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Clyde Fessler

Former VP of Business Development at Harley-Davidson; Acclaimed Marketing & Leadership Expert

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 Clyde Fessler Biography

The Harley-Davidson marketing story explains the strategy that guided a company on the verge of bankruptcy to become one of the top performing corporations on the New York Stock Exchange, and one of the most recognized brands in the world. Clyde Fessler, who retired from Harley in 2002, was the man behind that strategy.

Fessler spent almost 25 years creating and leading the plan that built the Brand, a brand that was inducted into the Marketing Hall of Fame several years ago. Over those 25 years at the motorcycle company, he held many different management positions including: Director of Marketing, General Sales Manager, Vice President of General Merchandise, Vice President of Parts and Accessories, Vice President/Managing Director of Europe and Vice President of Business Development.

Fessler is a graduate of the University of Notre Dame. He served on the Board of Trustees for the American Motorcycle Association, and the Motorcycle Safety Foundation. He also served as an active liaison between the Muscular Dystrophy Association and Harley-Davidson, a relationship that has generated over $70 million in donations.

Now fulfilling his dreams by exploring the world on one of his four Harley-Davidson motorcycles, Fessler is considered by many to be the marketing guru behind the dramatic turnaround of Harley-Davidson. Sharing his secrets with audiences around the country, he is a man of vision, creativity and strategic thinking.

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Videos
Books
Rebuilding the Brand: How Harley-Davidson Became King of the Road

Rebuilding the Brand: How Harley-Davidson Became King of the Road

Speaking Topics
  • Strategic Marketing in Anxious Times

    The Harley-Davidson marketing story explains the strategy that took a company on the verge of bankruptcy, to one of the top performing corporations on the New York Stock Exchange, and one of the most respected brands in the world. Clyde Fessler, the man behind the strategy, spent twenty-five years creating and leading the plan. He talks to audiences about how he created a strategy that has endured for over 20 years and enabled Harley-Davidson to be inducted into the Marketing Hall of Fame, and motivates organizations with his remarkable turnaround success.

  • Rebuilding the Brand: How Harley-Davidson Became King of the Road

    What happens when a company's brand needs more than a face-lift? Author Clyde Fessler, former Harley-Davidson vice president of marketing and business development, takes you along for a ride through a complete brand overhaul. By examining the core principles of brand identity, development, and extension, Fessler shows how these ideas and others helped reestablish Harley as one of the most enduring and identifiable brands in the world.

  • Brand Building: Organizations/Individual

  • Customer Relations: Bonding With Your Customers

  • Selling a Lifestyle Rather than the Product

FAQs
  • HOW TO BOOK Clyde Fessler?

    Our booking agents have successfully helped clients around the world secure talent like Clyde Fessler for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Clyde Fessler, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Clyde Fessler or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Clyde Fessler?

    Booking fees for Clyde Fessler, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Clyde Fessler, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Clyde Fessler?

    All American Entertainment has successfully secured celebrity talent like Clyde Fessler for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Clyde Fessler for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Clyde Fessler or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Clyde Fessler or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Clyde Fessler

Former VP of Business Development at Harley-Davidson; Acclaimed Marketing & Leadership Expert

Travels From:
Denver, CO, USA
Speaking Fee:

Clyde Fessler Biography

The Harley-Davidson marketing story explains the strategy that guided a company on the verge of bankruptcy to become one of the top performing corporations on the New York Stock Exchange, and one of the most recognized brands in the world. Clyde Fessler, who retired from Harley in 2002, was the man behind that strategy.

Fessler spent almost 25 years creating and leading the plan that built the Brand, a brand that was inducted into the Marketing Hall of Fame several years ago. Over those 25 years at the motorcycle company, he held many different management positions including: Director of Marketing, General Sales Manager, Vice President of General Merchandise, Vice President of Parts and Accessories, Vice President/Managing Director of Europe and Vice President of Business Development.

Fessler is a graduate of the University of Notre Dame. He served on the Board of Trustees for the American Motorcycle Association, and the Motorcycle Safety Foundation. He also served as an active liaison between the Muscular Dystrophy Association and Harley-Davidson, a relationship that has generated over $70 million in donations.

Now fulfilling his dreams by exploring the world on one of his four Harley-Davidson motorcycles, Fessler is considered by many to be the marketing guru behind the dramatic turnaround of Harley-Davidson. Sharing his secrets with audiences around the country, he is a man of vision, creativity and strategic thinking.

Clyde Fessler Videos

  • Clyde Fessler on Harley-Davidson Motor Company
    Clyde Fessler, the retired Vice President of Business Development for Harley-Davidson Motor Company played an integral part in their dramatic...
  • CLYDE FESSLER - Branding & Marketing Speaker | Collaborative Agency Group |
    CLYDE FESSLER - Branding & Marketing Speaker | Collaborative Agency Group | Former VP of Business Development at Harley Davidson, Marketing and...

Clyde Fessler Books

Speaker Lists Featuring Clyde Fessler

Clyde Fessler Speaking Topics

  • Strategic Marketing in Anxious Times

    The Harley-Davidson marketing story explains the strategy that took a company on the verge of bankruptcy, to one of the top performing corporations on the New York Stock Exchange, and one of the most respected brands in the world. Clyde Fessler, the man behind the strategy, spent twenty-five years creating and leading the plan. He talks to audiences about how he created a strategy that has endured for over 20 years and enabled Harley-Davidson to be inducted into the Marketing Hall of Fame, and motivates organizations with his remarkable turnaround success.

  • Rebuilding the Brand: How Harley-Davidson Became King of the Road

    What happens when a company's brand needs more than a face-lift? Author Clyde Fessler, former Harley-Davidson vice president of marketing and business development, takes you along for a ride through a complete brand overhaul. By examining the core principles of brand identity, development, and extension, Fessler shows how these ideas and others helped reestablish Harley as one of the most enduring and identifiable brands in the world.

  • Brand Building: Organizations/Individual

  • Customer Relations: Bonding With Your Customers

  • Selling a Lifestyle Rather than the Product

FAQs on booking Clyde Fessler

  • How to book Clyde Fessler?

    Our booking agents have successfully helped clients around the world secure talent like Clyde Fessler for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Clyde Fessler, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Clyde Fessler or any other celebrity of your choice.
  • How much does it cost to book Clyde Fessler?

    Booking fees for Clyde Fessler, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Clyde Fessler, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Clyde Fessler?

    All American Entertainment has successfully secured celebrity talent like Clyde Fessler for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Clyde Fessler for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Clyde Fessler or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Clyde Fessler or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Clyde Fessler is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Clyde Fessler for your event is $20,000 - $30,000. Clyde Fessler generally travels from Denver, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tim Sanders, Kelly McDonald, Doug Lipp, Jim Carroll and Rick Barrera. Contact All American Speakers for ratings, reviews, videos and information on scheduling Clyde Fessler for an upcoming event.

Clyde Fessler Speaker Videos

  • Clyde Fessler on Harley-Davidson Motor Company
    Clyde Fessler, the retired Vice President of Business Development for Harley-Davidson Motor Company played an integral part in their dramatic turnaround over the past 24 years. Fessler joined...
    CLYDE FESSLER - Branding & Marketing Speaker | Collaborative Agency Group |
    CLYDE FESSLER - Branding & Marketing Speaker | Collaborative Agency Group | Former VP of Business Development at Harley Davidson, Marketing and Branding Author

Clyde Fessler Speaking Topics

  • Strategic Marketing in Anxious Times

    The Harley-Davidson marketing story explains the strategy that took a company on the verge of bankruptcy, to one of the top performing corporations on the New York Stock Exchange, and one of the most respected brands in the world. Clyde Fessler, the man behind the strategy, spent twenty-five years creating and leading the plan. He talks to audiences about how he created a strategy that has endured for over 20 years and enabled Harley-Davidson to be inducted into the Marketing Hall of Fame, and motivates organizations with his remarkable turnaround success.

  • Rebuilding the Brand: How Harley-Davidson Became King of the Road

    What happens when a company's brand needs more than a face-lift? Author Clyde Fessler, former Harley-Davidson vice president of marketing and business development, takes you along for a ride through a complete brand overhaul. By examining the core principles of brand identity, development, and extension, Fessler shows how these ideas and others helped reestablish Harley as one of the most enduring and identifiable brands in the world.

  • Brand Building: Organizations/Individual

  • Customer Relations: Bonding With Your Customers

  • Selling a Lifestyle Rather than the Product

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Clyde Fessler

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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