Marketing Strategy & Branding Expert; Professor of Management at Kellogg School of Management; Author of "Brand Flip"
Jonathan R. Copulsky Biography
Jonathan R. Copulsky is a professor of management at Northwestern University's Kellogg School of Management, specializing in marketing strategy, branding, and competitive intelligence. Copulsky focuses on how businesses leverage data and insights to gain a competitive advantage, drawing from extensive academic research and consulting experience with Fortune 500 companies. His book, "Brand Flip," examines consumer engagement in the digital age, while "Neuro: The New Science of Branding" explores the neuroscience behind effective marketing, blending psychology with business strategy. These publications, along with numerous articles in leading academic journals, highlight his ability to translate complex marketing concepts into practical frameworks for corporate audiences.
In keynote speeches and executive workshops, Copulsky addresses competitive strategy and innovation, frequently speaking at conferences on leadership and market disruption. He has presented to global audiences, sharing strategies from his advisory work with major firms, where he supports organizations in building resilient brands amid technological change. His presentations combine analytical rigor with storytelling, providing actionable insights for business leaders.
Copulsky contributes to business thought leadership through research and public engagements, with a focus on topics such as AI-driven marketing and sustainable growth. His experience navigating competitive challenges in dynamic markets is a recurring theme in his talks, offering guidance for executives managing uncertainty and change.
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Jonathan R. Copulsky Videos
Podcast on B2B Marketing Archetypes | Jonathan R. Copulsky
The pandemic has forced the hand of several industries to speed up their development and move forward with digitalization. But how has this move...
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What topics does Jonathan R. Copulsky speak about?
Jonathan R. Copulsky is a keynote speaker and industry expert whose speaking topics include Author, Business Authors, Business Consulting, Business Leadership, Corporate Strategy, Digital Transformation, Disruptive Thinking, Leadership, Marketing, Strategic Leadership, Thought Leadership -
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Jonathan R. Copulsky is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Jonathan R. Copulsky for your event is available upon request. Jonathan R. Copulsky generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Myron Golden, Allison Graham, Mike Weinberg, Tendayi Viki and Laura Garnett. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jonathan R. Copulsky for an upcoming live or virtual event.
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