Categories:
Clyde Fessler on Harley-Davidson Motor Company
Clyde Fessler, the retired Vice President of Business Development for...
Denver, CO, USA
Clyde Fessler BiographyThe Harley-Davidson marketing story explains the strategy that guided a company on the verge of bankruptcy to become one of the top performing corporations on the New York Stock Exchange, and one of the most recognized brands in the world. Clyde Fessler, who retired from Harley in 2002, was the man behind that strategy.
Fessler spent almost 25 years creating and leading the plan that built the Brand, a brand that was inducted into the Marketing Hall of Fame several years ago. Over those 25 years at the motorcycle company, he held many different management positions including: Director of Marketing, General Sales Manager, Vice President of General Merchandise, Vice President of Parts and Accessories, Vice President/Managing Director of Europe and Vice President of Business Development.
Fessler is a graduate of the University of Notre Dame. He served on the Board of Trustees for the American Motorcycle Association, and the Motorcycle Safety Foundation. He also served as an active liaison between the Muscular Dystrophy Association and Harley-Davidson, a relationship that has generated over $70 million in donations.
Now fulfilling his dreams by exploring the world on one of his four Harley-Davidson motorcycles, Fessler is considered by many to be the marketing guru behind the dramatic turnaround of Harley-Davidson. Sharing his secrets with audiences around the country, he is a man of vision, creativity and strategic thinking.
Contact a speaker booking agent to check availability on Clyde Fessler and other top speakers and celebrities.
-Clyde Fessler on Harley-Davidson Motor Company
CLYDE FESSLER - Branding & Marketing Speaker | Collaborative Agency Group |
Rebuilding the Brand: How Harley-Davidson Became King of the Road
The Harley-Davidson marketing story explains the strategy that took a company on the verge of bankruptcy, to one of the top performing corporations on the New York Stock Exchange, and one of the most respected brands in the world. Clyde Fessler, the man behind the strategy, spent twenty-five years creating and leading the plan. He talks to audiences about how he created a strategy that has endured for over 20 years and enabled Harley-Davidson to be inducted into the Marketing Hall of Fame, and motivates organizations with his remarkable turnaround success.
What happens when a company's brand needs more than a face-lift? Author Clyde Fessler, former Harley-Davidson vice president of marketing and business development, takes you along for a ride through a complete brand overhaul. By examining the core principles of brand identity, development, and extension, Fessler shows how these ideas and others helped reestablish Harley as one of the most enduring and identifiable brands in the world.
Users also viewed these speakers:This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.
The Harley-Davidson marketing story explains the strategy that guided a company on the verge of bankruptcy to become one of the top performing corporations on the New York Stock Exchange, and one of the most recognized brands in the world. Clyde Fessler, who retired from Harley in 2002, was the man behind that strategy.
Fessler spent almost 25 years creating and leading the plan that built the Brand, a brand that was inducted into the Marketing Hall of Fame several years ago. Over those 25 years at the motorcycle company, he held many different management positions including: Director of Marketing, General Sales Manager, Vice President of General Merchandise, Vice President of Parts and Accessories, Vice President/Managing Director of Europe and Vice President of Business Development.
Fessler is a graduate of the University of Notre Dame. He served on the Board of Trustees for the American Motorcycle Association, and the Motorcycle Safety Foundation. He also served as an active liaison between the Muscular Dystrophy Association and Harley-Davidson, a relationship that has generated over $70 million in donations.
Now fulfilling his dreams by exploring the world on one of his four Harley-Davidson motorcycles, Fessler is considered by many to be the marketing guru behind the dramatic turnaround of Harley-Davidson. Sharing his secrets with audiences around the country, he is a man of vision, creativity and strategic thinking.
Contact a speaker booking agent to check availability on Clyde Fessler and other top speakers and celebrities.
The Harley-Davidson marketing story explains the strategy that took a company on the verge of bankruptcy, to one of the top performing corporations on the New York Stock Exchange, and one of the most respected brands in the world. Clyde Fessler, the man behind the strategy, spent twenty-five years creating and leading the plan. He talks to audiences about how he created a strategy that has endured for over 20 years and enabled Harley-Davidson to be inducted into the Marketing Hall of Fame, and motivates organizations with his remarkable turnaround success.
What happens when a company's brand needs more than a face-lift? Author Clyde Fessler, former Harley-Davidson vice president of marketing and business development, takes you along for a ride through a complete brand overhaul. By examining the core principles of brand identity, development, and extension, Fessler shows how these ideas and others helped reestablish Harley as one of the most enduring and identifiable brands in the world.
Clyde Fessler is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Clyde Fessler for your event is $20,000 - $30,000. Clyde Fessler generally travels from Denver, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Doug Lipp, Bill Capodagli, Libby Gill, Luke Williams and Josh Linkner. Contact All American Speakers for ratings, reviews, videos and information on scheduling Clyde Fessler for an upcoming event.
The Harley-Davidson marketing story explains the strategy that took a company on the verge of bankruptcy, to one of the top performing corporations on the New York Stock Exchange, and one of the most respected brands in the world. Clyde Fessler, the man behind the strategy, spent twenty-five years creating and leading the plan. He talks to audiences about how he created a strategy that has endured for over 20 years and enabled Harley-Davidson to be inducted into the Marketing Hall of Fame, and motivates organizations with his remarkable turnaround success.
What happens when a company's brand needs more than a face-lift? Author Clyde Fessler, former Harley-Davidson vice president of marketing and business development, takes you along for a ride through a complete brand overhaul. By examining the core principles of brand identity, development, and extension, Fessler shows how these ideas and others helped reestablish Harley as one of the most enduring and identifiable brands in the world.
We are happy to help! Call us to speak with a booking agent about your event or specific speaker request.
Gauge interest and check availability for speaking engagements, appearances or corporate events
Provide you with the speaking fee to book Clyde Fessler or other celebrity appearance fees
Give you personal recommendations for the best keynote speakers or celebrities
Assist you with any questions you have throughout the talent booking process
This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.
1.800.698.2536