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Charlie Hughes

Founder of Brand Rules, LLC; One of the Nation's Foremost Experts on Branding, Marketing and Organizational Culture.

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 Charlie Hughes Biography

Now at the helm of Brand Rules, LLC, Charles "Charlie" Hughes is considered one of the nation's foremost experts on branding, marketing and organizational culture.  Brand Rules, a consulting consortium Hughes founded in 1999, harnesses his decades of experience in shaping, building, and sustaining great brands.  He describes the firm's mission simply: "To set our clients apart in an over crowded marketplace. We help cut you out of the herd.

To spell out how to and how not to do that, Charlie and co-author William Jeanes published their first book, Branding Iron, in September 2006. Subtitled Branding Lessons from the Meltdown of the US Auto Industry, Branding Iron has earned critical acclaim both in and outside of the Auto Industry. Ad Age selected it number two on their ten books you should have read in 2006.

Charlie has worked on 11 automotive brands, both domestic and import as well as at the Doyle Dane Bernbach advertising agency. He has headed marketing for U.S. operations of Fiat, Lancia, Porsche-Audi and Volkswagen.  However, Charlie is best known for his successes with Land Rover and Mazda.

As the founding CEO of Land Rover in North America, Charlie built a fully operational organization and dealer body in 15 months. He grew the business from 0 units in 1986 to 22,000 in 1998 and in so doing created the luxury sport utility segment by successfully introduced Range Rover and then Land Rover to Americans. Along the way Land Rover broke new ground in automotive retailing by creating Land Rover Centres--a truly branded retail experience--and founded Land Rover University to create passionate retail associates to staff Land Rover Centres.

More recently, he served as President and CEO of Mazda North American Operations.  During his employment with Mazda, Hughes redefined and established Mazda's position in the U.S. and Canadian markets as Mazda..."Always the soul of a sports car!" and employed the popular Zoom-Zoom advertising campaign.

Charlie holds a Master's of Business Administration in Marketing from Simon School of Business, University of Rochester and a Bachelor of Arts in History from Lafayette College in Pennsylvania. He has served on the Board of Directors for Land Rover North America; Dillard University, Board of Trustees; Chairman, Mazda Foundation; St. Francis Medical Center Foundation Board; UCI, Graduate School of Management Advisory Board; Simon School Executive Advisory Committee at University of Rochester, and Chairman of the Association of International Automobile Manufacturers. He recently has joined the Board of Advisors of Mooney Aircraft Company, Inc. and Nerium Biotechnology, Inc.

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Books
Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry

Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry

FAQs
  • HOW TO BOOK Charlie Hughes?

    Our booking agents have successfully helped clients around the world secure talent like Charlie Hughes for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Charlie Hughes, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Charlie Hughes or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Charlie Hughes?

    Booking fees for Charlie Hughes, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Charlie Hughes, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Charlie Hughes?

    All American Entertainment has successfully secured celebrity talent like Charlie Hughes for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Charlie Hughes for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Charlie Hughes or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Charlie Hughes or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Charlie Hughes

Founder of Brand Rules, LLC; One of the Nation's Foremost Experts on Branding, Marketing and Organizational Culture.

Travels From:
Massachusetts, USA
Speaking Fee:

Charlie Hughes Biography

Now at the helm of Brand Rules, LLC, Charles "Charlie" Hughes is considered one of the nation's foremost experts on branding, marketing and organizational culture.  Brand Rules, a consulting consortium Hughes founded in 1999, harnesses his decades of experience in shaping, building, and sustaining great brands.  He describes the firm's mission simply: "To set our clients apart in an over crowded marketplace. We help cut you out of the herd.

To spell out how to and how not to do that, Charlie and co-author William Jeanes published their first book, Branding Iron, in September 2006. Subtitled Branding Lessons from the Meltdown of the US Auto Industry, Branding Iron has earned critical acclaim both in and outside of the Auto Industry. Ad Age selected it number two on their ten books you should have read in 2006.

Charlie has worked on 11 automotive brands, both domestic and import as well as at the Doyle Dane Bernbach advertising agency. He has headed marketing for U.S. operations of Fiat, Lancia, Porsche-Audi and Volkswagen.  However, Charlie is best known for his successes with Land Rover and Mazda.

As the founding CEO of Land Rover in North America, Charlie built a fully operational organization and dealer body in 15 months. He grew the business from 0 units in 1986 to 22,000 in 1998 and in so doing created the luxury sport utility segment by successfully introduced Range Rover and then Land Rover to Americans. Along the way Land Rover broke new ground in automotive retailing by creating Land Rover Centres--a truly branded retail experience--and founded Land Rover University to create passionate retail associates to staff Land Rover Centres.

More recently, he served as President and CEO of Mazda North American Operations.  During his employment with Mazda, Hughes redefined and established Mazda's position in the U.S. and Canadian markets as Mazda..."Always the soul of a sports car!" and employed the popular Zoom-Zoom advertising campaign.

Charlie holds a Master's of Business Administration in Marketing from Simon School of Business, University of Rochester and a Bachelor of Arts in History from Lafayette College in Pennsylvania. He has served on the Board of Directors for Land Rover North America; Dillard University, Board of Trustees; Chairman, Mazda Foundation; St. Francis Medical Center Foundation Board; UCI, Graduate School of Management Advisory Board; Simon School Executive Advisory Committee at University of Rochester, and Chairman of the Association of International Automobile Manufacturers. He recently has joined the Board of Advisors of Mooney Aircraft Company, Inc. and Nerium Biotechnology, Inc.

Charlie Hughes Books

Speaker Lists Featuring Charlie Hughes

FAQs on booking Charlie Hughes

  • How to book Charlie Hughes?

    Our booking agents have successfully helped clients around the world secure talent like Charlie Hughes for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Charlie Hughes, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Charlie Hughes or any other celebrity of your choice.
  • How much does it cost to book Charlie Hughes?

    Booking fees for Charlie Hughes, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Charlie Hughes, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Charlie Hughes?

    All American Entertainment has successfully secured celebrity talent like Charlie Hughes for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Charlie Hughes for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Charlie Hughes or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Charlie Hughes or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Charlie Hughes is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Charlie Hughes for your event is $10,000 - $20,000. Charlie Hughes generally travels from MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tim Sanders, Philip Kotler, Dan Coughlin, Josh Linkner and Dean Kamen. Contact All American Speakers for ratings, reviews, videos and information on scheduling Charlie Hughes for an upcoming event.

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Speakers Similar to Charlie Hughes

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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