Will Guidara

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5 out of 5

Restaurateur, Eleven Madison Park, The #1 Restaurant in the World; Entrepreneur & Bestselling Author of "Unreasonable Hospitality"

Travels From Travels From:
Nashville, TN, USA
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Will Guidara Biography

Will Guidara, author of the National Bestseller "Unreasonable Hospitality," shares insights on service and leadership from his extensive career in the restaurant industry. As the former co-owner of Eleven Madison Park, Guidara led the restaurant to earn four stars from the New York Times and three Michelin stars, and in 2017, it was named the #1 restaurant on the World’s 50 Best Restaurants list.

Guidara, a native of Sleepy Hollow, New York, began his journey in the restaurant industry at thirteen. After graduating from Cornell University's School of Hotel Administration, he trained at Spago Beverly Hills and attended culinary school in Spain. He then held various roles at Union Square Hospitality Group before becoming the general manager of Eleven Madison Park from 2006 to 2012. Guidara also co-founded the Welcome Conference, an annual symposium for hospitality professionals to share ideas and build community.

In 2011, Guidara and chef Daniel Humm purchased Eleven Madison Park, leading it to numerous accolades, including seven James Beard Foundation awards. Guidara's implementation of the concept of "Unreasonable Hospitality" transformed the restaurant into the world's best. The book is mentioned in the TV series "The Bear," which Guidara also features. Furthering his contributions to the show, Guidara received a story credit for the third episode of the third season, working side by side with series creator Christopher Storer. He appeared in the program's third-season finale, where he featured alongside his wife, Christina Tosi.

Guidara's ventures expanded to The NoMad Hotel, where he and Humm earned high praise, including a Michelin star and a spot on the World's Best Bar list. Guidara emphasizes the power of exceeding expectations in hospitality, a principle that helped elevate Eleven Madison Park. He has co-authored several cookbooks and received numerous accolades, including Crain's New York Business's 40 Under 40 and WSJ Magazine's Innovator Award.

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Speaker profile last updated by AAE Talent Team on 05/06/2024.

Will Guidara Speaking Topics

  • How To Build A Brand Centered On Unreasonable Hospitality

    For most of America’s history, we functioned as a manufacturing economy; now, we’re a service economy—more than three-quarters of our GDP comes from service. So, whether you’re in retail, finance, education, healthcare, computer services, communications, you are in the business of serving other people. Making good products is no longer enough, serving efficiently is no longer enough – now, it’s how you make the people you work with and those you serve feel that matters most of all. In this talk, Will will share why he believes our world is on the precipice of becoming a hospitality economy, and how every business can choose to be in the business of hospitality, by transforming ordinary transactions into extraordinary experiences.

  • Unreasonable Hospitality: How Giving People More Than They Expect Can Get You To #1

    Will Guidara took Eleven Madison Park from a middling Brasserie to the best restaurant in the world when he realized something revolutionary – in a restaurant, the food, the service, and the design are simply ingredients in the recipe of human connection. When Will encouraged his team to be present with their guests, take what they do seriously without taking themselves too seriously, and employ a “one size fits one” strategy, magic happened. In this talk, Will shares why these lessons took EMP to #1, and how an unreasonable approach to the pursuit of human connection can help you win – and give people an experience they’ll remember forever.

Will Guidara Videos

  • Unlocking the Power of Unreasonable Hospitality: Insights from Will ...
    Will Guidara former co-owner of Eleven Madison Park restaurant and author of "Unreasonable Hospitality: The Remarkable Power of Giving ...
  • Will Guidara SIzzle Reel
    He is the co-owner of Make It Nice, a hospitality group that currently includes Eleven Madison Park, the NoMad restaurants, and Made Nice. A...
  • The Secret Ingredients of Great Hospitality | Will Guidara | TED ...
    Restaurateur Will Guidara's life changed when he decided to serve a two-dollar hot dog in his fancy four-star restaurant ...

Will Guidara Books

  • Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
    Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

Speaker Lists Featuring Will Guidara

FAQs on booking Will Guidara

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  • What topics does Will Guidara speak about?

    Will Guidara is a keynote speaker and industry expert whose speaking topics include Authors, Business, Celebrity, Celebrity Chef, Entertainers, Entertainment, Entrepreneurship, Food & Beverage, Hospitality, Human Resources, Literary, Sales.
  • Where does Will Guidara travel from?

    Will Guidara generally travels from Nashville, TN, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Will Guidara is a keynote speaker and industry expert who speaks on a wide range of topics such as How To Build A Brand Centered On Unreasonable Hospitality and Unreasonable Hospitality: How Giving People More Than They Expect Can Get You To #1. The estimated speaking fee range to book Will Guidara for your event is $50,000 - $100,000. Will Guidara generally travels from Nashville, TN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daymond John, Jesse Itzler, Danny Meyer, Cassandra Worthy and Sugar Ray Leonard. Contact All American Speakers for ratings, reviews, videos and information on scheduling Will Guidara for an upcoming live or virtual event.

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