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Charlie Hughes

Founder of Brand Rules, LLC; One of the Nation's Foremost Experts on Branding, Marketing and Organizational Culture.

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Charlie Hughes Biography

Now at the helm of Brand Rules, LLC, Charles "Charlie" Hughes is considered one of the nation's foremost experts on branding, marketing and organizational culture.  Brand Rules, a consulting consortium Hughes founded in 1999, harnesses his decades of experience in shaping, building, and sustaining great brands.  He describes the firm's mission simply: "To set our clients apart in an over crowded marketplace. We help cut you out of the herd.

To spell out how to and how not to do that, Charlie and co-author William Jeanes published their first book, Branding Iron, in September 2006. Subtitled Branding Lessons from the Meltdown of the US Auto Industry, Branding Iron has earned critical acclaim both in and outside of the Auto Industry. Ad Age selected it number two on their ten books you should have read in 2006.

Charlie has worked on 11 automotive brands, both domestic and import as well as at the Doyle Dane Bernbach advertising agency. He has headed marketing for U.S. operations of Fiat, Lancia, Porsche-Audi and Volkswagen.  However, Charlie is best known for his successes with Land Rover and Mazda.

As the founding CEO of Land Rover in North America, Charlie built a fully operational organization and dealer body in 15 months. He grew the business from 0 units in 1986 to 22,000 in 1998 and in so doing created the luxury sport utility segment by successfully introduced Range Rover and then Land Rover to Americans. Along the way Land Rover broke new ground in automotive retailing by creating Land Rover Centres--a truly branded retail experience--and founded Land Rover University to create passionate retail associates to staff Land Rover Centres.

More recently, he served as President and CEO of Mazda North American Operations.  During his employment with Mazda, Hughes redefined and established Mazda's position in the U.S. and Canadian markets as Mazda..."Always the soul of a sports car!" and employed the popular Zoom-Zoom advertising campaign.

Charlie holds a Master's of Business Administration in Marketing from Simon School of Business, University of Rochester and a Bachelor of Arts in History from Lafayette College in Pennsylvania. He has served on the Board of Directors for Land Rover North America; Dillard University, Board of Trustees; Chairman, Mazda Foundation; St. Francis Medical Center Foundation Board; UCI, Graduate School of Management Advisory Board; Simon School Executive Advisory Committee at University of Rochester, and Chairman of the Association of International Automobile Manufacturers. He recently has joined the Board of Advisors of Mooney Aircraft Company, Inc. and Nerium Biotechnology, Inc.

Books
Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry

Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry

FAQs
  • How do I book Charlie Hughes to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Charlie Hughes for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Charlie Hughes, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Charlie Hughes or any other speaker of your choice.
  • What are the speaker fees for Charlie Hughes

    Speaking fees for Charlie Hughes, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Charlie Hughes are $10,000 - $20,000 for live events and available upon request for virtual events. For the most current speaking fee to hire Charlie Hughes, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Charlie Hughes speak about?

    Charlie Hughes is a keynote speaker and industry expert whose speaking topics include Business, Business Leaders, Business of Healthcare, Creativity Speakers, Health and Wellness, Innovation, Sales, Sales, Marketing and Branding, University Speakers.
  • Where does Charlie Hughes travel from?

    Charlie Hughes generally travels from Massachusetts, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances across the country.
  • Who is Charlie Hughes’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Charlie Hughes for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Charlie Hughes for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Charlie Hughes or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

Founder of Brand Rules, LLC; One of the Nation's Foremost Experts on Branding, Marketing and Organizational Culture.

Travels From:
Massachusetts, USA
Speaking Fee:

Charlie Hughes Biography

Now at the helm of Brand Rules, LLC, Charles "Charlie" Hughes is considered one of the nation's foremost experts on branding, marketing and organizational culture.  Brand Rules, a consulting consortium Hughes founded in 1999, harnesses his decades of experience in shaping, building, and sustaining great brands.  He describes the firm's mission simply: "To set our clients apart in an over crowded marketplace. We help cut you out of the herd.

To spell out how to and how not to do that, Charlie and co-author William Jeanes published their first book, Branding Iron, in September 2006. Subtitled Branding Lessons from the Meltdown of the US Auto Industry, Branding Iron has earned critical acclaim both in and outside of the Auto Industry. Ad Age selected it number two on their ten books you should have read in 2006.

Charlie has worked on 11 automotive brands, both domestic and import as well as at the Doyle Dane Bernbach advertising agency. He has headed marketing for U.S. operations of Fiat, Lancia, Porsche-Audi and Volkswagen.  However, Charlie is best known for his successes with Land Rover and Mazda.

As the founding CEO of Land Rover in North America, Charlie built a fully operational organization and dealer body in 15 months. He grew the business from 0 units in 1986 to 22,000 in 1998 and in so doing created the luxury sport utility segment by successfully introduced Range Rover and then Land Rover to Americans. Along the way Land Rover broke new ground in automotive retailing by creating Land Rover Centres--a truly branded retail experience--and founded Land Rover University to create passionate retail associates to staff Land Rover Centres.

More recently, he served as President and CEO of Mazda North American Operations.  During his employment with Mazda, Hughes redefined and established Mazda's position in the U.S. and Canadian markets as Mazda..."Always the soul of a sports car!" and employed the popular Zoom-Zoom advertising campaign.

Charlie holds a Master's of Business Administration in Marketing from Simon School of Business, University of Rochester and a Bachelor of Arts in History from Lafayette College in Pennsylvania. He has served on the Board of Directors for Land Rover North America; Dillard University, Board of Trustees; Chairman, Mazda Foundation; St. Francis Medical Center Foundation Board; UCI, Graduate School of Management Advisory Board; Simon School Executive Advisory Committee at University of Rochester, and Chairman of the Association of International Automobile Manufacturers. He recently has joined the Board of Advisors of Mooney Aircraft Company, Inc. and Nerium Biotechnology, Inc.

Charlie Hughes Books

Speaker Lists Featuring Charlie Hughes

FAQs on booking Charlie Hughes

  • How do I book Charlie Hughes to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Charlie Hughes for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Charlie Hughes, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Charlie Hughes or any other speaker of your choice.
  • What are the speaker fees for Charlie Hughes

    Speaking fees for Charlie Hughes, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Charlie Hughes are $10,000 - $20,000 for live events and available upon request for virtual events. For the most current speaking fee to hire Charlie Hughes, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Charlie Hughes speak about?

    Charlie Hughes is a keynote speaker and industry expert whose speaking topics include Business, Business Leaders, Business of Healthcare, Creativity Speakers, Health and Wellness, Innovation, Sales, Sales, Marketing and Branding, University Speakers.
  • Where does Charlie Hughes travel from?

    Charlie Hughes generally travels from Massachusetts, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances across the country.
  • Who is Charlie Hughes’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Charlie Hughes for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Charlie Hughes for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Charlie Hughes or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Charlie Hughes is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Charlie Hughes for your event is $10,000 - $20,000. Charlie Hughes generally travels from MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Josh Linkner, Jeff Taylor, Dr. Nido Qubein, Paul Orfalea and Michael Treacy. Contact All American Speakers for ratings, reviews, videos and information on scheduling Charlie Hughes for an upcoming live or virtual event.

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Charlie Hughes

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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