Marketing Strategy Expert & Wharton Professor; Author of "Marketing Metrics"; Co-Founder of Bizrate.com
David Reibstein Biography
David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania. Reibstein is recognized for his expertise in competitive marketing strategy and the connection between marketing investments and financial value. His research encompasses marketing ROI, internet marketing, competitive marketing strategy, market segmentation, marketing models, and brand choice behavior. Reibstein earned his PhD from Purdue University and holds BS and BA degrees from the University of Kansas.
Reibstein has authored or co-authored nine books, including "Marketing Metrics: The Manager's Guide to Measuring Marketing Performance." "Marketing Metrics: 50+ Metrics Every Executive Should Master" was named Best Business Book: Marketing by Strategy & Business. He has published articles in major marketing journals, including Journal of Marketing Research, Marketing Science, Harvard Business Review, Journal of Advertising Research, Journal of Marketing, and Journal of Consumer Research. Reibstein is also the co-founder of Bizrate.com.
He served as vice dean of the Wharton School, chairman of the board of the American Marketing Association, and executive director of the Marketing Science Institute. Reibstein has taught at Harvard Business School and Stanford University, and served as a visiting professor at INSEAD in Fontainebleau, France. He has worked with more than 300 companies in over 30 countries, consulting for organizations ranging from Fortune 500 firms to start-ups, including Google, GE, British Airways, and Royal Dutch Shell.
Reibstein has received more than 30 teaching awards and has been featured in Fortune as one of the nation's eight favorite business school professors. He has also been recognized in Business Week as one of ten business school professors to watch. Woxsen University honored him with a lifetime achievement award and named its marketing department after him.
Reibstein hosts the radio show "Measured Thoughts" on Wharton Business Radio, Sirius XM Radio Channel 111, where he discusses marketing measurement and effectiveness. He has conducted interviews with CEOs and CMOs on marketing measurement. As an expert witness, Reibstein has provided testimony in patent infringement, intellectual property matters, and consumer class actions, contributing to the fields of marketing analytics, brand strategy, and marketing measurement.
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What are the speaker fees for David Reibstein
Speaking fees for David Reibstein, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book David Reibstein are $50,000 - $100,000 for live events and available upon request for virtual events. For the most current speaking fee to hire David Reibstein, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does David Reibstein speak about?
David Reibstein is a keynote speaker and industry expert whose speaking topics include Business Authors, Business Consulting, Business Leadership, Corporate Strategy, Disruptive Thinking, Marketing, Professors, Strategic Leadership, Thought Leadership -
Where does David Reibstein travel from?
David Reibstein generally travels from Philadelphia, PA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
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David Reibstein is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book David Reibstein for your event is $50,000 - $100,000. David Reibstein generally travels from Philadelphia, PA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jonathan R. Copulsky, Jeffrey Rayport, Philip Kotler, Deborah Farone and Sabrina Prioletta. Contact All American Speakers for ratings, reviews, videos and information on scheduling David Reibstein for an upcoming live or virtual event.
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