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Shawna Suckow

Customer Mindset Expert & Author

Customer Mindset Expert & Author

Travels From Travels From:
Saint Paul, MN, USA
Speaking Fee Speaking Fee:

Shawna Suckow Biography

Shawna Suckow, CSP is a speaker with some serious knowledge of the customer mindset. She was a corporate buyer for 20 years. In 2008, she founded an association of senior-level buyers which now has 2,500 members across North America.

Along the way, Suckow became intrigued with how customers of all kinds were evolving and responding to different sales & marketing efforts. She began sharing this insider information to audiences to pull back the curtain, so to speak. She realized that when these professionals had the up-to-the-minute understanding of their customers’ mindsets, they could break through the noise more effectively.

Her research and insights have never been more timely or necessary more than today. The pandemic has changed consumers more deeply and quickly than any other time in history.

Suckow has shared her research on 5 continents in 17 countries, using real case studies and data interpreted with candor and humor.

Her fifth book was just published: The Roaring Twenties: Better Sales & Marketing for a Post-Pandemic Marketplace. She’s been tracking the major shifts in consumer behavior that will impact us all as we determine how to market and sell in the Next Normal.

What she’s proud of: Honors include achieving the highest designation a speaker can earn (CSP©) – earned by less than 5% of speakers worldwide, Receiving the Iconic Woman award from the global Women’s Economic Forum in 2020, and managing not to gain weight during quarantine.

Three memorable things about Suckow: she played in the World Series of Poker Main Event in 2015. She’s so good at parallel parking, she should get a trophy. Due to a freak badminton injury, she now wears one contact lens.

Shawna Suckow Speaking Topics


    Let’s face it, the world is full of social and political upheaval, the effects of the pandemic, and other issues that are anything but inspiring these days. We’ve all been through a lot, and we’re exhausted. How about we take a break from that for a hot minute?

    Let’s open this conference with some good news, some great conversations, and some commitments to our future success. Sound good?

    Join Shawna Suckow as she kicks off the conference and discusses the theme and goals of the hosts. She’ll then lead us in small-group discussions where you’re guaranteed to get new inspiration, share some of your own brilliance, discuss current challenges, have a few laughs, and walk away with new connections. You’ll also create action steps and accountability to put your best conference takeaways to work in the upcoming year.

    She’ll then close the conference with a self-assessment to ensure that every day throughout the next year is the best it can be under your own circumstances. Put your conference investment to work – don’t miss this!


    • Get clarity on your own goals for the conference, and what you want to implement. Make sure your time & investment in the conference is purposeful!
    • Meet an accountability group that will stay connected after the conference to help one another achieve their action items.
    • Assess your true priorities to set personal & professional goals for the next 12 months.

  • The Roaring Twenties! How to Market & Sell in the Post-Pandemic Decade

    Welcome to the most disruptive business climate we’ve ever experienced. The pandemic threw the entire world into a tailspin, but we’re emerging now and everything looks different in this new light. There’s a lot of confusion and noise out there about what the marketplace will look like as we continue to move forward. How will you shift your strategy, your tools, and your processes to meet the quickly evolving demands of this accelerated and different marketplace? How will you position yourself for the Roaring Twenties?

    It all requires a keen understanding of your customers and how they’re making purchasing decisions now. Whether it’s B2B, at the local market, or ecommerce, how can you rise above the noise and stand out to them going forward? How can you influence the customer journey in the next normal?

    One thing is certain: new messaging and tools are key.

    Join buyer behavior expert Shawna Suckow, CSP, CVP, CMP, as she shares her latest findings on where we are, and what’s next. It’s not just data though; she’ll share case studies to give you the relevant steps you can take NOW.


    • Learn how your customers have evolved as a result or the pandemic, and what businesses need to do to adapt.
    • Gain up-to-the-minute insight into the best ways to connect with buyers of all kinds.
    • Time is of the essence! Discover what tools are working right now to break through the noise and stand out.

  • CHANGE is not a Four-Letter Word

    Did you ever think you’d be nostalgic for 2019? It’s no wonder we all long for a return to normalcy (whatever that means!) after these past two years of upheaval. There’s never been such a condensed period of change in our lifetime, and it’s been heaped upon us nonstop.

    When we can’t get off the crazy rollercoaster, humans enter the well-known fightor-flight-or-freeze mode. Well, Covid has been a rollercoaster more challenging than most of us have ever experienced, and the outcome is uncertain. What many don’t realize is that humans don’t deal well with constant uncertainty. That means we’re all under more stress than we realize.

    The good news is that change does not have to equal challenge! It can be truly great if we can get into the right headspace, and harness our circumstances.

    In this session, Shawna shares real-life stories of everyday people who have conquered change and come out the other side more resilient and happier. You’ll also do a self-assessment to measure your CTQ© • Change Tolerance Quotient. You can use your CTQ to understand and master your personalized approach to uncertainty.


    • Understand what change does to the human mindset
    • Get clarity on your own tolerance for uncertainty through a personalized CTQ assessment
    • Discover how to harness uncertainty for greater resilience and success, both personally and in a team environment where everyone has a different change mindset.

Shawna Suckow Videos

  • Shawna Suckow, Marketing Keynote Speaker
    Suckow is a four-time author. Her first two books put planners and suppliers in each other's shoes, imparting insights on what each party looks ...
  • Keynote speaker Shawna Suckow teases her sessions for the 2021 ...
  • Shawna Suckow: 'What Meeting Professionals Need To Unlearn in ...

Shawna Suckow Books

  • The Roaring Twenties: Marketing & Selling Better in the Post-Pandemic Decade: Creating Strategies for Shifting B2B and B2C Consumer Behavior
    The Roaring Twenties: Marketing & Selling Better in the Post-Pandemic Decade: Creating Strategies for Shifting B2B and B2C Consumer Behavior
  • Don't Become Extinct!: Join the Sales Evolution
    Don't Become Extinct!: Join the Sales Evolution
  • Supplier Pet Peeves
    Supplier Pet Peeves

Speaker Lists Featuring Shawna Suckow

FAQs on booking Shawna Suckow

  • How do I book Shawna Suckow to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Shawna Suckow for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Shawna Suckow, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Shawna Suckow or any other speaker of your choice.
  • What are the speaker fees for Shawna Suckow

    Speaking fees for Shawna Suckow, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Shawna Suckow are for live events and for virtual events. For the most current speaking fee to hire Shawna Suckow, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Shawna Suckow speak about?

    Shawna Suckow is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Growth, Change, Communication, Computer Science, Customer Service, Mindset, Personal Growth, Relationships, Science and Technology, Virtual Speakers.
  • Where does Shawna Suckow travel from?

    Shawna Suckow generally travels from Saint Paul, MN, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Shawna Suckow’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Shawna Suckow for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Shawna Suckow for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Shawna Suckow or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Shawna Suckow is a keynote speaker and industry expert who speaks on a wide range of topics such as YOUR BEST YEAR STARTS TODAY., The Roaring Twenties! How to Market & Sell in the Post-Pandemic Decade and CHANGE is not a Four-Letter Word. The estimated speaking fee range to book Shawna Suckow for your event is $10,000 - $20,000. Shawna Suckow generally travels from Saint Paul, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Sarah Weise, Dan Gingiss, Robert Spector, Jason Young and Don Peppers. Contact All American Speakers for ratings, reviews, videos and information on scheduling Shawna Suckow for an upcoming live or virtual event.

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