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Clyde Fessler

Former VP of Business Development at Harley-Davidson; Acclaimed Marketing & Leadership Expert

Former VP of Business Development at Harley-Davidson; Acclaimed Marketing & Leadership Expert

Travels From Travels From:
Denver, CO, USA
Speaking Fee Speaking Fee:
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Clyde Fessler Biography

The Harley-Davidson marketing story explains the strategy that guided a company on the verge of bankruptcy to become one of the top performing corporations on the New York Stock Exchange, and one of the most recognized brands in the world. Clyde Fessler, who retired from Harley in 2002, was the man behind that strategy.

Fessler spent almost 25 years creating and leading the plan that built the Brand, a brand that was inducted into the Marketing Hall of Fame several years ago. Over those 25 years at the motorcycle company, he held many different management positions including: Director of Marketing, General Sales Manager, Vice President of General Merchandise, Vice President of Parts and Accessories, Vice President/Managing Director of Europe and Vice President of Business Development.

Fessler is a graduate of the University of Notre Dame. He served on the Board of Trustees for the American Motorcycle Association, and the Motorcycle Safety Foundation. He also served as an active liaison between the Muscular Dystrophy Association and Harley-Davidson, a relationship that has generated over $70 million in donations.

Now fulfilling his dreams by exploring the world on one of his four Harley-Davidson motorcycles, Fessler is considered by many to be the marketing guru behind the dramatic turnaround of Harley-Davidson. Sharing his secrets with audiences around the country, he is a man of vision, creativity and strategic thinking.

BOOK Clyde Fessler

Speaker profile last updated by AAE Talent Team on 08/29/2024.

Clyde Fessler Speaking Topics

  • Thinking Outside the Box

  • Developing Unique Marketing Strategies

  • Providing an Experience: Involve Your Customers

  • Selling a Lifestyle Rather than the Product

  • Customer Relations: Bonding With Your Customers

  • Brand Building: Organizations/Individual

Clyde Fessler Videos

  • Clyde Fessler on Harley-Davidson Motor Company
    Clyde Fessler, the retired Vice President of Business Development for Harley-Davidson Motor Company played an integral part in their dramatic...
  • CLYDE FESSLER - Branding & Marketing Speaker | Collaborative Agency Group |
    CLYDE FESSLER - Branding & Marketing Speaker | Collaborative Agency Group | Former VP of Business Development at Harley Davidson, Marketing and...

Clyde Fessler Books

  • Rebuilding the Brand: How Harley-Davidson Became King of the Road
    Rebuilding the Brand: How Harley-Davidson Became King of the Road

FAQs on booking Clyde Fessler

  • How do I book Clyde Fessler to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Clyde Fessler for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Clyde Fessler, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Clyde Fessler or any other speaker of your choice.
  • What are the speaker fees for Clyde Fessler

    Speaking fees for Clyde Fessler, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Clyde Fessler are for live events and for virtual events. For the most current speaking fee to hire Clyde Fessler, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Clyde Fessler speak about?

    Clyde Fessler is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Growth, Business Leadership, Change Management, Corporate Culture, Customer Service, Futurism, Innovation, Leadership, Literary, Marketing, Motivational, Sales.
  • Where does Clyde Fessler travel from?

    Clyde Fessler generally travels from Denver, CO, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Clyde Fessler’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Clyde Fessler for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Clyde Fessler for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Clyde Fessler or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Clyde Fessler is a keynote speaker and industry expert who speaks on a wide range of topics such as Thinking Outside the Box, Developing Unique Marketing Strategies, Providing an Experience: Involve Your Customers, Selling a Lifestyle Rather than the Product, Customer Relations: Bonding With Your Customers and Brand Building: Organizations/Individual. The estimated speaking fee range to book Clyde Fessler for your event is $10,000 - $20,000. Clyde Fessler generally travels from Denver, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tim Sanders, Ryan Estis, Peter Sheahan, Josh Linkner and Dr. Nido Qubein. Contact All American Speakers for ratings, reviews, videos and information on scheduling Clyde Fessler for an upcoming live or virtual event.

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