Consumer Behavior & Marketing Expert; Bestselling Author of "The Roaring Twenties"; Global Top 100 Women Speaker

Saint Paul, MN, USA

Shawna Suckow Biography

Shawna Suckow, CSP, CVP, CMP, is recognized for her expertise in consumer behavior, sales, and marketing. For 15 years, Suckow served as a corporate buyer, managing multi-million-dollar budgets and evaluating thousands of pitches, promotions, and follow-ups. She founded an association of senior-level buyers with 2,500 members across North America, providing her with a unique perspective that informs her work as a keynote speaker and consultant.

With two decades of specialized knowledge in buyer psychology and modern marketing, Suckow is known as The Buyer Insider, offering insights from the customer perspective. She presents to audiences worldwide, focusing on strategies that help organizations differentiate themselves, build trust, and stand out in competitive markets. Her presentations combine data-driven research, real-world case studies, and humor, and her sessions have been recognized with high audience ratings and "Session of the Year" honors at numerous events.

Suckow is the author of several best-selling books, including "The Roaring Twenties: Marketing & Selling Better in the Post-Pandemic Decade," which was recommended by Forbes as a top marketing book. Her book "Small Is Your Superpower" challenges traditional marketing approaches and demonstrates how businesses can leverage their size and uniqueness to connect with today's customers. Suckow specializes in translating buyer psychology into trust-first marketing strategies, advocating for practical approaches that build loyalty and drive results.

Her professional achievements include earning the CSP designation, held by fewer than 5 percent of speakers worldwide. Suckow has been recognized by the Women's Economic Forum with the Iconic Woman award, named to the Global Top 100 Women Speakers in Business & Tech, and listed among Planners' Favorite Speakers. She has also been featured in Successful Meetings Magazine's 25 Most Influential People in the Meetings Industry for three consecutive years. Suckow delivers candid, actionable insights to audiences ranging from Fortune 500 companies to small business owners, focusing on effective sales and marketing strategies that drive business growth.

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Speaker profile last updated by AAE Talent Team on 06/01/2026.

Shawna Suckow Speaking Topics

  • YOUR BEST YEAR STARTS TODAY.

    Let’s face it, the world is full of social and political upheaval, the effects of the pandemic, and other issues that are anything but inspiring these days. We’ve all been through a lot, and we’re exhausted. How about we take a break from that for a hot minute?

    Let’s open this conference with some good news, some great conversations, and some commitments to our future success. Sound good?

    Join Shawna Suckow as she kicks off the conference and discusses the theme and goals of the hosts. She’ll then lead us in small-group discussions where you’re guaranteed to get new inspiration, share some of your own brilliance, discuss current challenges, have a few laughs, and walk away with new connections. You’ll also create action steps and accountability to put your best conference takeaways to work in the upcoming year.

    She’ll then close the conference with a self-assessment to ensure that every day throughout the next year is the best it can be under your own circumstances. Put your conference investment to work – don’t miss this!

    PARTICIPANT OUTCOMES

    • Get clarity on your own goals for the conference, and what you want to implement. Make sure your time & investment in the conference is purposeful!
    • Meet an accountability group that will stay connected after the conference to help one another achieve their action items.
    • Assess your true priorities to set personal & professional goals for the next 12 months.

  • The Roaring Twenties! How to Market & Sell in the Post-Pandemic Decade

    Welcome to the most disruptive business climate we’ve ever experienced. The pandemic threw the entire world into a tailspin, but we’re emerging now and everything looks different in this new light. There’s a lot of confusion and noise out there about what the marketplace will look like as we continue to move forward. How will you shift your strategy, your tools, and your processes to meet the quickly evolving demands of this accelerated and different marketplace? How will you position yourself for the Roaring Twenties?

    It all requires a keen understanding of your customers and how they’re making purchasing decisions now. Whether it’s B2B, at the local market, or ecommerce, how can you rise above the noise and stand out to them going forward? How can you influence the customer journey in the next normal?

    One thing is certain: new messaging and tools are key.

    Join buyer behavior expert Shawna Suckow, CSP, CVP, CMP, as she shares her latest findings on where we are, and what’s next. It’s not just data though; she’ll share case studies to give you the relevant steps you can take NOW.

    PARTICIPANT OUTCOMES:

    • Learn how your customers have evolved as a result or the pandemic, and what businesses need to do to adapt.
    • Gain up-to-the-minute insight into the best ways to connect with buyers of all kinds.
    • Time is of the essence! Discover what tools are working right now to break through the noise and stand out.

Read More +

Shawna Suckow Videos

Shawna Suckow, Marketing Keynote Speaker

Shawna Suckow, Marketing Keynote Speaker

Suckow is a four-time author. Her first two books put planners and suppliers in each other's shoes, imparting insights on what each party looks ...

Keynote speaker Shawna Suckow teases her sessions for the 2021 ...

Keynote speaker Shawna Suckow teases her sessions for the 2021 ...

Shawna Suckow: 'What Meeting Professionals Need To Unlearn in ...

Shawna Suckow: 'What Meeting Professionals Need To Unlearn in ...

  • How do I book Shawna Suckow to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Shawna Suckow for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Shawna Suckow, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Shawna Suckow or any other speaker of your choice.
  • What are the speaker fees for Shawna Suckow

    Speaking fees for Shawna Suckow, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Shawna Suckow are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Shawna Suckow, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Shawna Suckow speak about?

  • Where does Shawna Suckow travel from?

    Shawna Suckow generally travels from Saint Paul, MN, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Shawna Suckow for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Shawna Suckow for your next private or corporate function.
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Shawna Suckow is a keynote speaker and industry expert who speaks on a wide range of topics such as YOUR BEST YEAR STARTS TODAY., The Roaring Twenties! How to Market & Sell in the Post-Pandemic Decade and CHANGE is not a Four-Letter Word. The estimated speaking fee range to book Shawna Suckow for your event is $10,000 - $20,000. Shawna Suckow generally travels from Saint Paul, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jason Young, Robert Spector, Sarah Weise, Dennis Snow and Dan Gingiss. Contact All American Speakers for ratings, reviews, videos and information on scheduling Shawna Suckow for an upcoming live or virtual event.

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