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Will Guidara

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5 out of 5

Restaurateur, Eleven Madison Park, The #1 Restaurant in the World; Entrepreneur & Bestselling Author of "Unreasonable Hospitality"

Will Guidara

Speaker RatingSpeaker RatingSpeaker RatingSpeaker RatingSpeaker Rating
5 out of 5

Restaurateur, Eleven Madison Park, The #1 Restaurant in the World; Entrepreneur & Bestselling Author of "Unreasonable Hospitality"

Travels From Travels From:
New York, NY, USA
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Will Guidara Biography

Will Guidara, author of the National Bestseller "Unreasonable Hospitality," shares insights on service and leadership from his extensive career in the restaurant industry. As the former co-owner of Eleven Madison Park, Guidara led the restaurant to earn four stars from the New York Times and three Michelin stars, and in 2017, it was named the #1 restaurant on the World’s 50 Best Restaurants list.

Guidara, a native of Sleepy Hollow, New York, began his journey in the restaurant industry at thirteen. After graduating from Cornell University's School of Hotel Administration, he trained at Spago Beverly Hills and attended culinary school in Spain. He then held various roles at Union Square Hospitality Group before becoming the general manager of Eleven Madison Park from 2006 to 2012. Guidara also co-founded the Welcome Conference, an annual symposium for hospitality professionals to share ideas and build community.

In 2011, Guidara and chef Daniel Humm purchased Eleven Madison Park, leading it to numerous accolades, including seven James Beard Foundation awards. Guidara's implementation of the concept of "Unreasonable Hospitality" transformed the restaurant into the world's best. The book is mentioned in the TV series "The Bear," which Guidara also features. Furthering his contributions to the show, Guidara received a story credit for the third episode of the third season, working side by side with series creator Christopher Storer. He appeared in the program's third-season finale, where he featured alongside his wife, Christina Tosi.

Guidara's ventures expanded to The NoMad Hotel, where he and Humm earned high praise, including a Michelin star and a spot on the World's Best Bar list. Guidara emphasizes the power of exceeding expectations in hospitality, a principle that helped elevate Eleven Madison Park. He has co-authored several cookbooks and received numerous accolades, including Crain's New York Business's 40 Under 40 and WSJ Magazine's Innovator Award.

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Speaker profile last updated by AAE Talent Team on 05/06/2024.

Will Guidara Speaking Topics

  • How To Build A Brand Centered On Unreasonable Hospitality

    For most of America’s history, we functioned as a manufacturing economy; now, we’re a service economy—more than three-quarters of our GDP comes from service. So, whether you’re in retail, finance, education, healthcare, computer services, communications, you are in the business of serving other people. Making good products is no longer enough, serving efficiently is no longer enough – now, it’s how you make the people you work with and those you serve feel that matters most of all. In this talk, Will will share why he believes our world is on the precipice of becoming a hospitality economy, and how every business can choose to be in the business of hospitality, by transforming ordinary transactions into extraordinary experiences.

  • Unreasonable Hospitality: How Giving People More Than They Expect Can Get You To #1

    Will Guidara took Eleven Madison Park from a middling Brasserie to the best restaurant in the world when he realized something revolutionary – in a restaurant, the food, the service, and the design are simply ingredients in the recipe of human connection. When Will encouraged his team to be present with their guests, take what they do seriously without taking themselves too seriously, and employ a “one size fits one” strategy, magic happened. In this talk, Will shares why these lessons took EMP to #1, and how an unreasonable approach to the pursuit of human connection can help you win – and give people an experience they’ll remember forever.

Will Guidara Videos

  • Unlocking the Power of Unreasonable Hospitality: Insights from Will ...
    Will Guidara former co-owner of Eleven Madison Park restaurant and author of "Unreasonable Hospitality: The Remarkable Power of Giving ...
  • Will Guidara SIzzle Reel
    He is the co-owner of Make It Nice, a hospitality group that currently includes Eleven Madison Park, the NoMad restaurants, and Made Nice. A...
  • The Secret Ingredients of Great Hospitality | Will Guidara | TED ...
    Restaurateur Will Guidara's life changed when he decided to serve a two-dollar hot dog in his fancy four-star restaurant ...

Will Guidara Books

  • Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
    Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

Speaker Lists Featuring Will Guidara

FAQs on booking Will Guidara

  • How do I book Will Guidara to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Will Guidara for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Will Guidara, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Will Guidara or any other speaker of your choice.
  • What are the speaker fees for Will Guidara

    Speaking fees for Will Guidara, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Will Guidara are for live events and for virtual events. For the most current speaking fee to hire Will Guidara, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Will Guidara speak about?

    Will Guidara is a keynote speaker and industry expert whose speaking topics include Authors, Business, Celebrity Chefs, Entertainers, Entertainment, Food, Lifestyle, Literary, Sales, Virtual Speakers.
  • Where does Will Guidara travel from?

    Will Guidara generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Will Guidara’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Will Guidara for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Will Guidara for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Will Guidara or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
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Will Guidara is a keynote speaker and industry expert who speaks on a wide range of topics such as How To Build A Brand Centered On Unreasonable Hospitality and Unreasonable Hospitality: How Giving People More Than They Expect Can Get You To #1. The estimated speaking fee range to book Will Guidara for your event is $50,000 - $100,000. Will Guidara generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daymond John, Jesse Itzler, Danny Meyer, Cassandra Worthy and John "GUCCI" Foley. Contact All American Speakers for ratings, reviews, videos and information on scheduling Will Guidara for an upcoming live or virtual event.

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