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Richard Laermer

Founder & CEO of RLM Public Relations; Author of the Trendspotting Books

Richard Laermer

Richard Laermer

Founder & CEO of RLM Public Relations; Author of the Trendspotting Books

Travels From Travels From:
New York, NY, USA
Speaking Fee Speaking Fee:
Live Event: $10,000 - $20,000
Virtual Event: Please Contact
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Categories Categories:
Categories Categories:
Authors, Business, Consulting, Culture, Entertainment, Futurism, Innovation, Journalism, Media, Motivation, Political Speakers, Sales, Sales, Marketing and Branding, Science and Technology, Social Media, Speakers by Industry, Technology Speakers, Television Personalities, Television Stars
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Richard Laermer Biography

Richard Laermer is an expert in marketing and media, and CEO of the world-renowned (and provocative) firm RLM Public Relations, a 21-year-old independent communications firm that rose to prominence as the first to bring then unheard of dot-coms to the covers of magazines everywhere. RLM was online when online wasn't cool - and then when it was. More recently, RLM has become the go-to consultant for doses of social media reality. With many years' experience as a journalist, Laermer understood how to deliver results for his clients while respecting the demands placed on overburdened reporters. Some of RLM's marquee clients include Fujifilm, Barnes & Noble, Allergan, Consumer Reports, Discovery Health Channel, Time Life, E*Trade, Smith & Nephew, and The Young Turks, among others.

Laermer hosted TLC's Taking Care of Business reality show, and is a popular speaker who has keynoted across the US and in numerous nations. He is also an oft-quoted source to media and other influential types on topics regarding the future of this crazed world, and the author of the bestsellers 2011: Trendspotting, Punk Marketing, and Full Frontal PR.

Richard Laermer is known as a "media guy" who comprehends the changing scope of influence. His outlandish - though logical - speeches about trends, media, and marketing have wowed audiences as he is asked to host seminars and keynote corporate for civil organizations, marketing groups, PR and sales forces, and genial gatherings. He shows those who market how to change their ways with techniques that aren't tried or true… yet are, ultimately, effective.

Contact a speaker booking agent to check availability on Richard Laermer and other top speakers and celebrities.

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Richard Laermer Speaking Topics

  • Marketers as Politicians: How to Create a Fanatical Movement

    What's the difference between marketers and politicians? According to Richard Laermer, author of Punk Marketing and the CEO of RLM Public Relations, not a whole lot: both have the primary objective of selling a message. But while politicians are master marketers, gifted at forcefully selling their platform, marketers oftentimes have no mastery of the skills required of a politician – namely, conveying vague information while still being blunt about what they're selling. The solution, says Laermer, is for marketers to begin thinking of themselves as "candidates" by gathering their constituency and starting a movement that forces them to action.

    In this presentation, you will learn how examples of modern movements borrowed the tenets of labor, voting, zoning, and other rights issues. You will learn how anyone with a product can get creative and take their message to the people in a manner that connects with – and gets them talking about – what you have to offer. Attendees will leave this presentation with an understanding of how a non-politician can become a powerful force around which followers congregate, prompting them to invest their thoughts and energies (and, yes, money) into your message and ultimately your product.

  • Punk Marketing

  • How to Be a Social Media Magnet

    A common problem many companies run into as they try to manage a social media presence is what Richard Laermer calls "GMOOT," or "Get Me One of Those!" Too often marketers are looking directly to their competitors • the so-called "cool" companies • to determine how to dive into social media. But the key, says Laermer, is developing a presence that is above all active • and always authentically so. Laermer will help your organization identify, from a PR/marketing standpoint, which social media strategies will actually work for your company • regardless of latest fads and media popularity.

    As a nine-year social media veteran whose 20-year-old PR firm launched Flickr and the very first social networks (Word.com, Internet.com, and Fortune City), Laermer can teach and entertain you about the keys to social media strategy that will inspire your consumers while constantly supporting every bit of your brand message.

    After a consultation (and some jokes), Laermer will prep and present a compelling one-hour program tailored to your organization. Marketers and energized executives will walk away with a social media strategy that will hit users over the head and make them say, "Thats something Ive got to engage in.

  • The See-Through Approach to Fixing PR in Corporate America

    Richard Laermer, author of Full Frontal PR, which Entrepreneur magazine called the "PR handbook," explores and explains the bond between today's PR and the coveted bottom line of sales, examining why this relationship is all-too-often tenuous. The one-hour program examines the why of modern PR and where it fits into large corporate budgets (not to mention what return should be expected from PR investment). As sales professionals continue to look to marketing to generate not only leads, but also on-message media and influencer coverage for a company, executive, or product, Laermer provides specifics of what to look for • and what to avoid at all costs • in a successful corporate campaign of epic proportions.

  • Trendspotting: Staying Informed to Drive Your Business

    Richard Laermer, who is known as a Future Provocateur, has developed a popular trendSpotting program and discusses, plainly, why its so important for each of us to recognize trends and stay informed on more levels than ever before. He shows (rather than merely tells) audiences how to recognize and affect trends in their and their customers' industries, illustrating the value of in-depth understanding of why the future is closer than you think, using real-world examples specific to the breathless crowd.

Richard Laermer Videos

  • Punk Marketing Trailer
    "Punk Marketing" Trailer
See All Videos »

Richard Laermer Books

  • 2011: Trendspotting for the Next Decade
    2011: Trendspotting for the Next Decade
  • Punk Marketing: Get Off Your A*s and Join the Revolution
    Punk Marketing: Get Off Your A*s and Join the Revolution
  • Punk Marketing: Get Off Your Ass and Join the Revolution
    Punk Marketing: Get Off Your Ass and Join the Revolution
  • Full Frontal PR: Building Buzz About Your Business, Your Product, or You
    Full Frontal PR: Building Buzz About Your Business, Your Product, or You
  • Full Frontal PR: Getting People Talking about You, Your Business, or Your Product
    Full Frontal PR: Getting People Talking about You, Your Business, or Your Product
  • Native's Guide to New York: Advice With Attitude for People Who Live Here--And Visitors We Like (5th Edition)
    Native's Guide to New York: Advice With Attitude for People Who Live Here--And Visitors We Like (5th Edition)

FAQs on booking Richard Laermer

  • How do I book Richard Laermer to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Richard Laermer for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Richard Laermer, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Richard Laermer or any other speaker of your choice.

  • What are the speaker fees for Richard Laermer

    Speaking fees for Richard Laermer, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Richard Laermer are for live events and for virtual events. For the most current speaking fee to hire Richard Laermer, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Richard Laermer speak about?

    Richard Laermer is a keynote speaker and industry expert whose speaking topics include Authors, Business, Consulting, Culture, Entertainment, Futurism, Innovation, Journalism, Media, Motivation, Political Speakers, Sales, Sales, Marketing and Branding, Science and Technology, Social Media, Speakers by Industry, Technology Speakers, Television Personalities, Television Stars.

  • Where does Richard Laermer travel from?

    Richard Laermer generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Richard Laermer’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Richard Laermer for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Richard Laermer for your next private or corporate function.

  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Richard Laermer or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Richard Laermer is a keynote speaker and industry expert who speaks on a wide range of topics such as Marketers as Politicians: How to Create a Fanatical Movement, Punk Marketing, How to Be a Social Media Magnet, The See-Through Approach to Fixing PR in Corporate America and Trendspotting: Staying Informed to Drive Your Business. The estimated speaking fee range to book Richard Laermer for your event is $10,000 - $20,000. Richard Laermer generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jim Carroll, Chris Skinner, Tina Marie Jones, Don Peppers and Harish Shah. Contact All American Speakers for ratings, reviews, videos and information on scheduling Richard Laermer for an upcoming live or virtual event.

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