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Richard Teerlink

Retired Chairman & CEO, Harley-Davidson, Inc.

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 Richard Teerlink Biography

Richard Teerlink is the former Chairman and CEO of Harley-Davidson and is responsible for turning the company around. During his eighteen years with Harley-Davidson, he served as chief financial officer, president, chief executive officer, and chairman of the board. In 2015, Teerlink was inducted into the AMA Motorcycle Hall of Fame.

After working briefly with Union Special, RTE Corporation, and Herman Miller, Inc., he joined Harley-Davidson in 1981 as vice president and CFO, where he would eventually rise to become chairman, president, and CEO until his retirement.

Teerlink joined Harley-Davidson in 1981 as chief financial officer. When he joined the company, it was reeling from poor management decisions made throughout the 1970s that led to falling market share and excess inventories.

From 1981 to 1987, Teerlink was part of the leadership team that revitalized the company through a focus on quality, reliability, and stakeholder relationships. In 1987, when he was appointed president, he led the company through a massive cultural change effort designed to sustain the success Harley had attained during the turnaround. As president and CEO, Teerlink helped rebuild and rebrand the iconic company, establishing a new mission and new values, objectives and strategies.

The driving force behind this change was his belief that a company's only sustainable competitive advantage is its people. By 2004, the Milwaukee–based company controlled nearly half of the heavyweight motorcycle market in the United States, and its models were the best known in the industry.

In 2000, Teerlink wrote More Than a Motorcycle: The Leadership Journey at Harley-Davidson that explains his collaborative, team-approach management style.

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FAQs
  • HOW TO BOOK Richard Teerlink?

    Our booking agents have successfully helped clients around the world secure talent like Richard Teerlink for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Richard Teerlink, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Richard Teerlink or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Richard Teerlink?

    Booking fees for Richard Teerlink, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Richard Teerlink, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Richard Teerlink?

    All American Entertainment has successfully secured celebrity talent like Richard Teerlink for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Richard Teerlink for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Richard Teerlink or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Richard Teerlink or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

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Richard Teerlink

Retired Chairman & CEO, Harley-Davidson, Inc.

Travels From:
Florida, USA
Speaking Fee:

Richard Teerlink Biography

Richard Teerlink is the former Chairman and CEO of Harley-Davidson and is responsible for turning the company around. During his eighteen years with Harley-Davidson, he served as chief financial officer, president, chief executive officer, and chairman of the board. In 2015, Teerlink was inducted into the AMA Motorcycle Hall of Fame.

After working briefly with Union Special, RTE Corporation, and Herman Miller, Inc., he joined Harley-Davidson in 1981 as vice president and CFO, where he would eventually rise to become chairman, president, and CEO until his retirement.

Teerlink joined Harley-Davidson in 1981 as chief financial officer. When he joined the company, it was reeling from poor management decisions made throughout the 1970s that led to falling market share and excess inventories.

From 1981 to 1987, Teerlink was part of the leadership team that revitalized the company through a focus on quality, reliability, and stakeholder relationships. In 1987, when he was appointed president, he led the company through a massive cultural change effort designed to sustain the success Harley had attained during the turnaround. As president and CEO, Teerlink helped rebuild and rebrand the iconic company, establishing a new mission and new values, objectives and strategies.

The driving force behind this change was his belief that a company's only sustainable competitive advantage is its people. By 2004, the Milwaukee–based company controlled nearly half of the heavyweight motorcycle market in the United States, and its models were the best known in the industry.

In 2000, Teerlink wrote More Than a Motorcycle: The Leadership Journey at Harley-Davidson that explains his collaborative, team-approach management style.

Richard Teerlink Videos

  • Richard Teerlink: AMA Motorcycle Hall of Fame Acceptance Speech
    On Oct. 17 in Orlando, Fla., during the 2015 Yamaha AMA Motorcycle Hall of Fame Induction Ceremony, presented by Harley-Davidson, former...

FAQs on booking Richard Teerlink

  • How to book Richard Teerlink?

    Our booking agents have successfully helped clients around the world secure talent like Richard Teerlink for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Richard Teerlink, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Richard Teerlink or any other celebrity of your choice.
  • How much does it cost to book Richard Teerlink?

    Booking fees for Richard Teerlink, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Richard Teerlink, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Richard Teerlink?

    All American Entertainment has successfully secured celebrity talent like Richard Teerlink for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Richard Teerlink for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Richard Teerlink or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Richard Teerlink or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Richard Teerlink is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Richard Teerlink for your event is $50,000 - $100,000. Richard Teerlink generally travels from FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Terry Jones, Bob Lutz, Tom Morris, Clyde Fessler and Peter Diamandis. Contact All American Speakers for ratings, reviews, videos and information on scheduling Richard Teerlink for an upcoming event.

Richard Teerlink Speaker Videos

  • Richard Teerlink: AMA Motorcycle Hall of Fame Acceptance Speech
    On Oct. 17 in Orlando, Fla., during the 2015 Yamaha AMA Motorcycle Hall of Fame Induction Ceremony, presented by Harley-Davidson, former Harley-Davidson CEO Richard Teerlink was inducted. Here is his...

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Speakers Similar to Richard Teerlink

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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