Fashion Industry Executive; Founder of BRABAR Empowering Young Women with Comfort and Confidence
Wendy Herman Biography
Wendy Herman is an accomplished fashion industry executive, entrepreneur and thought leader with more than three decades of experience shaping the U.S. intimates market. A pivotal moment in her career was being part of an industry-defining brand, beginning with the 1994 launch of Calvin Klein Underwear for Women, a milestone that transformed bras and underwear from functional necessities into modern fashion essentials.
Herman went on to hold senior leadership roles in public and private companies licensing globally recognized brands including Tommy Hilfiger, Lucky Brand, Nicole Miller and Natori, and is credited with transforming Yummie, marketed as Tummie, from a patented shapewear innovation into a category-leading lifestyle business. Her expertise spans brand strategy, product innovation, merchandising, global sourcing and retail execution across both direct-to-consumer and wholesale channels.
As the founder and CEO of BRABAR, a mission-driven, social-first brand empowering Gen Z and Generation Alpha through comfort, confidence and education, Herman combines heritage experience with digital fluency. Under her leadership, BRABAR has built a strong multichannel presence and a growing TikTok community through its viral educational series, "Ask BRABAR."
Herman is a mother of three and an advocate for women and future founders. She speaks frequently on entrepreneurship, brand building, female leadership, generational marketing and the evolution of social commerce.
Contact a speaker booking agent to check availability on Wendy Herman and other top speakers and celebrities.
Wendy Herman Speaking Topics
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Empowering the Next Generation: Comfort, Confidence, and the Business of Intimates
Wendy Herman shares insights from her three-decade career leading and launching some of the most influential brands in the intimates industry, including Calvin Klein Underwear, Tommy Hilfiger, and BRABAR. She explores how comfort, confidence, and education intersect to shape both business strategy and cultural impact. Drawing from her journey as a founder, mother, and advocate for young women, Wendy discusses the evolution of the U.S. intimates market, the rise of mission-driven brands, and how Gen Z and Alpha are redefining the meaning of self-expression through what they wear. This session inspires audiences to think differently about innovation, inclusivity, and the power of purpose in building brands that matter.
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Building Brands with Purpose: Entrepreneurship, Leadership, and Authentic Growth
Drawing from more than 30 years in the fashion and intimates industry, Wendy Herman offers an inside look at what it takes to build, scale, and sustain meaningful brands in today’s competitive marketplace. From launching Calvin Klein Underwear for Women to founding BRABAR, Wendy shares lessons in entrepreneurship, leadership, and adaptability that transcend industry boundaries. She speaks candidly about navigating both corporate and startup worlds, leading teams through change, and maintaining authenticity in the age of social media. Through her personal journey as a founder, executive, and mother of three, Wendy inspires audiences to lead with clarity, resilience, and purpose—demonstrating that building a successful brand begins with building a strong sense of self and mission.
Wendy Herman Videos
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How do I book Wendy Herman to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Wendy Herman for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Wendy Herman, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Wendy Herman or any other speaker of your choice. -
What are the speaker fees for Wendy Herman
Speaking fees for Wendy Herman, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Wendy Herman are $10,000 - $20,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Wendy Herman, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Wendy Herman speak about?
Wendy Herman is a keynote speaker and industry expert whose speaking topics include Art & Design, Business Growth, Business Leadership, Corporate Culture, Corporate Strategy, DEI, Disruptive Thinking, Diversity & Inclusion, Emotional Intelligence, Empowerment, Entrepreneurship, Fashion, Female Leadership, Fitness, Human Resources, Influential Women, Marketing, Personal Growth, Retail, Social Entrepreneurship, Social Media, Strategic Leadership, Thought Leadership, Women, Women in Business, Women's Empowerment -
Where does Wendy Herman travel from?
Wendy Herman generally travels from Newark, NJ, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
Who is Wendy Herman’s agent?
AAE Speakers Bureau has successfully booked keynote speakers like Wendy Herman for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Wendy Herman for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Wendy Herman or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Wendy Herman is a keynote speaker and industry expert who speaks on a wide range of topics such as Empowering the Next Generation: Comfort, Confidence, and the Business of Intimates , Building Brands with Purpose: Entrepreneurship, Leadership, and Authentic Growth, Social Commerce Through the Founder’s Lens: Building Connection, Community, and Conversion, Women in Retail Leadership: Leading with Purpose, Grit, and Heart and Redefining the Bra: Confidence, Culture, and the Future of Fit. The estimated speaking fee range to book Wendy Herman for your event is $10,000 - $20,000. Wendy Herman generally travels from Newark, NJ, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Sara Blakely, Alexandra Wilkis Wilson, Nicole Yeary, Jenn Lim and Barbara Corcoran. Contact All American Speakers for ratings, reviews, videos and information on scheduling Wendy Herman for an upcoming live or virtual event.
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