Experience & Transformation Expert; Author of "The Transformation Economy" and Co-Author of "The Experience Economy"

Minneapolis, MN, USA

B. Joseph Pine II Biography

A leading authority on business innovation, customer experience, and economic value creation, B. Joseph Pine II is the coauthor of the landmark bestseller "The Experience Economy," which redefined how companies engage customers and create economic value. His latest book, "The Transformation Economy: Guiding Customers to Achieve Their Aspirations," introduces a bold new set of ideas for helping people become who they want to become — the ultimate competitive advantage for businesses in today’s evolving marketplace.

Pine speaks at and consults with leading companies around the world. He is a Lecturer in the Strategic Technology Leadership program at Northeastern University’s School of Business and co-founded both the World Experience Organization (WXO) and the European Centre for the Experience & Transformation Economies.

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Speaker profile last updated by AAE Talent Team on 04/20/2026.

B. Joseph Pine II Speaking Topics

  • Welcome to the Transformation Economy

    In today’s crowded and commoditized market, the greatest value a business can create is not in what it sells, but in who its customers become. In this compelling keynote, bestselling author B. Joseph Pine II — co-creator of the Experience Economy — unveils his latest thinking in "The Transformation Economy," where greatest competitive advantage comes from staging transformative experiences that help people flourish. Pine shows how businesses can move beyond goods, services, and even experiences to offer lasting change by guiding customers toward achieving their deepest aspirations — whether improving wellbeing, increasing prosperity, developing wisdom, or finding purpose. Through vivid examples and practical frameworks, this session equips leaders to unlock premium pricing, deeper loyalty, and purpose-driven growth by becoming transformation businesses.

  • Competing for Customer Time, Attention, and Money

    Time, attention, and money are the three currencies of today’s Experience Economy. But time is limited. If another company stages an experience that gets customers to spend time with it, what results? Less time spent with your business. Similarly, attention is scarce. Today’s media-fragmented world makes it difficult to capture customers’ attention with normal advertising or other marketing campaigns. But when another company creates an engaging experience that does garner attention – whether online or off – what else happens? Less attention directed toward your business. And finally, money is consumable, meaning if a customer spends a dollar on another economic offering from some other company, then what can’t that customer do with that dollar? Spend it on your business. In today’s competition for time, attention, and money, only those business that stage engaging and memorable experiences will succeed, and here in this keynote speech, B. Joseph Pine II will show you how.

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B. Joseph Pine II Videos

B. Joseph Pine II | Keynote Demo Reel

B. Joseph Pine II | Keynote Demo Reel

Book Joe Pine for your next event!

Joe Pine | TED

Joe Pine | TED

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    Speaking fees for B. Joseph Pine II, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book B. Joseph Pine II are $20,000 - $30,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire B. Joseph Pine II, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does B. Joseph Pine II speak about?

    B. Joseph Pine II is a keynote speaker and industry expert whose speaking topics include Business Authors, Customer Experience, Sales, TED
  • Where does B. Joseph Pine II travel from?

    B. Joseph Pine II generally travels from Minneapolis, MN, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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B. Joseph Pine II is a keynote speaker and industry expert who speaks on a wide range of topics such as Welcome to the Transformation Economy, Competing for Customer Time, Attention, and Money, Creating Employee Experiences, Transforming Into a Premier Experience Stager and From Marketing To Customering. The estimated speaking fee range to book B. Joseph Pine II for your event is $20,000 - $30,000. B. Joseph Pine II generally travels from Minneapolis, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Karl Lillrud, Dan Gingiss, Karen Mangia, Vanessa Van Edwards and Will Guidara. Contact All American Speakers for ratings, reviews, videos and information on scheduling B. Joseph Pine II for an upcoming live or virtual event.

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