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Richard Laermer

Author of the Trendspotting Books

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 Richard Laermer Biography

Richard Laermer is an expert in marketing and media, and CEO of the world-renowned (and provocative) firm RLM Public Relations, a 21-year-old independent communications firm that rose to prominence as the first to bring then unheard of dot-coms to the covers of magazines everywhere. RLM was online when online wasn't cool - and then when it was. More recently, RLM has become the go-to consultant for doses of social media reality. With many years' experience as a journalist, Laermer understood how to deliver results for his clients while respecting the demands placed on overburdened reporters. Some of RLM's marquee clients include Fujifilm, Barnes & Noble, Allergan, Consumer Reports, Discovery Health Channel, Time Life, E*Trade, Smith & Nephew, and The Young Turks, among others.

Laermer hosted TLC's Taking Care of Business reality show, and is a popular speaker who has keynoted across the US and in numerous nations. He is also an oft-quoted source to media and other influential types on topics regarding the future of this crazed world, and the author of the bestsellers 2011: Trendspotting, Punk Marketing, and Full Frontal PR.

Richard Laermer is known as a "media guy" who comprehends the changing scope of influence. His outlandish - though logical - speeches about trends, media, and marketing have wowed audiences as he is asked to host seminars and keynote corporate for civil organizations, marketing groups, PR and sales forces, and genial gatherings. He shows those who market how to change their ways with techniques that aren't tried or true… yet are, ultimately, effective.

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Videos
Books
Punk Marketing: Get Off Your Ass and Join the Revolution

Punk Marketing: Get Off Your Ass and Join the Revolution

2011: Trendspotting for the Next Decade

2011: Trendspotting for the Next Decade

Punk Marketing: Get Off Your A*s and Join the Revolution

Punk Marketing: Get Off Your A*s and Join the Revolution

Punk Marketing: Get Off Your Ass and Join the Revolution

Punk Marketing: Get Off Your Ass and Join the Revolution

Full Frontal PR: Building Buzz About Your Business, Your Product, or You

Full Frontal PR: Building Buzz About Your Business, Your Product, or You

Full Frontal PR: Getting People Talking about You, Your Business, or Your Product

Full Frontal PR: Getting People Talking about You, Your Business, or Your Product

Speaking Topics
  • Trendspotting: Staying Informed to Drive Your Business

    Richard Laermer, who is known as a Future Provocateur, has developed a popular trendSpotting program and discusses, plainly, why its so important for each of us to recognize trends and stay informed on more levels than ever before. He shows (rather than merely tells) audiences how to recognize and affect trends in their and their customers' industries, illustrating the value of in-depth understanding of why the future is closer than you think, using real-world examples specific to the breathless crowd.

  • The See-Through Approach to Fixing PR in Corporate America

    Richard Laermer, author of Full Frontal PR, which Entrepreneur magazine called the "PR handbook," explores and explains the bond between today's PR and the coveted bottom line of sales, examining why this relationship is all-too-often tenuous. The one-hour program examines the why of modern PR and where it fits into large corporate budgets (not to mention what return should be expected from PR investment). As sales professionals continue to look to marketing to generate not only leads, but also on-message media and influencer coverage for a company, executive, or product, Laermer provides specifics of what to look for
    • and what to avoid at all costs
    • in a successful corporate campaign of epic proportions.

  • How to Be a Social Media Magnet

    A common problem many companies run into as they try to manage a social media presence is what Richard Laermer calls "GMOOT," or "Get Me One of Those!" Too often marketers are looking directly to their competitors
    • the so-called "cool" companies
    • to determine how to dive into social media. But the key, says Laermer, is developing a presence that is above all active
    • and always authentically so. Laermer will help your organization identify, from a PR/marketing standpoint, which social media strategies will actually work for your company
    • regardless of latest fads and media popularity. As a nine-year social media veteran whose 20-year-old PR firm launched Flickr and the very first social networks (Word.com, Internet.com, and Fortune City), Laermer can teach and entertain you about the keys to social media strategy that will inspire your consumers while constantly supporting every bit of your brand message. After a consultation (and some jokes), Laermer will prep and present a compelling one-hour program tailored to your organization. Marketers and energized executives will walk away with a social media strategy that will hit users over the head and make them say, "Thats something Ive got to engage in.

  • Punk Marketing

  • Marketers as Politicians: How to Create a Fanatical Movement

    What's the difference between marketers and politicians? According to Richard Laermer, author of Punk Marketing and the CEO of RLM Public Relations, not a whole lot: both have the primary objective of selling a message. But while politicians are master marketers, gifted at forcefully selling their platform, marketers oftentimes have no mastery of the skills required of a politician – namely, conveying vague information while still being blunt about what they're selling. The solution, says Laermer, is for marketers to begin thinking of themselves as "candidates" by gathering their constituency and starting a movement that forces them to action. In this presentation, you will learn how examples of modern movements borrowed the tenets of labor, voting, zoning, and other rights issues. You will learn how anyone with a product can get creative and take their message to the people in a manner that connects with – and gets them talking about – what you have to offer. Attendees will leave this presentation with an understanding of how a non-politician can become a powerful force around which followers congregate, prompting them to invest their thoughts and energies (and, yes, money) into your message and ultimately your product.

News
  • Richard Laermer | Huffington Post

    RLMpr CEO Richard Laermer is an oft-quoted source to media and other influential types who appears on CNN, FOX News and in all media on media, trends, ...

FAQs
  • HOW TO BOOK Richard Laermer?

    Our booking agents have successfully helped clients around the world secure talent like Richard Laermer for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Richard Laermer, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Richard Laermer or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Richard Laermer?

    Booking fees for Richard Laermer, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Richard Laermer, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Richard Laermer?

    All American Entertainment has successfully secured celebrity talent like Richard Laermer for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Richard Laermer for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Richard Laermer or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Richard Laermer or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Richard Laermer

Author of the Trendspotting Books

Travels From:
New York, NY, USA
Speaking Fee:

Richard Laermer Biography

Richard Laermer is an expert in marketing and media, and CEO of the world-renowned (and provocative) firm RLM Public Relations, a 21-year-old independent communications firm that rose to prominence as the first to bring then unheard of dot-coms to the covers of magazines everywhere. RLM was online when online wasn't cool - and then when it was. More recently, RLM has become the go-to consultant for doses of social media reality. With many years' experience as a journalist, Laermer understood how to deliver results for his clients while respecting the demands placed on overburdened reporters. Some of RLM's marquee clients include Fujifilm, Barnes & Noble, Allergan, Consumer Reports, Discovery Health Channel, Time Life, E*Trade, Smith & Nephew, and The Young Turks, among others.

Laermer hosted TLC's Taking Care of Business reality show, and is a popular speaker who has keynoted across the US and in numerous nations. He is also an oft-quoted source to media and other influential types on topics regarding the future of this crazed world, and the author of the bestsellers 2011: Trendspotting, Punk Marketing, and Full Frontal PR.

Richard Laermer is known as a "media guy" who comprehends the changing scope of influence. His outlandish - though logical - speeches about trends, media, and marketing have wowed audiences as he is asked to host seminars and keynote corporate for civil organizations, marketing groups, PR and sales forces, and genial gatherings. He shows those who market how to change their ways with techniques that aren't tried or true… yet are, ultimately, effective.

Richard Laermer Videos

  • "Punk Marketing" Trailer

Richard Laermer Books

Richard Laermer Speaking Topics

  • Trendspotting: Staying Informed to Drive Your Business

    Richard Laermer, who is known as a Future Provocateur, has developed a popular trendSpotting program and discusses, plainly, why its so important for each of us to recognize trends and stay informed on more levels than ever before. He shows (rather than merely tells) audiences how to recognize and affect trends in their and their customers' industries, illustrating the value of in-depth understanding of why the future is closer than you think, using real-world examples specific to the breathless crowd.

  • The See-Through Approach to Fixing PR in Corporate America

    Richard Laermer, author of Full Frontal PR, which Entrepreneur magazine called the "PR handbook," explores and explains the bond between today's PR and the coveted bottom line of sales, examining why this relationship is all-too-often tenuous. The one-hour program examines the why of modern PR and where it fits into large corporate budgets (not to mention what return should be expected from PR investment). As sales professionals continue to look to marketing to generate not only leads, but also on-message media and influencer coverage for a company, executive, or product, Laermer provides specifics of what to look for
    • and what to avoid at all costs
    • in a successful corporate campaign of epic proportions.

  • How to Be a Social Media Magnet

    A common problem many companies run into as they try to manage a social media presence is what Richard Laermer calls "GMOOT," or "Get Me One of Those!" Too often marketers are looking directly to their competitors
    • the so-called "cool" companies
    • to determine how to dive into social media. But the key, says Laermer, is developing a presence that is above all active
    • and always authentically so. Laermer will help your organization identify, from a PR/marketing standpoint, which social media strategies will actually work for your company
    • regardless of latest fads and media popularity. As a nine-year social media veteran whose 20-year-old PR firm launched Flickr and the very first social networks (Word.com, Internet.com, and Fortune City), Laermer can teach and entertain you about the keys to social media strategy that will inspire your consumers while constantly supporting every bit of your brand message. After a consultation (and some jokes), Laermer will prep and present a compelling one-hour program tailored to your organization. Marketers and energized executives will walk away with a social media strategy that will hit users over the head and make them say, "Thats something Ive got to engage in.

  • Punk Marketing

  • Marketers as Politicians: How to Create a Fanatical Movement

    What's the difference between marketers and politicians? According to Richard Laermer, author of Punk Marketing and the CEO of RLM Public Relations, not a whole lot: both have the primary objective of selling a message. But while politicians are master marketers, gifted at forcefully selling their platform, marketers oftentimes have no mastery of the skills required of a politician – namely, conveying vague information while still being blunt about what they're selling. The solution, says Laermer, is for marketers to begin thinking of themselves as "candidates" by gathering their constituency and starting a movement that forces them to action. In this presentation, you will learn how examples of modern movements borrowed the tenets of labor, voting, zoning, and other rights issues. You will learn how anyone with a product can get creative and take their message to the people in a manner that connects with – and gets them talking about – what you have to offer. Attendees will leave this presentation with an understanding of how a non-politician can become a powerful force around which followers congregate, prompting them to invest their thoughts and energies (and, yes, money) into your message and ultimately your product.

FAQs on booking Richard Laermer

  • How to book Richard Laermer?

    Our booking agents have successfully helped clients around the world secure talent like Richard Laermer for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Richard Laermer, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Richard Laermer or any other celebrity of your choice.
  • How much does it cost to book Richard Laermer?

    Booking fees for Richard Laermer, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Richard Laermer, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Richard Laermer?

    All American Entertainment has successfully secured celebrity talent like Richard Laermer for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Richard Laermer for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Richard Laermer or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Richard Laermer or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Richard Laermer is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Richard Laermer for your event is $20,000 - $30,000. Richard Laermer generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jim Carroll, David Nour, Jack Shaw, Chris Skinner and Jerry Fletcher. Contact All American Speakers for ratings, reviews, videos and information on scheduling Richard Laermer for an upcoming event.

Richard Laermer Speaker Videos

  • "Punk Marketing" Trailer

Richard Laermer Speaking Topics

  • Trendspotting: Staying Informed to Drive Your Business

    Richard Laermer, who is known as a Future Provocateur, has developed a popular trendSpotting program and discusses, plainly, why its so important for each of us to recognize trends and stay informed on more levels than ever before. He shows (rather than merely tells) audiences how to recognize and affect trends in their and their customers' industries, illustrating the value of in-depth understanding of why the future is closer than you think, using real-world examples specific to the breathless crowd.

  • The See-Through Approach to Fixing PR in Corporate America

    Richard Laermer, author of Full Frontal PR, which Entrepreneur magazine called the "PR handbook," explores and explains the bond between today's PR and the coveted bottom line of sales, examining why this relationship is all-too-often tenuous. The one-hour program examines the why of modern PR and where it fits into large corporate budgets (not to mention what return should be expected from PR investment). As sales professionals continue to look to marketing to generate not only leads, but also on-message media and influencer coverage for a company, executive, or product, Laermer provides specifics of what to look for
    • and what to avoid at all costs
    • in a successful corporate campaign of epic proportions.

  • How to Be a Social Media Magnet

    A common problem many companies run into as they try to manage a social media presence is what Richard Laermer calls "GMOOT," or "Get Me One of Those!" Too often marketers are looking directly to their competitors
    • the so-called "cool" companies
    • to determine how to dive into social media. But the key, says Laermer, is developing a presence that is above all active
    • and always authentically so. Laermer will help your organization identify, from a PR/marketing standpoint, which social media strategies will actually work for your company
    • regardless of latest fads and media popularity. As a nine-year social media veteran whose 20-year-old PR firm launched Flickr and the very first social networks (Word.com, Internet.com, and Fortune City), Laermer can teach and entertain you about the keys to social media strategy that will inspire your consumers while constantly supporting every bit of your brand message. After a consultation (and some jokes), Laermer will prep and present a compelling one-hour program tailored to your organization. Marketers and energized executives will walk away with a social media strategy that will hit users over the head and make them say, "Thats something Ive got to engage in.

  • Punk Marketing

  • Marketers as Politicians: How to Create a Fanatical Movement

    What's the difference between marketers and politicians? According to Richard Laermer, author of Punk Marketing and the CEO of RLM Public Relations, not a whole lot: both have the primary objective of selling a message. But while politicians are master marketers, gifted at forcefully selling their platform, marketers oftentimes have no mastery of the skills required of a politician – namely, conveying vague information while still being blunt about what they're selling. The solution, says Laermer, is for marketers to begin thinking of themselves as "candidates" by gathering their constituency and starting a movement that forces them to action. In this presentation, you will learn how examples of modern movements borrowed the tenets of labor, voting, zoning, and other rights issues. You will learn how anyone with a product can get creative and take their message to the people in a manner that connects with – and gets them talking about – what you have to offer. Attendees will leave this presentation with an understanding of how a non-politician can become a powerful force around which followers congregate, prompting them to invest their thoughts and energies (and, yes, money) into your message and ultimately your product.

Richard Laermer News

  • Richard Laermer | Huffington Post

    RLMpr CEO Richard Laermer is an oft-quoted source to media and other influential types who appears on CNN, FOX News and in all media on media, trends, ...

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Richard Laermer

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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