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Dave Ridley

Operating Partner for People and Leadership at Riata Capital Group & Former Senior VP and CMO at Southwest Airlines

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 Dave Ridley Biography

Davis "Dave" Ridley is the Operating Partner for People and Leadership at Riata Capital Group.

Previously, he served as the Senior Vice President, Chief Marketing Officer for Southwest Airlines. Southwest is the largest U.S. airline in terms of domestic passengers carried and has been the only airline to be profitable every year since 1973.

In that position, Dave oversees the Marketing and Sales Department and the Revenue Management Department. He is responsible for building and maintaining the brand while maximizing company revenues. This includes leadership and direction of Southwest's pricing, advertising and promotion, loyalty program and the world's second largest travel website, southwest.com. He is also a member of the Executive Planning Committee, the CEO-led committee responsible for company strategy and policy.

Since joining Southwest in 1988, Dave has served as Vice President, Marketing and Sales; Vice President, Ground Operations; and Senior Vice President, People and Leadership Development.

Dave graduated from the University of Texas at Austin in 1975 with a BBA (Honors Program) and earned an MBA from Southern Methodist University in 1981. Dave and his wife, Mary Flo, have been married for thirty-two years and have two married daughters, a son and three granddaughters.

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  • HOW TO BOOK Dave Ridley?

    Our booking agents have successfully helped clients around the world secure talent like Dave Ridley for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Dave Ridley, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Dave Ridley or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Dave Ridley?

    Booking fees for Dave Ridley, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Dave Ridley, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Dave Ridley?

    All American Entertainment has successfully secured celebrity talent like Dave Ridley for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Dave Ridley for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Dave Ridley or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Dave Ridley or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Dave Ridley

Operating Partner for People and Leadership at Riata Capital Group & Former Senior VP and CMO at Southwest Airlines

Travels From:
Dallas, TX, USA
Speaking Fee:

Dave Ridley Biography

Davis "Dave" Ridley is the Operating Partner for People and Leadership at Riata Capital Group.

Previously, he served as the Senior Vice President, Chief Marketing Officer for Southwest Airlines. Southwest is the largest U.S. airline in terms of domestic passengers carried and has been the only airline to be profitable every year since 1973.

In that position, Dave oversees the Marketing and Sales Department and the Revenue Management Department. He is responsible for building and maintaining the brand while maximizing company revenues. This includes leadership and direction of Southwest's pricing, advertising and promotion, loyalty program and the world's second largest travel website, southwest.com. He is also a member of the Executive Planning Committee, the CEO-led committee responsible for company strategy and policy.

Since joining Southwest in 1988, Dave has served as Vice President, Marketing and Sales; Vice President, Ground Operations; and Senior Vice President, People and Leadership Development.

Dave graduated from the University of Texas at Austin in 1975 with a BBA (Honors Program) and earned an MBA from Southern Methodist University in 1981. Dave and his wife, Mary Flo, have been married for thirty-two years and have two married daughters, a son and three granddaughters.

Dave Ridley Videos

  • Developing a Healthy Corporate Culture - Dave Ridley
  • Cultural Engagement Chapel - Darrell L. Bock and Dave Ridley ...
    Dr. Bock talks with David Ridley, founder and former CEO of Invesco Real Estate, about how to create healthy environments that encouraging ...

FAQs on booking Dave Ridley

  • How to book Dave Ridley?

    Our booking agents have successfully helped clients around the world secure talent like Dave Ridley for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Dave Ridley, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Dave Ridley or any other celebrity of your choice.
  • How much does it cost to book Dave Ridley?

    Booking fees for Dave Ridley, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Dave Ridley, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Dave Ridley?

    All American Entertainment has successfully secured celebrity talent like Dave Ridley for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Dave Ridley for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Dave Ridley or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Dave Ridley or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Dave Ridley is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Dave Ridley for your event is $20,000 - $30,000. Dave Ridley generally travels from Dallas, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Doug Lipp, Jason Young, Dr. Jackie Freiberg, Seth Mattison and Bill Capodagli. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dave Ridley for an upcoming event.

Dave Ridley Speaker Videos

  • Developing a Healthy Corporate Culture - Dave Ridley
    Cultural Engagement Chapel - Darrell L. Bock and Dave Ridley ...
    Dr. Bock talks with David Ridley, founder and former CEO of Invesco Real Estate, about how to create healthy environments that encouraging ...

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Dave Ridley

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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