The Internet, AI and keeping Marketing Human | David Weinberger ...
The fundamental fact of marketing is that you're trying to get an unwilling customer to do something they don't want to do. That's why customers want to flee when they sense they're being marketed to. But suppose waging war against our customers – "targeting" them via "strategies" and "tactics" – isn't such a good idea? And suppose customers simply won't stand for it anymore?
Traditional marketing views itself as a type of broadcast, wherein a single voice gets to send a message to a mass of people. But the Internet is the anti-broadcast medium: it's not mass, it's not one-way, and it's not controlled by companies that can pay to send out a message. The Internet is, in fact, a conversation among your customers who are discovering that they are a far better source of information about products and services than the companies ever could be. This is the most fundamental shift in marketing since the creation of mass media. And it affects all marketing, on or off the Web.
In this keynote speech, the audience will learn how old marketing techniques actually alienate customers; the keys to engaging in the new customer conversations the market expects (and demands); and how to anticipate the most important change in customer dynamics and marketing since the invention of mass media 80 years ago.
Remember how in the '80s and then the '90s we were all going to drown in information? The information tidal wave crashed all around us... but we barely got wet. But don't relax too soon. The real change is already upon us.
We managed to survive the information tsunami by coming up with surprisingly good information management tools – who would have predicted Google would be so great? – and, frankly, ignoring much of the information that we've gathered.
It turns out that the quantity of the information hasn't changed our businesses or our lives so much. But changes are on the way that will bring about deeper and more profound changes in the most fundamental dimensions of life and work:
• Place: Thanks to wireless networks, mobile devices that know where they are, and clever tools that figure out what spots documents are talking about, information about places will be available at those places. For the first time, the earth itself will no longer be speechless.
• Groups: As weblogs – online journals – become commonplace to the young generation, the line between private and public is being erased... including the line between company and customer.
• The Past: As digital photography becomes pervasive, and as sharing files among friends becomes the norm, personal memories will become communal.
• Truth: In order to manage vast quantities of information, we have to deal explicitly with information about information – tags, labels, categories – which can lead businesses to ignore the real roots of their value: the messy, personal relationships that are the source of all innovation and loyalty.
In this talk, Dr. Weinberger looks at these trends and others, painting a picture of the future that challenges business to change or be left behind. Audiences will walk away with a new understanding of the latest technology trends and their effect on business, as well as how to take advantage of these new technologies.
What's truly new about "big data" isn't that it's big • it's that it turns the nature of data inside out. In the Age of Information, data consisted of numbers in spreadsheet cells that were designed to support particular business functions and services. Data was considered useful only after it had been cleaned and it was put to use in computer models that represented domains of life through a relatively simple set of rules. And those datasets were zealously kept private. But now that we're in the Age of Connection, big data's data is no longer separated into cells • it's linked and made public in order to support functions and services that haven't even been invented yet. These datasets now constitute a "data commons" that has value because it enables the emergence of a marketplace of models that longer rely on reducing complex domains to simple rules. At last our data is rich, varied, and linked enough to let us deal with the world at a far more accurate level of complexity • even though sometimes we end up with knowledge without understanding it. In this presentation, speaker David Weinberger explains how these changes constitute a fundamental shift in how we know our world and urges businesses to embrace these changes to fully benefit from this transformation. Otherwise, big data is just a lot of data.
The Internet, AI and keeping Marketing Human | David Weinberger ...
TV Studio | David Weinberger | DMEXCO18 - YouTube
Is the internet disappointed in us? David Weinberger's CIPR Lecture ...
David Weinberger writes about the effect of the Internet on our ideas. He has a Ph.D. from University of Toronto, and is a senior researcher at Harvard's Berkman ...
This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.
The fundamental fact of marketing is that you're trying to get an unwilling customer to do something they don't want to do. That's why customers want to flee when they sense they're being marketed to. But suppose waging war against our customers – "targeting" them via "strategies" and "tactics" – isn't such a good idea? And suppose customers simply won't stand for it anymore?
Traditional marketing views itself as a type of broadcast, wherein a single voice gets to send a message to a mass of people. But the Internet is the anti-broadcast medium: it's not mass, it's not one-way, and it's not controlled by companies that can pay to send out a message. The Internet is, in fact, a conversation among your customers who are discovering that they are a far better source of information about products and services than the companies ever could be. This is the most fundamental shift in marketing since the creation of mass media. And it affects all marketing, on or off the Web.
In this keynote speech, the audience will learn how old marketing techniques actually alienate customers; the keys to engaging in the new customer conversations the market expects (and demands); and how to anticipate the most important change in customer dynamics and marketing since the invention of mass media 80 years ago.
Remember how in the '80s and then the '90s we were all going to drown in information? The information tidal wave crashed all around us... but we barely got wet. But don't relax too soon. The real change is already upon us.
We managed to survive the information tsunami by coming up with surprisingly good information management tools – who would have predicted Google would be so great? – and, frankly, ignoring much of the information that we've gathered.
It turns out that the quantity of the information hasn't changed our businesses or our lives so much. But changes are on the way that will bring about deeper and more profound changes in the most fundamental dimensions of life and work:
• Place: Thanks to wireless networks, mobile devices that know where they are, and clever tools that figure out what spots documents are talking about, information about places will be available at those places. For the first time, the earth itself will no longer be speechless.
• Groups: As weblogs – online journals – become commonplace to the young generation, the line between private and public is being erased... including the line between company and customer.
• The Past: As digital photography becomes pervasive, and as sharing files among friends becomes the norm, personal memories will become communal.
• Truth: In order to manage vast quantities of information, we have to deal explicitly with information about information – tags, labels, categories – which can lead businesses to ignore the real roots of their value: the messy, personal relationships that are the source of all innovation and loyalty.
In this talk, Dr. Weinberger looks at these trends and others, painting a picture of the future that challenges business to change or be left behind. Audiences will walk away with a new understanding of the latest technology trends and their effect on business, as well as how to take advantage of these new technologies.
What's truly new about "big data" isn't that it's big • it's that it turns the nature of data inside out. In the Age of Information, data consisted of numbers in spreadsheet cells that were designed to support particular business functions and services. Data was considered useful only after it had been cleaned and it was put to use in computer models that represented domains of life through a relatively simple set of rules. And those datasets were zealously kept private. But now that we're in the Age of Connection, big data's data is no longer separated into cells • it's linked and made public in order to support functions and services that haven't even been invented yet. These datasets now constitute a "data commons" that has value because it enables the emergence of a marketplace of models that longer rely on reducing complex domains to simple rules. At last our data is rich, varied, and linked enough to let us deal with the world at a far more accurate level of complexity • even though sometimes we end up with knowledge without understanding it. In this presentation, speaker David Weinberger explains how these changes constitute a fundamental shift in how we know our world and urges businesses to embrace these changes to fully benefit from this transformation. Otherwise, big data is just a lot of data.
David Weinberger is a keynote speaker and industry expert who speaks on a wide range of topics such as The War Against Customers: What Marketing Can – and Must – Learn from the New Connectedness, The Information Revolution That Wasn't and the One That Will Be: How the New Dimensions of Information Are Transforming Business... and Life, The Knowledge Management Oxymoron, Messiness Is a Virtue: Information Management in the Age of the Web and Harnessing Big Data in Business. The estimated speaking fee range to book David Weinberger for your event is $10,000 - $20,000. David Weinberger generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tim Sanders, Richard Florida, Geoffrey Moore, Chris Hughes and Jeff Taylor. Contact All American Speakers for ratings, reviews, videos and information on scheduling David Weinberger for an upcoming live or virtual event.
The fundamental fact of marketing is that you're trying to get an unwilling customer to do something they don't want to do. That's why customers want to flee when they sense they're being marketed to. But suppose waging war against our customers – "targeting" them via "strategies" and "tactics" – isn't such a good idea? And suppose customers simply won't stand for it anymore?
Traditional marketing views itself as a type of broadcast, wherein a single voice gets to send a message to a mass of people. But the Internet is the anti-broadcast medium: it's not mass, it's not one-way, and it's not controlled by companies that can pay to send out a message. The Internet is, in fact, a conversation among your customers who are discovering that they are a far better source of information about products and services than the companies ever could be. This is the most fundamental shift in marketing since the creation of mass media. And it affects all marketing, on or off the Web.
In this keynote speech, the audience will learn how old marketing techniques actually alienate customers; the keys to engaging in the new customer conversations the market expects (and demands); and how to anticipate the most important change in customer dynamics and marketing since the invention of mass media 80 years ago.
Remember how in the '80s and then the '90s we were all going to drown in information? The information tidal wave crashed all around us... but we barely got wet. But don't relax too soon. The real change is already upon us.
We managed to survive the information tsunami by coming up with surprisingly good information management tools – who would have predicted Google would be so great? – and, frankly, ignoring much of the information that we've gathered.
It turns out that the quantity of the information hasn't changed our businesses or our lives so much. But changes are on the way that will bring about deeper and more profound changes in the most fundamental dimensions of life and work:
• Place: Thanks to wireless networks, mobile devices that know where they are, and clever tools that figure out what spots documents are talking about, information about places will be available at those places. For the first time, the earth itself will no longer be speechless.
• Groups: As weblogs – online journals – become commonplace to the young generation, the line between private and public is being erased... including the line between company and customer.
• The Past: As digital photography becomes pervasive, and as sharing files among friends becomes the norm, personal memories will become communal.
• Truth: In order to manage vast quantities of information, we have to deal explicitly with information about information – tags, labels, categories – which can lead businesses to ignore the real roots of their value: the messy, personal relationships that are the source of all innovation and loyalty.
In this talk, Dr. Weinberger looks at these trends and others, painting a picture of the future that challenges business to change or be left behind. Audiences will walk away with a new understanding of the latest technology trends and their effect on business, as well as how to take advantage of these new technologies.
What's truly new about "big data" isn't that it's big • it's that it turns the nature of data inside out. In the Age of Information, data consisted of numbers in spreadsheet cells that were designed to support particular business functions and services. Data was considered useful only after it had been cleaned and it was put to use in computer models that represented domains of life through a relatively simple set of rules. And those datasets were zealously kept private. But now that we're in the Age of Connection, big data's data is no longer separated into cells • it's linked and made public in order to support functions and services that haven't even been invented yet. These datasets now constitute a "data commons" that has value because it enables the emergence of a marketplace of models that longer rely on reducing complex domains to simple rules. At last our data is rich, varied, and linked enough to let us deal with the world at a far more accurate level of complexity • even though sometimes we end up with knowledge without understanding it. In this presentation, speaker David Weinberger explains how these changes constitute a fundamental shift in how we know our world and urges businesses to embrace these changes to fully benefit from this transformation. Otherwise, big data is just a lot of data.
David Weinberger writes about the effect of the Internet on our ideas. He has a Ph.D. from University of Toronto, and is a senior researcher at Harvard's Berkman ...
This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.