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Jonah Berger

Marketing Professor at the Wharton School at the University of Pennsylvania & Internationally Best-Selling Author

Marketing Professor at the Wharton School at the University of Pennsylvania & Internationally Best-Selling Author

Travels From Travels From:
Philadelphia, PA, USA
Speaking Fee Speaking Fee:
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Jonah Berger Biography

Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world‐renowned expert on change, word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top-tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Over a million copies of his books, "Contagious," "Invisible Influence," and "The Catalyst: How to Change Anyone’s Mind," are in print in over 35 countries around the world.

Berger often keynotes major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, 3M, and The Gates Foundation.

Jonah Berger Speaking Topics

  • Crafting Contagious Ideas.

    Jonah Berger combines groundbreaking research and powerful stories as he addresses why ideas spread, some products get more word of mouth than others, and certain online content goes viral. Through rigorous academic research, he put together a framework for crafting contagious content using the acronym STEPPS: social currency, triggers, emotion, public, practical value, and stories. In presentations, he reveals the science behind word of mouth and these six key factors that push people to share content and demonstrates how to leverage the concepts to craft viral messages. Young and full of energy, he is interactive with his audience, quickly demonstrating that the products and services that get the most word of mouth aren’t necessarily the ones we think they are. Berger also uses funny and compelling viral video examples to reinforce his message and keep his presentation engaging. Jonah Berger provides a set of specific, actionable techniques for helping information spread and ideas catch on. This is knowledge organizations can put to use whether they are selling a product, crafting a new corporate culture, or just trying to get the word out.

Jonah Berger Videos

  • Jonah Berger - Key principles for leading change
    WOBI: World of Business Ideas; Jonah Berger - Key principles for leading change
  • Create the Change You Seek with Jonah Berger
    Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious,...
  • Jonah Berger - Contagious: Why Things Catch On
    Jonah Berger - Contagious: Why Things Catch On. Innotown Conference

Jonah Berger Books

  • Magic Words
    Magic Words
  • The Catalyst: How to Change Anyone's Mind
    The Catalyst: How to Change Anyone's Mind
  • Invisible Influence: The Hidden Forces that Shape Behavior
    Invisible Influence: The Hidden Forces that Shape Behavior
  • Contagious: Why Things Catch On
    Contagious: Why Things Catch On

Speaker Lists Featuring Jonah Berger

  • Business Storytellers & Brand Experts

    Storytelling in Business

    The creative keynote speakers in this list know how to harness the transformative power of storytelling to drive customer experience, elevate branding strategies, and fuel business growth. With a wide range of backgrounds...

  • Business Professors, CEOs, and Authors Speaking on Business Strategy

    Leading Speakers on Developing a Business Strategy

    Whether a company is large or small, it needs a business plan to be successful. These men and women are top business minds who know how to create strategies that work. They discuss how to attract customers, increase sales,...

FAQs on booking Jonah Berger

  • How do I book Jonah Berger to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Jonah Berger for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Jonah Berger, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jonah Berger or any other speaker of your choice.
  • What are the speaker fees for Jonah Berger

    Speaking fees for Jonah Berger, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jonah Berger are for live events and for virtual events. For the most current speaking fee to hire Jonah Berger, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Jonah Berger speak about?

    Jonah Berger is a keynote speaker and industry expert whose speaking topics include Authors, Business, Communication, Creativity Speakers, Education, Entertainment, Professors, Sales, Marketing and Branding, Social Media, University Speakers.
  • Where does Jonah Berger travel from?

    Jonah Berger generally travels from Philadelphia, PA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Jonah Berger’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Jonah Berger for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jonah Berger for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jonah Berger or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Jonah Berger is a keynote speaker and industry expert who speaks on a wide range of topics such as Crafting Contagious Ideas.. The estimated speaking fee range to book Jonah Berger for your event is $30,000 - $50,000. Jonah Berger generally travels from Philadelphia, PA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Peter Guber, Daymond John, Shawn Achor, Jon Bergmann and Robert Cialdini. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jonah Berger for an upcoming live or virtual event.

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