Institute of Technology at Kanpur, India and received his PhD in Industrial Administration from Carnegie-Mellon University. Lal has served as an Area Editor for Marketing Science and is the Co-editor of Quantitative Marketing and Economics.

Lal's current research is concerned with the Future of Department Stores in America. In addition, he is studying how to build and sustain Customer Centric retail organizations. His most recent work explored successful retail strategies for global expansion. He has written extensively on the impact of using the Internet as a channel of distribution on a retailer's pricing, merchandising and branding strategy. A recent paper written on this area of research was published in Marketing Science and nominated for the award of the best paper in Marketing and Management Science. His earlier work in retailing studies the impact of competition between different retail formats, such as EDLP and Hi-Lo grocers. He has also studied the consequences of the increasing use of store brands by grocery retailers on store loyalty and its implications for packaged goods manufacturers.

Lal's earlier research has focused on pricing, trade promotions and salesforce compensation plans. The work on salesforce compensation plans originated with his dissertation research which won the award for the best paper published in Marketing Science and Management Science in 1985. A subsequent article, also developed from his thesis, received an honorable mention for the same award in 1986. He has continued to work in this area and has recently completed a study of compensation plans used by German salesforces.

His work in the area of pricing and promotions has been equally well recognized. Two of his articles were among the finalists for the John D. C. Little award for the best paper published in Management Science and Marketing Science in 1990. One of these articles, co-authored with Jagmohan Raju and V. Srinivasan, on the impact of brand loyalty on price promotions has been awarded the Frank Bass award for the best dissertation paper.

FAQs on booking Rajiv Lal

  • How to book Rajiv Lal?

    Our booking agents have successfully helped clients around the world secure talent like Rajiv Lal for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Rajiv Lal, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Rajiv Lal or any other celebrity of your choice.
  • How much does it cost to book Rajiv Lal?

    Booking fees for Rajiv Lal, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Rajiv Lal, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Rajiv Lal?

    All American Entertainment has successfully secured celebrity talent like Rajiv Lal for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Rajiv Lal for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Rajiv Lal or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Rajiv Lal or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Rajiv Lal is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Rajiv Lal for your event is available upon request. Rajiv Lal generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are John A. Deighton, Arthur I. Segel, Robert Eccles, Boris Groysberg and V. Kasturi Rangan. Contact All American Speakers for ratings, reviews, videos and information on scheduling Rajiv Lal for an upcoming live or virtual event.

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Speakers Similar to Rajiv Lal

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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