Last year, Super Bowl LVII drew in a record-breaking 115.1 million viewers

With Super Bowl LVIII including the budding dynasty of the Kansas City Chiefs, the fan favorite underdog story quarterback Brock Purdy, and a certain international pop superstar, the stage is set for one of the most watched sporting events ever.

In the event industry, our audiences want to hear from the best of the best. An appearance during the Big Game has the potential to introduce the world to the stars of tomorrow, catapult careers to new heights, and return celebrities of yesterday to renewed relevance.

Here’s a roundup of the celebrities, performers, and media personalities who are about to take center stage at Super Bowl LVIII. Let’s jump in.

Celebrities with high-profile Super Bowl LVIII ads

Where else could we start but with the commercials? Afterall, roughly 43% of Super Bowl viewers are only watching because of the ads. That means upwards of 67 million viewers who tuned in last year were more interested in watching Bryan Cranston and Aaron Paul reunite in an ad for PopCorners than they were to see Patrick Mahomes sling touchdowns.

This year, a fresh set of ads featuring star studded celebrity cameos will premier throughout the Big Game. And many are already available for viewing across social media. Here’s a rundown:

Super Bowl LVIII broadcast team in the booth and on the field

For the millions of viewers who only catch one football game all year, it will be the job of the broadcasting team and sideline reporters to fill in all the knowledge gaps around rules, play calls, and player storylines — to bring the game into clearer focus for casual fans.

This year’s broadcasting team will be led by play-by-play announcer Jim Nantz and four-time Pro Bowl quarterback Tony Romo. This pair will occasionally toss it down to the field to four-time Emmy Award-nominated reporter Tracy Wolfson, CBS reporter Evan Washburn, and sportscaster and former NFL placekicker Jay Feely. Rules analyst and former NFL official Gene Steratore will offer additional commentary.

The NFL Today — anchored by CBS sportscaster James Brown —  will feature four hours of coverage from the likes of Super Bowl MVP Phil Simms, Super Bowl Champion Bill Cowher, former NFL wide receiver Nate Burleson, 14-year NFL veteran Boomer Esiason, and five-time Pro Bowl defensive end J.J. Watt.

Artists ready to rock millions before the game at halftime

A performance at the Super Bowl can catapult careers to new heights and make already illustrious legacies shine just a bit more. This year, eight-time Grammy Award winner Usher will headline the Apple Music Super Bowl LVIII Halftime Show.

But before that, country legend Reba McEntire will kick things off on the field, performing the national anthem. Superstar rapper and songwriter Post Malone will sing “America the Beautiful.” Golden Globe-winning actress and Grammy-nominated singer Andra Day will perform “Lift Every Voice and Sing.”

Actor and ASL artist Daniel Durant will perform the national anthem in American Sign Language (ASL). Anjel Piñero will sign “America the Beautiful.” Actor and choreographer Shaheem Sanchez will sign “Lift Every Voice and Sing” as well as providing the ASL rendition of the halftime show.

For football fans (and Swifties), the Super Bowl is the event of the year

The stage is set. And as 127.5 million people prepare to watch the Big Game on February 11, it’s not just the players in helmets and shoulder pads playing to win. Every person making an appearance at Super Bowl LVIII has the potential to make waves across the internet and drive demand in the event industry.

Whether or not the Big Game ends up going your way, AAE Speakers Bureau is here to ensure that your next event does. We work with the most talented speakers in the industry and provide our clients unparalleled service across hybrid, virtual, and in-person events. Make us a part of your team.

Interested in browsing a collection of trailblazers in sports? In honor of Black History Month, we’ve also got you covered with legends and pioneers like the NFL’s first black female official Maia Chaka, three-time Super Bowl champ Emmit Smith, Hall of Fame wide-receiver Jerry Rice, and many others. Enjoy the Big Game!