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V. Kasturi Rangan

Malcolm P. McNair Professor of Marketing

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V. Kasturi Rangan Biography

Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA courses, including the core First-Year Marketing course (was its head across multiple sections from 1993-1996), and the second-year electives, Business Marketing and Channels-to-Market. He has also taught marketing in the Advanced Management Program for senior managers. Currently Rangan teaches the elective course, Business at the Base of the Pyramid. In addition, he teaches in a number of focused executive education programs: Business-to-Business Marketing Strategy, Strategic Perspectives on Nonprofit Management, and Corporate Social Responsibility.

Professor Rangan's business marketing and channels research has appeared in management journals such as Journal of Marketing, Harvard Business Review, California Management Review, Sloan Management Review, Journal of Retailing, Management Science, Marketing Science and Organization Science. Rangan has authored or co-authored several books, which include: 1) Going to Market, which deals with distribution systems for industrial products, and 2) Business Marketing Strategy, which presents approaches for managing industrial products and markets over their life cycle. Rangan's latest book, Transforming Your Go-to-Market Strategy, presents a unique framework on how to evolve a firm's go-to-market strategy with the changing market needs. In the book Rangan develops the concept of Channel Stewardship and three disciplines of how to implement it in practice.

In addition to his interest in business marketing, Professor Rangan is actively involved in studying the role of marketing in nonprofit organizations, and specifically how it influences the adoption of social products and ideas. He has written a number of case studies and articles on the topic. He served as one of the founding co-chairs of the Social Enterprise Initiative at Harvard, whose faculty study and teach the challenges of nonprofit management. He founded the executive program, Strategic Perspectives on Nonprofit Management, which he continues to teach in. His current research is focused on understanding business models that address the needs and wants of 4.2 billion people living on less than $5/day. The aim of the research is to develop models of success that bring value to the base-of-the pyramid and yet are profitable and sustainable in the long run.

Rangan has a Bachelor of Technology from I.I.T. (Madras), 1971; an MBA from I.I.M. (Ahmedabad), 1973; and a Ph.D. in marketing from Northwestern University (Evanston, Illinois), 1983. From 1973 to 1979, Rangan held several sales and marketing positions for a large multinational company in India. Rangan has engaged in a variety of executive education programs, consultancies, and advisory activities for numerous commercial and nonprofit enterprises.

Rangan has been on the faculty of the Harvard Business School since 1983.

FAQs
  • HOW TO BOOK V. Kasturi Rangan?

    Our booking agents have successfully helped clients around the world secure talent like V. Kasturi Rangan for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for V. Kasturi Rangan, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for V. Kasturi Rangan or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK V. Kasturi Rangan?

    Booking fees for V. Kasturi Rangan, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire V. Kasturi Rangan, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR V. Kasturi Rangan?

    All American Entertainment has successfully secured celebrity talent like V. Kasturi Rangan for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book V. Kasturi Rangan for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent V. Kasturi Rangan or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for V. Kasturi Rangan or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Malcolm P. McNair Professor of Marketing

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V. Kasturi Rangan Biography

Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA courses, including the core First-Year Marketing course (was its head across multiple sections from 1993-1996), and the second-year electives, Business Marketing and Channels-to-Market. He has also taught marketing in the Advanced Management Program for senior managers. Currently Rangan teaches the elective course, Business at the Base of the Pyramid. In addition, he teaches in a number of focused executive education programs: Business-to-Business Marketing Strategy, Strategic Perspectives on Nonprofit Management, and Corporate Social Responsibility.

Professor Rangan's business marketing and channels research has appeared in management journals such as Journal of Marketing, Harvard Business Review, California Management Review, Sloan Management Review, Journal of Retailing, Management Science, Marketing Science and Organization Science. Rangan has authored or co-authored several books, which include: 1) Going to Market, which deals with distribution systems for industrial products, and 2) Business Marketing Strategy, which presents approaches for managing industrial products and markets over their life cycle. Rangan's latest book, Transforming Your Go-to-Market Strategy, presents a unique framework on how to evolve a firm's go-to-market strategy with the changing market needs. In the book Rangan develops the concept of Channel Stewardship and three disciplines of how to implement it in practice.

In addition to his interest in business marketing, Professor Rangan is actively involved in studying the role of marketing in nonprofit organizations, and specifically how it influences the adoption of social products and ideas. He has written a number of case studies and articles on the topic. He served as one of the founding co-chairs of the Social Enterprise Initiative at Harvard, whose faculty study and teach the challenges of nonprofit management. He founded the executive program, Strategic Perspectives on Nonprofit Management, which he continues to teach in. His current research is focused on understanding business models that address the needs and wants of 4.2 billion people living on less than $5/day. The aim of the research is to develop models of success that bring value to the base-of-the pyramid and yet are profitable and sustainable in the long run.

Rangan has a Bachelor of Technology from I.I.T. (Madras), 1971; an MBA from I.I.M. (Ahmedabad), 1973; and a Ph.D. in marketing from Northwestern University (Evanston, Illinois), 1983. From 1973 to 1979, Rangan held several sales and marketing positions for a large multinational company in India. Rangan has engaged in a variety of executive education programs, consultancies, and advisory activities for numerous commercial and nonprofit enterprises.

Rangan has been on the faculty of the Harvard Business School since 1983.

FAQs on booking V. Kasturi Rangan

  • How to book V. Kasturi Rangan?

    Our booking agents have successfully helped clients around the world secure talent like V. Kasturi Rangan for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for V. Kasturi Rangan, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for V. Kasturi Rangan or any other celebrity of your choice.
  • How much does it cost to book V. Kasturi Rangan?

    Booking fees for V. Kasturi Rangan, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire V. Kasturi Rangan, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for V. Kasturi Rangan?

    All American Entertainment has successfully secured celebrity talent like V. Kasturi Rangan for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book V. Kasturi Rangan for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent V. Kasturi Rangan or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for V. Kasturi Rangan or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

V. Kasturi Rangan is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book V. Kasturi Rangan for your event is available upon request. V. Kasturi Rangan generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Michael I. Norton, Arthur I. Segel, Sunil Gupta, Francisco de Asis Martinez-Jerez and Dennis Campbell. Contact All American Speakers for ratings, reviews, videos and information on scheduling V. Kasturi Rangan for an upcoming live or virtual event.

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Speakers Similar to V. Kasturi Rangan

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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