Researcher on the Aging Process & Authority on Lifestage Marketing; Author of "Defining Markets, Defining Moments
Charles D. Schewe Ph.D. Biography
Charles D. Schewe, professor of marketing at the University of Massachusetts at Amherst, is a principal at Lifestage Matrix Marketing, a marketing research and consulting firm. His research interests lie in over 30 years of investigating the aging process and helping companies position themselves for an aging population. Using his trained expertise, he has spoken extensively and internationally to diverse groups of managers, companies, and industrial executive groups on various marketing topics.
Dr. Schewe received his Ph.D. in marketing from the Kellogg Graduate School of Management at Northwestern University (1972) and his M.B.A. (1965) and B.A. (1964) from the University of Michigan. In 1979, he was a Fulbright-Hays Scholar at the University of Lund in Sweden, where he is frequently a visiting professor.
Professor Schewe has advised numerous companies on strategic planning, competitive intelligence, marketing research, customer service, and competitive positioning. His client engagements have included Spalding Sports Worldwide, International Business Machines, K-Mart, RJR Nabisco, and Procter & Gamble.
Over the last fifteen years, he has focused on understanding the marketing management implications of our aging population and assisted numerous manufacturers and retailers targeting the 50+ population. From this knowledge base, he has worked as executive consultant to Age Wave, a San Francisco-based consulting firm specializing in offering counsel on the implications of our changing demographics.
Author of over fifty articles in academic journals such as the Journal of Marketing, Business Horizons, and American Demographics, Dr. Schewe has been quoted and referred to widely. He is frequently featured in newspapers, magazines, and trade publications nationwide, and he is the author of Marketing: Principles and Strategies, The Portable MBA in Marketing, and Exploring the World of Business.
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Charles D. Schewe Ph.D. Speaking Topics
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Looking at Lifestages: Marketing to Generational Mindsets
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Capturing the Hearts, Minds, and Pocketbooks of Today’s Younger Generations
The children of baby boomers, 72 million strong, are just now coming of age and evolving their own unique set of cohort values. In this talk, Dr. Schewe compares the values of boomer children with those of their baby boomer parents and with those of Generation X. The differences are dramatic. The impact of the terrorist strike on America is addressed along with the value changes that can be expected following the events of September 11, 2001.
Charles D. Schewe Ph.D. Videos
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Charles D. Schewe Ph.D. is a keynote speaker and industry expert whose speaking topics include Aging, Business, Business Consulting, Customer Experience, Healthcare, Marketing, Sales -
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Charles D. Schewe Ph.D. generally travels from Amherst, MA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
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Charles D. Schewe Ph.D. is a keynote speaker and industry expert who speaks on a wide range of topics such as Looking at Lifestages: Marketing to Generational Mindsets, Capturing the Hearts, Minds, and Pocketbooks of Today’s Younger Generations, Coming of Age: Meeting the Needs and Expectations of Older Customer and Age Really Matters: Marketing to Shared Experiences:. The estimated speaking fee range to book Charles D. Schewe Ph.D. for your event is available upon request. Charles D. Schewe Ph.D. generally travels from Amherst, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ken Dychtwald, Erik Qualman, Nick Webb, Jon Picoult and Don Peppers. Contact All American Speakers for ratings, reviews, videos and information on scheduling Charles D. Schewe Ph.D. for an upcoming live or virtual event.
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