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Charles D. Schewe Ph.D.

Researcher on the Aging Process & Authority on Lifestage Marketing; Author of "Defining Markets, Defining Moments

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Charles D. Schewe Ph.D. Biography

Charles D. Schewe, professor of marketing at the University of Massachusetts at Amherst, is a principal at Lifestage Matrix Marketing, a marketing research and consulting firm. His research interests lie in over 30 years of investigating the aging process and helping companies position themselves for an aging population. Using his trained expertise, he has spoken extensively and internationally to diverse groups of managers, companies, and industrial executive groups on various marketing topics.

Dr. Schewe received his Ph.D. in marketing from the Kellogg Graduate School of Management at Northwestern University (1972) and his M.B.A. (1965) and B.A. (1964) from the University of Michigan. In 1979, he was a Fulbright-Hays Scholar at the University of Lund in Sweden, where he is frequently a visiting professor.

Professor Schewe has advised numerous companies on strategic planning, competitive intelligence, marketing research, customer service, and competitive positioning. His client engagements have included Spalding Sports Worldwide, International Business Machines, K-Mart, RJR Nabisco, and Procter & Gamble.

Over the last fifteen years, he has focused on understanding the marketing management implications of our aging population and assisted numerous manufacturers and retailers targeting the 50+ population. From this knowledge base, he has worked as executive consultant to Age Wave, a San Francisco-based consulting firm specializing in offering counsel on the implications of our changing demographics.

Author of over fifty articles in academic journals such as the Journal of Marketing, Business Horizons, and American Demographics, Dr. Schewe has been quoted and referred to widely. He is frequently featured in newspapers, magazines, and trade publications nationwide, and he is the author of Marketing: Principles and Strategies, The Portable MBA in Marketing, and Exploring the World of Business.

Speaking Topics
  • Looking at Lifestages: Marketing to Generational Mindsets

  • Capturing the Hearts, Minds, and Pocketbooks of Today’s Younger Generations

    The children of baby boomers, 72 million strong, are just now coming of age and evolving their own unique set of cohort values. In this talk, Dr. Schewe compares the values of boomer children with those of their baby boomer parents and with those of Generation X. The differences are dramatic. The impact of the terrorist strike on America is addressed along with the value changes that can be expected following the events of September 11, 2001.

  • Coming of Age: Meeting the Needs and Expectations of Older Customer

    For your field to be relevant and consumer driven, your daily work must reflect the fact that each generation or cohort of customers brings a very different set of ideas and expectations to the marketplace. In order to better meet the needs and interests of your older adult customers, as well as each new group of consumers in the future, you must utilize strategies to help modify and diversify the services you provide using “generational cohorts” to identify each group’s values. Dr. Charles Schewe will examine the “coming of age” nature, events, and experiences inherent in each generation which define their unique values, wants, and desires. Through his in-depth analysis of attitudes and behaviors of the emerging older consumer, participants will gain the needed approaches to successfully comprehend, target, and serve these customers – now and in the future.

  • Age Really Matters: Marketing to Shared Experiences:

    Individuals are bound together by coming of age over a similar time period. These generational individuals are highly influenced by the external events experienced between the ages of 17 and 23. After projecting the demographic changes in population and spending power over the next decade, Dr. Schewe contrasts baby boomer values (indulgent individualism, youth, health, and questioning everything) to those of their parents who experienced the Great Depression and World War II (feeling achievement in life, trust, and security). With the use of fascinating examples from his consulting engagements, Dr. Schewe provides practical, how-to marketing actions that will keep each cohort buying again and again.

Videos
Books
The Portable MBA in Marketing:2nd (Second) edition

The Portable MBA in Marketing:2nd (Second) edition

The Portable MBA in Marketing (The Portable MBA Series)

The Portable MBA in Marketing (The Portable MBA Series)

Marketing: Concepts and applications (McGraw-Hill series in marketing)

Marketing: Concepts and applications (McGraw-Hill series in marketing)

FAQs
  • How do I book Charles D. Schewe Ph.D. to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Charles D. Schewe Ph.D. for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Charles D. Schewe Ph.D., or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Charles D. Schewe Ph.D. or any other speaker of your choice.
  • What are the speaker fees for Charles D. Schewe Ph.D.

    Speaking fees for Charles D. Schewe Ph.D., or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Charles D. Schewe Ph.D. are under $10,000 for live events and available upon request for virtual events. For the most current speaking fee to hire Charles D. Schewe Ph.D., click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Charles D. Schewe Ph.D. speak about?

    Charles D. Schewe Ph.D. is a keynote speaker and industry expert whose speaking topics include Aging, Business, Consulting, Health and Wellness, Healthcare and Medical, Sales, Sales, Marketing and Branding, Speakers by Industry.
  • Where does Charles D. Schewe Ph.D. travel from?

    Charles D. Schewe Ph.D. generally travels from Amherst, MA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances across the country.
  • Who is Charles D. Schewe Ph.D.’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Charles D. Schewe Ph.D. for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Charles D. Schewe Ph.D. for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Charles D. Schewe Ph.D. or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

Researcher on the Aging Process & Authority on Lifestage Marketing; Author of "Defining Markets, Defining Moments

Travels From:
Amherst, MA, USA
Speaking Fee:

Charles D. Schewe Ph.D. Biography

Charles D. Schewe, professor of marketing at the University of Massachusetts at Amherst, is a principal at Lifestage Matrix Marketing, a marketing research and consulting firm. His research interests lie in over 30 years of investigating the aging process and helping companies position themselves for an aging population. Using his trained expertise, he has spoken extensively and internationally to diverse groups of managers, companies, and industrial executive groups on various marketing topics.

Dr. Schewe received his Ph.D. in marketing from the Kellogg Graduate School of Management at Northwestern University (1972) and his M.B.A. (1965) and B.A. (1964) from the University of Michigan. In 1979, he was a Fulbright-Hays Scholar at the University of Lund in Sweden, where he is frequently a visiting professor.

Professor Schewe has advised numerous companies on strategic planning, competitive intelligence, marketing research, customer service, and competitive positioning. His client engagements have included Spalding Sports Worldwide, International Business Machines, K-Mart, RJR Nabisco, and Procter & Gamble.

Over the last fifteen years, he has focused on understanding the marketing management implications of our aging population and assisted numerous manufacturers and retailers targeting the 50+ population. From this knowledge base, he has worked as executive consultant to Age Wave, a San Francisco-based consulting firm specializing in offering counsel on the implications of our changing demographics.

Author of over fifty articles in academic journals such as the Journal of Marketing, Business Horizons, and American Demographics, Dr. Schewe has been quoted and referred to widely. He is frequently featured in newspapers, magazines, and trade publications nationwide, and he is the author of Marketing: Principles and Strategies, The Portable MBA in Marketing, and Exploring the World of Business.

Charles D. Schewe Ph.D. Speaking Topics

  • Looking at Lifestages: Marketing to Generational Mindsets

  • Capturing the Hearts, Minds, and Pocketbooks of Today’s Younger Generations

    The children of baby boomers, 72 million strong, are just now coming of age and evolving their own unique set of cohort values. In this talk, Dr. Schewe compares the values of boomer children with those of their baby boomer parents and with those of Generation X. The differences are dramatic. The impact of the terrorist strike on America is addressed along with the value changes that can be expected following the events of September 11, 2001.

  • Coming of Age: Meeting the Needs and Expectations of Older Customer

    For your field to be relevant and consumer driven, your daily work must reflect the fact that each generation or cohort of customers brings a very different set of ideas and expectations to the marketplace. In order to better meet the needs and interests of your older adult customers, as well as each new group of consumers in the future, you must utilize strategies to help modify and diversify the services you provide using “generational cohorts” to identify each group’s values. Dr. Charles Schewe will examine the “coming of age” nature, events, and experiences inherent in each generation which define their unique values, wants, and desires. Through his in-depth analysis of attitudes and behaviors of the emerging older consumer, participants will gain the needed approaches to successfully comprehend, target, and serve these customers – now and in the future.

  • Age Really Matters: Marketing to Shared Experiences:

    Individuals are bound together by coming of age over a similar time period. These generational individuals are highly influenced by the external events experienced between the ages of 17 and 23. After projecting the demographic changes in population and spending power over the next decade, Dr. Schewe contrasts baby boomer values (indulgent individualism, youth, health, and questioning everything) to those of their parents who experienced the Great Depression and World War II (feeling achievement in life, trust, and security). With the use of fascinating examples from his consulting engagements, Dr. Schewe provides practical, how-to marketing actions that will keep each cohort buying again and again.

Charles D. Schewe Ph.D. Videos

  • Meet the Professors: Charles Schewe
    Our first interview in our brand new series "Meet the Professors." This week's interview is with Professor Charles Schewe; Professor of ...

Charles D. Schewe Ph.D. Books

Speaker Lists Featuring Charles D. Schewe Ph.D.

FAQs on booking Charles D. Schewe Ph.D.

  • How do I book Charles D. Schewe Ph.D. to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Charles D. Schewe Ph.D. for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Charles D. Schewe Ph.D., or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Charles D. Schewe Ph.D. or any other speaker of your choice.
  • What are the speaker fees for Charles D. Schewe Ph.D.

    Speaking fees for Charles D. Schewe Ph.D., or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Charles D. Schewe Ph.D. are under $10,000 for live events and available upon request for virtual events. For the most current speaking fee to hire Charles D. Schewe Ph.D., click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Charles D. Schewe Ph.D. speak about?

    Charles D. Schewe Ph.D. is a keynote speaker and industry expert whose speaking topics include Aging, Business, Consulting, Health and Wellness, Healthcare and Medical, Sales, Sales, Marketing and Branding, Speakers by Industry.
  • Where does Charles D. Schewe Ph.D. travel from?

    Charles D. Schewe Ph.D. generally travels from Amherst, MA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances across the country.
  • Who is Charles D. Schewe Ph.D.’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Charles D. Schewe Ph.D. for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Charles D. Schewe Ph.D. for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Charles D. Schewe Ph.D. or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Charles D. Schewe Ph.D. is a keynote speaker and industry expert who speaks on a wide range of topics such as Looking at Lifestages: Marketing to Generational Mindsets, Capturing the Hearts, Minds, and Pocketbooks of Today’s Younger Generations, Coming of Age: Meeting the Needs and Expectations of Older Customer and Age Really Matters: Marketing to Shared Experiences:. The estimated speaking fee range to book Charles D. Schewe Ph.D. for your event is $5,000 - $10,000. Charles D. Schewe Ph.D. generally travels from Amherst, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ken Dychtwald, Youngme Moon, Erik Qualman, Nick Webb and Jon Picoult. Contact All American Speakers for ratings, reviews, videos and information on scheduling Charles D. Schewe Ph.D. for an upcoming live or virtual event.

Charles D. Schewe Ph.D. Speaking Topics

  • Looking at Lifestages: Marketing to Generational Mindsets

  • Capturing the Hearts, Minds, and Pocketbooks of Today’s Younger Generations

    The children of baby boomers, 72 million strong, are just now coming of age and evolving their own unique set of cohort values. In this talk, Dr. Schewe compares the values of boomer children with those of their baby boomer parents and with those of Generation X. The differences are dramatic. The impact of the terrorist strike on America is addressed along with the value changes that can be expected following the events of September 11, 2001.

  • Coming of Age: Meeting the Needs and Expectations of Older Customer

    For your field to be relevant and consumer driven, your daily work must reflect the fact that each generation or cohort of customers brings a very different set of ideas and expectations to the marketplace. In order to better meet the needs and interests of your older adult customers, as well as each new group of consumers in the future, you must utilize strategies to help modify and diversify the services you provide using “generational cohorts” to identify each group’s values. Dr. Charles Schewe will examine the “coming of age” nature, events, and experiences inherent in each generation which define their unique values, wants, and desires. Through his in-depth analysis of attitudes and behaviors of the emerging older consumer, participants will gain the needed approaches to successfully comprehend, target, and serve these customers – now and in the future.

  • Age Really Matters: Marketing to Shared Experiences:

    Individuals are bound together by coming of age over a similar time period. These generational individuals are highly influenced by the external events experienced between the ages of 17 and 23. After projecting the demographic changes in population and spending power over the next decade, Dr. Schewe contrasts baby boomer values (indulgent individualism, youth, health, and questioning everything) to those of their parents who experienced the Great Depression and World War II (feeling achievement in life, trust, and security). With the use of fascinating examples from his consulting engagements, Dr. Schewe provides practical, how-to marketing actions that will keep each cohort buying again and again.

Charles D. Schewe Ph.D. Speaker Videos

  • Meet the Professors: Charles Schewe
    Our first interview in our brand new series "Meet the Professors." This week's interview is with Professor Charles Schewe; Professor of ...

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Speakers Similar to Charles D. Schewe Ph.D.

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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