All American Entertainment Named to Inc. Best Workplaces in 2022. Read more
AAE Named to Inc. Best Workplaces in 2022. Read more
Click to Open Search Bar

John A. Deighton

Harold M. Brierley Professor of Business Administration

REQUEST BOOKING INFORMATION

John A. Deighton Biography

Professor John Deighton is the Harold M. Brierley Professor of Business Administration at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on online and direct marketing. He is the immediate past editor of the Journal of Consumer Research, a leading outlet for scholarly research on consumer behavior, and was the founding co-editor of the Journal of Interactive Marketing, which reports academic research on marketing and the Internet. He initiated and leads the HBS Executive Education program titled Taking Marketing Digital. He has served as course head of the first year MBA course in Marketing, and has taught elective MBA courses in Business Marketing, Consumer Marketing, Interactive Marketing and Digital Marketing Strategy.

His current research (which can be followed on Twitter at HBSmktg) deals with online marketing and is conducted largely by close study of specific situations. He has studied the use of social media in the Obama/Clinton primary campaign, the Dove "Real Beauty" campaign, the business models of Demand Media and Cheezburger.com, the use of blogging in the Ford Fiesta launch, how the Coca Cola Facebook presence is managed, management styles and practices in the shift in the music industry from physical to digital product, database marketing in Hilton Hotels' frequent guest program, and a series of cases on the processes by which viral videos such as 'United Breaks Guitars' and the 'JK Wedding Dance' were propagated online and offline.

His recent academic publications have been on online marketing, including "Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time", in the Journal of Marketing, and"Interactivity's Unanticipated Consequences for Marketers and Marketing" in the Journal of Interactive Marketing. His research on marketing management and consumer behavior is published in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Organizational Behavior and Human Decision Processes, the Harvard Business Review, and other journals. His research has received a number of commendations, including the "best article" award of the American Marketing Association for an article in the Journal of Marketing, and an honorable mention in the Journal of interactive Marketing. He received the University of Chicago's Hillel J. Einhorn award for excellence in teaching, and was named "outstanding educator" by the Direct Marketing Education Foundation. He has been a visiting scholar at the University of Tokyo, Duke University's Fuqua School of Business, and the Judge School of Business at Cambridge University.

He is the Executive Director of the Marketing Science Institute, a board member of the Direct Marketing Education Foundation, and a Director of the Berkman Center for Internet and Society at Harvard University. He received the Greenhill Award for outstanding service to HBS, where has been on the faculty since 1994.

Prior to joining the Harvard Business School he was on the faculties of the University of Chicago and the Amos Tuck School, Dartmouth College. His Ph.D. is in marketing from the Wharton School, University of Pennsylvania. He has an undergraduate chemical engineering degree from the University of Natal and an MBA from the University of Cape Town. His applied research includes consulting with a number of U.S and international corporations.

FAQs
  • HOW TO BOOK John A. Deighton?

    Our booking agents have successfully helped clients around the world secure talent like John A. Deighton for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for John A. Deighton, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for John A. Deighton or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK John A. Deighton?

    Booking fees for John A. Deighton, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire John A. Deighton, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR John A. Deighton?

    All American Entertainment has successfully secured celebrity talent like John A. Deighton for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book John A. Deighton for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent John A. Deighton or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for John A. Deighton or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
Check Availability

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

Users also viewed these speakers:

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Harold M. Brierley Professor of Business Administration

Travels From:
Speaking Fee:

John A. Deighton Biography

Professor John Deighton is the Harold M. Brierley Professor of Business Administration at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on online and direct marketing. He is the immediate past editor of the Journal of Consumer Research, a leading outlet for scholarly research on consumer behavior, and was the founding co-editor of the Journal of Interactive Marketing, which reports academic research on marketing and the Internet. He initiated and leads the HBS Executive Education program titled Taking Marketing Digital. He has served as course head of the first year MBA course in Marketing, and has taught elective MBA courses in Business Marketing, Consumer Marketing, Interactive Marketing and Digital Marketing Strategy.

His current research (which can be followed on Twitter at HBSmktg) deals with online marketing and is conducted largely by close study of specific situations. He has studied the use of social media in the Obama/Clinton primary campaign, the Dove "Real Beauty" campaign, the business models of Demand Media and Cheezburger.com, the use of blogging in the Ford Fiesta launch, how the Coca Cola Facebook presence is managed, management styles and practices in the shift in the music industry from physical to digital product, database marketing in Hilton Hotels' frequent guest program, and a series of cases on the processes by which viral videos such as 'United Breaks Guitars' and the 'JK Wedding Dance' were propagated online and offline.

His recent academic publications have been on online marketing, including "Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time", in the Journal of Marketing, and"Interactivity's Unanticipated Consequences for Marketers and Marketing" in the Journal of Interactive Marketing. His research on marketing management and consumer behavior is published in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Organizational Behavior and Human Decision Processes, the Harvard Business Review, and other journals. His research has received a number of commendations, including the "best article" award of the American Marketing Association for an article in the Journal of Marketing, and an honorable mention in the Journal of interactive Marketing. He received the University of Chicago's Hillel J. Einhorn award for excellence in teaching, and was named "outstanding educator" by the Direct Marketing Education Foundation. He has been a visiting scholar at the University of Tokyo, Duke University's Fuqua School of Business, and the Judge School of Business at Cambridge University.

He is the Executive Director of the Marketing Science Institute, a board member of the Direct Marketing Education Foundation, and a Director of the Berkman Center for Internet and Society at Harvard University. He received the Greenhill Award for outstanding service to HBS, where has been on the faculty since 1994.

Prior to joining the Harvard Business School he was on the faculties of the University of Chicago and the Amos Tuck School, Dartmouth College. His Ph.D. is in marketing from the Wharton School, University of Pennsylvania. He has an undergraduate chemical engineering degree from the University of Natal and an MBA from the University of Cape Town. His applied research includes consulting with a number of U.S and international corporations.

FAQs on booking John A. Deighton

  • How to book John A. Deighton?

    Our booking agents have successfully helped clients around the world secure talent like John A. Deighton for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for John A. Deighton, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for John A. Deighton or any other celebrity of your choice.
  • How much does it cost to book John A. Deighton?

    Booking fees for John A. Deighton, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire John A. Deighton, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for John A. Deighton?

    All American Entertainment has successfully secured celebrity talent like John A. Deighton for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book John A. Deighton for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent John A. Deighton or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for John A. Deighton or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

John A. Deighton is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book John A. Deighton for your event is available upon request. John A. Deighton generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Youngme Moon, Francisco de Asis Martinez-Jerez, Robert Eccles, Sunil Gupta and V. Kasturi Rangan. Contact All American Speakers for ratings, reviews, videos and information on scheduling John A. Deighton for an upcoming live or virtual event.

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

  • Customized Service

    Our agents find the right fit for your event

  • Unparalleled Database

    Full access to all speakers & celebrities

  • One Stop Shopping

    A reliable and unbiased point of contact

  • Logistics Management

    Your personal Logistics Manager who takes care of all event details

Speakers Similar to John A. Deighton

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

TOP

The 2022 Speaking Industry Benchmark Report