Top-Rated Speakers Bureau and Entertainment Booking Agency for Corporate Meetings and Business Events. Book an AAE Speaker Today.
Top-Rated Speakers Bureau and Entertainment Booking Agency for Corporate Meetings and Business Events. Book an AAE Speaker Today.
Click to Open Search Bar

John A. Deighton

Harold M. Brierley Professor of Business Administration

Harold M. Brierley Professor of Business Administration

Travels From Travels From:
Speaking Fee Speaking Fee:
REQUEST BOOKING INFORMATION

John A. Deighton Biography

Professor John Deighton is the Harold M. Brierley Professor of Business Administration at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on online and direct marketing. He is the immediate past editor of the Journal of Consumer Research, a leading outlet for scholarly research on consumer behavior, and was the founding co-editor of the Journal of Interactive Marketing, which reports academic research on marketing and the Internet. He initiated and leads the HBS Executive Education program titled Taking Marketing Digital. He has served as course head of the first year MBA course in Marketing, and has taught elective MBA courses in Business Marketing, Consumer Marketing, Interactive Marketing and Digital Marketing Strategy.

His current research (which can be followed on Twitter at HBSmktg) deals with online marketing and is conducted largely by close study of specific situations. He has studied the use of social media in the Obama/Clinton primary campaign, the Dove "Real Beauty" campaign, the business models of Demand Media and Cheezburger.com, the use of blogging in the Ford Fiesta launch, how the Coca Cola Facebook presence is managed, management styles and practices in the shift in the music industry from physical to digital product, database marketing in Hilton Hotels' frequent guest program, and a series of cases on the processes by which viral videos such as 'United Breaks Guitars' and the 'JK Wedding Dance' were propagated online and offline.

His recent academic publications have been on online marketing, including "Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time", in the Journal of Marketing, and"Interactivity's Unanticipated Consequences for Marketers and Marketing" in the Journal of Interactive Marketing. His research on marketing management and consumer behavior is published in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Organizational Behavior and Human Decision Processes, the Harvard Business Review, and other journals. His research has received a number of commendations, including the "best article" award of the American Marketing Association for an article in the Journal of Marketing, and an honorable mention in the Journal of interactive Marketing. He received the University of Chicago's Hillel J. Einhorn award for excellence in teaching, and was named "outstanding educator" by the Direct Marketing Education Foundation. He has been a visiting scholar at the University of Tokyo, Duke University's Fuqua School of Business, and the Judge School of Business at Cambridge University.

He is the Executive Director of the Marketing Science Institute, a board member of the Direct Marketing Education Foundation, and a Director of the Berkman Center for Internet and Society at Harvard University. He received the Greenhill Award for outstanding service to HBS, where has been on the faculty since 1994.

Prior to joining the Harvard Business School he was on the faculties of the University of Chicago and the Amos Tuck School, Dartmouth College. His Ph.D. is in marketing from the Wharton School, University of Pennsylvania. He has an undergraduate chemical engineering degree from the University of Natal and an MBA from the University of Cape Town. His applied research includes consulting with a number of U.S and international corporations.

John A. Deighton Videos

FAQs on booking John A. Deighton

  • How do I book John A. Deighton to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like John A. Deighton for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for John A. Deighton, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for John A. Deighton or any other speaker of your choice.
  • What are the speaker fees for John A. Deighton

    Speaking fees for John A. Deighton, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book John A. Deighton are for live events and for virtual events. For the most current speaking fee to hire John A. Deighton, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does John A. Deighton speak about?

    John A. Deighton is a keynote speaker and industry expert whose speaking topics include Business, College, Communication, Computer Science, Cybersecurity, Finance, Professors, Sales, Marketing and Branding, Science and Technology.
  • Where does John A. Deighton travel from?

    John A. Deighton generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is John A. Deighton’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like John A. Deighton for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book John A. Deighton for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host John A. Deighton or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

John A. Deighton is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book John A. Deighton for your event is available upon request. John A. Deighton generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Rajiv Lal, Youngme Moon, Walter A. Friedman, Das Narayandas and Francisco de Asis Martinez-Jerez. Contact All American Speakers for ratings, reviews, videos and information on scheduling John A. Deighton for an upcoming live or virtual event.

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

  • Customized Service

    Our agents find the right fit for your event

  • Unparalleled Database

    Full access to all speakers & celebrities

  • One Stop Shopping

    A reliable and unbiased point of contact

  • Logistics Management

    Your personal Logistics Manager who takes care of all event details

Speakers Similar to John A. Deighton

related speakers Users also viewed these speakers:

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

TOP