Marketing Strategy & Innovation Expert; Malcolm P. McNair Professor at Harvard Business School; Author of "Innovation Equity"
Elie Ofek Biography
Elie Ofek is the Malcolm P. McNair Professor of Business Administration in the Marketing unit at Harvard Business School. Ofek's academic background includes a Ph.D. in Business and an M.A. in Economics from Stanford University, as well as a B.Sc. in Electrical Engineering from the Technion. Before entering academia, Ofek worked as a development engineer in the audio/video multimedia division at an IBM research center, providing him with practical experience that informs his research and teaching in marketing strategy, innovation, and technology management.
Ofek's research focuses on firms' innovation strategies and pricing approaches in technology-driven markets. He examines the impact of information technology, digital media, and social media on firms' product and content offerings, as well as their marketing mix. His work has appeared in journals such as Management Science, Marketing Science, Journal of Marketing Research, and Harvard Business Review. Ofek's research covers topics including multichannel retail strategy, pricing dynamics, consumer adoption of innovations, and the strategic timing of product launches.
Ofek is co-author of "Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services," published by University of Chicago Press. In this book, Ofek, Eitan Muller, and Barak Libai analyze the market performance of innovations from launch through their lifecycle, providing a framework for assessing the monetary value of new products and services. Ofek has also co-authored "How AI Can Power Brand Management" in Harvard Business Review and developed case studies on companies such as Mattel and startups in insurance and ride-hailing, exploring the role of artificial intelligence in business and brand management.
At Harvard Business School, Ofek has taught the first-year MBA required course in marketing, served as course head, and led MBA electives and executive education courses on marketing and innovation. He teaches an elective on pricing strategy and participates in executive programs on digital business and marketing management. Ofek's work bridges academic research and practical business challenges, offering insights on product launches, pricing strategies, and the influence of artificial intelligence in marketing and brand building.
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How do I book Elie Ofek to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Elie Ofek for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Elie Ofek, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Elie Ofek or any other speaker of your choice. -
What are the speaker fees for Elie Ofek
Speaking fees for Elie Ofek, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Elie Ofek are $10,000 - $20,000 for live events and available upon request for virtual events. For the most current speaking fee to hire Elie Ofek, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Elie Ofek speak about?
Elie Ofek is a keynote speaker and industry expert whose speaking topics include Customer Experience, Disruptive Thinking, Entrepreneurship, Innovation, Marketing, Thought Leadership -
Where does Elie Ofek travel from?
Elie Ofek generally travels from Boston, MA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
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Elie Ofek is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Elie Ofek for your event is $10,000 - $20,000. Elie Ofek generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Das Narayandas, Jeffrey Rayport, Michael Bergdahl, Suneel Gupta and Afdhel Aziz. Contact All American Speakers for ratings, reviews, videos and information on scheduling Elie Ofek for an upcoming live or virtual event.
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