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Peter DeNucci

Safety Culture Expert, Retired U.S. Airways Captain, President of Apollo Publishing, Inc. & Author of “Creating the Just and Safe Culture”

Peter DeNucci

Peter DeNucci

Safety Culture Expert, Retired U.S. Airways Captain, President of Apollo Publishing, Inc. & Author of “Creating the Just and Safe Culture”

Travels From Travels From:
San Diego, CA, USA
Speaking Fee Speaking Fee:
Live Event: $50,000 - $100,000
Virtual Event: $30,000 - $50,000
More Fee Info
Categories Categories:
Categories Categories:
Authors, Business, Business Coaching, Business Leaders, Consulting, Leadership Speakers, Virtual Speakers
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Peter DeNucci Biography

Peter DeNucci is an accomplished US Airways Captain (ret) having logged over 18,000 hours in numerous Boeing and Airbus aircraft. Most recently he flew as Senior Principal test pilot for Northrop Grumman and the Air force with the High Altitude Long Endurance (HALE) unmanned division. Additionally, he was senior instructor in Human Factors for the B-21 Raider and its' predecessor, the B- 2 bomber. DeNucci is the author of several books focusing on Safety Culture and change management. These books were the foundation of airline transformations in the cockpit during the past 30 years. Captain Sullenberger (Sully) and Captain DeNucci were flying US Airway’s planes during the initiation of Human Factors and Safety Culture in 1991. While Sully was teaching in universities, Peter was teaching at US Airways and Hospitals. In fact, if you have seen Miracle on the Hudson you will see Peter’s communication procedures used with the flight crew.

Captain DeNucci has consulted and created environments for change with his five-step leadership model and the Just and Safe Culture Matrix implementation in industries such as: Aviation, Healthcare, FAA/ATC, Pharma, Railroads and Law Enforcement- with his new book coming out this summer, in this field. The name of his company "his Apollo", in honor of the NASA Apollo program where he says much of these change management philosophies began. His curriculum involves full implementation in any industry, especially with those where human life is at risk.

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Peter DeNucci Speaking Topics

  • The Just Culture | Safe to Speak Up and how to Structure it

    The definition of the Just Culture is one in which the front-line employees are being encouraged to voluntarily report any incident that occurs, even minor ones, that would otherwise have for the inadvertent human error, but reckless behavior and willful violations will not be tolerated. A Just Culture is the foundation of the Safe Culture.

    The response from leadership should reflect which category they fall in. System accountability is then investigated to discover if it is fostering human error, and if so, it must be altered. This talk will cover identifying workplace themes of:

    • Human Error – something that just happened and could have happened to anyone of us
    • Unsafe Behavior• they made a bad choice-unknowingly introducing risk into the system
    • Reckless Behavior – knowingly introducing unjustifiable risk into the system

  • Safety Culture and Cost Avoidance | Why We Want an Effective Safety Culture

    In the 1980s, the airline industry was crashing an airplane every 8 weeks in this country. The airline that I worked for crashed 5 major jets in five years. By the time I was 31 years of age, 17 of my friends had died in aviation. Additionally, nearly 500 passengers were killed at this airline. Most of the aircraft were fine, Boeing and Airbus were delivering good planes. It was the culture that was killing us. With all the mergers happening in the industry, our safety culture had deteriorated. We needed to change how we did things, and we did. The aviation industry then catapulted itself into a zero-hull loss standard… there was an effective culture change, a “culture of safety” which would be heralded as one of the most dramatic and permanent evolutions in the American workplace on record. Millions of lives were saved as well as the aircraft that transported them. We discovered that human error is inevitable – not accidents!

    We needed to put systems in place to catch these inevitable human errors before they became accidents. The old philosophy was “punish the hell out of them and that will make the pilots, doctors, nurses or mechanics stop having errors.” This actually caused more accidents. After we put the first system in place• Crew Resource Management or CRM, we continued to fly for more than three decades with no accidents. CRM introduces the necessary teaming behaviors as initiated by the leader. "

Peter DeNucci Videos

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Peter DeNucci Books

  • Creating a Just and Safe Culture: Catch the Error -- Avoid the Accident
    Creating a Just and Safe Culture: Catch the Error -- Avoid the Accident
  • Commander And Crew: The Human Factors Approach To Teambuilding And Leadership
    Commander And Crew: The Human Factors Approach To Teambuilding And Leadership
  • Captain's Discretion: Taking Command Of Your Life In The Confusion Of A Balanced World
    Captain's Discretion: Taking Command Of Your Life In The Confusion Of A Balanced World

FAQs on booking Peter DeNucci

  • How do I book Peter DeNucci to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Peter DeNucci for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Peter DeNucci, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Peter DeNucci or any other speaker of your choice.

  • What are the speaker fees for Peter DeNucci

    Speaking fees for Peter DeNucci, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Peter DeNucci are for live events and for virtual events. For the most current speaking fee to hire Peter DeNucci, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Peter DeNucci speak about?

    Peter DeNucci is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Coaching, Business Leaders, Consulting, Leadership Speakers, Virtual Speakers.

  • Where does Peter DeNucci travel from?

    Peter DeNucci generally travels from San Diego, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Peter DeNucci’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Peter DeNucci for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Peter DeNucci for your next private or corporate function.

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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Peter DeNucci or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Peter DeNucci is a keynote speaker and industry expert who speaks on a wide range of topics such as The Just Culture | Safe to Speak Up and how to Structure it and Safety Culture and Cost Avoidance | Why We Want an Effective Safety Culture. The estimated speaking fee range to book Peter DeNucci for your event is $50,000 - $100,000. Peter DeNucci generally travels from San Diego, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daisy Auger-Dominguez, John Nance, Natalie Nixon, Bradley R Staats and Saj-Nicole Joni. Contact All American Speakers for ratings, reviews, videos and information on scheduling Peter DeNucci for an upcoming live or virtual event.

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