Max Lenderman Speaking Topics

• AI and Creativity: A Workshop for the Future of Ideas

  In today's fast-evolving marketing and advertising landscape, the role of AI is a double-edged sword, perceived by some as a threat and by others as an opportunity. For companies and brands that work with creatives and creative agencies, AI can amplify the output of talented creatives by 10 to 20 times, rather than replacing them. This workshop is designed to demystify AI's impact on creativity and illustrate how it can be a powerful ally for marketers and advertisers.

  This isn’t another talk about AI. It's a dynamic, hands-on and thought-provoking workshop that will challenge your preconceptions and provide actionable insights into how AI can amplify your creative potential rather than replace it.

  Key Workshop Topics:

  • The Collaborative Power of AI: Discover how AI acts as a creative partner, enhancing human ingenuity through feedback loops, data-driven insights, and pattern recognition. Learn how AI can review and refine creative outputs, ensuring they align with your brand's vision and audience expectations.

  • Innovative Tools and Techniques: Explore the latest AI tools that support creative processes, from generative AI that crafts unique content to algorithms that personalize marketing strategies based on consumer behavior.

  • Real-World Success Stories: Hear about projects where AI has played a crucial role in overcoming creative challenges, leading to groundbreaking campaigns and substantial ROI. These stories will illustrate the practical benefits of integrating AI into your creative toolkit.

  • Future Trends and Ethical Considerations: Stay ahead of the curve by understanding future trends in AI and creativity. We'll also address ethical considerations, ensuring that AI is used responsibly and sustainably in your marketing efforts.

  Join Max Lenderman on a fascinating journey into the future of creativity, where AI and human talent combine to push the boundaries of what's possible in marketing and advertising. Don't miss this opportunity to transform your approach to creativity and stay competitive in a rapidly changing industry.

• Why Web3 Matters to Marketers

  You may be a believer in web3, are interested in it, or think it is a hyped-up fad – all three of these perspectives are all to be discussed – but you have to get a good understanding on why it may be a huge opportunity for your marketing and innovation.

  The blending of digital and physical worlds – the “phygital” – will be instrumental in the marketing of the future. Learn how the creators, influencers and entrepreneurs are reshaping the marketing landscape, and what brands and companies can do right now to capitalize on the surge of physical and digital integration.

  Max guides his audience on the philosophies that are driving the ever-increasing blending of URL and IRL creativity, innovation and brand-building. And he gives applicable examples of how brands and companies are using the latest technologies being appropriated in the metaverse to drive customer loyalty, earned media, product innovation and more.

• Brand Purpose: Now More Than Ever

  People want brands and businesses to stand for something now more than ever. Brand purpose was a major conversation in marketing and advertising before than pandemic and truly flourished during it. But in a post-pandemic world, people are changing their views on what brands should be doing to be more purposeful. And brands are rethinking how to prove their purpose credentials.

  After consulting with Gallup on revelatory research, Max introduces an “invertising” approach to brand purpose, showing how employee-level purpose and meaning in work is at the heart of the biggest competitive advantage for businesses and brands.

  This isn’t just a speech or presentation. It’s an exploration of the greatest work in the world that has the potential to do the greatest good in the world. Let Max Lenderman show you why that matters today more than ever.

• Your Brand Is a Verb

  Brand experience and customer experience have fast become top priorities for businesses, replacing product and price as a priority. According to PWC, 86% of US buyers will pay extra for a better brand experience. This talk moves the audience to understand the fundamental aspects of great brand experience, the trends that are driving its growth, and the implications for its business.

  Max presents mind-blowing examples from around the world and first-hand accounts of creating some of the most awarded brand experience campaigns in history.

  He should know; he literally wrote the books on experiential marketing and experience-based innovation: “Experience the Message” and “Brand New World.”

• The Fifth "P": "Purpose is the New Digital"

  The notion that brands need to stand for something in order to stand out is a powerful driver of modern marketing. Believing that “purpose is the new digital,” Max Lenderman takes the audience on a creative journey of the most effective modern marketing campaigns that prove that purpose is the next and biggest competitive advantage for business.

  The audience will see how the original marketing principles have been transformed by purpose and will be inspired by the latest and greatest creative work in the world. We’ll see the step-by-step process to find purpose in brands, and the different tactical executions that have resulted in massive sales lifts and awareness for purposeful brands. The audience is not just informed; it’s motivated and enlightened.

  This isn’t just a speech or presentation. It’s an exploration of the greatest work in the world that has the potential to do the greatest good in the world. Let Max Lenderman show you why that matters.

• Experience The Message: “Brands are Verbs”

  Brand experience and customer experience have fast become top priorities for businesses, replacing product and price as a priority. According to PWC, 86% of US buyers will pay extra for a better brand experience. This talk moves the audience to understand the fundamental aspects of great brand experience, the trends that are driving its growth, and the implications for its business. Max presents mind-blowing examples from around the world and first-hand accounts of creating some of the most awarded brand experience campaigns in history. He should know; he literally wrote the book on experiential marketing and experience-based innovation.

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