Marketing Strategy Expert & Creator of SOSTAC Framework; Author of "Marketing Communications"; International Speaker

London, UK

PR Smith Biography

Paul Smith, known professionally as PR Smith, is a marketing strategist, international speaker, and author with a significant impact on marketing planning across various industries. Smith developed the SOSTAC framework, formalized in his book "Marketing Communications," and further explored in titles such as "SOSTAC Guide to Your Perfect Digital Marketing Plan" and "SOSTAC Guide to Your Perfect Digital Marketing Plan 2025 (the AI Edition)." SOSTAC, which stands for Situation, Objectives, Strategy, Tactics, Action, and Control, is a marketing and business planning framework widely adopted by marketing professionals, start-ups, and multinational companies.

The SOSTAC framework has been recognized among the top business models in the Chartered Institute of Marketing's Centenary Poll and has been implemented by organizations including LinkedIn and KPMG. Its popularity is attributed to its straightforward structure, enabling quick learning and comprehensive, data-driven, customer-centric planning. Smith's books, including "Digital Marketing Excellence" (co-authored with Dave Chaffey) and "Marketing Communications," have been translated into several languages and are used by marketing practitioners and students globally.

Smith is a digital marketer, international speaker, TEDx presenter, and author of seven books translated into eight languages. He has provided training, advisory, mentoring, and coaching services to organizations such as KPMG, LinkedIn, IBM, and various start-ups. Smith previously served as a senior lecturer and later became the founding director and managing director of a consortium of British universities' e-learning marketing program. He also held the position of the first Chartered Institute of Marketing "Emarketing" senior examiner, contributing to the development of digital marketing education.

A fellow of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing, Smith has supported a wide range of businesses, from start-ups to established corporations. His SOSTAC certification program at SOSTAC.org enables marketing professionals to become credentialed planners. Smith also founded the NFP Great Sportsmanship Programme, which promotes global citizenship through stories about sportsmanship. Through keynote addresses, masterclasses, and public discussions on AI, innovation, and ethics in marketing, Smith continues to influence the field of strategic marketing planning.

BOOK PR Smith

Speaker profile last updated by AAE Talent Team on 07/17/2026.

PR Smith Speaking Topics

  • AI, Innovation & Ethics in Business

    Exploring AI's advantages and disadvantages in business plus how AI can help with each of the 6 stages of marketing, or a business, plan.

  • Digital Marketing Plans

    Including the missing piece in most plans

    • strategy. Using PR Smith's adopted SOSTAC® Planning methodology.

Read More +

PR Smith Videos

SOSTAC Planning in 3 minutes by PR Smith

SOSTAC Planning in 3 minutes by PR Smith

PR Smith explains in 3 minutes how SOSTAC® Planning works. SOSTAC® framework can be applied to business plans marketing plans ...

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PR Smith is a keynote speaker and industry expert who speaks on a wide range of topics such as AI, Innovation & Ethics in Business, Digital Marketing Plans, Integrated Marketing Communications and Marketing Plans for Growth. The estimated speaking fee range to book PR Smith for your event is $20,000 - $30,000. PR Smith generally travels from London, UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Amy Jo Martin, Josh Linkner, R "Ray" Wang, Rodney B. Williams and Erik Qualman. Contact All American Speakers for ratings, reviews, videos and information on scheduling PR Smith for an upcoming live or virtual event.

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