Behavioral Science Expert; Marketing Professor at the Wharton School at the University of Pennsylvania & Bestselling Author of "Magic Words" & "Contagious"

Philadelphia, PA, USA
Live Event: $30,000 - $50,000 Virtual Event: Please Contact More Fee Info

Jonah Berger Biography

Jonah Berger is a Wharton School professor and internationally bestselling author of "Magic Words," "Contagious," "Invisible Influence,' and "The Catalyst."

Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

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Speaker profile last updated by AAE Talent Team on 07/22/2026.

Jonah Berger Speaking Topics

  • Magic Words: What to Say to Get Your Way

    From emails and power points to phone calls and pitch meetings, almost everything we do involves words. Words are how we persuade, communicate, and connect. But certain words are more impactful than others. They’re better at changing minds, engaging listeners, and driving action. What are these magic words, and how can we take advantage of their power?

    This talk provides an inside look at the new science of language and how you can use it. Learn the words that convince clients, captivate audiences, and deepen social connection. How to ask the right questions, hold attention, speak with confidence, and design presentations, pitches, and other types of content for maximum impact. And how the words others use reveal hidden information about their interests, actions, and intent. Whether you’re trying to persuade a customer, motivate a team, or get a whole organization to see things differently, this course will show you how to leverage the power of magic words.

  • How to Change Anyone’s Mind

    Everyone has something they want to change. Salespeople want to change the customer’s mind. Managers want to change employee behavior. Leaders want to change the way an entire organization does business. But change is hard. We persuade and cajole and push and push, but even after all that work, often nothing happens. Things change at a glacial pace, if at all. Could there be a better way?

    This talk outlines a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action. Discover the hidden factors that impede change, why your biggest competitor is inertia, and why big changes require asking for less, not pushing for more. Whether you’re trying to change how consumers think, motivate people to act, or shift the way an entire industry does business, this talk will teach you how to become a catalyst.

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Jonah Berger Videos

Jonah Berger - Nordic Business Forum

Jonah Berger - Nordic Business Forum

Why People Buy Differently Now

Jonah Berger - Talks at Google

Jonah Berger - Talks at Google

What to Say to Get Your Way

Jonah Berger -  WOBI: World of Business Ideas

Jonah Berger - WOBI: World of Business Ideas

The Word-of-Mouth

  • How do I book Jonah Berger to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Jonah Berger for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Jonah Berger, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jonah Berger or any other speaker of your choice.
  • What are the speaker fees for Jonah Berger

    Speaking fees for Jonah Berger, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jonah Berger are $30,000 - $50,000 for live events and available upon request for virtual events. For the most current speaking fee to hire Jonah Berger, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Jonah Berger speak about?

  • Where does Jonah Berger travel from?

    Jonah Berger generally travels from Philadelphia, PA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Jonah Berger for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jonah Berger for your next private or corporate function.
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Jonah Berger is a keynote speaker and industry expert who speaks on a wide range of topics such as Magic Words: What to Say to Get Your Way, How to Change Anyone’s Mind, How to Make Things Catch On and Returning to Growth in the New World. The estimated speaking fee range to book Jonah Berger for your event is $30,000 - $50,000. Jonah Berger generally travels from Philadelphia, PA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Robert Cialdini, Peter Guber, Shawn Achor, Liz Wiseman and Seth Mattison. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jonah Berger for an upcoming live or virtual event.

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