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David Reibstein

Professor of Marketing, Wharton School of Business

David Reibstein

David Reibstein

Professor of Marketing, Wharton School of Business

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Live Event: $50,000 - $100,000
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Categories Categories:
Sales, Marketing and Branding
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David Reibstein Biography

Professor David J. Reibstein's research focuses on competitive marketing strategies, marketing metrics, and product line decisions, among other issues. Most recently, Professor Reibstein's research on competitive marketing strategies addresses competitors' reactions to marketing actions, offering companies insight into ways to anticipate these reactions and use them as a part of strategizing. His marketing metrics work has focused on linking marketing metrics to financial consequences resulting in his most recent book, entitled Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 2nd ed.

Professor Reibstein is the Immediate Past Chairman of the Board of Directors of the American Marketing Association. A former Executive Director of the Marketing Science Institute, he consults extensively with companies worldwide, including GE, Pfizer, Johnson & Johnson, Rohm and Haas, and others.

His research has been published in top-tier academic journals including Marketing Science, Journal of Marketing Research, and the International Journal of Research in Marketing. Professor Reibstein is also the author or co-author of numerous books and chapters in books on subjects including competitive marketing strategy, global branding, and marketing performance measurement, among others.

Professor Reibstein is a dynamic, award-winning teacher who has been honored with more than 30 teaching awards. In 2005, he also received the John S. Day Distinguished Alumni Academic Service Award of Purdue University's Krannert School of Management, an honor given to a graduate whose service within the academic community reflects the spirit and service of former Krannert Dean John Day. His teaching interests include Marketing Strategy in the MBA Program, as well as teaching Competitive Marketing Strategy, Marketing Metrics, Pricing Strategies, and various other programs for Wharton's Executive Education Program.

Professor Reibstein received his PhD from Purdue University and his BS and BA degrees from the University of Kansas.

Professor Reibstein has conducted a series of in-depth interviews wtih CEOs and CMOs on the topic of marketing measurement. You can view the video series below. And, he currently has his own radio show on SiriusXM, Channel 111.

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David Reibstein Videos

  • The CMO Advantage: David Reibstein - YouTube
    The CMO Advantage: David Reibstein - YouTube
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FAQs on booking David Reibstein

  • How do I book David Reibstein to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like David Reibstein for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for David Reibstein, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for David Reibstein or any other speaker of your choice.

  • What are the speaker fees for David Reibstein

    Speaking fees for David Reibstein, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book David Reibstein are for live events and for virtual events. For the most current speaking fee to hire David Reibstein, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does David Reibstein speak about?

    David Reibstein is a keynote speaker and industry expert whose speaking topics include Sales, Marketing and Branding.

  • Where does David Reibstein travel from?

    David Reibstein generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is David Reibstein’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like David Reibstein for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book David Reibstein for your next private or corporate function.

  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host David Reibstein or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

David Reibstein is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book David Reibstein for your event is $50,000 - $100,000. David Reibstein generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Joseph Jaffe, Jay Baer, Daymond John, Jim Carroll and Jessica Greenwood. Contact All American Speakers for ratings, reviews, videos and information on scheduling David Reibstein for an upcoming live or virtual event.

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